Aug 11, 2022

Metawashing: The latest buzzword taking over Web3

'Metawashing' is a process where a brand spends more time and money on marketing its virtual products, metaverse ideas, and NFTs as sustainable rather than on actually minimising its sustainability impact.

May 3, 2022

Why luxury brands must be strategic with NFTs in the metaverse

The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs.

Mar 21, 2022

Why are NFTs so divisive?

The emerging technology has polarised the industry, which tech experts attribute to a poor understanding of Web3. Three agency leaders unpack criticisms of NFTs, and suggest moving from 'fads' to long-term innovation planning.

Mar 17, 2022

From platform power to people power? Navigating Web3 hype at SXSW

Being back at SXSW after a three-year Covid-19 hiatus is a joy, and we should be proud of marketing industry representation.

Mar 7, 2022

Campaign asks: Are NFTs innovative or an overhyped fad?

SPOT SURVEY: Enthusiasts believe NFTs present "endless possibilities" for brands, but critics view the unique tokens as a "passing trend". Where do you stand?

Dec 21, 2021

Brands have been ignoring the real potential of NFTs

The biggest criticism of NFTs is that they come with no IP rights. But that doesn't have to be the case. Collab Asia's director of regional marketing and operations discusses the opportunities of an NFT market that includes digital rights management combined with value co-creation.