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Sports marketing in Asia: "It's not the future, it's now"

Social livestreaming, drones and eSports may be poised to take off, but with the ...

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OMD India hires new CEO from Maxus

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Dentsu's trial nears conclusion with admission of guilt

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Google to refund advertisers duped by ad fraud

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Sports marketing in Asia:
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59 minutes ago

Sports marketing in Asia: "It's not the future, it's now"

Social livestreaming, drones and eSports may be poised to take off, but with the next three Olympic games all set in this region, traditional sports sponsorships and local events still promise big growth potential for larger brands, says global agency CSM.

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OMD India hires new CEO from Maxus
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46 minutes ago

OMD India hires new CEO from Maxus

The appointment follows consolidation of DDB Mudra Group's media business under OMD in late 2016.

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Dentsu's trial nears conclusion with admission of guilt
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1 day ago

Dentsu's trial nears conclusion with admission of guilt

The company ignored a culture of illegal overtime, the president has acknowledged.

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Google to refund advertisers duped by ad fraud
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49 minutes ago

Google to refund advertisers duped by ad fraud

The company announces an automated process by which its customers will be refunded.

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We asked two millennials what they think of their older colleagues
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3 hours ago

We asked two millennials what they think of their older colleagues

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

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Watch our latest 'Highs & Lows' show
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39 minutes ago

Watch our latest 'Highs & Lows' show

We review last week's news: Uber v Fetch, Nikon's blunder, McKinsey's buy, more.

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A tribute to Google’s Shawn Schrader
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44 minutes ago

A tribute to Google’s Shawn Schrader

In memory of the well-liked Google and TBWA Hakuhodo creative, we re-publish an article he wrote advising foreign creatives on how to build a career in Japan.

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Agency of the Year Awards adopts weighting system
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44 minutes ago

Agency of the Year Awards adopts weighting system

Point system aims to better recognise achievement in the most competitive APAC markets.

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Agency of the Year Awards adopts weighting system
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44 minutes ago

Agency of the Year Awards adopts weighting system

Point system aims to better recognise achievement in the most competitive APAC markets.

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Women to Watch 2017: Anisha Iyer
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2 hours ago

Women to Watch 2017: Anisha Iyer

Learn about the achievements of Anisha Iyer, head of digital strategy with Mindshare India, and the other 39 members of the 2017 Women to Watch.

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Essence's former Japan head to lead Sumitomo's digital expansion
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44 minutes ago

Essence's former Japan head to lead Sumitomo's ...

Daizo Nishitani will lead the conglomerate in its digital media ambitions.

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Airbnb targets booming APAC business travel sector
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1 hour ago

Airbnb targets booming APAC business travel sector

Brand said business travel is a key priority as it seeks to grow its Airbnb for Work booking platform.

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Spikes Asia 2017: Innovation shortlist
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2 days ago

Spikes Asia 2017: Innovation shortlist

The shortlisted entrants will present their work on the opening day of next week's festival.

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Podcasts: A sound investment for advertisers?
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3 days ago

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.

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Content and production network CreativeDrive Asia opens in Singapore
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3 days ago

Content and production network CreativeDrive Asia ...

Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.

FEATURED

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How older marketers stay relevant
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3 days ago

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

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Can Starbucks stay on the boil in Asia?
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4 days ago

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

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What websites are like for the blind: Dentsu and Yahoo provide a glimpse
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4 days ago

What websites are like for the blind: Dentsu and Yahoo provide a glimpse

Approaching things from the standpoint of people with disabilities can lead to better products and communications for everyone.

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Chief ethical officer: Your next recruit?
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Sep 20, 2017

Chief ethical officer: Your next recruit?

Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?

The Work

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One of these two brands touting sustainability seems sincere
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Sep 18, 2017

One of these two brands touting sustainability seems sincere

New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.

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Asia-Pacific YouTube Ads Leaderboard: August 2017
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Sep 19, 2017

Asia-Pacific YouTube Ads Leaderboard: August 2017

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').

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Tasmania looks good enough to visit, maybe not to eat
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Sep 18, 2017

Tasmania looks good enough to visit, maybe not to eat

Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.

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SmarTone spells out what it has to offer in five letters
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Sep 15, 2017

SmarTone spells out what it has to offer in five letters

The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.

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Hot Wheels shows that not every brand needs a higher purpose
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Sep 14, 2017

Hot Wheels shows that not every brand needs a higher purpose

From the US: 'The Drive' for Hot Wheels by BBDO San Francisco.

Focus

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

Find Your Dream Job

Brand fails: Crises, blunders and missteps

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Can Starbucks stay on the boil in Asia?
Premium
4 days ago

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

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Where are the women, Nikon?
Premium
Sep 19, 2017

Where are the women, Nikon?

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

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Five simple questions for Equifax’s CEO
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Sep 19, 2017

Five simple questions for Equifax’s CEO

Forget the “sorry”. Were you prepared?

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Top 5 politically incorrect ads
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Jul 28, 2017

Top 5 politically incorrect ads

The gross, the bad, and the awkward.

Videos

Events

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Media360 India
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Oct 11, 2017
Mumbai

Media360 India

Media360India brings together industry leaders to address the most pressing issues impacting brands including a long-term view of new technology such as artificial intelligence and ad fraud, key challenges related to viewability and digital spend, insights and solutions to programmatic, and a deep-dive into measurements and the metrics that matter most.

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China Innovation Summit
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Nov 15, 2017
Shenzhen

China Innovation Summit

China Innovation Summit (CIS) is an industry-driven conference that focuses on brand development in China and beyond. This year, CIS takes place on the 15th of November in Shenzhen, bringing together brand marketers, technology leaders and innovators to discuss innovation in an ever-changing China.

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Marketing Innovation
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Nov 29, 2017
Singapore

Marketing Innovation

Marketing Innovation returns to Singapore this November with a focus on the operational and technological innovations that are transforming the APAC marketing industry. Marketing Innovation will show brands, agencies and creatives how to bottle innovation to give them the cutting edge moving into 2018

Galleries

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