Premium

Outbrain launches programmatic service

Outbrain Programmatic Access is available in collaboration with AppNexus.

Premium

A gay adman reacts to Taiwan's same-sex marriage ruling

Premium

One belt, one road, many brands

Premium

Activism and ads: a messy marriage

Premium

ADK reaches settlement over Gonzo deal

Premium
Outbrain launches programmatic service
Premium
2 hours ago

Outbrain launches programmatic service

Outbrain Programmatic Access is available in collaboration with AppNexus.

Premium
A gay adman reacts to Taiwan's same-sex marriage ruling
Premium
2 hours ago

A gay adman reacts to Taiwan's same-sex marriage ruling

A creative director at Leo Burnett Hong Kong, who happens to be gay, reacts to Taiwan's legalisation of same-sex marriage.

Premium
One belt, one road, many brands
Premium
3 hours ago

One belt, one road, many brands

Why marketers and brand builders should care about China's massive silk road scheme.

Premium
Activism and ads: a messy marriage
Premium
3 hours ago

Activism and ads: a messy marriage

Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.

Premium
ADK reaches settlement over Gonzo deal
Premium
2 days ago

ADK reaches settlement over Gonzo deal

Faulty accounting had been discovered at the Japanese anime studio after ADK bought it last summer.

Premium
Cathay Pacific's brand is not the issue—its experience is
Premium
3 days ago

Cathay Pacific's brand is not the issue—its experience is

BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.

Premium
Nominations please: Women to Watch 2017 is now open
Premium
3 days ago

Nominations please: Women to Watch 2017 is now open

The nomination form has officially opened for our annual list of Asia-Pacific's brightest and most promising female talent. Send us your finest!

Premium
Has the promise of brand purpose been overblown?
Premium
2 hours ago

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

Premium
No risk, no reward
Premium
2 hours ago

No risk, no reward

Pepsi’s latest horrible offering demonstrates just how easily a communications gamble can fall flat, but one of the lessons brands should learn is that it is always worth giving the dice another roll.

Premium
No risk, no reward
Premium
2 hours ago

No risk, no reward

Pepsi’s latest horrible offering demonstrates just how easily a communications gamble can fall flat, but one of the lessons brands should learn is that it is always worth giving the dice another roll.

Premium
3 takeaways from Blink Live Singapore
Premium
3 days ago

3 takeaways from Blink Live Singapore

From dark social to meaningful VR, here's what marketer's were discussing at Mediacom's inaugural technology event.

Premium
Move and win roundup: JWT, Signal, Xaxis, Ogilvy, DigitasLBi and more
Premium
3 days ago

Move and win roundup: JWT, Signal, Xaxis, Ogilvy, ...

A weekly collection of notable people moves and account news.

Premium
Asian health and beauty brands catching up with F&B: Kantar
Premium
3 days ago

Asian health and beauty brands catching up with ...

Asian F&B brands grew twice as fast as their multinational counterparts over the past year.

Premium
Taiwan approves same-sex marriage; maybe these ads helped pave the way
Premium
4 days ago

Taiwan approves same-sex marriage; maybe these ads ...

Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.

Premium
Mindshare tipped to prevail in Yum China pitch
Premium
4 days ago

Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

Premium
Holograms make virtual mark on the world stage
Premium
4 days ago

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

FEATURED

Premium
R/GA promises respectful disruption as it launches in Japan
Premium
4 days ago

R/GA promises respectful disruption as it launches in Japan

The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.

Premium
Unlockd secures partnership with Axiata
Premium
4 days ago

Unlockd secures partnership with Axiata

Deal gives Unlockd direct access to mobile carriers in eight countries.

Premium
Why brands need to stand up for what matters
Premium
May 24, 2017

Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

Premium
Creative effectiveness must be linked to data
Premium
May 24, 2017

Creative effectiveness must be linked to data

Hear from Kestrel Lee of GPJ / JUXT Greater China, the only China-based judge at the Caples International Awards 2017.

The Work

Premium
Nope, no end in sight for award bait
Premium
3 days ago

Nope, no end in sight for award bait

Our pal Ad Nut keeps adding to a collection of campaigns that may or may not be craven attempts to win awards. See what you think.

Premium
'Animals for the Ethical Treatment of People' launches
Premium
4 days ago

'Animals for the Ethical Treatment of People' launches

PETA and MullenLowe Singapore create a clever table-turning campaign.

Premium
Sanitary-pad ad could have been great
Premium
4 days ago

Sanitary-pad ad could have been great

Commercial by BBDO Malaysia for Libresse fails to have confidence in its own concept.

Premium
Attack mutant face or drink this buy
Premium
May 22, 2017

Attack mutant face or drink this buy

An everyman's epic bad day plays out in reverse to mark the launch of a new drink in Indonesia.

Premium
Sabina teases with peek-a-boo bra ad
Premium
May 24, 2017

Sabina teases with peek-a-boo bra ad

Thai actress Chompoo Araya unveils her intimate secrets for underwear brand Sabina.

Focus

Premium
Women to Watch: The disruption series 2017
Premium

Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

Premium
A new future for ad metrics
Premium

A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

Premium
Diversity Hub: On the forefront of change
Premium

Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Premium
Agency of the Year Awards
Premium

Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Programmatic conflict in China

Premium
Programmatic conflict in China: Sociomantic points out kickback problem
Premium
May 22, 2017

Programmatic conflict in China: Sociomantic points ...

Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.

Premium
Programmatic conflict in China: Fugetech weighs in
Premium
Apr 5, 2017

Programmatic conflict in China: Fugetech weighs in

FugeTech's founder and CEO, Wei Guo, says by now, the China market has accepted that conflicts of interest exist in programmatic. The remaining problems are reach and opacity.

Premium
Programmatic conflict in China: Hdtmedia's viewpoint
Premium
Mar 30, 2017

Programmatic conflict in China: Hdtmedia's viewpoint

Clarence Zheng, CEO and founder of Hdtmedia, feels his company plays more of a 'stock broker' role than that of a real-estate agent that also owns property.

Premium
Programmatic conflict in China: iPinYou's point of view on PDB and RTB
Premium
Dec 5, 2016

Programmatic conflict in China: iPinYou's point of ...

The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".

Videos

Events

Premium
PR360Asia
Premium
Jun 6, 2017
Hong Kong

PR360Asia

Campaign Asia-Pacific is pleased to announce the return of the PR360Asia conference, back in Hong Kong for its fifth year and examining the communications landscape in the world’s fastest-growing region.

Premium
PR Awards Asia 2017
Premium
Jun 6, 2017
JW Marriott

PR Awards Asia 2017

The region’s most highly anticipated awards show returns to recognise the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry.

Premium
DigitalMediaWorks
Premium
Jun 8, 2017
Shanghai

DigitalMediaWorks

DigitalMediaWorks is an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

Galleries

MAGAZINE

PARTNER CONTENT

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins