Staff Reporters
Feb 17, 2017

Tech talk: Mobile targeting, programmatic video, more

Our latest adtech and martech roundup briefs you on news from SpotX, Mobilewalla, Oracle, AdAsia and Withfluence.

Withfluence

Oracle Data Cloud and Mobilewalla launched a mobile audience-targeting solution for Asia-Pacific marketers. Mobilewalla’s Audience APAC product, now available through Oracle’s BlueKai Marketplace, offers more than 1,200 segments covering 400 million unique, targetable devices.

The data includes more than 100 demographic, behavioral, and intent-based segments per country and covers Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, India, Philippines, Taiwan, Vietnam, Japan, South Korea and Hong Kong.

Rich Harris, Oracle Data Cloud...

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