Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.

Events

Asian Marketing Effectiveness & Strategy Awards and Conference 2016

Asian Marketing Effectiveness & Strategy Awards and Conference 2016

May 31, 2016
Grand Hyatt, Singapore
Now in its 14th year, AMES is Asia Pacific's largest focus on marketing effectiveness. The Conference offers an outstanding programme of seminars and workshops showcasing marketing excellence, and ...
Data Marketing Analytics

Data Marketing Analytics

Jun 8, 2016
Singapore
Campaign Asia-Pacific presents Data Marketing Analytics, an inaugural summit that will look at unlocking and utilising the full potential of big data in marketing. DMA will show you how to turn ...
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