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How much do you work? Take Campaign's survey

Campaign is polling marcomms professionals in Asia-Pacific on workloads and ...

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WPP backtracks, agrees to sell ADK stake

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Japanese lack confidence in country’s ability to host ...

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Branded copy has a positive impact on ad performance: ...

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These Yoox deals will self-destruct in 15 seconds

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How much do you work? Take Campaign's survey
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11 hours ago

How much do you work? Take Campaign's survey

Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how much midnight oil our industry is burning.

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WPP backtracks, agrees to sell ADK stake
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1 day ago

WPP backtracks, agrees to sell ADK stake

Bain Capital is apparently closer to taking control of Japan's third-largest advertising agency, ending a 20-year partnership with WPP.

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Japanese lack confidence in country’s ability to host more tourists
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11 hours ago

Japanese lack confidence in country’s ability to ...

A public perception study finds Osaka is a lot more upbeat than Tokyo and Kyoto about being able to show visitors a good time.

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Branded copy has a positive impact on ad performance: NetElixer
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11 hours ago

Branded copy has a positive impact on ad performance...

Examining over 60,000 Google AdWords Expanded Text Ads, NetElixir's 'Ad Copy Championship' looks at the choices that drove the highest conversion.

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These Yoox deals will self-destruct in 15 seconds
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11 hours ago

These Yoox deals will self-destruct in 15 seconds

Click now, or the Sergio Rossi heels get the chainsaw.

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Why marketers are disillusioned with social-media marketing
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13 hours ago

Why marketers are disillusioned with social-media marketing

If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.

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Less can be more, even in digital
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11 hours ago

Less can be more, even in digital

At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.

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Briefs: Hashtag Interactive, Ogilvy, Starhub, Leo Burnett, more
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12 hours ago

Briefs: Hashtag Interactive, Ogilvy, Starhub, Leo ...

Catch up on all the week's appointments and wins. Pictured: Singapore's Ministry of Environment and Water Resources awards social duties to Hashtag Interactive.

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A year old and Instagram Live is beating Snapchat
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13 hours ago

A year old and Instagram Live is beating Snapchat

Instagram's Live Stories has more than 250 million daily users, according to numbers from Wochit, whereas, Snapchat reports having 173 million.

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A year old and Instagram Live is beating Snapchat
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13 hours ago

A year old and Instagram Live is beating Snapchat

Instagram's Live Stories has more than 250 million daily users, according to numbers from Wochit, whereas, Snapchat reports having 173 million.

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Global brands winning with consumers: Nielsen
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1 day ago

Global brands winning with consumers: Nielsen

New research finds that other than a few sectors, consumers prefer big companies rather than local players.

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Direct website traffic is the most influential ranking factor: SEMrush
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1 day ago

Direct website traffic is the most influential ...

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

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Cyborg-ism and what it means for media
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1 day ago

Cyborg-ism and what it means for media

Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?

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Dinnertime conversations: At home with big brands
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1 day ago

Dinnertime conversations: At home with big brands

The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.

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YouTube killing channels said to 'exploit' children
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1 day ago

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

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Rob Norman retires from Group M to make way for 'young generals'
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1 day ago

Rob Norman retires from Group M to make way for ...

Media agencies need to be on a "war footing" and focus on "core principles", as he makes way for "young generals".

FEATURED

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What Lego has learnt from building a social network for kids
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1 day ago

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

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The role for face-recognition in customer experience
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2 days ago

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

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Y&R names new Asia president
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2 days ago

Y&R names new Asia president

Longtime Publicis veteran and former APAC head of Saatchi & Saatchi returns to the region to take up the position vacated by Matthew Godfrey.

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How KFC has taken ownership of the holidays
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2 days ago

How KFC has taken ownership of the holidays

A consistent diet of thoughtful branding combined with a touch of absurdity have served KFC extremely well.

The Work

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See YouTube's latest top 10 APAC ads
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13 hours ago

See YouTube's latest top 10 APAC ads

Lexus, Nintendo and 7-Eleven appear on the list, along with two clips from Snickers Korea.

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Subway takes JWT Sydney's 'Live feed' concept global
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Nov 17, 2017

Subway takes JWT Sydney's 'Live feed' concept global

The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.

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Ikea furniture solves problems, but only for men
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Nov 15, 2017

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

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'Chair Drive' mocks unfair tax on Japanese car owners
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Nov 15, 2017

'Chair Drive' mocks unfair tax on Japanese car owners

A comfortable commute is an unattainable dream for many hardworking salarymen, the JAF tells us.

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'Tis the season for a mind-numbingly large collection of holiday ads
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1 day ago

'Tis the season for a mind-numbingly large collection of holiday ads

Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

China Innovation 2017

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Dinnertime conversations: At home with big brands
Premium
1 day ago

Dinnertime conversations: At home with big brands

The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.

Premium
The role for face-recognition in customer experience
Premium
2 days ago

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

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Food retailing’s chain reactions: Trust via blockchain
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Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

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China’s next big export boom: innovative technology brands
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Nov 13, 2017

China’s next big export boom: innovative technology ...

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.

Videos

Events

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
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Dec 12, 2017
Le Royal Méridien Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

MAGAZINE

PARTNER CONTENT

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