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Kabaddi? Kwangl? Don't know these words? Maybe you should

The Puneri Paltan Tigers, a team in India's hugely popular Pro Kabaddi League, ...

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Watch: The MediaWorks Experience 2017

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Nielsen and JD.com partner to address attribution

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Apple Pay makes push in China with big discounts

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Isobar formalises commerce practice globally

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Kabaddi? Kwangl? Don't know these words? Maybe you should
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5 hours ago

Kabaddi? Kwangl? Don't know these words? Maybe you should

The Puneri Paltan Tigers, a team in India's hugely popular Pro Kabaddi League, have signed on with Kwangl, a platform that turns hashtags into brand-building actions.

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Watch: The MediaWorks Experience 2017
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4 hours ago

Watch: The MediaWorks Experience 2017

Eight teams. Four days. One winning pitch. Grab your popcorn.

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Nielsen and JD.com partner to address attribution
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5 hours ago

Nielsen and JD.com partner to address attribution

Collaboration allows Nielsen to tap into the user base of the ecommerce platform for its multi-touch attribution product.

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Apple Pay makes push in China with big discounts
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5 hours ago

Apple Pay makes push in China with big discounts

Apple's moves to popularise Apple Pay amongst Chinese users have heretofore been somewhat anemic.

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Isobar formalises commerce practice globally
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6 hours ago

Isobar formalises commerce practice globally

More than 1,000 existing commerce specialists will be roped into the global Isobar Commerce practice.

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Porsche: Daring to be ‘a bit mad’
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5 hours ago

Porsche: Daring to be ‘a bit mad’

‘Courage’ is at the core of Porsche’s brand identity. Carl Isenbeck, marketing director of Porsche APAC, explains why this attribute is also central to the carmaker’s latest marketing strategy.

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Let's talk about me-commerce
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6 hours ago

Let's talk about me-commerce

Real-world examples of brands working to win favour in an era of increasingly demanding consumer behaviour.

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Havas Media wins Michelin account off MEC
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1 day ago

Havas Media wins Michelin account off MEC

Havas Media won the business after a pitch earlier this year and will take over the account this month.

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Inside the Marriott-Starwood merger's loyalty challenge
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1 day ago

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

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Inside the Marriott-Starwood merger's loyalty challenge
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1 day ago

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

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New Twitter data shows clampdown on online abuse
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1 day ago

New Twitter data shows clampdown on online abuse

The social-network site said new technology means the fight against trolls, one of its biggest issues, is getting better.

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See the latest New Business League ranking
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1 day ago

See the latest New Business League ranking

Creative and media agencies jockey for position in R3's monthly tally of new business.

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Wieden+Kennedy wins China BMW pitch
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7 hours ago

Wieden+Kennedy wins China BMW pitch

After year-long pitch, the agency's Shanghai shop will take on a variety of digital creative work.

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Louis Vuitton quietly launches ecommerce platform in China
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1 day ago

Louis Vuitton quietly launches ecommerce platform ...

The company joins a small group of luxury names offering online shopping, which such brands have handled with extreme caution thus far.

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Men are 'more responsive' to online ads
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1 day ago

Men are 'more responsive' to online ads

In a study by Shutterstock, men looked at ads longer and noticed more ads than women.

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Move and win roundup: Dentsu, ComScore, Publicis, Grey, Edelman, more
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4 days ago

Move and win roundup: Dentsu, ComScore, Publicis, ...

A weekly collection of notable people moves and account news.

FEATURED

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Programmatic pants
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4 days ago

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.

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Not so great moments in press releases
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4 days ago

Not so great moments in press releases

New in our reporter's notebook of WTFery: One press release achieves a record low fact-to-drivel ratio, while another shows us it's [sic] edits.

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'Clean and green' driving NZ brand growth in Asia
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4 days ago

'Clean and green' driving NZ brand growth in Asia

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.

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Cyber seeing will soon be AI believing
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4 days ago

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

The Work

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Aussie sports betting app 'trolls' Tour de France cyclists
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1 day ago

Aussie sports betting app 'trolls' Tour de France cyclists

Cheeky stunt for Sportsbet follows an ad that presented infamous sprinter Ben Johnson as an expert in performance-enhancement.

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Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?
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Jul 19, 2017

Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?

Air New Zealand's latest in-flight video / online ad is pointlessly surreal.

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Jollibee releases sequel for heartbreaking friendzone ad
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Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

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Asia-Pacific YouTube Ads Leaderboard: June 2017
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Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

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New Volkswagen Golf VR campaign goes back to the future
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Jul 12, 2017

New Volkswagen Golf VR campaign goes back to the future

Ad Nut casts a discerning eye over the latest TVC and 360 video from VW Golf, which promise to 'make the future real'.

Focus

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

People moves and business wins

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Move and win roundup: Ogilvy, Havas Media, Dentsu, Resn, more
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Jun 30, 2017

Move and win roundup: Ogilvy, Havas Media, Dentsu, ...

A weekly collection of notable people moves and account news.

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Move and win roundup: Publicis, BBDO, AdAsia, Ikon, Buro 24/7 and more
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Jun 16, 2017

Move and win roundup: Publicis, BBDO, AdAsia, Ikon, ...

A weekly collection of notable people moves and account news.

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Move and win roundup: BBDO, Amobee, Mindshare, Havas, more
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Jun 2, 2017

Move and win roundup: BBDO, Amobee, Mindshare, ...

A weekly collection of notable people moves and account news.

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Move and win roundup: JWT, Signal, Xaxis, Ogilvy, DigitasLBi and more
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May 26, 2017

Move and win roundup: JWT, Signal, Xaxis, Ogilvy, ...

A weekly collection of notable people moves and account news.

Videos

Events

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 16, 2017
The Fullerton Hotel

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 16th August. This event will bring together the region’s most notable brands to showcase how they are the best at what they do. This is a celebration of the brands that are the most agile and attentive to the regions many social, linguistic and cultural nuances and as a result, resonate the loudest with the regions’ consumers.

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Agency | Marketer | Partnership Awards
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Aug 16, 2017
The Fullerton Hotel

Agency | Marketer | Partnership Awards

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

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Brand Summit China
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Aug 17, 2017
Shanghai

Brand Summit China

Brand Summit China arrives in 2017 on 17th August, in Shanghai, bringing together China’s most powerful and influential brands to discuss how and why they’ve become a preferred brand by Asia’s consumers.

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

Galleries

MAGAZINE

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