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Nissin invents a fork to quash offensive noodle-slurping noises

"Firstly, we collected an enormous amount of slurping sound data."

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Life-hack videos take surprising turns

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Jack the Dipper and friends seek golden McNuggets

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Tip sheet: 5 ways to improve ecommerce average order value

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Google is ready to roll out attribution

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Nissin invents a fork to quash offensive noodle-slurping noises
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8 hours ago

Nissin invents a fork to quash offensive noodle-slurping noises

"Firstly, we collected an enormous amount of slurping sound data."

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Life-hack videos take surprising turns
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14 hours ago

Life-hack videos take surprising turns

Money-saving tips aren't what they first appear to be.

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Jack the Dipper and friends seek golden McNuggets
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8 hours ago

Jack the Dipper and friends seek golden McNuggets

Quick-serve brand launches a campaign for the graphic-novel fans.

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Tip sheet: 5 ways to improve ecommerce average order value
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13 hours ago

Tip sheet: 5 ways to improve ecommerce average ...

Research shows companies that invest in retention marketing to reward customer loyalty and increase customer lifetime value are poised for long-run success.

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Google is ready to roll out attribution
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13 hours ago

Google is ready to roll out attribution

The new tool offers advertisers and agencies the opportunity to track buyer journeys beyond conversions, opening avenues for after sales engagement.

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Last, not least: Final '40 Under 40' members revealed
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16 hours ago

Last, not least: Final '40 Under 40' members revealed

Our slow reveal of the 40 stars in this year's hotly contested 40 Under 40 concludes.

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DAN hires new Indochina head from Y&R
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15 hours ago

DAN hires new Indochina head from Y&R

Southeast Asia veteran will lead DAN’s operations in a "new frontier" where clients are eager to expand.

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Ogilvy India leader steps into harassment controversy
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3 days ago

Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

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The Economist plans push for Australian readers
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3 days ago

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

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The Economist plans push for Australian readers
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3 days ago

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

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Crisis comms: Still problematic for Japanese companies abroad
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3 days ago

Crisis comms: Still problematic for Japanese ...

Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.

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Cam Blackley to join M&C Saatchi
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4 days ago

Cam Blackley to join M&C Saatchi

Briefs: Blackley will move from ECD at BMF to CCO at M&C Saatchi in March. Plus, news from App Annie, Edelman, MediaCom, Spurwing, AnalogFolk, Ogilvy, BBC, Tencent, Esquire Singapore and more.

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The untapped potential of GIFs
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4 days ago

The untapped potential of GIFs

The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.

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US ad tech firm acquires Japanese influencer platform Withfluence
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4 days ago

US ad tech firm acquires Japanese influencer ...

Companies see opportunity to grow internationally by adding rigour to influencer marketing.

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Millennials and brands: It's complicated
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Oct 18, 2017

Millennials and brands: It's complicated

Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.

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Sexual harassment in adland: Cindy Gallop wants names
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Oct 18, 2017

Sexual harassment in adland: Cindy Gallop wants names

Outspoken industry consultant asks women, and men, to report incidents.

FEATURED

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How FrieslandCampina got 32,000 selfies and 230% ROI
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Oct 17, 2017

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

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Asian consumers believe more in brand authenticity
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Oct 16, 2017

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.

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Businesses need to wake up to gender parity realities
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Oct 17, 2017

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

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Moving from data-driven to people-based marketing
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Oct 16, 2017

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

The Work

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People turn blind eye to bullying, unless hamburgers the target
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15 hours ago

People turn blind eye to bullying, unless hamburgers the target

From the US: 'Bullying Jr.' for Burger King and No Bully by David Miami.

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Clothing 'transplants' raise awareness of an important issue in Japan
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14 hours ago

Clothing 'transplants' raise awareness of an important issue in Japan

'Second Life Fashion' aims to open a conversation around organ donation by giving clothes a new lease of life.

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BMW breaks the car-on-a-curvy-road paradigm
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4 days ago

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

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McCann's AI-CD tries its hand at a music video (sans music)
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Oct 17, 2017

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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Happy Diwali: Ad Nut's roundup of festive ads
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Oct 18, 2017

Happy Diwali: Ad Nut's roundup of festive ads

As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.

Focus

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Diversity Hub: News and views from the gender frontlines
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Diversity Hub: News and views from the gender ...

Tracking the marketing-communications industry's progress toward equality.

Find Your Dream Job

WPP fights Bain Capital's bid for Asatsu-DK (ADK)

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WPP calls out ADK's overseas strategy and animation business
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Oct 18, 2017

WPP calls out ADK's overseas strategy and animation ...

"What is it?" WPP asks of animation business in the latest in a series of acrimonious statements.

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ADK unmoved by WPP’s combative stance on Bain deal
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Oct 17, 2017

ADK unmoved by WPP’s combative stance on Bain deal

An alliance with WPP "no longer makes sense", the Japanese company says.

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ADK 'resisted opportunities', preferring 'disastrous' investments: WPP
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Oct 12, 2017

ADK 'resisted opportunities', preferring 'disastrous...

Accusations fly as the ADK-WPP saga turns ugly.

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What going with Bain could mean for ADK
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Oct 5, 2017

What going with Bain could mean for ADK

Selling to the private equity company could pave the way for a new kind of agency model.

Videos

Events

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China Innovation Summit
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Nov 15, 2017
Shenjing Shared Working Space, Shenzhen

China Innovation Summit

China Innovation Summit (CIS) is an industry-driven conference that focuses on brand development in China and beyond. This year, CIS takes place on the 15th of November in Shenzhen, bringing together brand marketers, technology leaders and innovators to discuss innovation in an ever-changing China.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
Premium
Dec 12, 2017
Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

MAGAZINE

PARTNER CONTENT