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Alibaba, GroupM combine solutions on data platforms

Strategic partnership involves integration of solutions on [m]Platform and Uni ...

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26 companies to co-test MMA China's open-source SDK

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Asia-Pacific YouTube Ads Leaderboard: Special Spikes ...

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3 things automation can and cannot do to reshape PR

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What do hip and religious Muslim women want?

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Alibaba, GroupM combine solutions on data platforms
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6 hours ago

Alibaba, GroupM combine solutions on data platforms

Strategic partnership involves integration of solutions on [m]Platform and Uni Marketing.

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26 companies to co-test MMA China's open-source SDK
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Sep 18, 2017

26 companies to co-test MMA China's open-source SDK

The Chinese are such heavy users of the mobile internet that a SDK is even more important in such an ad environment.

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Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition
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8 hours ago

Asia-Pacific YouTube Ads Leaderboard: Special ...

On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.

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3 things automation can and cannot do to reshape PR
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6 hours ago

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

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What do hip and religious Muslim women want?
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6 hours ago

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

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DDB Group Australia names new Sydney CEO
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8 hours ago

DDB Group Australia names new Sydney CEO

Briefs: Read about Nicole Taylor's promotion, plus items on Edelman, The Sweet Shop, Flock and LoweLintas in this week's running roundup of moves and wins.

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B2B brand transition proves tough for Canon and Panasonic: Interbrand
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9 hours ago

B2B brand transition proves tough for Canon and ...

A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.

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AOY winners' words: Preparing a winning entry
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6 hours ago

AOY winners' words: Preparing a winning entry

2016 Agency of the Year Award honourees share how they prepared their winning entries.

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Women to Watch 2017: Bethany Hill
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7 hours ago

Women to Watch 2017: Bethany Hill

Learn about the achievements of Bethany Hill, programmatic planning director with PHD in Singapore, and the other 39 members of the 2017 Women to Watch.

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Women to Watch 2017: Bethany Hill
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7 hours ago

Women to Watch 2017: Bethany Hill

Learn about the achievements of Bethany Hill, programmatic planning director with PHD in Singapore, and the other 39 members of the 2017 Women to Watch.

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Unilever marketing boss Weed reveals 5C brand strategy
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7 hours ago

Unilever marketing boss Weed reveals 5C brand strategy

Framework intended to form backbone of brand strategies.

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Will '8' be Apple's lucky number in China?
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6 hours ago

Will '8' be Apple's lucky number in China?

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

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Call for submissions: Case studies on mother and baby products
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7 hours ago

Call for submissions: Case studies on mother and ...

Mother and baby care is expected to be one of the fastest moving industry in China following the implementation of the two-child policy. The best submissions related to this field will be showcased during the China Innovation Summit next month.

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Philips launches global marketing initiative 'Better me, better world'
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7 hours ago

Philips launches global marketing initiative ...

The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.

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Dentsu's trial nears conclusion with admission of guilt
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3 days ago

Dentsu's trial nears conclusion with admission of guilt

The company ignored a culture of illegal overtime, the president has acknowledged.

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Google to refund advertisers duped by ad fraud
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1 day ago

Google to refund advertisers duped by ad fraud

The company announces an automated process by which its customers will be refunded.

FEATURED

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A tribute to Google’s Shawn Schrader
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1 day ago

A tribute to Google’s Shawn Schrader

In memory of the well-liked Google and TBWA Hakuhodo creative, we re-publish an article he wrote advising foreign creatives on how to build a career in Japan.

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Agency of the Year Awards adopts weighting system
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1 day ago

Agency of the Year Awards adopts weighting system

Point system aims to better recognise achievement in the most competitive APAC markets.

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We asked two millennials what they think of their older colleagues
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1 day ago

We asked two millennials what they think of their older colleagues

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

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Podcasts: A sound investment for advertisers?
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4 days ago

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.

The Work

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Oath's first campaign aims to showcase its brands and reach
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8 hours ago

Oath's first campaign aims to showcase its brands and reach

Global push includes Singapore, Hong Kong and Taiwan.

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One of these two brands touting sustainability seems sincere
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Sep 18, 2017

One of these two brands touting sustainability seems sincere

New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.

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Asia-Pacific YouTube Ads Leaderboard: August 2017
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Sep 19, 2017

Asia-Pacific YouTube Ads Leaderboard: August 2017

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').

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Tasmania looks good enough to visit, maybe not to eat
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Sep 18, 2017

Tasmania looks good enough to visit, maybe not to eat

Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.

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SmarTone spells out what it has to offer in five letters
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Sep 15, 2017

SmarTone spells out what it has to offer in five letters

The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.

Focus

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

Find Your Dream Job

Brand fails: Crises, blunders and missteps

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Will '8' be Apple's lucky number in China?
Premium
6 hours ago

Will '8' be Apple's lucky number in China?

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

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Can Starbucks stay on the boil in Asia?
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Sep 21, 2017

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

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Where are the women, Nikon?
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Sep 19, 2017

Where are the women, Nikon?

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

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Five simple questions for Equifax’s CEO
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Sep 19, 2017

Five simple questions for Equifax’s CEO

Forget the “sorry”. Were you prepared?

Videos

Events

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Media360 India
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Oct 11, 2017
Mumbai

Media360 India

Media360India brings together industry leaders to address the most pressing issues impacting brands including a long-term view of new technology such as artificial intelligence and ad fraud, key challenges related to viewability and digital spend, insights and solutions to programmatic, and a deep-dive into measurements and the metrics that matter most.

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China Innovation Summit
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Nov 15, 2017
Shenzhen

China Innovation Summit

China Innovation Summit (CIS) is an industry-driven conference that focuses on brand development in China and beyond. This year, CIS takes place on the 15th of November in Shenzhen, bringing together brand marketers, technology leaders and innovators to discuss innovation in an ever-changing China.

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Marketing Innovation
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Nov 29, 2017
Singapore

Marketing Innovation

Marketing Innovation returns to Singapore this November with a focus on the operational and technological innovations that are transforming the APAC marketing industry. Marketing Innovation will show brands, agencies and creatives how to bottle innovation to give them the cutting edge moving into 2018

Galleries

MAGAZINE

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