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Nintendo wants real-life Mario Karts off Tokyo's streets

The company is suing a popular go-karting operator for copyright violation.

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The truth is, this is a good ad

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Ogilvy Philippines confirms employee death

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'Premium Friday' off to an uncertain start in Japan

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We tried Cathay Pacific's in-flight beer

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Nintendo wants real-life Mario Karts off Tokyo's streets
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1 hour ago

Nintendo wants real-life Mario Karts off Tokyo's streets

The company is suing a popular go-karting operator for copyright violation.

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The truth is, this is a good ad
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1 hour ago

The truth is, this is a good ad

The New York Times gets to the point in a simple and powerful way.

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Ogilvy Philippines confirms employee death
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3 days ago

Ogilvy Philippines confirms employee death

Passing of Mark Dehesa reignites debate about industry work pressures.

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'Premium Friday' off to an uncertain start in Japan
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2 days ago

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

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We tried Cathay Pacific's in-flight beer
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2 days ago

We tried Cathay Pacific's in-flight beer

Campaign's Hong Kong editorial staffers give 'Betsy' a try.

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Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more
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2 days ago

Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more

A weekly roundup of people moves and account news worth noting.

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Bundesliga beats EPL for online influence in China
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3 days ago

Bundesliga beats EPL for online influence in China

German football league is outstripping more popular English Premier League regarding social-media engagement.

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Stranger things: A reporters' notebook of odd and WTF items
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3 days ago

Stranger things: A reporters' notebook of odd and ...

As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…wait, what? These are their stories. [Dun Dun]

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TBWA hires new Digital Arts Network leader in Thailand
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2 days ago

TBWA hires new Digital Arts Network leader in Thailand

Narong Chokpiboonkarn joins the agency as head of its digital arm.

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TBWA hires new Digital Arts Network leader in Thailand
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2 days ago

TBWA hires new Digital Arts Network leader in Thailand

Narong Chokpiboonkarn joins the agency as head of its digital arm.

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Seeking nominations: China's Digital A-List
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2 days ago

Seeking nominations: China's Digital A-List

Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.

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Princess Yachts hires W Asia
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2 days ago

Princess Yachts hires W Asia

Luxury brand appoints W as its first retained agency in Southeast Asia.

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Take the road less travelled to be noticed at the Olympics: Unruly
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3 days ago

Take the road less travelled to be noticed at the ...

Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.

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Singtel's Amobee to acquire Turn
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4 days ago

Singtel's Amobee to acquire Turn

Acquisition values DMP and DSP platform at US$310 million.

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Publicis Communications starts 'white-label' innovation effort with Singapore EDB
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4 days ago

Publicis Communications starts 'white-label' ...

Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.

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Shoppers in Philippines and Thailand are feeling good: Nielsen
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3 days ago

Shoppers in Philippines and Thailand are feeling ...

Strong market conditions in the two countries defy global political and social changes.

FEATURED

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Salaries: Comms pros in Australia, Singapore make more
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4 days ago

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Listening to mothers
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Feb 22, 2017

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Why I left advertising
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Feb 21, 2017

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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Forget content; convenience is king
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Feb 20, 2017

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

The Work

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Meals on wheels: Volvo offers rolling dining in Tokyo
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4 days ago

Meals on wheels: Volvo offers rolling dining in Tokyo

The automaker, along with Uber Eats, an Iron Chef star and Dentsu, invites foodies to a seven-course meal served in an SUV.

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Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'
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4 days ago

Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.

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Flying puppy takes regional branding to new heights
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4 days ago

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

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Ono City tells residents there's no place like home
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Feb 22, 2017

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

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Can I just have a &%$#@*! cup of coffee?
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4 days ago

Can I just have a &%$#@*! cup of coffee?

From the UK: 'Shops', by Leo Burnett London for McDonald's McCafe.

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Nike plays its tune for Middle Eastern women
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Feb 21, 2017

Nike plays its tune for Middle Eastern women

Predictably excellent spot asks women, 'What will they say about you?'

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Kapow! Judo star fights fruit in noisy Suntory ad
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Feb 21, 2017

Kapow! Judo star fights fruit in noisy Suntory ad

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.

Find Your Dream Job

Brand fails: Crises, blunders and missteps in APAC

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Why APA's anti-Semitism is no big deal in Japan
Premium
Feb 17, 2017

Why APA's anti-Semitism is no big deal in Japan

The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.

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Hall of shame: More multicultural brand blunders
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Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

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Campaign China's top brand missteps from 2016
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Dec 20, 2016

Campaign China's top brand missteps from 2016

Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.

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Year in review: The 10 ads that made us rant
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Dec 20, 2016

Year in review: The 10 ads that made us rant

Our year-in-review celebration continues with the much-anticipated list of lamentable ads.

Videos

Events

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Campaign360
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Mar 22, 2017
Grand Hyatt Hong Kong

Campaign360

In response to industry feedback and extensive research with industry figures within and outside Asia, the 360 portfolio events are evolving to break new ground for the industry by addressing critical issues impacting the global media and marketing landscape.

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Digital360China
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Apr 11, 2017
Shanghai

Digital360China

Campaign Asia-Pacific’s Digital360China summit, returns to unite leaders in digital marketing to discuss the big issues impacting the ever-evolving digital landscape.

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

Galleries

MAGAZINE

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.