DataXu debuts AI-powered mobile optimizer
DataXu has rolled out its new Mobile Optimizer for Advertisers, which leverages the programmatic marketing and analytics software provider’s OneView cross-device technology and machine learning system.
It is touted to bring powerful marketing capabilities to mobile performance advertising for the first time, enabling advertisers to accelerate the growth of app installs and increase app user engagement.
The solution regularly...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events