Kevin Huang
Jan 28, 2015

Attention, stodgy Hong Kong advertisers: Stop 'experimenting' with digital

Despite the connected, multiscreening population they need to reach, brands in Hong Kong have held their spending on digital advertising at relatively low levels. It's time to for that to change, writes Pixels CEO Kevin Huang (黃俊仁).

Kevin Huang (黃俊仁)

The time has come, and if you are not seeing with 2020 vision, it is best to start now. Digital advertising has finally risen to the challenge in this small but vibrant, connected and important city of Hong Kong. The perfect storm is forming, and all signs point toward digital being the dominant platform for advertisers by 2020, with mobile and video advertising leading the way forward.

For the last decade, advertisers have been...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Women to Watch 2018: Deadline ends tomorrow
Premium
14 hours ago

Women to Watch 2018: Deadline ends tomorrow

Last chance to enter nominations for definitive 2018 list of Asia-Pacific's rising female stars.

Premium
Communication choices have repercussions: CLSA's Simone Wheeler
Premium
14 hours ago

Communication choices have repercussions: CLSA's ...

"Look, sometimes you've just got to be pragmatic."

Premium
“Why” more important than “what” for event planners: AMEX
Premium
14 hours ago

“Why” more important than “what” for event ...

“The ‘why’ of the brand should encapsulate not what it does, but how it will make its consumers feel"

Premium
Bend it like the Chinese players
Premium
15 hours ago

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.