The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.
Brand marketers should take notice of this space.
The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation on a digital ledger.
Understand how to tap into blockchain's endless applications to drive efficiency and transparency in your marketing plans, in the first of a new series of bite-sized lessons. (Warning: There WILL be a quiz.)
Aqilliz claims that use of blockchain will enable brands like Foodpanda to more easily verify whether their digital campaigns—especially ones delivered across multiple DOOH screens—have been seen.
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