Kevin Peterson
Aug 17, 2015

The 'death of Flash' is a symptom of a larger disease

The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?

Kevin Peterson is head of technology at Pixels.

This column is in response to The Flash ad is dead Are you ready for the HTML5 interactive era, by Sizmek's Jordan Khoo, published here on 12 August.

Update On 28 August Google officially announced that its Chrome browser will stop autoplaying Flash ads as of 1 September.

I won’t recap the events here as the 'death of Flash' has been extensively covered in both mainstream and industry press. Let’s...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Live coverage of Campaign360
12 hours ago

Live coverage of Campaign360

Observations, takeaways and video coverage of today's conference in Singapore discussing the business of media.

Sarawak Convention Bureau kicks off global campaign tour
13 hours ago

Sarawak Convention Bureau kicks off global campaign ...

The East Malaysian state is making waves in Europe.

Surekha Ragavan joins CEI Asia
14 hours ago

Surekha Ragavan joins CEI Asia

She will spearhead the voice and direction of CEI Asia following its recent integration with the global Campaign network.

Finnish VR expertise on display at Slush Tokyo
15 hours ago

Finnish VR expertise on display at Slush Tokyo

These VR glasses will let you see the past, present, and future of Helsinki's landscapes.