For at least this month, the 42-inch glasses-free 3D TV will allow viewers to enjoy the 3D animations of Tissot’s TV commercial without the hassle of wearing 3D glasses. The system provides a 3D image from an angle as wide as 100 degrees and even when the viewer is moving.
According to Maxus, the media agency for the brand, the brand chose the Tsim Sha Tsui MTR location to drive foot traffic to its nearby flagship store location.
The agency said that as the product is a touchscreen watch, the 3D media execution is meant to resonate with the brand image. Other media for the campaign includes cable TV and general interest magazines.
The outdoor creative concept was initiated and proposed by JCDecaux’s Hong Kong team with Maxus to their client, with visuals tailor-made for the campaign. The company adapted an existing Tissot commercial into this glasses-free 3D format.
Themed “Interactivity and Engagement”, the 2012 Innovate Festival showcases an array of eye-opening advertising campaigns in the Innovative Zones at high-traffic MTR stations.
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