China seems to be developing a whole new offer for the metaverse, just as it did with web 2.0.
In the metaverse, users will have complete ownership of their assets, and this will transform ecommerce, as NFTs and blockchain ecosystem will pave the way for new forms of transactions and digital property.
For those still wrapping their heads around the main concepts, the managing director of Stink Studios in Shanghai provides an explainer on all things metaverse and NFTs.
A cautious approach to NFTs has laid a foundation that could put crypto-wary China at the forefront of the industry says Stink Studios' managing director in Shanghai.
WeChat's ability to offer shopping within mini programs signals the next big shift in ecommerce in China, if not the world, writes MediaMonks Shanghai's head of business and strategy.
To truly unlock the unique creative potential in digital, CMOs and CIOs must align and share the goal of customer obsession while building virtualised experiences, write two leaders from MediaMonks.
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