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Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting ...

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Watch our newest Facebook Live broadcast

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Crisis comms: Still problematic for Japanese companies ...

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The Economist plans push for Australian readers

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Cam Blackley to join M&C Saatchi

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Ogilvy India leader steps into harassment controversy
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1 day ago

Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

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Watch our newest Facebook Live broadcast
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1 day ago

Watch our newest Facebook Live broadcast

#MeToo hits adland, plus a palate cleanser on the power of GIFs.

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Crisis comms: Still problematic for Japanese companies abroad
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1 day ago

Crisis comms: Still problematic for Japanese ...

Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.

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The Economist plans push for Australian readers
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1 day ago

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

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Cam Blackley to join M&C Saatchi
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2 days ago

Cam Blackley to join M&C Saatchi

Briefs: Blackley will move from ECD at BMF to CCO at M&C Saatchi in March. Plus, news from App Annie, Edelman, MediaCom, Spurwing, AnalogFolk, Ogilvy, BBC, Tencent, Esquire Singapore and more.

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The untapped potential of GIFs
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2 days ago

The untapped potential of GIFs

The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.

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M&C Saatchi creative chief sparks diversity debate
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1 day ago

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

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US ad tech firm acquires Japanese influencer platform Withfluence
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2 days ago

US ad tech firm acquires Japanese influencer ...

Companies see opportunity to grow internationally by adding rigour to influencer marketing.

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Millennials and brands: It's complicated
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3 days ago

Millennials and brands: It's complicated

Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.

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Millennials and brands: It's complicated
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3 days ago

Millennials and brands: It's complicated

Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.

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Casbaa lays out framework to curb streaming devices
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2 days ago

Casbaa lays out framework to curb streaming devices

The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.

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Sexual harassment in adland: Cindy Gallop wants names
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3 days ago

Sexual harassment in adland: Cindy Gallop wants names

Outspoken industry consultant asks women, and men, to report incidents.

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Pinterest introduces search advertising
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2 days ago

Pinterest introduces search advertising

While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.

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WPP calls out ADK's overseas strategy and animation business
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3 days ago

WPP calls out ADK's overseas strategy and animation ...

"What is it?" WPP asks of animation business in the latest in a series of acrimonious statements.

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Maximising the moment
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3 days ago

Maximising the moment

Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.

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Is HTC poised for a comeback with Google's help?
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4 days ago

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

FEATURED

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How FrieslandCampina got 32,000 selfies and 230% ROI
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4 days ago

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

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Asian consumers believe more in brand authenticity
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4 days ago

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.

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Businesses need to wake up to gender parity realities
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4 days ago

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

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Moving from data-driven to people-based marketing
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Oct 16, 2017

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

The Work

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BMW breaks the car-on-a-curvy-road paradigm
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2 days ago

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

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Happy Diwali: Ad Nut's roundup of festive ads
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3 days ago

Happy Diwali: Ad Nut's roundup of festive ads

As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.

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McCann's AI-CD tries its hand at a music video (sans music)
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4 days ago

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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Asia-Pacific YouTube Ads Leaderboard: September 2017
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Oct 16, 2017

Asia-Pacific YouTube Ads Leaderboard: September 2017

Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.

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Myojo brings arts and craft to instant noodles
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Oct 13, 2017

Myojo brings arts and craft to instant noodles

A series of recipes and videos teaches consumers how to best play with their food.

Focus

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Diversity Hub: News and views from the gender frontlines
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Diversity Hub: News and views from the gender ...

Tracking the marketing-communications industry's progress toward equality.

Find Your Dream Job

WPP fights Bain Capital's bid for Asatsu-DK (ADK)

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WPP calls out ADK's overseas strategy and animation business
Premium
3 days ago

WPP calls out ADK's overseas strategy and animation ...

"What is it?" WPP asks of animation business in the latest in a series of acrimonious statements.

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ADK unmoved by WPP’s combative stance on Bain deal
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4 days ago

ADK unmoved by WPP’s combative stance on Bain deal

An alliance with WPP "no longer makes sense", the Japanese company says.

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ADK 'resisted opportunities', preferring 'disastrous' investments: WPP
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Oct 12, 2017

ADK 'resisted opportunities', preferring 'disastrous...

Accusations fly as the ADK-WPP saga turns ugly.

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What going with Bain could mean for ADK
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Oct 5, 2017

What going with Bain could mean for ADK

Selling to the private equity company could pave the way for a new kind of agency model.

Videos

Events

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China Innovation Summit
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Nov 15, 2017
Shenjing Shared Working Space, Shenzhen

China Innovation Summit

China Innovation Summit (CIS) is an industry-driven conference that focuses on brand development in China and beyond. This year, CIS takes place on the 15th of November in Shenzhen, bringing together brand marketers, technology leaders and innovators to discuss innovation in an ever-changing China.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
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Dec 12, 2017
Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

MAGAZINE

PARTNER CONTENT