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Ogilvy & Mather Vietnam returns two Lions of own accord

Ogilvy Vietnam has returned two awards recently won at Cannes Lions after ...

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Pokémon Go or no: Should Asia’s brands catch ‘em all?

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Agency of the Year 2016 opens for entries

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3 tech companies that may advance location-based ads in ...

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Why Reebonz is going big on gamification

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Ogilvy & Mather Vietnam returns two Lions of own accord
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2 hours ago

Ogilvy & Mather Vietnam returns two Lions of own accord

Ogilvy Vietnam has returned two awards recently won at Cannes Lions after determining that some elements of its Rhino Rescue Project campaign "did not run in-market as stated".

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Pokémon Go or no: Should Asia’s brands catch ‘em all?
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7 hours ago

Pokémon Go or no: Should Asia’s brands catch ‘em all?

Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.

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Agency of the Year 2016 opens for entries
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5 hours ago

Agency of the Year 2016 opens for entries

Act now to be part of the 2016 edition of the most prestigious advertising and communications industry awards in Asia-Pacific.

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3 tech companies that may advance location-based ads in China
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6 hours ago

3 tech companies that may advance location-based ...

Despite smartphone ubiquity, location-aware marketing has not taken off in China. We look at the reasons why, and some companies that may change the picture.

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Why Reebonz is going big on gamification
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6 hours ago

Why Reebonz is going big on gamification

Having recently completed the online retailer's sixth gamification campaign, Reebonz global CMO Jan-Paul Jeffrey explains why the tactic is a key part of his marketing mix.

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Building a broader creative canvas for the ‘Black Sheep’ network
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7 hours ago

Building a broader creative canvas for the ‘Black Sheep’ network

Scale with specialisation, without jeopardising agency DNA, is the approach for Neil Munn, global CEO of BBH.

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What Ogilvy’s ‘V12’ means for Japan
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7 hours ago

What Ogilvy’s ‘V12’ means for Japan

In this Q&A, Kent Wertime, former president of Ogilvy Japan and now co-CEO of Asia-Pacific, interprets a recent report on new global growth markets from a local perspective.

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Havas Sports and Entertainment makes Australian debut
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5 hours ago

Havas Sports and Entertainment makes Australian debut

New division launched in response to growing local demand.

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More than buying razors: Why Unilever acquired Dollar Shave Club
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6 hours ago

More than buying razors: Why Unilever acquired ...

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.

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More than buying razors: Why Unilever acquired Dollar Shave Club
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6 hours ago

More than buying razors: Why Unilever acquired ...

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.

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Japan gets to grips with programmatic technology
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1 day ago

Japan gets to grips with programmatic technology

In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.

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In-app ads and games dominate mobile Asia: Opera Mediaworks
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1 day ago

In-app ads and games dominate mobile Asia: Opera ...

Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.

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The next generation of mobile ads will be user-centric
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1 day ago

The next generation of mobile ads will be user-centric

Developing effective advertising for the most intimate platform ever created requires a different mindset, writes Gavin Buxton of S4M.

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Hill+Knowlton Strategies hires APAC technology lead
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7 hours ago

Hill+Knowlton Strategies hires APAC technology lead

Fiona Parker will be in charge of the agency’s growing tech portfolio across the region.

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Booking.com addresses desires of advanced Japanese travellers
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4 days ago

Booking.com addresses desires of advanced Japanese ...

Booking.com is aiming to differentiate itself in Japan’s travel platform space by focusing on specific interests, beginning with food.

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Spikes Asia extends entry deadline to August 5
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Jul 20, 2016

Spikes Asia extends entry deadline to August 5

Early-bird entry fees last until this Friday.

FEATURED

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The 100 highest-ranking brands in Vietnam
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4 days ago

The 100 highest-ranking brands in Vietnam

See our exclusive list of Vietnam's top 100 brands, plus expert in-market analysis.

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'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia
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Jul 21, 2016

'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia

Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.

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Google Japan CMO explains her approach to humanising tech
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Jul 21, 2016

Google Japan CMO explains her approach to humanising tech

Miki Iwamura talks experience, evaluation, and why low-tech branding still has a place.

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Programmatic video: 4 factors for APAC growth
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4 days ago

Programmatic video: 4 factors for APAC growth

Ooyala's Vicki Lyon breaks down the factors driving the growth of programmatic in APAC.

The Work

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Nike starts 'summer of sport' with pep talk for baby athletes
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6 hours ago

Nike starts 'summer of sport' with pep talk for baby athletes

From the US: 'Unlimited future', for Nike by Wieden + Kennedy

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Insurer's first brand campaign offers slice of 'This Australian Life'
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1 day ago

Insurer's first brand campaign offers slice of 'This Australian Life'

From Australia: 'This Australian Life', for TAL by BMF

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Built to survive a car crash, 'Graham' leaves Darwin in the dust
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1 day ago

Built to survive a car crash, 'Graham' leaves Darwin in the dust

Clemenger BBDO makes a man who can survive an auto accident but can't turn his head.

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McDonald’s goes for 'shiok' with flavour fusion in Singapore
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4 days ago

McDonald’s goes for 'shiok' with flavour fusion in Singapore

From Singapore: 'Love Local' for McDonald's by DDB Group Singapore

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#DontGetStuck with insurance sloths, says DirectAsia
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Jul 21, 2016

#DontGetStuck with insurance sloths, says DirectAsia

From Singapore: ‘#DontGetStuck’ for DirectAsia Insurance by MullenLowe Singapore

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Behold the tragic effects of addiction to white powder
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Jul 20, 2016

Behold the tragic effects of addiction to white powder

From New Zealand: 'Snow addicts', for Ski & Ride NZ by One Green Bean

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Airbus pulls a 'McWhopper': 'Congratulates' Boeing
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Jul 19, 2016

Airbus pulls a 'McWhopper': 'Congratulates' Boeing

What's next? Squirrels and dogs as friends?

Find Your Dream Job

Cultural Radar

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Is your brand ready for Echo and DingDong?
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Jul 21, 2016

Is your brand ready for Echo and DingDong?

A growing portion of search queries go through voice-activated home devices, which means brands should start optimising for voice search, writes Flamingo's Sam Gaskin.

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If a bot hasn't chatted you up yet, one will soon
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Jul 14, 2016

If a bot hasn't chatted you up yet, one will soon

Tay.ai was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.

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How brands can leverage the rise of Internet annotation
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Jul 7, 2016

How brands can leverage the rise of Internet annotation

The internet is starting to offer a whole new layer: the ability to annotate anything. Zoe Weitzman of Flamingo examines the trend and its implications for brands.

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How are you feeling (where you are)?
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Jun 30, 2016

How are you feeling (where you are)?

Understanding cultural context is crucial in health and wellness, perhaps more than in any other category, writes Flamingo's Atsuyoshi Ishizumi.

Videos

Events

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DigitalMediaWorks
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Aug 10, 2016
Shanghai

DigitalMediaWorks

Campaign Asia-Pacific is holding a one-day workshop in Shanghai on 10 August 2016. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

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Top 1000 Brands Breakfast Briefing | Shanghai
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Aug 11, 2016
Jing An Shangri-La Hotel, Shanghai

Top 1000 Brands Breakfast Briefing | Shanghai

Campaign Asia-Pacific’s Top 1000 Brands Shanghai Breakfast Briefing is returning to Shanghai on 11th August. The morning brings together China’s most powerful and influential brands to discuss their journey to becoming a preferred brand by Asia’s consumers.

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 18, 2016
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 18th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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Top 1000 Brands Breakfast Briefing | Hong Kong
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Aug 25, 2016
Hong Kong

Top 1000 Brands Breakfast Briefing | Hong Kong

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 25th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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