food

3 days ago

Fashionably ate: Why luxury fashion brands are entering F&B

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?

Oct 25, 2022

How plant-based brands are localising in Asia

Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.

Oct 20, 2022

KFC’s smart helmet might make you eat more chicken

For a Hong Kong campaign, the fast-food giant devised a gadget to analyse one’s stress levels.

Aug 8, 2022

Why Pepsi is focusing on food in its largest Asia-wide campaign this year

The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.

Apr 25, 2022

Apple’s new film features sensual close-ups of chicken rice

Shot on the iPhone 13 Pro, the film enlists David Gelb as director as part of a campaign to promote the phone’s features through Singapore’s hawker food culture.

Apr 21, 2022

Unilever will no longer market food and beverages to children

Its food and refreshment brands will not use influencers who appeal to children under 16.