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Chinese agency rosters shrinking, more going local: R3

Chinese marketers are working with fewer agencies, and more are leaning toward ...

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ComScore to dissolve China unit, lay off team of 9

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Upcoming Thai election may get adspend back on track

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Coming soon: Our overwork survey

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Facebook's big newsfeed rethink: 5 key lessons for brands

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Chinese agency rosters shrinking, more going local: R3
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3 hours ago

Chinese agency rosters shrinking, more going local: R3

Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen.

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ComScore to dissolve China unit, lay off team of 9
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3 hours ago

ComScore to dissolve China unit, lay off team of 9

China is "not a corporate priority for Comscore at this stage".

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Upcoming Thai election may get adspend back on track
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3 hours ago

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause or optimism.

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Coming soon: Our overwork survey
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3 hours ago

Coming soon: Our overwork survey

Campaign will release its findings into overwork in APAC adland next week, with some sobering stats and a few surprises as well.

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Facebook's big newsfeed rethink: 5 key lessons for brands
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4 hours ago

Facebook's big newsfeed rethink: 5 key lessons for ...

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

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See the latest APAC Youtube Ads Leaderboard
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4 hours ago

See the latest APAC Youtube Ads Leaderboard

Bathroom fixtures and cars inspire over-the-top dancing, a creative meta take on the typical video-game ad, and more.

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Best spaces to work: Campaigns & Grey Manila
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5 hours ago

Best spaces to work: Campaigns & Grey Manila

Grey's office in Manila adds wood accents and brief splashes of colour to a mainly industrial vibe

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News briefs: BMF, JKR, Havas Media, CSM, much more
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4 hours ago

News briefs: BMF, JKR, Havas Media, CSM, much more

Plus, items on FTI, Iris, BBDO Vietnam, DentsuX, Impact Radius, SpotX, OMD, The Monkeys, and more, in this week's 'moves and wins' column.

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What is the real cost of event tech?
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4 hours ago

What is the real cost of event tech?

Marketers must evaluate the rising cost of new tech tools against actual value.

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Over half of APAC consumers say ads now more intrusive
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1 day ago

Over half of APAC consumers say ads now more intrusive

A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.

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Slow mobile pages will hurt your ranking: Google
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1 day ago

Slow mobile pages will hurt your ranking: Google

Advertisers have until July to get their mobile pages up to speed.

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TBWA names regional head of customer acquisition
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1 day ago

TBWA names regional head of customer acquisition

The agency has hired Greater China digital leader Lars Bjørge from Omnicom stablemate PHD.

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Japan’s most in-demand celebrity endorsers
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1 day ago

Japan’s most in-demand celebrity endorsers

Celebrities like Rola seem to have unlimited appeal for advertisers. But how impactful are they for each of the 10-plus brands they endorse?

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Dentsu, Line back Folio, a service for novice investors
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1 day ago

Dentsu, Line back Folio, a service for novice investors

Companies see a growing appetite for investment in a country famous for cautious saving.

FEATURED

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PyeongChang 2018: Dangers and opportunities for brands
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1 day ago

PyeongChang 2018: Dangers and opportunities for brands

Thinking of congratulating an athlete on social media? Beware the Olympic Committee's Rule 40.

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Google may place higher value on repeat reviews near point-of-sale
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2 days ago

Google may place higher value on repeat reviews near point-of-sale

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

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Behind Visa's vision of a cardless Winter Games
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3 days ago

Behind Visa's vision of a cardless Winter Games

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

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Why Instagram is about inspiration, not influencers
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3 days ago

Why Instagram is about inspiration, not influencers

Brands in Japan are falling over themselves to be ‘Instagenic’, but they must remember to communicate on the same level as the people they are trying to reach, explains AKQA’s Omri Reis.

The Work

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A 'washable book' aims to help prevent child deaths
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3 hours ago

A 'washable book' aims to help prevent child deaths

The initiative to mark Japan's national hand-washing day is designed to educate children in Cambodia.

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Blippar partners with Magnum for Singapore AR campaign
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2 days ago

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.

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A dim but likeable domestic helper learns about her rights
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2 days ago

A dim but likeable domestic helper learns about her rights

Singapore's Ministry of Manpower takes a comedic approach to promoting fair treatment of domestic helpers. But is stereotyping a wise course?

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New Australian lamb ad divides opinion, again
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Jan 11, 2018

New Australian lamb ad divides opinion, again

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

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How do you sell broadband? With power ballads, obviously
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Jan 10, 2018

How do you sell broadband? With power ballads, obviously

Singtel’s latest campaign taps into '80s nostalgia with a funny, and passable, Bon Jovi cover.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Consultants invade adland?

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Accenture: Large-scale agency M&A is 'not our game'
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Jan 9, 2018

Accenture: Large-scale agency M&A is 'not our game'

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

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Accenture wins Maserati as first global experience agency client
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Nov 28, 2017

Accenture wins Maserati as first global experience ...

Accenture Interactive will have an all-encompassing role covering customer experience, brand, creative, content and programmatic media.

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Hakuhodo consulting unit dreams of changing the big agency model
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Nov 23, 2017

Hakuhodo consulting unit dreams of changing the big ...

Teko wants to use Hakuhodo's creative capital to develop business ventures with clients.

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Analysts agree with WPP: Threat from consultancies has been 'overhyped'
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Nov 2, 2017

Analysts agree with WPP: Threat from consultancies ...

During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.

Videos

Events

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Programmatic Maestros Audiocast
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Jan 30, 2018
Online

Programmatic Maestros Audiocast

Join Campaign Asia-Pacific as we discuss advertising's online future, telling stories, building brands, in partnership with The Trade Desk.

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Campaign360
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Mar 20, 2018
Capella Singapore

Campaign360

Campaign360 is a high level, invitation-only event, committed to helping industry leaders understand the implications of change and support them on the journey to shape better opportunities for business and talent.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards
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May 31, 2018
Singapore

Women Leading Change Awards

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

Galleries

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