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FCB CEO offers strong rebuke to Publicis awards policy

Carter Murray says creatives who should be celebrated have instead been let down ...

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In Cannes, the second-guessing begins

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Direct from Cannes: Wrapup video, Unilever, the UN, ...

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Move and win roundup: MetLife, WPP, Y&R, Turner, Centric ...

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SK-II addresses elephant in the room for 'leftover women'

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FCB CEO offers strong rebuke to Publicis awards policy
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7 hours ago

FCB CEO offers strong rebuke to Publicis awards policy

Carter Murray says creatives who should be celebrated have instead been let down by one of the industry's major players.

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In Cannes, the second-guessing begins
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1 day ago

In Cannes, the second-guessing begins

Festival organisers form committee in response to Publicis’ move to pull out of awards next year.

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Direct from Cannes: Wrapup video, Unilever, the UN, AdParlor, more
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23 hours ago

Direct from Cannes: Wrapup video, Unilever, the UN, ...

Our editors on the Riviera are posting tidbits and takeaways from the Cannes festival.

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Move and win roundup: MetLife, WPP, Y&R, Turner, Centric and more
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1 day ago

Move and win roundup: MetLife, WPP, Y&R, Turner, ...

A weekly collection of notable people moves and account news.

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SK-II addresses elephant in the room for 'leftover women'
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1 day ago

SK-II addresses elephant in the room for 'leftover ...

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

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The best brands in South Korea
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1 day ago

The best brands in South Korea

View Korea’s Top 100 brands for 2017, plus analysis of the country's economy, consumers and brands by Campaign staff and in-market contributors.

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Ad Nut's Raya-ad review: Brands embrace Ramadan
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1 day ago

Ad Nut's Raya-ad review: Brands embrace Ramadan

Ad Nut joins in the festive cheer to take a look at a few Raya campaigns.

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Vivendi/Havas deal a fortnight away: Bolloré
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1 day ago

Vivendi/Havas deal a fortnight away: Bolloré

The deal requires final clearances in US and Russia, but no problems are anticipated.

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JD.com buys into Farfetch in $397 million bid to target China’s luxury shoppers
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1 day ago

JD.com buys into Farfetch in $397 million bid to ...

The ecommerce giant has acquired a US$397 million stake in the British luxury shopping site.

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JD.com buys into Farfetch in $397 million bid to target China’s luxury shoppers
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1 day ago

JD.com buys into Farfetch in $397 million bid to ...

The ecommerce giant has acquired a US$397 million stake in the British luxury shopping site.

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Winning the new Chinese travellers
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1 day ago

Winning the new Chinese travellers

With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?

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Engagement, not beauty the key for brands on YouTube
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1 day ago

Engagement, not beauty the key for brands on YouTube

High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.

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IPG Mediabrands and HIVE to offer Malay Local programmatic market
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1 day ago

IPG Mediabrands and HIVE to offer Malay Local ...

The companies say Malay audiences are a previously unmet advertiser "ask".

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Who won? All the latest APAC Cannes Lions results
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2 days ago

Who won? All the latest APAC Cannes Lions results

Updated with last night's awards (Design, Product Design, Media, Entertainment and Entertainment for Music) including a Grand Prix for Thailand's CJ Worx.

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Tencent signs with DAN for mobile marketing
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2 days ago

Tencent signs with DAN for mobile marketing

The China-based internet giant has inked another data partnership with an agency network, this time Dentsu Aegis Network.

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I regret nothing (well, maybe the dog with the erection)
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2 days ago

I regret nothing (well, maybe the dog with the ...

Cannes week puts James Thompson in a reflective mood.

FEATURED

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Ice Bucket memories: time for another challenge?
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2 days ago

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

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Five minutes with: Jennifer Santos, CMO at Publicis One Philippines
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3 days ago

Five minutes with: Jennifer Santos, CMO at Publicis One Philippines

As 2017 Women to Watch nominations roll in, we catch up with 2016 nominee Jennifer Santos for the lowdown on working with millennials, gender equality and her personal values.

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Q&A: Peter Finn on Finn Partners' expansion into APAC
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3 days ago

Q&A: Peter Finn on Finn Partners' expansion into APAC

The founder of PR and marketing firm Finn Partners gives us a deep dive into his decision to acquire Ying Communications.

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Gender diversity: Make it the norm with better marketing
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3 days ago

Gender diversity: Make it the norm with better marketing

A panel of C-suite executives discussed the power marketing has to shape consumer mindsets, and how it can be put to good use in fighting for gender equality.

The Work

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Ad Nut's Raya-ad review: Brands embrace Ramadan
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1 day ago

Ad Nut's Raya-ad review: Brands embrace Ramadan

Ad Nut joins in the festive cheer to take a look at a few Raya campaigns.

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SK-II addresses elephant in the room for 'leftover women'
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1 day ago

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

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Two new men's ads: one clear winner. Ad Nut decides...
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1 day ago

Two new men's ads: one clear winner. Ad Nut decides...

Two campaigns targeting men recently landed in Ad Nut's burrow, calling for a side-by-side assessment that only ends well for one.

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Coke's Japan summer campaign is refreshingly simple
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1 day ago

Coke's Japan summer campaign is refreshingly simple

A soft drink ad that doesn't promise to save the world.

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Furry fruits make stiff people break out and 'Feel alive'
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4 days ago

Furry fruits make stiff people break out and 'Feel alive'

Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.

Focus

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Find Your Dream Job

Cannes Lions 2017: Full coverage

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Direct from Cannes: Wrapup video, Unilever, the UN, AdParlor, more
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23 hours ago

Direct from Cannes: Wrapup video, Unilever, the UN, ...

Our editors on the Riviera are posting tidbits and takeaways from the Cannes festival.

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Japan at Cannes: The work that cut through
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23 hours ago

Japan at Cannes: The work that cut through

A mobile Grand Prix offsets an absence of big wins in the categories Japan is more commonly known for.

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Engagement, not beauty the key for brands on YouTube
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1 day ago

Engagement, not beauty the key for brands on YouTube

High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.

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Making sure out-of-home isn't ‘out of sight, out of mind'
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1 day ago

Making sure out-of-home isn't ‘out of sight, out of ...

A member of the Outdoor jury explains the simple goals all out-of-home work should aspire to.

Videos

Events

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The Trade Desk Programmatic Breakfast Briefing
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Jul 13, 2017
The China Club

The Trade Desk Programmatic Breakfast Briefing

Join Jeff Green, CEO of The Trade Desk at the China Club for a complimentary breakfast and learning event that will take a look at the world of programmatic buying. Providing practical insight and expert advice, this morning of networking and learning will give you the opportunity to hear about future developments of programmatic buying.

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 16, 2017
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 16th August, bringing together the region’s most notable brands to showcase how they are the best at what they do. This is a celebration of the brands that are the most agile and attentive to the regions many social, linguistic and cultural nuances and as a result, resonate the loudest with the regions’ consumers.

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Brand Summit China
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Aug 17, 2017
Shanghai

Brand Summit China

Campaign Asia-Pacific and Nielsen will return to Shanghai with our annual Brand Summit China this August, bringing together China’s most powerful and influential brands to discuss how and why they’ve become a preferred brand by Asia’s consumers.

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Top 1000 Brands High Tea Briefing | Tokyo
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Oct 16, 2017
Tokyo

Top 1000 Brands High Tea Briefing | Tokyo

Campaign Asia-Pacific’s Top 1000 Brands arrives in Tokyo on 16th October to recognise the brands that have achieved local and global success. Top 1000 Brands gathers Japan’s most noteworthy brands that have created real change within the region and will unpack their journey to share best practices on becoming highly desirable and notable within Japan and beyond. This is an exclusive opportunity to learn from Japan’s unparalleled top players, its rising stars, digital leaders and much more.

Galleries

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