Surekha Ragavan
Sep 12, 2019

The communication problem in the communications industry

In-house comms heads open up about how PR agencies should communicate more effectively with them.

Handling multiple time-sensitive accounts at once is a tricky feat for PR agencies, and can often lead to communication breakdowns. But do in-house teams feel that they’re at the brunt of this problem

At a recent panel by PRCA Southeast Asia in Singapore, three brand heads and one agency head sat down to debate common communication problems around the client-agency relationship, and how to go about fixing them.

You’re speaking my...

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