In the hypercompetitive digital-first world, the relationships between businesses and their customers have never been more critical. However, to adeptly navigate these relationships and ensure that customers' needs are addressed, companies must first understand what makes them tick.
A cautious approach to NFTs has laid a foundation that could put crypto-wary China at the forefront of the industry says Stink Studios' managing director in Shanghai.
The biggest criticism of NFTs is that they come with no IP rights. But that doesn't have to be the case. Collab Asia's director of regional marketing and operations discusses the opportunities of an NFT market that includes digital rights management combined with value co-creation.
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.
Brand marketers should take notice of this space.
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