Understanding China’s uniquely evolved digital scene.
Online media platforms and the ad ecosystem surrounding them, have evolved in distinct ways in China. So much so that Campaign Asia-Pacific has devoted two special reports to the topic in the last year
Digital China Report
- What’s old and what’s new
- Talent: New digital role-playing
- Mobile commerce: It isn’t ‘important’, it’s everything for retail in China
- Ad fraud: Dark side of digital marketing
- China Digital A-List 2016
China Innovation Report
- Your market needs you: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.
- Personal data: Paradox drives innovative approaches
- Internet of things: Intelligent objects point to the future
- Ad tech: Programmatic breaks a fresh trail in China