Byravee Iyer
May 13, 2015

Toys: Cultural shifts spur playtime in Asia

SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.

Asia-Pacific set to become world’s largest toy market

Singaporean blogger Elizabeth Wu says it’s finally possible for her three young children to sit around a table and cooperate on something together. As part of her “March holidays project”, Wu picked up the Lego City Swamp Police Station kit and set the children to work. 

“Sometimes when my kids are done building the original sets, they will find new and unique ways to create different things. That’s amazing for a mother to watch,”...

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