Kevin Huang
Jan 28, 2015

Attention, stodgy Hong Kong advertisers: Stop 'experimenting' with digital

Despite the connected, multiscreening population they need to reach, brands in Hong Kong have held their spending on digital advertising at relatively low levels. It's time to for that to change, writes Pixels CEO Kevin Huang (黃俊仁).

Kevin Huang (黃俊仁)

The time has come, and if you are not seeing with 2020 vision, it is best to start now. Digital advertising has finally risen to the challenge in this small but vibrant, connected and important city of Hong Kong. The perfect storm is forming, and all signs point toward digital being the dominant platform for advertisers by 2020, with mobile and video advertising leading the way forward.

For the last decade, advertisers have been...

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