Ad Nut
Dec 14, 2015

Thailand, Vietnam, Unilever top YouTube's list of top 2015 APAC ads

Thailand and Vietnam were responsible for five of the region's top 10 ad videos, and Unilever owns three spots, including the top position.

Thailand, Vietnam, Unilever top YouTube's list of top 2015 APAC ads

Google observes that:

  • These 10 videos garnered more than 3.5 million hours (400 years) of watchtime, half of that on mobile.
  •  Half of the ads in the leaderboard play more like movies than ads, with high production values, developed storylines and minimal product placement
  • Only two years after getting official YouTube sites, Vietnam and Thailand are in the top 10 markets worldwide for numbers of hours watched, with year-on-year growth hitting 120 percent in Vietnam and 70 percent in Thailand. 

Meanwhile, Ad Nut observes that the top two positions belong to music videos featuring attractive young humans, specifically pop singers/dancers. Ad Nut further observes that No. 3, YouTube's own appearance on the list, is hilarious. 

 

1. [OFFICIAL MV]I Sơn Tùng MTP I Ấn Nút Nhớ…Thả Giấc Mơ
Vietnam
OMO, Unilever

 

2. [MV] EXID 위아래(UP&DOWN) 심쿵버전 Special 뮤비 (K-POP)
Korea
LG

 

3. YouTube Offline: Headspin
India
YouTube

 

4. Samsung Galaxy Note5 : Official Introduction
Global
Samsung

 

5. Hyundai : A Message to Space
Global
Hyundai

 

6. Tập 9 - Nam đẹp trai và dàn xe khủng - Chotot.vn
Vietnam
Chotot

 

7. “เมื่อปิ่นโตออกเดินทาง Flavour of home” (Official HD) : คนอร์ Knorr (English Subtitle)
Thailand
Knorr, Unilever

 

8. ทุกคำมีความหมาย | Every Mouthful is Meaningful
Thailand
Cpbrand

 

9. สาวน้อยวัยใสที่พยายามเปลี่ยนแปลงตัวเองเพื่อความรัก บทบาทใหม่ของมิ้นต์ ชาลิดาที่คุณพลาดไม่ได้!
Thailand
Sunsilk, Unilever

 

10. 唐小虎如何化險為夷,讓華府一家全部笑呵呵?
Taiwan
Taiwan Mobile

 

Methodology note from YouTube: "The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list is determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched)."

 

Need more ads? Visit Ad Nut's Campaign colleagues:
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