Matthew Miller
Oct 11, 2018

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

Active elderly: Retirement ages are set to rise due to improving health, but that won’t offset the increased burden on the shrinking workforce.

We’re used to thinking about the APAC region as one of boundless economic potential. And indeed, growing incomes and growing populations have fuelled a powerful engine of wealth-creation over the last few decades. This has fed the growth of both MNC and homegrown brands, which in turn has sustained the marketing and communications industry that serves them.

With board rooms the world over now depending on Asia’s young’, vibrant economies to enhance...

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