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Safety key for Pokemon Go brand following Japan death

The impact of a recent accident on the brand may be minimal, but Niantic should ...

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CtrlShift enters new phase with leadership shuffle

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AdAsia launches influencer-marketing platform CastingAsia

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Wearables’ form now reflects function

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Twitter's Japan revenues overtake UK to be biggest ...

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Safety key for Pokemon Go brand following Japan death
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7 hours ago

Safety key for Pokemon Go brand following Japan death

The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.

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CtrlShift enters new phase with leadership shuffle
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11 hours ago

CtrlShift enters new phase with leadership shuffle

New management team at CtrlShift tasked with cementing company's position as an audience solutions company.

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AdAsia launches influencer-marketing platform CastingAsia
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12 hours ago

AdAsia launches influencer-marketing platform ...

Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.

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Wearables’ form now reflects function
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12 hours ago

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

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Twitter's Japan revenues overtake UK to be biggest market outside US
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1 day ago

Twitter's Japan revenues overtake UK to be biggest ...

Japan has overtaken the UK to become Twitter's largest market outside the US.

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People have misunderstood what programmatic is all about
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13 hours ago

People have misunderstood what programmatic is all about

Speaking from a Japan perspective, David Rittenhouse argues that marketers need to stop delegating and take control of programmatic media if they want it to work for them

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Dior & Gucci winning the KOL game in China: R3
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1 day ago

Dior & Gucci winning the KOL game in China: R3

Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.

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SG51: What’s next for Singapore?
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14 hours ago

SG51: What’s next for Singapore?

It's a myth that Singapore's young people are not interested in the fate of the nation. The question is whether brands are missing a trick when it comes to engaging with this group.

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Perspectives from ad:tech Tokyo International 2016
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1 day ago

Perspectives from ad:tech Tokyo International 2016

The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.

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Perspectives from ad:tech Tokyo International 2016
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1 day ago

Perspectives from ad:tech Tokyo International 2016

The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.

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Resorts World Sentosa sets the stage for Halloween
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13 hours ago

Resorts World Sentosa sets the stage for Halloween

Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.

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TBWA and Formula E HK attempt to capture local consciousness
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14 hours ago

TBWA and Formula E HK attempt to capture local ...

TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.

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Design cuts a direct line to the brain
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1 day ago

Design cuts a direct line to the brain

James Thompson discusses one of the few marketing tools that can override rational thought.

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Streaming has changed my life
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2 days ago

Streaming has changed my life

You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.

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Loyalty HSBC can bank on
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3 days ago

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

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What the 'cultural Asian tourist' means for brands in Japan
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3 days ago

What the 'cultural Asian tourist' means for brands ...

Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture.

FEATURED

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Jobs to be done: A useful new methodology
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Aug 19, 2016

Jobs to be done: A useful new methodology

Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.

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A tobacco company's ode to Indonesian independence rings false
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Aug 17, 2016

A tobacco company's ode to Indonesian independence rings false

Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination.

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Building admirable brands: Johnson & Johnson's Alison Lewis
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Aug 11, 2016

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

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Women to Watch 2016: Agents of change
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1 day ago

Women to Watch 2016: Agents of change

Ang Wan Gyn, PHD: One of 40 remarkable leaders highlighted in Women to Watch 2016.

The Work

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Resorts World Sentosa sets the stage for Halloween
Premium
13 hours ago

Resorts World Sentosa sets the stage for Halloween

Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.

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KFC gives away sunscreen that smells like fried chicken
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2 days ago

KFC gives away sunscreen that smells like fried chicken

Would you like some SPF30 lotion that smells good enough to eat? Too late!

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Mustang growls, blows hair back in Indian airports
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2 days ago

Mustang growls, blows hair back in Indian airports

Kinetic Worldwide OOH installation for Ford uses viewer-triggered noise, fans.

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Missing persons charity makes point with Pokémon campaign
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Aug 19, 2016

Missing persons charity makes point with Pokémon campaign

From the UK: 'Missing people' for Missing People by BBH Barn

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'Breakthrough tool' has enormous impact on baby development
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Aug 19, 2016

'Breakthrough tool' has enormous impact on baby development

From the US: 'Breakthrough tool' for Children's Hospital of Minnesota by Mono

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Harbin Beer orchestrates cross-border games, literally
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Aug 18, 2016

Harbin Beer orchestrates cross-border games, literally

The brand staged games at China's border with five neighbouring countries. But it's really about the beer.

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Myer sets up 'Give Registry' for victims of abuse starting over
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Aug 17, 2016

Myer sets up 'Give Registry' for victims of abuse starting over

With Clemenger BBDO Melbourne, the retailer makes everyday items into a powerful idea in support of abuse victims.

Find Your Dream Job

Engagement Meter

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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
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13 hours ago

Engagement Meter: The week's top-performing brands ...

See how Hero Motocorp, Visit Singapore, Hyundai and others made a social impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Aug 11, 2016

Engagement Meter: The week's top brand posts on ...

See how Marmite, Uber, NYX Cosmetics and others made an impression, in this week's Engagement Meter.

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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
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Aug 3, 2016

Engagement Meter: The week's top-performing brands ...

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See what worked for Mini, Domino's, 7-Eleven, Dunkin' Donuts and others.

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Engagement Meter: The best brand posts from Facebook, Twitter and Instagram
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Jul 27, 2016

Engagement Meter: The best brand posts from ...

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See how Toyota, Caltex, KFC, Adidas and others made an impression.

Videos

Events

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 18, 2016
Pan Pacific, Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 18th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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Spikes Asia
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Sep 21, 2016
Singapore

Spikes Asia

The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
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Nov 10, 2016
Hong Kong

Financial Services Marketing

Financial Services Marketing Forum returns for the third time to Hong Kong, the financial capital of Asia. FSM will bring together over 200 CMOs, Global Marketing Directors and Heads of Marketing from across the B2B and B2C side of financial services.

Galleries

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