Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.
For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.
The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.
Shot on the iPhone 13 Pro, the film enlists David Gelb as director as part of a campaign to promote the phone’s features through Singapore’s hawker food culture.
Its food and refreshment brands will not use influencers who appeal to children under 16.
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