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GroupM data expert takes CEO role for Mindshare's FAST

Robin Wong named to newly created role.

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RIP Michael Ball: They don’t make 'em like they used to

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Why BandLab’s stake in Rolling Stone makes sense

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Infiniti works to hone its ‘entrepreneurial’ positioning

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W Asia picked to promote dating app Happn in Singapore

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GroupM data expert takes CEO role for Mindshare's FAST
Premium
11 hours ago

GroupM data expert takes CEO role for Mindshare's FAST

Robin Wong named to newly created role.

Premium
RIP Michael Ball: They don’t make 'em like they used to
Premium
13 hours ago

RIP Michael Ball: They don’t make 'em like they used to

Mike Fromowitz remembers mentor, friend and giant of Asian advertising, Michael Ball, who died Sunday.

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Why BandLab’s stake in Rolling Stone makes sense
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10 hours ago

Why BandLab’s stake in Rolling Stone makes sense

Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious.

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Infiniti works to hone its ‘entrepreneurial’ positioning
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10 hours ago

Infiniti works to hone its ‘entrepreneurial’ ...

Nissan’s luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.

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W Asia picked to promote dating app Happn in Singapore
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11 hours ago

W Asia picked to promote dating app Happn in Singapore

French dating app plays cupid to strangers who have "crossed paths".

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Red2’s mission to boost Vietnam’s digital community
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10 hours ago

Red2’s mission to boost Vietnam’s digital community

Digital performance outfit hopes to do more than just good work.

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Here's what you may have missed at Spikes Asia
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1 day ago

Here's what you may have missed at Spikes Asia

Party photos, award photos, videos, session coverage: Even if you were at the festival, you probably didn't see as much as our team of reporters. Check it all out here.

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Live-streaming invades China
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1 day ago

Live-streaming invades China

A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.

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Dentsu issues full statement on overbilling
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4 days ago

Dentsu issues full statement on overbilling

Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

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Dentsu issues full statement on overbilling
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4 days ago

Dentsu issues full statement on overbilling

Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

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BMW appoints J. Walter Thompson to lead creative work in Japan
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1 day ago

BMW appoints J. Walter Thompson to lead creative ...

BMW will work with J. Walter Thompson as its lead creative agency in the market from October.

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Dentsu Media launches third DM Lab, in Vietnam
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1 day ago

Dentsu Media launches third DM Lab, in Vietnam

New Media Laboratory extends media agency’s network of ideas and technology incubation further into Southeast Asia.

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AR should mean more than a trick your phone does: Pokémon Go creator
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4 days ago

AR should mean more than a trick your phone does: ...

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

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Quick-fire takeaways from Spikes Asia 2016
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1 day ago

Quick-fire takeaways from Spikes Asia 2016

A running compilation of the most interesting bits from our team at Spikes Asia.

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The case for copying: Whose idea is it anyway?
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4 days ago

The case for copying: Whose idea is it anyway?

An ECD argues on behalf of imitation at Spikes Asia.

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Move and win roundup: WE, OMD China, Reuter Communications, Saatchi & Saatchi, more
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4 days ago

Move and win roundup: WE, OMD China, Reuter ...

A weekly roundup of people moves and account news worth noting.

FEATURED

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Polluted persuasion
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4 days ago

Polluted persuasion

Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.

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War room empowers social buzz
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Sep 21, 2016

War room empowers social buzz

Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.

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Are agencies getting innovation all wrong?
Premium
Sep 20, 2016

Are agencies getting innovation all wrong?

Innovation is not a product but a state of mind and a way of working. Jay Morgan of J. Walter Thompson offers five principles for increasing innovation in the agency world.

The Work

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You'll laugh when you see why these people are so emotional
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1 day ago

You'll laugh when you see why these people are so emotional

Thailand's Bar-B-Q Plaza introduces a new item, melodramatically.

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APAC YouTube Ads Leaderboard: Spikes Asia 2016 edition
Premium
Sep 22, 2016

APAC YouTube Ads Leaderboard: Spikes Asia 2016 edition

In celebration of Spikes, YouTube highlights the most resonant ad videos thus far this year.

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Anti-Trump ad with lots of celebs does politics with much-needed humour
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Sep 22, 2016

Anti-Trump ad with lots of celebs does politics with much-needed humour

When you put Joss Whedon in charge, good things happen.

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Toyota channels Basho in unusual music video for Prius
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Sep 21, 2016

Toyota channels Basho in unusual music video for Prius

The haiku master would have chosen the car as his mode of transport, a song suggests.

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Nescafé Philippines' 24-hour love affair on Twitter
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Sep 20, 2016

Nescafé Philippines' 24-hour love affair on Twitter

In the first Southeast Asia use of Twitter Moments, the brand capitalised on the 'KathNiel' celebrity romance.

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Adidas offers 'odd' pairs for those who fight the odds
Premium
Sep 20, 2016

Adidas offers 'odd' pairs for those who fight the odds

With a pair of ads by Taproot Dentsu, the shoemaker announced it would sell pairs of shoes consisting of two lefts or two rights. Watch to find out why.

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Interactive OOH panels invite passersby to give Narelle Kheng a Coke
Premium
Sep 19, 2016

Interactive OOH panels invite passersby to give Narelle Kheng a Coke

OOH campaign highlights offline to online influencer interactions.

Find Your Dream Job

Spikes Asia 2016

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Quick-fire takeaways from Spikes Asia 2016
Premium
1 day ago

Quick-fire takeaways from Spikes Asia 2016

A running compilation of the most interesting bits from our team at Spikes Asia.

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Shot at Spikes: Not sure about being in advertising? Watch this
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1 day ago

Shot at Spikes: Not sure about being in advertising?...

Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.

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Photos: Spikes Asia winners
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1 day ago

Photos: Spikes Asia winners

Photos from the awards ceremony held on Friday at Spikes Asia festival.

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AR should mean more than a trick your phone does: Pokémon Go creator
Premium
4 days ago

AR should mean more than a trick your phone does: ...

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

Videos

Events

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Spikes Asia
Premium
Sep 21, 2016
Singapore

Spikes Asia

The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
Premium
Nov 10, 2016
Hong Kong

Financial Services Marketing

From modern compliance to reaching millennials, what are the biggest issues facing Financial Services marketers today? Now in its 3rd year, FSM Forum (#FSMForum) is Asia’s only conference dedicated to FSM marketing. Join us on 10 Nov as we deep dive into the future of the industry.

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Agency of the Year 2016
Premium
Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

PARTNER CONTENT