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Dentsu appoints new president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year ...

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Publicis One names MD for Japan

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New kids making a splash in M&A: R3

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P&G to split Japan media business between Omnicom/Hakuhod...

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On the lamb: MLA's much-anticipated Australia Day ad ...

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Dentsu appoints new president and CEO
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16 hours ago

Dentsu appoints new president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

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Publicis One names MD for Japan
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21 hours ago

Publicis One names MD for Japan

The company’s integrated agency model makes a lot of sense, but is likely to prove challenging in practice. In Japan, the task of unification now falls on Floriane Tripolino.

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New kids making a splash in M&A: R3
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20 hours ago

New kids making a splash in M&A: R3

Private equity, consulting, IT and even a metal-forging firm are pulling out their wallets to compete with the usual acquirers.

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P&G to split Japan media business between Omnicom/Hakuhodo and DAN
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1 day ago

P&G to split Japan media business between Omnicom/Ha...

The FMCG giant is changing the structure of its media business, paving the way for the launch of Omnicom's Hearts & Science network in Asia.

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On the lamb: MLA's much-anticipated Australia Day ad again courts controversy
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20 hours ago

On the lamb: MLA's much-anticipated Australia Day ...

The Monkeys CEO tells Campaign Asia-Pacific he hopes the biggest lamb ad yet will move the national conversation on diversity forward.

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Investigation shows scale of improper digital transactions at Dentsu
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1 day ago

Investigation shows scale of improper digital transactions at Dentsu

Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising clients.

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Light Reaction launches in Hong Kong
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21 hours ago

Light Reaction launches in Hong Kong

Performance advertising company adds Hong Kong to more than 30 markets globally.

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Mashable partners with Tencent to launch in China
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1 day ago

Mashable partners with Tencent to launch in China

The two companies have partnered to translate Mashable content into Chinese.

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Lenovo the most well-known Chinese brand overseas: BrandZ
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2 days ago

Lenovo the most well-known Chinese brand overseas: ...

Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.

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Lenovo the most well-known Chinese brand overseas: BrandZ
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2 days ago

Lenovo the most well-known Chinese brand overseas: ...

Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.

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H+K Strategies appoints new Malaysia MD
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1 day ago

H+K Strategies appoints new Malaysia MD

Michelle Tham takes on role as Justin Then departs.

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Private View: Two creatives react to five recent ads
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1 day ago

Private View: Two creatives react to five recent ads

In Private View, we ask two creative leaders to comment on recent work from around the region. Catch up here.

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Airline industry social-media trends and top content
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1 day ago

Airline industry social-media trends and top content

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.

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Live video Asia: Opportunities for brands in 2017
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2 days ago

Live video Asia: Opportunities for brands in 2017

Usage of live-video platforms is growing dramatically, and has some special traits in Asia. How can brands get involved?

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Asia-Pacific YouTube Ads Leaderboard: 2016 full-year results
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2 days ago

Asia-Pacific YouTube Ads Leaderboard: 2016 ...

Southeast Asia dominates the full-year list, as Tide's lunar new year spectacular from a year ago wins with more than 25 million views.

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The race to build AI tools
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3 days ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

FEATURED

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Wordplay welcome in HK, but poor efforts will be pun-ished
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Jan 13, 2017

Wordplay welcome in HK, but poor efforts will be pun-ished

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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How Japanese advertising can become a better place to work
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Jan 13, 2017

How Japanese advertising can become a better place to work

We assembled a group of free thinkers from across advertising and asked them to share their views on a topic that has loomed over the industry since October.

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The planner working to bring Japan Inc up to speed with LGBT consumers
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Jan 12, 2017

The planner working to bring Japan Inc up to speed with LGBT consumers

Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.

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Malaysia startup will place ad screens in ride-hailing cars
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Jan 11, 2017

Malaysia startup will place ad screens in ride-hailing cars

Advertising platform expects to hit the road in late January with Uber and GrabCar drivers.

The Work

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Nissan to sell rocks, water, snow through Amazon store
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1 day ago

Nissan to sell rocks, water, snow through Amazon store

Nissan XTreme Collection store on Amazon offers products sourced from the "ends of the earth".

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KFC gives away red underwear via phone-linking game for CNY
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2 days ago

KFC gives away red underwear via phone-linking game for CNY

Campaign by Ogilvy & Mather Hong Kong promotes limited edition chicken offering.

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McDonald's shows CNY through the eyes of children
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2 days ago

McDonald's shows CNY through the eyes of children

A sweet, nostalgia-tinted Chinese New Year ad from DDB Group Hong Kong.

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Astonishing Mercedes-Benz videos inspire Malaysians
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3 days ago

Astonishing Mercedes-Benz videos inspire Malaysians

See the incredible Mercedes-Benz CNY videos that have the country abuzz.

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Agency asks assault witnesses not to act like mannequins
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3 days ago

Agency asks assault witnesses not to act like mannequins

Bangalore agency Autumn Worldwide calls out passive bystanders to new year's incident.

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Jetstar urges young people to forego Lunar New Year travel
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Jan 11, 2017

Jetstar urges young people to forego Lunar New Year travel

Airline wants families to stay together for the upcoming holiday, waives flight-change fees and fare differences.

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There's more than one (or two) ways to advertise toilet paper
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Jan 11, 2017

There's more than one (or two) ways to advertise toilet paper

From the US: 'Be soft, be strong' for Angel Soft by Deutsch.

Find Your Dream Job

Cultural Radar

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The paradox of the solo Asian traveller
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22 hours ago

The paradox of the solo Asian traveller

Solo adventurers want to interact and connect with strangers, but may feel reluctant to do so. Can brands help?

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Baby by numbers
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Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

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Wallet talk: The messages of the cards we carry
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Jan 5, 2017

Wallet talk: The messages of the cards we carry

New fintech players reject the gold-platinum-black 'ladder' in favour of statements more suited to younger consumers.

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Japanese retailers are finally catering to millennial lifestyles
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Dec 22, 2016

Japanese retailers are finally catering to ...

Retailers who create space to balance socialising, self-exploration and sales will benefit.

Videos

Events

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Campaign360
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Mar 22, 2017
Grand Hyatt Hong Kong

Campaign360

In response to industry feedback and extensive research with industry figures within and outside Asia, the 360 portfolio events are evolving to break new ground for the industry by addressing critical issues impacting the global media and marketing landscape.

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.