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Behind Shiseido’s launch of Waso, a beauty brand for millennials

The company aims to connect with a notoriously difficult audience by subtly ...

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Peter Vogel named ‘NewCo’ ANZ head

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Consumer loyalty and growing individualism pose ...

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Brand authenticity means giving up control

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Propaganda with laugh track and racism

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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17 hours ago

Behind Shiseido’s launch of Waso, a beauty brand for millennials

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

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Peter Vogel named ‘NewCo’ ANZ head
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11 hours ago

Peter Vogel named ‘NewCo’ ANZ head

Vogel will also have Southeast Asia responsibilities.

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Consumer loyalty and growing individualism pose challenges: Brand Summit China
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14 hours ago

Consumer loyalty and growing individualism pose ...

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

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Brand authenticity means giving up control
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14 hours ago

Brand authenticity means giving up control

Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.

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Propaganda with laugh track and racism
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16 hours ago

Propaganda with laugh track and racism

New in our WTF file: An amazing video from Chinese news agency Xinhua.

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China smartphone maker sponsors Tottenham Hotspur
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16 hours ago

China smartphone maker sponsors Tottenham Hotspur

Learn about Leagoo's football sponsorship deal, and catch up on all the week's people moves, business wins and deals.

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GroupM rolls out viewability standards globally
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1 day ago

GroupM rolls out viewability standards globally

Australia among the markets expected to have sufficiently high levels of inventory to support 100 percent viewable trading out of the gate.

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Has HSBC invented time travel? An Ad Nut quiz
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1 day ago

Has HSBC invented time travel? An Ad Nut quiz

Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.

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Invisible Artists acquired by UK-based Bareface
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15 hours ago

Invisible Artists acquired by UK-based Bareface

Production studio has presence in Sydney and Singapore; China market a focus.

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Invisible Artists acquired by UK-based Bareface
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15 hours ago

Invisible Artists acquired by UK-based Bareface

Production studio has presence in Sydney and Singapore; China market a focus.

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Meet the 2017 Women to Watch
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2 days ago

Meet the 2017 Women to Watch

Meet 40 champions of change who are dissolving barriers through sheer force of will.

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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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1 day ago

Deloitte buys Ikea agency Acne and hires Sandoz to ...

Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.

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Keeping influencers in line
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1 day ago

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

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KOLs in China: Tips and trends for WeChat and Weibo
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1 day ago

KOLs in China: Tips and trends for WeChat and Weibo

Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.

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Top 1000 Brands briefing: 4 key takeaways (and photos)
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1 day ago

Top 1000 Brands briefing: 4 key takeaways (and photos)

Insights into Samsung’s lessons learned, downplaying tech, paying agencies better, video ad fraud.

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Pain points: The skill gaps hurting marketers the most
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1 day ago

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

FEATURED

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Media transparency: Seven in 10 major brands have amended contracts in last year
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1 day ago

Media transparency: Seven in 10 major brands have amended contracts in last year

Changes include audit-right clauses, clauses for the return of incentives and data-ownership clauses, according to WFA research.

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Indonesia: Social upheaval demands nimble agencies
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2 days ago

Indonesia: Social upheaval demands nimble agencies

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

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The future of the industry isn’t data, it’s relationships
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2 days ago

The future of the industry isn’t data, it’s relationships

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

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Agency-Marketer Partnership Award winners for 2017
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Aug 11, 2017

Agency-Marketer Partnership Award winners for 2017

The results of the fourth annual Agency-Marketer Partnership Awards, recognising Asia-Pacific’s most effective client-agency relationships, are in.

The Work

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Life on a cushion: Dioramas highlight Shiseido 'sensing' product
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15 hours ago

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

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Bajaj Avenger botches 'women's liberation' ad
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2 days ago

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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1 day ago

Asia-Pacific YouTube Ads Leaderboard: July 2017

Not one but two brands have managed to get three videos into the top 10 this month.

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5 campaigns for Pakistan's Independence Day 2017
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4 days ago

5 campaigns for Pakistan's Independence Day 2017

Teamwork, diversity, inclusion, hard work and perhaps inevitably, cricket, feature in our look at some of this year's brand campaigns and promotions.

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Banana-milk accessories are...bananas
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4 days ago

Banana-milk accessories are...bananas

Binggrae Banana Milk made and sold out of some amusing novelty products as part of a campaign by Innored.

Focus

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

People moves and business wins

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This week's people moves, wins and deals
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4 days ago

This week's people moves, wins and deals

Our weekly collection of notable people moves and account news. UBS, Ogilvy, The Monkeys, MediaCom, Bates CHI&Partners, Vizeum, Edelman, CtrlShift and much more.

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Move and win roundup: Week of August 7, 2017
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Aug 7, 2017

Move and win roundup: Week of August 7, 2017

A weekly collection of notable people moves and account news. In this edition: DDB, Mirum, Jump Activations, Edelman, Ruder Finn, more.

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Move and win roundup: Week of July 31, 2017
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Jul 31, 2017

Move and win roundup: Week of July 31, 2017

A weekly collection of notable people moves and account news. In this edition: Hoffman Agency, Viacom, Puma, Bold Media, OMG, BBDO, CNN, more.

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UM Australia names new CEO
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Jul 31, 2017

UM Australia names new CEO

The position fell vacant after former CEO Ross Raeburn left to be the CEO of Ansible.

Videos

Events

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Top 1000 Brands Japan | Tokyo
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Oct 17, 2017
The Tokyo International Forum

Top 1000 Brands Japan | Tokyo

Top1000 Brands is Asia Pacific’s definitive ranking on brand perception across 13 key regions across the region with our regional events bringing together the most notable brands to showcase how they are the best at what they do. Top1000 Brands is a celebration of the brands that are most responsive, agile and attentive to the regions many social, linguistic and cultural nuances, and as a result, resonate the loudest with the regions’ consumers.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

PARTNER CONTENT