Apr 1, 2021

Digital agency Dept creates limited edition AR puffer jacket in Snapchat

The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.

Mar 12, 2021

The brand that made $3 million in digital sneakers discusses future of NFTs in China

RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.

Mar 8, 2021

Why NFTs have endless possibilities for brands

Brand marketers should take notice of this space.