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McKinsey & Co acquires Malaysian venture lab

Purchase is the consultancy’s first digital acquisition in Southeast Asia.

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Uber sues Dentsu's Fetch Media for 'fake clicks'

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Five simple questions for Equifax’s CEO

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Bike-sharing brands need better differentiation

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One of these two brands touting sustainability seems sincere

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 McKinsey & Co acquires Malaysian venture lab
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17 hours ago

McKinsey & Co acquires Malaysian venture lab

Purchase is the consultancy’s first digital acquisition in Southeast Asia.

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Uber sues Dentsu's Fetch Media for 'fake clicks'
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19 hours ago

Uber sues Dentsu's Fetch Media for 'fake clicks'

The ride-sharing firm has filed a lawsuit against Fetch in the US, alleging online ad fraud and failure to pass back rebates.

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Five simple questions for Equifax’s CEO
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21 hours ago

Five simple questions for Equifax’s CEO

Forget the “sorry”. Were you prepared?

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Bike-sharing brands need better differentiation
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19 hours ago

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

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One of these two brands touting sustainability seems sincere
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1 day ago

One of these two brands touting sustainability ...

New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.

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Where are the women, Nikon?
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20 hours ago

Where are the women, Nikon?

A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.

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How Airbnb built its brand by telling the world not to travel
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19 hours ago

How Airbnb built its brand by telling the world not ...

Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.

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Women to Watch 2017: Lydia Lee
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21 hours ago

Women to Watch 2017: Lydia Lee

Learn about the achievements of Lydia Lee, chief strategist with Weber Shandwick in China, and the other 39 members of the 2017 Women to Watch.

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Agency of the Year: What judges look for in an entry
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21 hours ago

Agency of the Year: What judges look for in an entry

With two weeks remaining to enter the Agency of the Year Awards, hear from past judges on the keys to winning.

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Agency of the Year: What judges look for in an entry
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21 hours ago

Agency of the Year: What judges look for in an entry

With two weeks remaining to enter the Agency of the Year Awards, hear from past judges on the keys to winning.

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The old refrain: stereotypes about ageing employees
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1 day ago

The old refrain: stereotypes about ageing employees

Are older workers really as technologically inept and resistant to change as they're made out to be?

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Wavemaker names Taiwan MD
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20 hours ago

Wavemaker names Taiwan MD

Movers: Read about Cindy Lin's new role, plus news on The Story Lab, OMG, Kingdom Digital, Sime Darby and more.

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CMOs need not be data scientists, but hiring one helps
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22 hours ago

CMOs need not be data scientists, but hiring one helps

A data-management specialist offers tips for CMOs.

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CASE STUDY: How Circles.Life got Singapore to consider a new telco
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1 day ago

CASE STUDY: How Circles.Life got Singapore to ...

Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos.

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How an Apple update devalues DSPs
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1 day ago

How an Apple update devalues DSPs

An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.

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Watch: First episode of Campaign's new weekly show
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4 days ago

Watch: First episode of Campaign's new weekly show

Live on Facebook Friday afternoon, our editors debuted a new weekly, rapid-fire rundown.

FEATURED

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China’s luxury car market: Second-tier brands gain ground
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1 day ago

China’s luxury car market: Second-tier brands gain ground

Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.

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The digital ad era comes to an end
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1 day ago

The digital ad era comes to an end

To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

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Amazon in SEA: the biggest opportunity is yet to come
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Sep 14, 2017

Amazon in SEA: the biggest opportunity is yet to come

Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.

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Gender and the business of advertising
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Sep 13, 2017

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

The Work

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Tasmania looks good enough to visit, maybe not to eat
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1 day ago

Tasmania looks good enough to visit, maybe not to eat

Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.

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SmarTone spells out what it has to offer in five letters
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4 days ago

SmarTone spells out what it has to offer in five letters

The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.

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Hot Wheels shows that not every brand needs a higher purpose
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Sep 14, 2017

Hot Wheels shows that not every brand needs a higher purpose

From the US: 'The Drive' for Hot Wheels by BBDO San Francisco.

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Ogilvy stands by originality of KFC HK campaign
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Sep 14, 2017

Ogilvy stands by originality of KFC HK campaign

A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.

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Would you believe a cat and a little bird are besties?
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Sep 14, 2017

Would you believe a cat and a little bird are besties?

From the UK: 'Best friends' for Dreamies Deli-Catz treats (Mars) by Adam & Eve DDB.

Focus

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Find Your Dream Job

Asia-Pacific YouTube Ads Leaderboard

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Asia-Pacific YouTube Ads Leaderboard: August 2017
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20 hours ago

Asia-Pacific YouTube Ads Leaderboard: August 2017

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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Aug 17, 2017

Asia-Pacific YouTube Ads Leaderboard: July 2017

Not one but two brands have managed to get three videos into the top 10 this month.

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Asia-Pacific YouTube Ads Leaderboard: June 2017
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Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

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Asia-Pacific YouTube Ads Leaderboard: May 2017
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Jun 13, 2017

Asia-Pacific YouTube Ads Leaderboard: May 2017

The latest list features a campy 15-minute epic from Samsung Vietnam, an inspiring astronaut story from LG India, and a woman trying to choose between two flavours of heartthrob for Baskin-Robbins Korea.

Videos

Events

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Media360 Indonesia
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Sep 14, 2017
Shangri-La Hotel, Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

Galleries

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