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How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says ...

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Ogilvy 'S_HIFTs' toward digital transformation services ...

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Moving Suntory tribute is uncharacteristically light on ...

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Banish the blame and build a fearless culture

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How an AI caused a fruit-cocktail sellout for Dole
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10 hours ago

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

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Ogilvy 'S_HIFTs' toward digital transformation services in Asia
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10 hours ago

Ogilvy 'S_HIFTs' toward digital transformation ...

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

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Moving Suntory tribute is uncharacteristically light on product shots
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10 hours ago

Moving Suntory tribute is uncharacteristically ...

Boss coffee built a commentary around professional commitment and friendship.

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Banish the blame and build a fearless culture
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10 hours ago

Banish the blame and build a fearless culture

From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.

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Top 5: How not to bring politics into marketing
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1 day ago

Top 5: How not to bring politics into marketing

Our Rick Boost presents five failed attempts to market products by referring to political discourse.

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Digital transformation? 7 in 10 APAC companies not far along
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1 day ago

Digital transformation? 7 in 10 APAC companies not ...

Only 17 percent of companies describe themselves as delivering a new digital experience.

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McCann APAC chief explains 'positive discrimination'
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1 day ago

McCann APAC chief explains 'positive discrimination'

A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker
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1 day ago

Getting away from the ‘blah blah blah’: Cisco's ...

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker
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1 day ago

Getting away from the ‘blah blah blah’: Cisco's ...

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

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Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
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2 days ago

Virtual Colonel: KFC targets 'trendier' clientele ...

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.

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Edible insects crawl toward supermarket shelves
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2 days ago

Edible insects crawl toward supermarket shelves

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

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Pirates or navy officers? Asian CMOs must get in sync
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1 day ago

Pirates or navy officers? Asian CMOs must get in sync

There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.

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WTF files: The Colonel gets creepy
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1 day ago

WTF files: The Colonel gets creepy

Why is KFC's beloved, friendly Colonel laughing in supervillain fashion and making ominous threats about hacking?

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Mobile marketing means 'more than just Google and Facebook'
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2 days ago

Mobile marketing means 'more than just Google and ...

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

FEATURED

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The last-click conundrum
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2 days ago

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

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Nation branding: A complex, high-stakes game
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Apr 21, 2017

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.

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Finding the ‘marketing moment’: It’s all about location
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Apr 21, 2017

Finding the ‘marketing moment’: It’s all about location

The challenge is creating a platform where the data from mobile, location and OOH speak the same language.

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‘There should be no reproach for speaking up’
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Apr 20, 2017

‘There should be no reproach for speaking up’

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

The Work

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'You can't be serious': Candy brand makes a fun point
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5 hours ago

'You can't be serious': Candy brand makes a fun point

Crispin Porter + Bogusky tickles the fancy with a 'very serious' spot about a floppy treat.

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Artists paint murals to make missing persons 'Unmissable'
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1 day ago

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

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Fidelity gets personal in first regional digital campaign
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1 day ago

Fidelity gets personal in first regional digital campaign

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

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Headphone ads suggest getting audio straight from the artist's mouth
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2 days ago

Headphone ads suggest getting audio straight from the artist's mouth

Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.

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Tiger Beer frees its eponymous feline
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Apr 21, 2017

Tiger Beer frees its eponymous feline

A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.

Focus

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Engagement Meter

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Engagement Meter: April's top social-media brand campaigns and posts
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7 hours ago

Engagement Meter: April's top social-media brand ...

See how FBB, HP, Sony 7-Eleven, Pond's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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Home-appliance industry social-media trends and top content
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Apr 13, 2017

Home-appliance industry social-media trends and top ...

Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.

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Engagement Meter: March's top social-media brand campaigns and posts
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Mar 28, 2017

Engagement Meter: March's top social-media brand ...

See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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Banking and finance industry social trends and top content
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Mar 14, 2017

Banking and finance industry social trends and top ...

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.

Videos

Events

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

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PR Awards Asia 2017
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Jun 6, 2017
JW Marriott

PR Awards Asia 2017

The region’s most highly anticipated awards show returns to recognise the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry.

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Data Marketing Analytics
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Jun 8, 2017
Singapore

Data Marketing Analytics

Now in its second year, Campaign Asia-Pacific presents Data Marketing Analytics, an innovative summit that will enable brands and agencies to unlock the full potential of analytics, automation and data for their organisation.

Galleries

MAGAZINE

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