Jenny Chan 陳詠欣
Jan 22, 2016

Trading places in Greater China: Leong, Chang, Chen, Yim, Bowling

Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.

Trading places in Greater China: Leong, Chang, Chen, Yim, Bowling

Grey's Eric Leong (梁维明) (pictured) has moved client-side to Dream Cruises in November 2015 as vice president of brand marketing and communications. He was planning director and director of client services at the agency where his clients included HSBC (Commercial Banking), P&G, GSK, Volvo and Hong Kong Tourism Board.

The same agency's Beijing office has hired One Chang (張念一) as ECD. He reports to Oliver Xu (徐宁), chief integration officer of Grey China and MD of Grey Beijing, and is tasked to beef up the quality of creative output, especially in digital, for key accounts like Mengniu and GSK.

Flynn Chen (陈小飞) is now the marketing director of Geely Automobile's Compact Modular Architecture (CMA) platform, based in Hangzhou. He has 15 years experience in marketing in the automotive industry, out of which four years were spent at Changan Peugeot Citroen as DS brand advertising manager.

Keen Yim (严英健) currently heads up global marketing and communications at MCM Worldwide. Previously he oversaw media, digital and e-commerce for Burberry Asia Pacific where he launched initiatives such as the launch of the brand's Tmall store, and collaborations with the Shinsegae Group, Line and Kakao Talk.

PHD China has appointed Mark Bowling as new head of strategy and communications planning. He began his career at Ogilvy & Mather in London before working across Asia Pacific since 2004 in regional roles for Starcom MediaVest Group, Digitas and IPG Mediabrands. Most recently, Bowling served as Asia lead at pitch consultancy TrinityP3.


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