Aqilliz claims that use of blockchain will enable brands like Foodpanda to more easily verify whether their digital campaigns—especially ones delivered across multiple DOOH screens—have been seen.
First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.
Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?
Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.
Gowthaman 'G-Man' Ragothaman's Aqilliz will focus on applying distributed-ledger technology from Zilliqa in digital advertising.
Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.
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