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Dentsu tipped to join One Japan

The millennial innovation network includes the likes of Panasonic, Toyota and ...

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How China's two-child policy is affecting mothers' ...

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Rakuten and Dentsu form new marketing solutions firm

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DAN launches Merkle in APAC with Sokrati takeover

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Obituary: Paul Lau

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Dentsu tipped to join One Japan
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11 hours ago

Dentsu tipped to join One Japan

The millennial innovation network includes the likes of Panasonic, Toyota and Fuji Xerox.

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How China's two-child policy is affecting mothers' spending habits
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14 hours ago

How China's two-child policy is affecting mothers' ...

GroupM's study looks into the media consumption and spending behaviours of expectant mothers.

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Rakuten and Dentsu form new marketing solutions firm
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15 hours ago

Rakuten and Dentsu form new marketing solutions firm

The combined venture, titled Rakuten Data Marketing Co. Ltd., will commence operations on 1 October.

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DAN launches Merkle in APAC with Sokrati takeover
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16 hours ago

DAN launches Merkle in APAC with Sokrati takeover

Sokrati to be rebranded under Merkle umbrella post-acquisition.

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Obituary: Paul Lau
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16 hours ago

Obituary: Paul Lau

The head of Mindshare Guangzhou has died at the age of 45.

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Soaps that smell like suckers
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16 hours ago

Soaps that smell like suckers

Thai parents will need to be vigilant to prevent children from conducting taste tests of a new line of bath and body products that smell like Chupa Chups.

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'This girl can' goes international with campaign for Australian women
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16 hours ago

'This girl can' goes international with campaign ...

Sport England has teamed up with VicHealth, a health foundation based in the Australian state of Victoria, for a three-year partnership.

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O2O in China: West, take note
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17 hours ago

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

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How Michael Kors buy will boost Jimmy Choo’s headway in China
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17 hours ago

How Michael Kors buy will boost Jimmy Choo’s ...

Michael Kors’ sophisticated social-media strategy is set to benefit Jimmy Choo.

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How Michael Kors buy will boost Jimmy Choo’s headway in China
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17 hours ago

How Michael Kors buy will boost Jimmy Choo’s ...

Michael Kors’ sophisticated social-media strategy is set to benefit Jimmy Choo.

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'Increased client caution' impacts IPG's results for first half of 2017
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17 hours ago

'Increased client caution' impacts IPG's results ...

Net income falls 28 percent, partly due to sales of businesses, as revenue drops 0.6 percent.

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McDonald's CEO: 'We're behaving like a leadership brand'
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17 hours ago

McDonald's CEO: 'We're behaving like a leadership ...

The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbrook said, following the brand's strong financial results.

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Indonesia biggest APAC market for Instagram
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1 day ago

Indonesia biggest APAC market for Instagram

Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.

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Amazon finally enters Asia-Pacific via Singapore
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1 day ago

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

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Mobile games are go
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1 day ago

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

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How young minds engage in an always-on world
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1 day ago

How young minds engage in an always-on world

Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.

FEATURED

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Are you truly ready for today's young talent?
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1 day ago

Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.

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FourFourTwo signs partnership with Ballr
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1 day ago

FourFourTwo signs partnership with Ballr

Global football publication teams up with live football fantasy app for commercial opportunities.

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CMO Q&A: Nissan's Roel de Vries
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1 day ago

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing talks about his stance on autonomous cars, auto shows, and integrating advertising and PR.

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Let's talk about me-commerce
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2 days ago

Let's talk about me-commerce

Real-world examples of brands working to win favour in an era of increasingly demanding consumer behaviour.

The Work

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There's a reason this boy astronaut wants to escape his world
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1 day ago

There's a reason this boy astronaut wants to escape his world

Beautiful film from US makes a strong point about heroes.

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Aussie sports betting app 'trolls' Tour de France cyclists
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3 days ago

Aussie sports betting app 'trolls' Tour de France cyclists

Cheeky stunt for Sportsbet follows an ad that presented infamous sprinter Ben Johnson as an expert in performance-enhancement.

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Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?
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Jul 19, 2017

Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?

Air New Zealand's latest in-flight video / online ad is pointlessly surreal.

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Jollibee releases sequel for heartbreaking friendzone ad
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Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

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Asia-Pacific YouTube Ads Leaderboard: June 2017
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Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

Focus

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Artificial intelligence: AI in marketing

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Cyber seeing will soon be AI believing
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Jul 21, 2017

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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How technology is changing stock-image use
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Jul 19, 2017

How technology is changing stock-image use

Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see

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Publicis' Sadoun comes out fighting after Cannes pullout attacks
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Jul 6, 2017

Publicis' Sadoun comes out fighting after Cannes ...

Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.

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Tencent exec questions Baidu's AI-glasses Cannes win
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Jun 21, 2017

Tencent exec questions Baidu's AI-glasses Cannes win

A senior Tencent executive has contested Baidu's Silver Lion in the Pharma category at Cannes, highlighting an AI arms race between the internet rivals.

Videos

Events

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 16, 2017
The Fullerton Hotel

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 16th August. This event will bring together the region’s most notable brands to showcase how they are the best at what they do. This is a celebration of the brands that are the most agile and attentive to the regions many social, linguistic and cultural nuances and as a result, resonate the loudest with the regions’ consumers.

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Agency | Marketer | Partnership Awards
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Aug 16, 2017
The Fullerton Hotel

Agency | Marketer | Partnership Awards

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

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Brand Summit China
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Aug 17, 2017
The Langham Shanghai Xintiandi

Brand Summit China

Brand Summit China arrives in 2017 on 17th August, in Shanghai, bringing together China’s most powerful and influential brands to discuss how and why they’ve become a preferred brand by Asia’s consumers.

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

Galleries

MAGAZINE

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