blockchain

Jun 30, 2022

How data will drive CMO strategies in 2022

In the hypercompetitive digital-first world, the relationships between businesses and their customers have never been more critical. However, to adeptly navigate these relationships and ensure that customers' needs are addressed, companies must first understand what makes them tick.

Feb 16, 2022

Why NFT trends in China may point to the future of NFTs globally

A cautious approach to NFTs has laid a foundation that could put crypto-wary China at the forefront of the industry says Stink Studios' managing director in Shanghai.

Dec 21, 2021

Brands have been ignoring the real potential of NFTs

The biggest criticism of NFTs is that they come with no IP rights. But that doesn't have to be the case. Collab Asia's director of regional marketing and operations discusses the opportunities of an NFT market that includes digital rights management combined with value co-creation.

Apr 1, 2021

Digital agency Dept creates limited edition AR puffer jacket in Snapchat

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Mar 12, 2021

The brand that made $3 million in digital sneakers discusses future of NFTs in China

RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.

Mar 8, 2021

Why NFTs have endless possibilities for brands

Brand marketers should take notice of this space.