Premium

Female leaders in Japan: A journalist in the realm of brands

For all the excitement around the potential for brands to be media companies in ...

Premium

Alibaba to sponsor Olympics until 2028

Premium

Move and win roundup: JWT, WE, Omnicom, McCann, O&M, more

Premium

Y-3 film explores fashion’s role in a police state

Premium

Dentsu appoints new president and CEO

Premium
Female leaders in Japan: A journalist in the realm of brands
Premium
1 day ago

Female leaders in Japan: A journalist in the realm of brands

For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.

Premium
Alibaba to sponsor Olympics until 2028
Premium
1 day ago

Alibaba to sponsor Olympics until 2028

Alibaba will become the games' official e-commerce and cloud services sponsor.

Premium
Move and win roundup: JWT, WE, Omnicom, McCann, O&M, more
Premium
1 day ago

Move and win roundup: JWT, WE, Omnicom, McCann, ...

A weekly roundup of people moves and account news worth noting.

Premium
Y-3 film explores fashion’s role in a police state
Premium
1 day ago

Y-3 film explores fashion’s role in a police state

The Adidas-Yohji Yamamoto partnership continues to carve out an intriguing positioning for its brand.

Premium
Dentsu appoints new president and CEO
Premium
2 days ago

Dentsu appoints new president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

Premium
Trumping the filter bubble
Premium
1 day ago

Trumping the filter bubble

Just as Donald Trump mastered the echo chamber to land himself this presidential inauguration, marketers can use it to their advantage, says Michael Daley of DigitasLBi.

Premium
New kids making a splash in M&A: R3
Premium
2 days ago

New kids making a splash in M&A: R3

Private equity, consulting, IT and even a metal-forging firm are pulling out their wallets to compete with the usual acquirers.

Premium
On the lamb: MLA's much-anticipated Australia Day ad again courts controversy
Premium
2 days ago

On the lamb: MLA's much-anticipated Australia Day ...

The Monkeys CEO tells Campaign Asia-Pacific he hopes the biggest lamb ad yet will move the national conversation on diversity forward.

Premium
Publicis One names MD for Japan
Premium
2 days ago

Publicis One names MD for Japan

The company’s integrated agency model makes a lot of sense, but is likely to prove challenging in practice. In Japan, the task of unification now falls on Floriane Tripolino.

Premium
Publicis One names MD for Japan
Premium
2 days ago

Publicis One names MD for Japan

The company’s integrated agency model makes a lot of sense, but is likely to prove challenging in practice. In Japan, the task of unification now falls on Floriane Tripolino.

Premium
P&G to split Japan media business between Omnicom/Hakuhodo and DAN
Premium
3 days ago

P&G to split Japan media business between Omnicom/Ha...

The FMCG giant is changing the structure of its media business, paving the way for the launch of Omnicom's Hearts & Science network in Asia.

Premium
Investigation shows scale of improper digital transactions at Dentsu
Premium
3 days ago

Investigation shows scale of improper digital ...

Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising clients.

Premium
Light Reaction launches in Hong Kong
Premium
2 days ago

Light Reaction launches in Hong Kong

Performance advertising company adds Hong Kong to more than 30 markets globally.

Premium
Mashable partners with Tencent to launch in China
Premium
3 days ago

Mashable partners with Tencent to launch in China

The two companies have partnered to translate Mashable content into Chinese.

Premium
Lenovo the most well-known Chinese brand overseas: BrandZ
Premium
4 days ago

Lenovo the most well-known Chinese brand overseas: ...

Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.

Premium
H+K Strategies appoints new Malaysia MD
Premium
3 days ago

H+K Strategies appoints new Malaysia MD

Michelle Tham takes on role as Justin Then departs.

FEATURED

Premium
Private View: Two creatives react to five recent ads
Premium
3 days ago

Private View: Two creatives react to five recent ads

In Private View, we ask two creative leaders to comment on recent work from around the region. Catch up here.

Premium
Let’s start using the 'F word' in meetings
Premium
3 days ago

Let’s start using the 'F word' in meetings

No, not that one. 'Fame'. It shouldn't be a dirty word, writes Grey's Danish Chan.

Premium
Wordplay welcome in HK, but poor efforts will be pun-ished
Premium
Jan 13, 2017

Wordplay welcome in HK, but poor efforts will be pun-ished

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

Premium
How Japanese advertising can become a better place to work
Premium
Jan 13, 2017

How Japanese advertising can become a better place to work

We assembled a group of free thinkers from across advertising and asked them to share their views on a topic that has loomed over the industry since October.

The Work

Premium
Y-3 film explores fashion’s role in a police state
Premium
1 day ago

Y-3 film explores fashion’s role in a police state

The Adidas-Yohji Yamamoto partnership continues to carve out an intriguing positioning for its brand.

Premium
Less speed equals less harm in NZ safety campaign
Premium
1 day ago

Less speed equals less harm in NZ safety campaign

'Thank you for your speed' for the New Zealand Transport Agency by Clemenger BBDO Wellington.

Premium
Mudah.com asks hoarders to sell their stuff through song-and-dance routine
Premium
1 day ago

Mudah.com asks hoarders to sell their stuff through song-and-dance routine

Malaysian marketplace's CNY ad pokes fun at the hoarder syndrome.

Premium
Nissan to sell rocks, water, snow through Amazon store
Premium
3 days ago

Nissan to sell rocks, water, snow through Amazon store

Nissan XTreme Collection store on Amazon offers products sourced from the "ends of the earth".

Premium
KFC gives away red underwear via phone-linking game for CNY
Premium
4 days ago

KFC gives away red underwear via phone-linking game for CNY

Campaign by Ogilvy & Mather Hong Kong promotes limited edition chicken offering.

Premium
McDonald's shows CNY through the eyes of children
Premium
4 days ago

McDonald's shows CNY through the eyes of children

A sweet, nostalgia-tinted Chinese New Year ad from DDB Group Hong Kong.

Premium
Astonishing Mercedes-Benz videos inspire Malaysians
Premium
Jan 16, 2017

Astonishing Mercedes-Benz videos inspire Malaysians

See the incredible Mercedes-Benz CNY videos that have the country abuzz.

Find Your Dream Job

Cultural Radar

Premium
The paradox of the solo Asian traveller
Premium
2 days ago

The paradox of the solo Asian traveller

Solo adventurers want to interact and connect with strangers, but may feel reluctant to do so. Can brands help?

Premium
Baby by numbers
Premium
Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

Premium
Wallet talk: The messages of the cards we carry
Premium
Jan 5, 2017

Wallet talk: The messages of the cards we carry

New fintech players reject the gold-platinum-black 'ladder' in favour of statements more suited to younger consumers.

Premium
Japanese retailers are finally catering to millennial lifestyles
Premium
Dec 22, 2016

Japanese retailers are finally catering to ...

Retailers who create space to balance socialising, self-exploration and sales will benefit.

Videos

Events

Premium
Campaign360
Premium
Mar 22, 2017
Grand Hyatt Hong Kong

Campaign360

In response to industry feedback and extensive research with industry figures within and outside Asia, the 360 portfolio events are evolving to break new ground for the industry by addressing critical issues impacting the global media and marketing landscape.

Premium
MediaWorks
Premium
Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

Galleries

MAGAZINE

PARTNER CONTENT

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Focus

Premium
China Innovation
Premium

China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

Premium
Predestination: A marketing lens on tech trends
Premium

Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

Premium
Agency of the Year Awards
Premium

Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.