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Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day

The final instalment of our unscientific and rather frivolous advertising ...

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Automotive brands top Interbrand Japan ranking

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Why Snickers decked out a China Eastern Airlines plane

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Chinese New Year videos: Old dog, new tricks

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A CNY resolution for agencies: Be more like dogs

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Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day
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3 days ago

Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day

The final instalment of our unscientific and rather frivolous advertising face-off. Today's contestants: Shoppee, Alibaba and TNB.

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Automotive brands top Interbrand Japan ranking
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3 days ago

Automotive brands top Interbrand Japan ranking

Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.

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Why Snickers decked out a China Eastern Airlines plane
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4 days ago

Why Snickers decked out a China Eastern Airlines plane

Snickers outfits a China Eastern Airlines plane to reach 'hangry' people on CNY journeys.

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Chinese New Year videos: Old dog, new tricks
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4 days ago

Chinese New Year videos: Old dog, new tricks

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.

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A CNY resolution for agencies: Be more like dogs
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4 days ago

A CNY resolution for agencies: Be more like dogs

In the upcoming year of the dog (and in any year), agencies would do well to cultivate the qualities humans admire in canines.

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New CEOs for Y&R Thailand, MediaCom ANZ
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4 days ago

New CEOs for Y&R Thailand, MediaCom ANZ

Plus briefs on JWT, Ogilvy, Saatchi & Saatchi, and much more, in our moves and wins roundup.

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Dentsu expects work reforms to eat into profit in 2018
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Feb 14, 2018

Dentsu expects work reforms to eat into profit in 2018

Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.

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Ad smackdown II: Olympics vs CNY vs V-Day
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Feb 14, 2018

Ad smackdown II: Olympics vs CNY vs V-Day

Once again, we've created an epic (and admittedly silly) ad battle. You decide the winner. Today's competitors: JD.com, Godiva and RBH Bank.

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Time to decide which AI to talk to
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Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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Time to decide which AI to talk to
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Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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Daimler appoints Publicis for global Mercedes-Benz brief
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Feb 14, 2018

Daimler appoints Publicis for global Mercedes-Benz ...

US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.

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Initiative appoints APAC president
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Feb 14, 2018

Initiative appoints APAC president

Will Anstee was previously APAC chief growth officer for IPG Mediabrands.

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ADK sees profits rise 6% in 2017
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Feb 14, 2018

ADK sees profits rise 6% in 2017

Japan's third-largest advertising agency enters privatisation on a stable footing.

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GSK's digital strategies for reaching new buyers in China
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Feb 13, 2018

GSK's digital strategies for reaching new buyers in ...

From suggesting Sensodyne for foods featured in TV shows to mining Alibaba data, GSK's Cindy Lau explains the pharma group's digital strategy and O2O marketing tactics.

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The imitation game is killing Chinese design creativity
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Feb 13, 2018

The imitation game is killing Chinese design creativity

'Walk first, die first' might hold true on battlefields, but the instinct to avoid risk is devastating for design creativity—and for brands—in China, writes JKR's René Chen.

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Isobar China Group reorganises to stress consultancy approach
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Feb 13, 2018

Isobar China Group reorganises to stress consultancy...

In a move that appears to be an attempt to ward off consultancies, the group will establish four cross-agency functions: client servicing, specialist, product development and business support.

FEATURED

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Snapchat throws its marketing API open to all
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Feb 14, 2018

Snapchat throws its marketing API open to all

The moves opens the platform for anyone to either automate ad efforts or build and sell tools for advertisers to use.

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A breakdown of what ‘brand experience’ is—and isn’t
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Feb 13, 2018

A breakdown of what ‘brand experience’ is—and isn’t

In Tokyo, Campaign asked John Hamm, global chief creative officer of Geometry Global, for a no-nonsense analysis.

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Blockchain: The end of advertising as we know it?
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Feb 12, 2018

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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Hyundai’s Olympic experience is dark. Extremely dark.
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Feb 12, 2018

Hyundai’s Olympic experience is dark. Extremely dark.

Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.

The Work

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Get into the CNY spirit with ads from Petronas, Singtel, AirAsia and many more
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4 days ago

Get into the CNY spirit with ads from Petronas, Singtel, AirAsia and many more

Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.

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Olympic family stories power Intel's latest VR campaign
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Feb 14, 2018

Olympic family stories power Intel's latest VR campaign

'Experience the moment' brings together athletes and their far-away support systems.

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Ad smackdown: Olympics vs Chinese New Year vs Valentine's Day
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Feb 13, 2018

Ad smackdown: Olympics vs Chinese New Year vs Valentine's Day

We picked one competitor to represent each titan in an epic battle for ultimate advertising supremacy. Or something like that. Vote now!

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We now interrupt this message in order to interrupt this message
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Feb 12, 2018

We now interrupt this message in order to interrupt this message

From the US: 'Interrupt-a-Palooza', for Geico by The Martin Agency.

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Whether Mini or moto, driving seems like a dangerous drug
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Feb 7, 2018

Whether Mini or moto, driving seems like a dangerous drug

Dudes from opposite ends of the earth experience altered states in new vehicle ads for Mini and the Bajaj Discover.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

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How accurate is mobile ad targeting?
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Feb 13, 2018

How accurate is mobile ad targeting?

TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.

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Mobile video ad market soars in Southeast Asia: InMobi
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Feb 8, 2018

Mobile video ad market soars in Southeast Asia: InMobi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

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2017 new business revenue fell 10%: R3
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Feb 6, 2018

2017 new business revenue fell 10%: R3

TOP OF THE CHARTS: 'Increasingly piecemeal' assignments sent creative revenue plunging by nearly 17%, but media firms saw a 5.4% revenue increase.

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Three eye-opening charts on Myanmar consumers
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Feb 5, 2018

Three eye-opening charts on Myanmar consumers

TOP OF THE CHARTS: Myanmar boasts a young, trophy-shaped population profile, but how are consumers spending (or saving) their money, and how fast is income expected to rise?

Videos

Events

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Campaign360
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Mar 20, 2018
Capella Singapore

Campaign360

Campaign360 is a high level, invitation-only event, committed to helping industry leaders understand the implications of change and support them on the journey to shape better opportunities for business and talent.

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Digital Media Awards
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Apr 26, 2018
Shanghai

Digital Media Awards

The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards
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May 31, 2018
Singapore

Women Leading Change Awards

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

Galleries

PARTNER CONTENT