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In Japan, multinationals rediscover a forgotten market

Japan still offers considerable rewards for those willing to take it seriously

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Tech wrap-up: Mobile matters and machines in marketing

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Move and win roundup: Publicis One, Google, Vodafone, ...

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Premier League begins hunt for global media agency

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Go-Jek: Social impact, delivered on two wheels

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In Japan, multinationals rediscover a forgotten market
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1 day ago

In Japan, multinationals rediscover a forgotten market

Japan still offers considerable rewards for those willing to take it seriously

Premium
Tech wrap-up: Mobile matters and machines in marketing
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1 day ago

Tech wrap-up: Mobile matters and machines in marketing

A weekly round-up of tech news and announcements.

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Move and win roundup: Publicis One, Google, Vodafone, Flamingo, more
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1 day ago

Move and win roundup: Publicis One, Google, ...

A weekly roundup of people moves and account news worth noting.

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Premier League begins hunt for global media agency
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1 day ago

Premier League begins hunt for global media agency

Move follows new brand identity after the league parted ways with Barclays

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Go-Jek: Social impact, delivered on two wheels
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2 days ago

Go-Jek: Social impact, delivered on two wheels

Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.

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Facebook ad revenue rockets 63 percent to $6.24 billion
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1 day ago

Facebook ad revenue rockets 63 percent to $6.24 billion

Mobile ad revenue continues to be Facebook’s major source of revenue.

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Adobe expands digital experience-building capabilities
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2 days ago

Adobe expands digital experience-building capabilities

Showcase of tools taking place at annual conference event in Singapore

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IPG Mediabrands names Mat Baxter global CEO for Initiative
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2 days ago

IPG Mediabrands names Mat Baxter global CEO for ...

Australia native steps up as Jim Elms is named chairman.

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Unruly unlocks Pulse and Future Video Lab in Asia
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2 days ago

Unruly unlocks Pulse and Future Video Lab in Asia

New offerings aim to meet demand for better insights and futureproofing of digital video advertising strategies.

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Unruly unlocks Pulse and Future Video Lab in Asia
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2 days ago

Unruly unlocks Pulse and Future Video Lab in Asia

New offerings aim to meet demand for better insights and futureproofing of digital video advertising strategies.

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Tech startups: Rise of China’s silicon dragons
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2 days ago

Tech startups: Rise of China’s silicon dragons

China’s internet players are shifting the centre of gravity in the global digital economy.

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On top down under: Australia's top 100 brands
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3 days ago

On top down under: Australia's top 100 brands

Peruse our exclusive ranking to learn which two local brands made the top 10, plus read commentary from in-market experts.

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Mini’s Japan story highlights importance of uniqueness for MNC brands
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3 days ago

Mini’s Japan story highlights importance of ...

The BMW Group car brand continues to grow thanks to distinct positioning and British heritage.

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CASE STUDY: Getting milk into the Filipino adult diet
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2 days ago

CASE STUDY: Getting milk into the Filipino adult diet

Zenith Optimedia and MRM helped Bear Brand get its powdered milk onto young adults' shopping lists, with the help of a TV phenomenon.

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How brands helped kill the app
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2 days ago

How brands helped kill the app

Apps were supposed to be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

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Twitter reports less demand from advertisers
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2 days ago

Twitter reports less demand from advertisers

Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.

FEATURED

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Pokémon Go or no: Should Asia’s brands catch ‘em all?
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4 days ago

Pokémon Go or no: Should Asia’s brands catch ‘em all?

Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.

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Ogilvy & Mather Vietnam returns two Lions of own accord
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4 days ago

Ogilvy & Mather Vietnam returns two Lions of own accord

Ogilvy Vietnam has returned two awards recently won at Cannes Lions after determining that some elements of its Rhino Rescue Project campaign "did not run in-market as stated".

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Agency of the Year 2016 opens for entries
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4 days ago

Agency of the Year 2016 opens for entries

Act now to be part of the 2016 edition of the most prestigious advertising and communications industry awards in Asia-Pacific.

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'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia
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Jul 21, 2016

'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia

Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.

The Work

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Harley-Davidson wants to set young Japanese salarymen free
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2 days ago

Harley-Davidson wants to set young Japanese salarymen free

The US motorcycle brand is hoping to win over more youthful biking enthusiasts with a new experiential initiative.

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Invisalign appeals to the appearance-conscious
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2 days ago

Invisalign appeals to the appearance-conscious

Partnering with Tribal Worldwide Hong Kong, the teeth-alignment specialist offers up an interactive, digital campaign.

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Campaign evokes 'golfing paradise' for Ernie Els' course in Malaysia
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3 days ago

Campaign evokes 'golfing paradise' for Ernie Els' course in Malaysia

From Malaysia: 'The Perfect Round', for The Els Club Malaysia by G.A Brand Design Kuala Lumpur

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The history of Yahoo in 7 ads
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3 days ago

The history of Yahoo in 7 ads

The future is uncertain for the battered tech giant, but its advertising heyday is long gone.

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Nike starts 'summer of sport' with pep talk for baby athletes
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4 days ago

Nike starts 'summer of sport' with pep talk for baby athletes

From the US: 'Unlimited future', for Nike by Wieden + Kennedy

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Insurer's first brand campaign offers slice of 'This Australian Life'
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Jul 25, 2016

Insurer's first brand campaign offers slice of 'This Australian Life'

From Australia: 'This Australian Life', for TAL by BMF

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Built to survive a car crash, 'Graham' leaves Darwin in the dust
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Jul 25, 2016

Built to survive a car crash, 'Graham' leaves Darwin in the dust

Clemenger BBDO makes a man who can survive an auto accident but can't turn his head.

Find Your Dream Job

Cultural Radar

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Best of both worlds: Marketing the virtual in 'real' Japan
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2 days ago

Best of both worlds: Marketing the virtual in ...

Flamingo Tokyo's Omri Reis opines on Japan, identity and reality, be it real, virtual, or augmented.

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Is your brand ready for Echo and DingDong?
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Jul 21, 2016

Is your brand ready for Echo and DingDong?

A growing portion of search queries go through voice-activated home devices, which means brands should start optimising for voice search, writes Flamingo's Sam Gaskin.

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If a bot hasn't chatted you up yet, one will soon
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Jul 14, 2016

If a bot hasn't chatted you up yet, one will soon

Tay.ai was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.

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How brands can leverage the rise of Internet annotation
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Jul 7, 2016

How brands can leverage the rise of Internet annotation

The internet is starting to offer a whole new layer: the ability to annotate anything. Zoe Weitzman of Flamingo examines the trend and its implications for brands.

Videos

Events

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DigitalMediaWorks
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Aug 10, 2016
Shanghai

DigitalMediaWorks

Campaign Asia-Pacific is holding a one-day workshop in Shanghai on 10 August 2016. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

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Top 1000 Brands Breakfast Briefing | Shanghai
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Aug 11, 2016
Jing An Shangri-La Hotel, Shanghai

Top 1000 Brands Breakfast Briefing | Shanghai

Campaign Asia-Pacific’s Top 1000 Brands Shanghai Breakfast Briefing is returning to Shanghai on 11th August. The morning brings together China’s most powerful and influential brands to discuss their journey to becoming a preferred brand by Asia’s consumers.

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 18, 2016
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 18th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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Top 1000 Brands Breakfast Briefing | Hong Kong
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Aug 25, 2016
Hong Kong

Top 1000 Brands Breakfast Briefing | Hong Kong

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 25th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

Galleries

MAGAZINE

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