The brand that made $3 million in digital sneakers discusses future of NFTs in China

RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features