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Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but ...

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Domino's reindeer plan 'fails'

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Programmatic conflict in China: iPinYou's point of view ...

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Livestream from Shanghai: Tomorrow's Agency of the Year ...

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Slower growth in APAC ad market: Magna report
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3 hours ago

Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

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Domino's reindeer plan 'fails'
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4 hours ago

Domino's reindeer plan 'fails'

The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.

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Programmatic conflict in China: iPinYou's point of view on PDB and RTB
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4 hours ago

Programmatic conflict in China: iPinYou's point of ...

The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".

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Livestream from Shanghai: Tomorrow's Agency of the Year Awards for Greater China
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5 hours ago

Livestream from Shanghai: Tomorrow's Agency of the ...

The Greater China Agency of the Year Awards ceremony tomorrow night will be livestreamed via a collaboration with Tencent.

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Asia-Pacific YouTube Ads Leaderboard: November 2016
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5 hours ago

Asia-Pacific YouTube Ads Leaderboard: November 2016

See the month's most popular ad videos on YouTube.

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HSBC's iconic lions turn a shade of rainbow in celebration of diversity
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5 hours ago

HSBC's iconic lions turn a shade of rainbow in ...

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

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Hegarty: 'Adland overly worships at the altar of youth'
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5 hours ago

Hegarty: 'Adland overly worships at the altar of youth'

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.

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Contact strategy: Let data be your guide
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6 hours ago

Contact strategy: Let data be your guide

It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.

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Contact strategy: Let data be your guide
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6 hours ago

Contact strategy: Let data be your guide

It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.

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Leo Burnett Hong Kong confirms 15 layoffs
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3 days ago

Leo Burnett Hong Kong confirms 15 layoffs

Agency calls the move a realignment of resources toward Shanghai.

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Agency of the Year 2016 winners: Japan / Korea
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3 days ago

Agency of the Year 2016 winners: Japan / Korea

Here is the winner list for the Japan / Korea region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

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OMG launches PHD in Korea
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3 days ago

OMG launches PHD in Korea

HeeYoun Yang hired to run the new unit as managing director.

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Content marketing in a mobile-first world
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3 days ago

Content marketing in a mobile-first world

Yahoo's Rico Chan explains why getting your mobile messaging right is crucial for marketers in APAC.

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Twitter signs livestreaming deal with NBA in Philippines
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3 days ago

Twitter signs livestreaming deal with NBA in ...

The partnership marks the platform's first time selling ads for live sports in Asia.

FEATURED

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2016 Agency of the Year Awards
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Nov 23, 2016

2016 Agency of the Year Awards

Here are the shortlists for the five regional sections in the 2016 Agency of the Year Awards, plus the Agency Network of the Year Awards.

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Requiem for Vine: A fizzing hub of bitesize cultural content
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4 days ago

Requiem for Vine: A fizzing hub of bitesize cultural content

The soon-to-depart platform's legacy lies in its liberation of creative energies.

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How streaming service Iflix added 1 million subscribers in six months
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Nov 30, 2016

How streaming service Iflix added 1 million subscribers in six months

CASE STUDY: Eschewing traditional media, the company worked with RadiumOne to target likely subscribers.

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Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency
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Nov 30, 2016

Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency

As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.

The Work

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It's a damn shame that this brilliant PSA from the US exists
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7 hours ago

It's a damn shame that this brilliant PSA from the US exists

This PSA about guns in America is fantastic, but it's tragic that it had to be made.

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Queensland tourism rebrands with 'just the place'
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3 days ago

Queensland tourism rebrands with 'just the place'

Tourism and Events Queensland and J. Walter Thompson Sydney place the focus on in-the-know locals and lesser-known experiences.

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Coca-Cola's festive spot, and 43 (yes, 43) more Christmas ads
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6 hours ago

Coca-Cola's festive spot, and 43 (yes, 43) more Christmas ads

Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.

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A mad dash to wed on board Cathay Dragon
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4 days ago

A mad dash to wed on board Cathay Dragon

Cathay Pacific and Cathay Dragon launched a "Wedding in the Air" campaign to symbolise their closer ties.

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HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers
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Nov 30, 2016

HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.

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Scary movies: Volvo, Land Rover terrorise with demo videos
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Nov 30, 2016

Scary movies: Volvo, Land Rover terrorise with demo videos

Sophisticated vehicles, and viewers' nerves, get put to the test.

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Spotify calls out users for strange listening habits
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Nov 29, 2016

Spotify calls out users for strange listening habits

The brand's largest OOH campaign to date has some fun with real user data.

Find Your Dream Job

Engagement Meter

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Engagement Meter: Social campaigns and posts that worked
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4 days ago

Engagement Meter: Social campaigns and posts that ...

How Changi Airport, SunFeast, Sennheiser, KFC, AirAsia and more made an impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Nov 15, 2016

Engagement Meter: The week's top brand posts on ...

See how GoDaddy, Coca-Cola, Starbucks and others made a social impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Nov 9, 2016

Engagement Meter: The week's top brand posts on ...

See how Volvo, Cadbury Dairy Milk, Carlsberg and others made a social impression.

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Engagement Meter: The best brand posts from Facebook, Twitter and Instagram
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Nov 3, 2016

Engagement Meter: The best brand posts from ...

See how Pizza Hut, Pepsi, Hyundai and others made a social impression.

Videos

Events

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DMA China
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Dec 6, 2016
HYATT ON THE BUND, Shanghai

DMA China

DMA China is the region’s first conference to discuss the unique environment of China’s data situation. The one-day conference will explore how marketers should navigate China’s unique ecosystem and tackle the issues brands and agencies face today.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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Focus

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.