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Animation, content, transparency: What Bain Capital plans to do with ADK

The deal has actually gone through. Now the real challenge begins.

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Voice search will upturn everything you know about SEO

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Ogilvy and Mindshare return as winners in Greater ...

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Cannes Lions to honour Piyush and Prasoon Pandey

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The top 5 executive exits of 2017

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Animation, content, transparency: What Bain Capital plans to do with ADK
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5 hours ago

Animation, content, transparency: What Bain Capital plans to do with ADK

The deal has actually gone through. Now the real challenge begins.

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Voice search will upturn everything you know about SEO
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6 hours ago

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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Ogilvy and Mindshare return as winners in Greater China's AOY
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18 hours ago

Ogilvy and Mindshare return as winners in Greater ...

Digital driven agencies get the nods from judges at the Agency of the Year award for Greater China.

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Cannes Lions to honour Piyush and Prasoon Pandey
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8 hours ago

Cannes Lions to honour Piyush and Prasoon Pandey

Pair will receive the Lion of St. Mark at the 2018 festival.

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The top 5 executive exits of 2017
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8 hours ago

The top 5 executive exits of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with the region's top 5 departures.

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Spring festival an emotional rollercoaster for Chinese consumers: Alimama
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1 day ago

Spring festival an emotional rollercoaster for Chinese consumers: Alimama

New research shows role of mixed feelings in rising middle-class consumption patterns.

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The top 5 executive appointments of 2017
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1 day ago

The top 5 executive appointments of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with the most significant hires and promotions of 2017.

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Mindshare names new chief investment officer
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7 hours ago

Mindshare names new chief investment officer

Follow this week's people moves and business wins. Pictured: Michael Beecroft named CIO at Mindshare Asia Pacific.

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Your one stop for all Agency of the Year info
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1 day ago

Your one stop for all Agency of the Year info

The Japan / Korea and South Asia winners have been revealed. The Greater China Awards take place tonight. Tune in here for all the latest results and photos.

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Your one stop for all Agency of the Year info
Premium
1 day ago

Your one stop for all Agency of the Year info

The Japan / Korea and South Asia winners have been revealed. The Greater China Awards take place tonight. Tune in here for all the latest results and photos.

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Miaozhen takes minority stake in tech firm MaLogic
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5 hours ago

Miaozhen takes minority stake in tech firm MaLogic

The partners plan to develop face-recognition technology to enable 'complete tracking' of a consumer's online-to-offline purchase journey.

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Takeaways from yesterday's DMA China forum
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1 day ago

Takeaways from yesterday's DMA China forum

Ad fraud, data monetisation and AI data mining among the topics tackled at this year's Data Marketing Analytics China forum in Shanghai.

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Isobar promotes to fill China group CEO, CCO roles
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1 day ago

Isobar promotes to fill China group CEO, CCO roles

Company fills the role Jane Lin-Baden has retained since her appointment as APAC CEO last year and creates a group-level CCO spot.

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Insurance industry social-media trends and top content
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8 hours ago

Insurance industry social-media trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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How RFID can save Japan from its '2018 issue'
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1 day ago

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

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Cheil Worldwide names new president and CEO
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1 day ago

Cheil Worldwide names new president and CEO

Move made after former president and CEO Daiki Lim "expressed his decision to resign", according to the company.

FEATURED

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ADK sees mindset change as the first step to better working conditions
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2 days ago

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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Hell yeah! How to swear in ads and get away with it
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Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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Like 6-second ads, this will only take a few seconds...
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Dec 8, 2017

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

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Tencent's new logo and typeface: Can you spot the difference?
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Dec 7, 2017

Tencent's new logo and typeface: Can you spot the difference?

Why the internet giant decided to mark its upcoming 20-year anniversary by splashing out on a new typeface.

The Work

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Muji creates a unique vision of Tokyo in Paris
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2 days ago

Muji creates a unique vision of Tokyo in Paris

Tens of thousands of pens bring the city to life through projection mapping.

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About to lose your temper? Stop and clean your teeth
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2 days ago

About to lose your temper? Stop and clean your teeth

A brush-in-cheek campaign for a halal toothpaste brand claims the product promotes calm.

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Cathay turns old uniforms into lai see envelopes
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Dec 8, 2017

Cathay turns old uniforms into lai see envelopes

Proceeds from sales of the fabric lucky-money envelopes go to a Hong Kong charity. But will they make you love the brand more?

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JAL promises to be on time, but is that enough?
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Dec 6, 2017

JAL promises to be on time, but is that enough?

The Japanese carrier's new global branding work is reassuring but flat.

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Warning: Ad Nut's Christmas collection may cause good-cheer overdose
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Dec 4, 2017

Warning: Ad Nut's Christmas collection may cause good-cheer overdose

Deck the halls, grab your jingle bells, and embrace the holiday ad insanity.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

The year in Asia-Pacific marketing and communications

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The top 5 executive exits of 2017
Premium
8 hours ago

The top 5 executive exits of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with the region's top 5 departures.

Premium
The top 5 executive appointments of 2017
Premium
1 day ago

The top 5 executive appointments of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with the most significant hires and promotions of 2017.

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The 5 issues that defined 2017
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2 days ago

The 5 issues that defined 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest ongoing themes, including gender equity, the threat consulting companies pose, and more.

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The 5 biggest brand and media fails of 2017
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Dec 8, 2017

The 5 biggest brand and media fails of 2017

Kicking off a two-week-long, listicle-based look back at the year, we present the biggest self-owns of 2017. Get ready to put your head in your hands, again.

Videos

Events

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

Galleries

PARTNER CONTENT

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