Staff Writer
Oct 12, 2018

Tourism New Zealand to make big return to IBTM World

The organisation will be making a splash at the trade show after an eight-year hiatus with four partners and a magnificent piece of furniture.

Tourism New Zealand to make big return to IBTM World

Tourism New Zealand, Beijing Municipal Commission of Tourism and Meetings & Exhibitions Hong Kong are among the new exhibitors at the IBTM World conference set to take place in Barcelona from 27 to 29 November.

Tourism New Zealand, which makes a return to IBTM world after an eight-year hiatus, will be bringing four partners to the event, along with a 300-kg kauri wood table hand carved with traditional Māori techniques.

The organisation's partners are New Zealand International Convention Centre (opening in Auckland next year), Te Pae Convention Centre (opening in Christchurch in 2020), Te Puia, the centre for Maori culture in Rotorua and the New Zealand Maori Arts & Craft Institute. New Zealand International Conference Centre has recently exhibited in IBTM Beijing last September. 

Leonie Ashford, international bids manager from Business Events Tourism New Zealand, noted the upcoming new openings that give impetus to the body's return to IBTM World. "With our table we are bringing a genuine flavour of the uniquely Kiwi experience, manaaktitangathe notion that a stranger can soon become a friend after a conversation and a meal; something that is entirely relevant to us and our stand partners as we come to Barcelona," said Ashford.

In addition to the above organisations, the Malaysia Convention & Exhibition Bureau will also be representing APAC at IBTM World. The confirmed corporate buyers participating in the event include those from InfoWatch, PricewaterhouseCoopers, Procter & Gamble, Siemens, Viacom and Sony. 

Source:
CEI

Related Articles

Just Published

3 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

4 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

4 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

4 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.