blockchain

Apr 1, 2021

Digital agency Dept creates limited edition AR puffer jacket in Snapchat

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Mar 12, 2021

The brand that made $3 million in digital sneakers discusses future of NFTs in China

RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.

Mar 8, 2021

Why NFTs have endless possibilities for brands

Brand marketers should take notice of this space.

Oct 16, 2020

#MeToo movement finds unlikely ally in fight against sexual violence: blockchain

The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation on a digital ledger.

Sep 4, 2020

Campaign Crash Course: How to use blockchain in marketing

Understand how to tap into blockchain's endless applications to drive efficiency and transparency in your marketing plans, in the first of a new series of bite-sized lessons. (Warning: There WILL be a quiz.)

Mar 10, 2020

Foodpanda pilots 'world first' blockchain-powered DOOH campaign

Aqilliz claims that use of blockchain will enable brands like Foodpanda to more easily verify whether their digital campaigns—especially ones delivered across multiple DOOH screens—have been seen.