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Facebook's video screwup: A tipping point for brands to be more discerning?

Facebook’s video miscalculation underscores the need for independent verification,...

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India leads APAC at D&AD Impact Awards

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CMOs descend from their ‘Ivory Tower’

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To promote creativity, abolish the creative department

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Top business leaders remain heavy media consumers: Ipsos ...

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Facebook's video screwup: A tipping point for brands to be more discerning?
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10 hours ago

Facebook's video screwup: A tipping point for brands to be more discerning?

Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.

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India leads APAC at D&AD Impact Awards
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5 hours ago

India leads APAC at D&AD Impact Awards

Six agencies won White Pencils in the organisation's first D&AD Impact Awards, meant to honour brands doing good.

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CMOs descend from their ‘Ivory Tower’
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11 hours ago

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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To promote creativity, abolish the creative department
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11 hours ago

To promote creativity, abolish the creative department

Creativity should be seen as something everyone does, not the secretive preserve of an elite few.

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Top business leaders remain heavy media consumers: Ipsos study
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10 hours ago

Top business leaders remain heavy media consumers: ...

CNN and Financial Times came out tops among the business elite in the latest Ipsos research.

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Takeaways from Ad:tech Tokyo 2016
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12 hours ago

Takeaways from Ad:tech Tokyo 2016

Topics from this year's ad:tech Tokyo: sake, sports, AI, understanding the LGBT community.

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Addiction Advertising joins The Marketing Group
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12 hours ago

Addiction Advertising joins The Marketing Group

Singapore agency joins publicly listed network as part of expansion ambitions.

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Why BandLab’s stake in Rolling Stone makes sense
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1 day ago

Why BandLab’s stake in Rolling Stone makes sense

Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious.

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RIP Michael Ball: They don’t make 'em like they used to
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1 day ago

RIP Michael Ball: They don’t make 'em like they used to

Mike Fromowitz remembers mentor, friend and giant of Asian advertising, Michael Ball, who died Sunday.

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RIP Michael Ball: They don’t make 'em like they used to
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1 day ago

RIP Michael Ball: They don’t make 'em like they used to

Mike Fromowitz remembers mentor, friend and giant of Asian advertising, Michael Ball, who died Sunday.

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Appier sees more pronounced cross-screen usage in Japan
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11 hours ago

Appier sees more pronounced cross-screen usage in Japan

Use of more than four screens is increasingly commonplace in Japan, according to Appier's report.

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Japan shows film and digital prowess at Spikes
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10 hours ago

Japan shows film and digital prowess at Spikes

Work for Nissan, Shiseido and ANA claimed top prizes at the prestigious creative advertising awards last week.

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GroupM data expert takes CEO role for Mindshare's FAST
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1 day ago

GroupM data expert takes CEO role for Mindshare's FAST

Robin Wong named to newly created role.

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Infiniti works to hone its ‘entrepreneurial’ positioning
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1 day ago

Infiniti works to hone its ‘entrepreneurial’ ...

Nissan’s luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.

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Red2’s mission to boost Vietnam’s digital community
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1 day ago

Red2’s mission to boost Vietnam’s digital community

Digital performance outfit hopes to do more than just good work.

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Live-streaming invades China
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2 days ago

Live-streaming invades China

A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.

FEATURED

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Dentsu issues full statement on overbilling
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Sep 23, 2016

Dentsu issues full statement on overbilling

Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

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AR should mean more than a trick your phone does: Pokémon Go creator
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Sep 23, 2016

AR should mean more than a trick your phone does: Pokémon Go creator

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

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Polluted persuasion
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Sep 23, 2016

Polluted persuasion

Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.

The Work

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‘Grandpa’ cat highlights longevity of Japanese pets
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1 day ago

‘Grandpa’ cat highlights longevity of Japanese pets

Mars' Kal Kan takes a sentimental approach to sell food for aged cats.

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Pine-Sol targets YouTube users with 19 category-specific pre-roll spots
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1 day ago

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data

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You'll laugh when you see why these people are so emotional
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2 days ago

You'll laugh when you see why these people are so emotional

Thailand's Bar-B-Q Plaza introduces a new item, melodramatically.

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APAC YouTube Ads Leaderboard: Spikes Asia 2016 edition
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Sep 22, 2016

APAC YouTube Ads Leaderboard: Spikes Asia 2016 edition

In celebration of Spikes, YouTube highlights the most resonant ad videos thus far this year.

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Anti-Trump ad with lots of celebs does politics with much-needed humour
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Sep 22, 2016

Anti-Trump ad with lots of celebs does politics with much-needed humour

When you put Joss Whedon in charge, good things happen.

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Toyota channels Basho in unusual music video for Prius
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Sep 21, 2016

Toyota channels Basho in unusual music video for Prius

The haiku master would have chosen the car as his mode of transport, a song suggests.

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Nescafé Philippines' 24-hour love affair on Twitter
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Sep 20, 2016

Nescafé Philippines' 24-hour love affair on Twitter

In the first Southeast Asia use of Twitter Moments, the brand capitalised on the 'KathNiel' celebrity romance.

Find Your Dream Job

Spikes Asia 2016

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Japan shows film and digital prowess at Spikes
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10 hours ago

Japan shows film and digital prowess at Spikes

Work for Nissan, Shiseido and ANA claimed top prizes at the prestigious creative advertising awards last week.

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Quick-fire takeaways from Spikes Asia 2016
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2 days ago

Quick-fire takeaways from Spikes Asia 2016

A running compilation of the most interesting bits from our team at Spikes Asia.

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Shot at Spikes: Not sure about being in advertising? Watch this
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2 days ago

Shot at Spikes: Not sure about being in advertising?...

Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.

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Photos: Spikes Asia winners
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2 days ago

Photos: Spikes Asia winners

Photos from the awards ceremony held on Friday at Spikes Asia festival.

Videos

Events

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
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Nov 10, 2016
Hong Kong

Financial Services Marketing

From modern compliance to reaching millennials, what are the biggest issues facing Financial Services marketers today? Now in its 3rd year, FSM Forum (#FSMForum) is Asia’s only conference dedicated to FSM marketing. Join us on 10 Nov as we deep dive into the future of the industry.

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DMA China
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Dec 6, 2016
Shanghai

DMA China

DMA China is the region’s first conference to discuss the unique environment of China’s data situation. The one-day conference will explore how marketers should navigate China’s unique ecosystem and tackle the issues brands and agencies face today.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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