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The 5 issues that defined 2017

Our listicle-based look back at the year in APAC marketing and communications ...

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Muji creates a unique vision of Tokyo in Paris

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ADK sees mindset change as the first step to better ...

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About to lose your temper? Stop and clean your teeth

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Tangrams issues 2018 call for entries

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The 5 issues that defined 2017
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11 hours ago

The 5 issues that defined 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest ongoing themes, including gender equity, the threat consulting companies pose, and more.

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Muji creates a unique vision of Tokyo in Paris
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9 hours ago

Muji creates a unique vision of Tokyo in Paris

Tens of thousands of pens bring the city to life through projection mapping.

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ADK sees mindset change as the first step to better working conditions
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11 hours ago

ADK sees mindset change as the first step to better ...

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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About to lose your temper? Stop and clean your teeth
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9 hours ago

About to lose your temper? Stop and clean your teeth

A brush-in-cheek campaign for a halal toothpaste brand claims the product promotes calm.

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Tangrams issues 2018 call for entries
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9 hours ago

Tangrams issues 2018 call for entries

The entry deadline is in April and the awards will be presented at Spikes Asia 2018.

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Terry Savage to leave Cannes Lions after 33 years
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3 days ago

Terry Savage to leave Cannes Lions after 33 years

The festival chairman will depart after the 2018 event.

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Agency of the Year? It's all right here
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4 days ago

Agency of the Year? It's all right here

The Japan / Korea and South Asia winners have been revealed. Click here for all the latest results and photos for the 2017 Agency of the Year awards.

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The 5 biggest brand and media fails of 2017
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3 days ago

The 5 biggest brand and media fails of 2017

Kicking off a two-week-long, listicle-based look back at the year, we present the biggest self-owns of 2017. Get ready to put your head in your hands, again.

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Hell yeah! How to swear in ads and get away with it
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4 days ago

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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Hell yeah! How to swear in ads and get away with it
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4 days ago

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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Like 6-second ads, this will only take a few seconds...
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3 days ago

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

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Meitu buys stake in Hong Kong-based PressLogic
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3 days ago

Meitu buys stake in Hong Kong-based PressLogic

Chinese selfie app developer wants a bigger stake in native advertising for its Hong Kong audience.

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Should luxury brands be excited about Tencent’s advertising claims?
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3 days ago

Should luxury brands be excited about Tencent’s ...

In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.

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Moves and wins: DigitasLBi, Dentsu One, MIMS, BBH, more
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4 days ago

Moves and wins: DigitasLBi, Dentsu One, MIMS, BBH, more

Follow this week's people moves and business wins. Pictured: Joshua Lee and Ryan Balingit joined DigitasLBi.

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Weber Shandwick acquires Bomoda, Resolute Digital
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4 days ago

Weber Shandwick acquires Bomoda, Resolute Digital

The Interpublic Group-owned unit has made two acquisitions of US-based business intelligence and digital marketing firms.

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ADK completes deal to sell to Bain Capital
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4 days ago

ADK completes deal to sell to Bain Capital

A saga that began in October has reached its conclusion.

FEATURED

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Tencent's new logo and typeface: Can you spot the difference?
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4 days ago

Tencent's new logo and typeface: Can you spot the difference?

Why the internet giant decided to mark its upcoming 20-year anniversary by splashing out on a new typeface.

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Grey makes leadership changes in Singapore, Indonesia
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4 days ago

Grey makes leadership changes in Singapore, Indonesia

New Singapore CEO says his immediate focus will be on instilling a startup mentality and rapidly expanding the agency's capabilities, especially in digital.

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Imitation game: ID fraud in mobile advertising
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Dec 5, 2017

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

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Integrating CX into your organization, part 1: Willingness to learn and change
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Dec 4, 2017

Integrating CX into your organization, part 1: Willingness to learn and change

In the first of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.

The Work

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Cathay turns old uniforms into lai see envelopes
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3 days ago

Cathay turns old uniforms into lai see envelopes

Proceeds from sales of the fabric lucky-money envelopes go to a Hong Kong charity. But will they make you love the brand more?

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JAL promises to be on time, but is that enough?
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Dec 6, 2017

JAL promises to be on time, but is that enough?

The Japanese carrier's new global branding work is reassuring but flat.

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7-Eleven's robotic hands will applaud you for giving
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Dec 5, 2017

7-Eleven's robotic hands will applaud you for giving

In Taiwan, a wall of hands accepts charitable donations.

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Warning: Ad Nut's Christmas collection may cause good-cheer overdose
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Dec 4, 2017

Warning: Ad Nut's Christmas collection may cause good-cheer overdose

Deck the halls, grab your jingle bells, and embrace the holiday ad insanity.

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Double A and OK Go make paper the star in a feat of technical wizardry
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Nov 29, 2017

Double A and OK Go make paper the star in a feat of technical wizardry

A humble sheet of A4 can be a lot more exciting than people give it credit for.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Brand safety on digital platforms

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AppNexus' DSPs to adhere rigidly to ads.txt
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Nov 28, 2017

AppNexus' DSPs to adhere rigidly to ads.txt

"The new policy will automatically and irrevocably disable buying on unauthorized sellers."

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Facebook explains ad policies to users, but industry wants more
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Nov 28, 2017

Facebook explains ad policies to users, but ...

It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.

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YouTube killing channels said to 'exploit' children
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Nov 21, 2017

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

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Japanese advertisers start to take transparency seriously
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Nov 10, 2017

Japanese advertisers start to take transparency ...

Just over a year since it emerged that Dentsu systematically overcharged clients including Toyota for digital work, we ask a digital media auditor if anything has changed.

Videos

Events

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
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Dec 12, 2017
Le Royal Méridien Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

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