Carol Huang
May 25, 2020

TikTok faces criticism in India over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

TikTok faces criticism in India over content moderation

TikTok's ranking on Google Play India has dropped to 1.2 from a previous rating of 4.5 last week, as the company faces criticism from some Indian users, including the chairperson of the National Commission for Women.

The controversy started with a blogger, who has 13.5 million followers, who posted a controversial video making fun of the victims of acid attacks. The video sparked outrage, and soon attracted the attention of politicians and other high-profile figures. Rekha Sharma, the chairperson of the National Commission for Women, criticised the video and said TikTok should be completly banned.

Contacted by Campaign Asia-Pacific, TikTok stated that it does not allow content that risks the safety of others, promotes physical harm or glorifies violence against women. The behaviour in question violates TikTok's guidelines and the platform has taken down the content, has suspended the account, and is working with law enforcement agencies as appropriate, the company said.

The company's actions have done little to quell the controversy yet, with several influencers who have millions of followers debating the issue. 

Currently, TikTok claims 200 million users in India, including 120 million monthly active users. According to SenseTower, TikTok has 60 million downloads, the highest number worldwide, in September 2019, and installations in India contributed about 44%. 

TikTok emphasized that as a platform for user-generated content, it needs to follow internal procedures to delete content. The blogger who posted the first controversial video already deleted it himself and TikTok has deleted similar circulating content, it said. 

Related Articles

Just Published

43 minutes ago

Singapore's Bigo Technology awaits clarity after ...

Livestreaming social video app 'Bigo Live' is being removed from India's Google Play and App Store.

1 hour ago

If we're to make Sorrell eat his words, the PR ...

The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.

1 hour ago

CMOs basking in potentially misplaced optimism, ...

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.

1 hour ago

Unilever renames Fair & Lovely as 'Glow & Lovely'

Move follows the company's efforts to be more inclusive