WeChat's ability to offer shopping within mini programs signals the next big shift in ecommerce in China, if not the world, writes MediaMonks Shanghai's head of business and strategy.
To truly unlock the unique creative potential in digital, CMOs and CIOs must align and share the goal of customer obsession while building virtualised experiences, write two leaders from MediaMonks.
Having invested heavily in innovative new technologies, Chinese companies have become the biggest digital transformation competitor to Silicon Valley’s giants. They're now set to shape the future.
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