Apr 16, 2010

Tokyo Tokyo | Sailormoon | Philippines

Tokyo Tokyo, a Japanese fast-food restaurant in the Philippines, is surprising consumers with a comical parody of the popular anime Sailormoon.

Tokyo Tokyo | Sailormoon | Philippines
The restaurant chain has always had advertising strategy that uses 'irreverence’ to create more impact. This time Tokyo Tokyo is promoting its fried chicken karaage. It says the unique taste will 'transform you’.

The creative team at Campaigns & Grey Philippines said the 'wacky’ idea was taken from the Sailormoon campaign, in which ordinary schoolgirls were chosen and transformed into heroes to fight evil.

The campaign also includes print and radio ads airing nationwide.




Credits:
Project Sailormoon
Client Tokyo Tokyo, Inc. 
Creative agency Campaigns & Grey Philippines
Creative team Sammy Pasamba, Mel Orlina, Tina de Torres
Producers Steve Vesagas, Lei Hosseindazeh
Client servicing Cherry Gutierrez, Maemae Tong
Production company Abracadabra
Exposure Television, print, radio


Related Articles

Just Published

2 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

4 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.

5 hours ago

Agency Report Card 2024: McCann Worldgroup

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.