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WPP's new Superunion has border-busting China brands in its sights in Asia

As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO ...

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P&G announces second round of global agency cull

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Publicis Groupe refutes anonymous charge it overvalued ...

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HSBC launches $400 million global media review

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APAC kids now have their own spending power

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WPP's new Superunion has border-busting China brands in its sights in Asia
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2 hours ago

WPP's new Superunion has border-busting China brands in its sights in Asia

As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.

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P&G announces second round of global agency cull
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2 hours ago

P&G announces second round of global agency cull

Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.

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Publicis Groupe refutes anonymous charge it overvalued organic growth
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2 hours ago

Publicis Groupe refutes anonymous charge it ...

Holding company labels anonymous accusation a "destabilization attempt".

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HSBC launches $400 million global media review
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2 hours ago

HSBC launches $400 million global media review

WPP has a close relationship with HSBC, which uses JWT for creative duties as well as Publicis Groupe's Saatchi & Saatchi.

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APAC kids now have their own spending power
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23 hours ago

APAC kids now have their own spending power

A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.

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Overwork in adland: More than 50% say health affected
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2 days ago

Overwork in adland: More than 50% say health affected

Overstressed, underappreciated, uncompensated and always-on: Breaking down our exclusive survey.

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The real meaning of a ‘new Dentsu’
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1 day ago

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

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Vote for WFA's Global Marketer of the Year
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2 hours ago

Vote for WFA's Global Marketer of the Year

This week Campaign is showcasing the six CMOs shortlisted for the World Federation of Advertisers' Global Marketer of the Year award. Today: Jane Wakely of Mars and Deutsche Telekom's Hans-Christian Schwingen.

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Vote for WFA's Global Marketer of the Year
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2 hours ago

Vote for WFA's Global Marketer of the Year

This week Campaign is showcasing the six CMOs shortlisted for the World Federation of Advertisers' Global Marketer of the Year award. Today: Jane Wakely of Mars and Deutsche Telekom's Hans-Christian Schwingen.

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China's big three tighten hold on programmatic spend: eMarketer
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1 day ago

China's big three tighten hold on programmatic ...

Baidu, Alibaba and Tencent combined take up the largest share of programmatic digital display spending in China.

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Why 'heavy' buyers matter more than Byron Sharp says
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1 day ago

Why 'heavy' buyers matter more than Byron Sharp says

A study from Dunnhumby challenges received wisdom that marketers should target only light users, as the report's authors explain.

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Formula One picks Wavemaker and Brainlabs for global media
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1 day ago

Formula One picks Wavemaker and Brainlabs for ...

Former Formula One chief executive Bernie Ecclestone had previously handled media-buying himself.

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Omnicom Group replaces MD for Impact BBDO in Pakistan
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1 day ago

Omnicom Group replaces MD for Impact BBDO in Pakistan

Faisal Durrani has been replaced as the managing director of Impact BBDO in Pakistan.

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Salesforce Sales Cloud integrates with Google Analytics 360
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1 day ago

Salesforce Sales Cloud integrates with Google ...

The integration allows advertisers and agencies to port their offline customer data and sales pipeline from Sales Cloud to Analytics.

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Adobe Experience Cloud adds support for Hadoop data
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1 day ago

Adobe Experience Cloud adds support for Hadoop data

At the National Retail Federation in New York, Adobe announced a series of updates for the Adobe Experience Cloud, all of which focused on augmenting personalisation.

FEATURED

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Chinese agency rosters shrinking, more going local: R3
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4 days ago

Chinese agency rosters shrinking, more going local: R3

Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen.

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Upcoming Thai election may get adspend back on track
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Jan 19, 2018

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

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Facebook's big newsfeed rethink: 5 key lessons for brands
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Jan 19, 2018

Facebook's big newsfeed rethink: 5 key lessons for brands

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

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Over half of APAC consumers say ads now more intrusive
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Jan 18, 2018

Over half of APAC consumers say ads now more intrusive

A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.

The Work

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Huawei turns cell towers into photo perches in Kenya
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1 day ago

Huawei turns cell towers into photo perches in Kenya

A campaign with a landscape photographer and the country's top telco, Safaricom, put a new twist on the 'rooftopping' trend, producing impressive images and earned-media coverage.

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Vicks brings 'Touch of care' to Philippines
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1 day ago

Vicks brings 'Touch of care' to Philippines

A tough guy accidentally becomes a loving dad in a worthy followup to last year's great ad from India.

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A 'washable book' aims to help prevent child deaths
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4 days ago

A 'washable book' aims to help prevent child deaths

The initiative to mark Japan's national hand-washing day is designed to educate children in Cambodia.

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See the latest APAC Youtube Ads Leaderboard
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Jan 19, 2018

See the latest APAC Youtube Ads Leaderboard

Bathroom fixtures and cars inspire over-the-top dancing, a creative meta take on the typical video-game ad, and more.

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Blippar partners with Magnum for Singapore AR campaign
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Jan 17, 2018

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Consultants invade adland?

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Accenture juggernaut sets pace in sector ripe for disruption
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1 day ago

Accenture juggernaut sets pace in sector ripe for ...

Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.

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Accenture: Large-scale agency M&A is 'not our game'
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Jan 9, 2018

Accenture: Large-scale agency M&A is 'not our game'

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

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Accenture wins Maserati as first global experience agency client
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Nov 28, 2017

Accenture wins Maserati as first global experience ...

Accenture Interactive will have an all-encompassing role covering customer experience, brand, creative, content and programmatic media.

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Hakuhodo consulting unit dreams of changing the big agency model
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Nov 23, 2017

Hakuhodo consulting unit dreams of changing the big ...

Teko wants to use Hakuhodo's creative capital to develop business ventures with clients.

Videos

Events

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Programmatic Maestros Audiocast
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Jan 30, 2018
Online

Programmatic Maestros Audiocast

Join Campaign Asia-Pacific as we discuss advertising's online future, telling stories, building brands, in partnership with The Trade Desk.

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Campaign360
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Mar 20, 2018
Capella Singapore

Campaign360

Campaign360 is a high level, invitation-only event, committed to helping industry leaders understand the implications of change and support them on the journey to shape better opportunities for business and talent.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards
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May 31, 2018
Singapore

Women Leading Change Awards

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

Galleries

PARTNER CONTENT