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Take the road less travelled to be noticed at the Olympics: Unruly

Brands should work to evoke less obvious emotions in order to stand out at major ...

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Meals on wheels: Volvo offers rolling dining in Tokyo

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Singtel's Amobee to acquire Turn

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Publicis Communications starts 'white-label' innovation ...

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Stranger things: A reporters' notebook of odd and WTF items

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Take the road less travelled to be noticed at the Olympics: Unruly
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21 hours ago

Take the road less travelled to be noticed at the Olympics: Unruly

Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.

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Meals on wheels: Volvo offers rolling dining in Tokyo
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23 hours ago

Meals on wheels: Volvo offers rolling dining in Tokyo

The automaker, along with Uber Eats, an Iron Chef star and Dentsu, invites foodies to a seven-course meal served in an SUV.

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Singtel's Amobee to acquire Turn
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1 day ago

Singtel's Amobee to acquire Turn

Acquisition values DMP and DSP platform at US$310 million.

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Publicis Communications starts 'white-label' innovation effort with Singapore EDB
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1 day ago

Publicis Communications starts 'white-label' ...

Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.

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Stranger things: A reporters' notebook of odd and WTF items
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18 hours ago

Stranger things: A reporters' notebook of odd and ...

As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…wait, what? These are their stories. [Dun Dun]

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Shoppers in Philippines and Thailand are feeling good: Nielsen
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21 hours ago

Shoppers in Philippines and Thailand are feeling good: Nielsen

Strong market conditions in the two countries defy global political and social changes.

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Selfie culture and its impact on beauty brands in Asia
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1 day ago

Selfie culture and its impact on beauty brands in Asia

The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.

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Billions wasted on failing brand loyalty programmes
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1 day ago

Billions wasted on failing brand loyalty programmes

Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.

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Agencies grateful for YouTube's decision to cut 30-second unskippable ads
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23 hours ago

Agencies grateful for YouTube's decision to cut ...

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

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Agencies grateful for YouTube's decision to cut 30-second unskippable ads
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23 hours ago

Agencies grateful for YouTube's decision to cut ...

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

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Salaries: Comms pros in Australia, Singapore make more
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1 day ago

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Burger King parent buys Popeyes for $1.8 billion
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1 day ago

Burger King parent buys Popeyes for $1.8 billion

Chain has locations in Singapore, Japan, South Korea, Singapore, Hong Kong, Malaysia and Indonesia.

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Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'
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1 day ago

Meet Betsy: Cathay Pacific's beer 'brewed for ...

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.

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DAN hires new head in Philippines
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1 day ago

DAN hires new head in Philippines

Donald Lim named as CEO, succeeding 'BoyP', who moves on to a non-executive role.

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Edelman's David Brain to step down
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2 days ago

Edelman's David Brain to step down

David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.

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Campaign360 announces 2017 speaker lineup
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1 day ago

Campaign360 announces 2017 speaker lineup

Inaugural event focusing on gender equality takes place on 23 March at the Grand Hyatt Hong Kong.

FEATURED

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Listening to mothers
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2 days ago

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Why I left advertising
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3 days ago

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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Forget content; convenience is king
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3 days ago

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Good news: Even skipped pre-roll ads can be effective
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4 days ago

Good news: Even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

The Work

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Flying puppy takes regional branding to new heights
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1 day ago

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

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Ono City tells residents there's no place like home
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1 day ago

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

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Can I just have a &%$#@*! cup of coffee?
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1 day ago

Can I just have a &%$#@*! cup of coffee?

From the UK: 'Shops', by Leo Burnett London for McDonald's McCafe.

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Nike plays its tune for Middle Eastern women
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2 days ago

Nike plays its tune for Middle Eastern women

Predictably excellent spot asks women, 'What will they say about you?'

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Kapow! Judo star fights fruit in noisy Suntory ad
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2 days ago

Kapow! Judo star fights fruit in noisy Suntory ad

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.

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Censored-book shop, disappearing art highlight threats to expression
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3 days ago

Censored-book shop, disappearing art highlight threats to expression

Amnesty International, with Ogilvy and Brand Union, makes a statement about erosion of freedom in Hong Kong.

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Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work
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3 days ago

Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

'Largest ever' campaign highlights business expertise and innovation.

Find Your Dream Job

Brand fails: Crises, blunders and missteps in APAC

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Why APA's anti-Semitism is no big deal in Japan
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Feb 17, 2017

Why APA's anti-Semitism is no big deal in Japan

The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.

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Hall of shame: More multicultural brand blunders
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Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

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Campaign China's top brand missteps from 2016
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Dec 20, 2016

Campaign China's top brand missteps from 2016

Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.

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Year in review: The 10 ads that made us rant
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Dec 20, 2016

Year in review: The 10 ads that made us rant

Our year-in-review celebration continues with the much-anticipated list of lamentable ads.

Videos

Events

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Campaign360
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Mar 22, 2017
Grand Hyatt Hong Kong

Campaign360

In response to industry feedback and extensive research with industry figures within and outside Asia, the 360 portfolio events are evolving to break new ground for the industry by addressing critical issues impacting the global media and marketing landscape.

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Digital360China
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Apr 11, 2017
Shanghai

Digital360China

Campaign Asia-Pacific’s Digital360China summit, returns to unite leaders in digital marketing to discuss the big issues impacting the ever-evolving digital landscape.

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

Galleries

MAGAZINE

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.