food
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Woolley Marketing: To ban or not to ban advertising?
From sugary drinks to gambling, calls for ad bans are growing louder. But is silencing the messenger really the answer? Darren Woolley argues for a more nuanced approach to tackling societal ills.
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Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
New Zealand’s newest pop-up restaurant aims for the stars—literally
Combining celestial views with culinary mastery, Tourism New Zealand’s new campaign defies the absence of Michelin Stars by creating its own constellation of flavours under the night sky.
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McDonald's reimagines famous movie scenes for Indonesia campaign
The fast-food brand tries to deliver a blockbuster campaign but is overshadowed by the movies it attempts to replicate.
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KFC Thailand’s CMO on local flair, innovation, and his recipe for success
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
Kraft Heinz's CMO on marketing Western sauces to a Chinese audience
China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.
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