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Jeremy Jauncey explains his 'Beautiful' empire

The founder of every millennial's favourite travel site reveals how his company ...

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Singapore payment provider calls pitch

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WSJ to end print edition for Singapore

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How Uniqlo’s positive approach to disability helps its brand

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Chief ethical officer: Your next recruit?

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Jeremy Jauncey explains his 'Beautiful' empire
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14 hours ago

Jeremy Jauncey explains his 'Beautiful' empire

The founder of every millennial's favourite travel site reveals how his company balances its client and consumer sides—and how he's planning to conquer China.

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Singapore payment provider calls pitch
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14 hours ago

Singapore payment provider calls pitch

NETS plans to choose a team of four agencies to handle its needs.

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WSJ to end print edition for Singapore
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15 hours ago

WSJ to end print edition for Singapore

Newspaper readers have until October 6 to convert subscriptions to online digital packages.

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How Uniqlo’s positive approach to disability helps its brand
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14 hours ago

How Uniqlo’s positive approach to disability helps ...

A visibly inclusive hiring and ambassador policy helps set the company apart from competitors, even if that is not a deliberate aim.

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Chief ethical officer: Your next recruit?
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15 hours ago

Chief ethical officer: Your next recruit?

Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?

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 McKinsey & Co acquires Malaysian venture lab
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1 day ago

McKinsey & Co acquires Malaysian venture lab

Purchase is the consultancy’s first digital acquisition in Southeast Asia.

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Fetch strikes back at Uber lawsuit and claims non-payment
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17 hours ago

Fetch strikes back at Uber lawsuit and claims ...

Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".

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Women to Watch 2017: Nga Le
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16 hours ago

Women to Watch 2017: Nga Le

Learn about the achievements of Nga Le, project director with XLE Group in Vietnam, and the other 39 members of the 2017 Women to Watch.

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This is the start of a new era for media agencies
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17 hours ago

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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This is the start of a new era for media agencies
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17 hours ago

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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Bike-sharing brands need better differentiation
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1 day ago

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

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OMD Worldwide names Adamski as CEO and Gottlieb as chairman
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17 hours ago

OMD Worldwide names Adamski as CEO and Gottlieb as ...

Mainardo de Nardis will become executive vice-chairman in charge of corporate development at OMG.

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Where are the women, Nikon?
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1 day ago

Where are the women, Nikon?

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

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How Airbnb built its brand by telling the world not to travel
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1 day ago

How Airbnb built its brand by telling the world not ...

Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.

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Women to Watch 2017: Lydia Lee
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1 day ago

Women to Watch 2017: Lydia Lee

Learn about the achievements of Lydia Lee, chief strategist with Weber Shandwick in China, and the other 39 members of the 2017 Women to Watch.

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Agency of the Year: What judges look for in an entry
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1 day ago

Agency of the Year: What judges look for in an entry

With two weeks remaining to enter the Agency of the Year Awards, hear from past judges on the keys to winning.

FEATURED

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The old refrain: stereotypes about ageing employees
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2 days ago

The old refrain: stereotypes about ageing employees

Are older workers really as technologically inept and resistant to change as they're made out to be?

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CASE STUDY: How Circles.Life got Singapore to consider a new telco
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2 days ago

CASE STUDY: How Circles.Life got Singapore to consider a new telco

Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos.

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China’s luxury car market: Second-tier brands gain ground
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2 days ago

China’s luxury car market: Second-tier brands gain ground

Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.

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The digital ad era comes to an end
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2 days ago

The digital ad era comes to an end

To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

The Work

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One of these two brands touting sustainability seems sincere
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2 days ago

One of these two brands touting sustainability seems sincere

New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.

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Asia-Pacific YouTube Ads Leaderboard: August 2017
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1 day ago

Asia-Pacific YouTube Ads Leaderboard: August 2017

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').

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Tasmania looks good enough to visit, maybe not to eat
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2 days ago

Tasmania looks good enough to visit, maybe not to eat

Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.

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SmarTone spells out what it has to offer in five letters
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Sep 15, 2017

SmarTone spells out what it has to offer in five letters

The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.

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Hot Wheels shows that not every brand needs a higher purpose
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Sep 14, 2017

Hot Wheels shows that not every brand needs a higher purpose

From the US: 'The Drive' for Hot Wheels by BBDO San Francisco.

Focus

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

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Asia-Pacific YouTube Ads Leaderboard: August 2017
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1 day ago

Asia-Pacific YouTube Ads Leaderboard: August 2017

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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Aug 17, 2017

Asia-Pacific YouTube Ads Leaderboard: July 2017

Not one but two brands have managed to get three videos into the top 10 this month.

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Asia-Pacific YouTube Ads Leaderboard: June 2017
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Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

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Asia-Pacific YouTube Ads Leaderboard: May 2017
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Jun 13, 2017

Asia-Pacific YouTube Ads Leaderboard: May 2017

The latest list features a campy 15-minute epic from Samsung Vietnam, an inspiring astronaut story from LG India, and a woman trying to choose between two flavours of heartthrob for Baskin-Robbins Korea.

Videos

Events

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Media360 Indonesia
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Sep 14, 2017
Shangri-La Hotel, Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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