David Blecken
Feb 10, 2017

Dekki to offer brands "frictionless" reach to gaming communities

The founder believes gamers have no more time for advertisers that get in the way of their experience.

PlayBrain, a Tokyo-based creative agency focused on gaming, has launched an online platform for the gaming community, Dekki. Currently in beta mode, the site operates in English and Japanese and aims to bring together gamers wishing to discuss gameplay strategy and create original game-related content. It also offers a new avenue to brands looking to reach this segment in a less intrusive way than has become the norm.

Michael Sheetal, PlayBrain’s founder...

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