Gabey Goh
Oct 7, 2016

Tech Talk: DataXu, Adknowledge Asia, Criteo and more

A weekly roundup of tech news and announcements.

DataXu debuts AI-powered mobile optimizer

DataXu has rolled out its new Mobile Optimizer for Advertisers, which leverages the programmatic marketing and analytics software provider’s OneView cross-device technology and machine learning system.

It is touted to bring powerful marketing capabilities to mobile performance advertising for the first time, enabling advertisers to accelerate the growth of app installs and increase app user engagement. 

The solution regularly...

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