MANILA - Tokyo Tokyo, a quick-service Japanese restaurant chain, has named Campaigns & Grey as its creative agency in the Philippines.
The appointment was made based on previous work that the agency had produced for one of Tokyo Tokyo’s products.
The Japanese brand wants to draw more consumer traffic to its 55 outlets in the Philippines and is expected to launch tactical advertising in the coming months, according to Jev Ramos, head of new business at Campaigns & Grey.
Tokyo Tokyo faces increasing competition from other Japanese casual dinning restaurants in the archipelago.
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