If you were on the Internet a couple weeks ago, you’re probably aware that FIT GUYS ARE OUT and DAD BODS ARE IN
Dad bods are male bodies that are neither particularly fit nor aversively fat, just a little big and paunchy. You know, like a dad. Some find them sexy. Some find them sexist. Some think that they can be quantified in economic terms. Some say our reverence for them reveals eternal truths about...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events