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Yo, Yau! Carlsberg aims to tap HK craft-beer cravings

Carlsberg partnered with Brooklyn Brewery to create HK YAU, a craft beer brand ...

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Malaysia report: Top 100 brands and consumer insights

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FCB rejigs China leadership

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Expedia, Airbnb, Amazon: Asia's most mobile-ready brands

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Millennial appeal top of mind for Wrigley and Mars Foods

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Yo, Yau! Carlsberg aims to tap HK craft-beer cravings
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2 hours ago

Yo, Yau! Carlsberg aims to tap HK craft-beer cravings

Carlsberg partnered with Brooklyn Brewery to create HK YAU, a craft beer brand brewed in and exclusive to Hong Kong.

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Malaysia report: Top 100 brands and consumer insights
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4 hours ago

Malaysia report: Top 100 brands and consumer insights

New: Our 'Asia's Top 1000 Brands' report on Malaysia, with infographics, insider insights, and this year's ranking of the country's favourite 100 brands.

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FCB rejigs China leadership
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5 hours ago

FCB rejigs China leadership

CEO Edward Bell heads to Cathay Pacific.

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Expedia, Airbnb, Amazon: Asia's most mobile-ready brands
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2 hours ago

Expedia, Airbnb, Amazon: Asia's most mobile-ready ...

Agoda, Lazada, and Singapore Airlines also rank highly in MDEX report from Ansible and YouGov.

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Millennial appeal top of mind for Wrigley and Mars Foods
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3 hours ago

Millennial appeal top of mind for Wrigley and Mars ...

Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.

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Sorrell insists WPP is 'open for business' following attack
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4 hours ago

Sorrell insists WPP is 'open for business' following attack

Assurance runs contrary to some reports in APAC.

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Nielsen China partners with Sina Weibo to enhance DAR offerings
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1 day ago

Nielsen China partners with Sina Weibo to enhance ...

The company also rolls out Digital Brand Effect for the first time in China.

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How many grown-ups can your agency put in the room?
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1 day ago

How many grown-ups can your agency put in the room?

Advertising is a young person's game, but things have gone too far, writes BBH's Charles Wigley.

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'Tech companies are taking over Cannes': Maurice Lévy
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1 day ago

'Tech companies are taking over Cannes': Maurice Lévy

The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.

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'Tech companies are taking over Cannes': Maurice Lévy
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1 day ago

'Tech companies are taking over Cannes': Maurice Lévy

The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.

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R/GA Singapore wins Nikon global account
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1 day ago

R/GA Singapore wins Nikon global account

Agency named digital AOR for camera company.

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Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees
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1 day ago

Five things we learnt about Publicis Groupe's plans ...

The Publicis Groupe chief held a Twitter chat that may have raised more questions than it answered.

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CPG brands need to get e-commerce right quickly: R3
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2 days ago

CPG brands need to get e-commerce right quickly: R3

Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.

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Adidas and the great Chinese football dream
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2 days ago

Adidas and the great Chinese football dream

Manchester United's Paul Pogba visited the Great Wall and Guangzhou recently, as one part of a broad, three-year partnership between Adidas and the Chinese education ministry to build grassroots support for football.

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New ball game: Can consultancies simply buy creativity?
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2 days ago

New ball game: Can consultancies simply buy creativity?

Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?

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H+K Strategies wins Crocs in China and Korea
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2 days ago

H+K Strategies wins Crocs in China and Korea

Communications agency will provide PR strategy for footwear brand.

FEATURED

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The lowdown on second-party data
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2 days ago

The lowdown on second-party data

Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.

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The 2017 Design Lions in three words: Purpose. Trainers. Corruption.
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3 days ago

The 2017 Design Lions in three words: Purpose. Trainers. Corruption.

Every year the festival challenges us to reassess what 'design' really is. And that's not exactly a bad thing, writes JKR's Katie Ewer.

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Winning the new Chinese travellers
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Jun 22, 2017

Winning the new Chinese travellers

With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?

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I regret nothing (well, maybe the dog with the erection)
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Jun 22, 2017

I regret nothing (well, maybe the dog with the erection)

Cannes week puts James Thompson in a reflective mood.

The Work

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What's so funny in Panasonic's curious Olympic TVC?
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1 day ago

What's so funny in Panasonic's curious Olympic TVC?

Top sponsors should be able to do a little better than this.

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Porsche invites SEA drivers to prove they're not chicken
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1 day ago

Porsche invites SEA drivers to prove they're not chicken

Campaign through Havas Singapore involves a driving contest at Sepang in Malaysia.

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A photo printer, of all things, brings a young couple together
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2 days ago

A photo printer, of all things, brings a young couple together

Facebook video for HP Sprocket Photo Printer features original song by local artists Benjamin Kheng and Narelle Kheng of The Sam Willows.

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Ad Nut's Raya-ad review: Brands embrace Ramadan
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Jun 23, 2017

Ad Nut's Raya-ad review: Brands embrace Ramadan

Ad Nut joins in the festive cheer to take a look at a few Raya campaigns.

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SK-II addresses elephant in the room for 'leftover women'
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Jun 23, 2017

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

Focus

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Find Your Dream Job

Cannes Lions 2017: Full coverage

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Millennial appeal top of mind for Wrigley and Mars Foods
Premium
3 hours ago

Millennial appeal top of mind for Wrigley and Mars ...

Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.

Premium
'Tech companies are taking over Cannes': Maurice Lévy
Premium
1 day ago

'Tech companies are taking over Cannes': Maurice Lévy

The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.

Premium
'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions
Premium
1 day ago

'We will continue to be good listeners': Terry ...

In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.

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Re-live Cannes 2017 through the eyes of our editors
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3 days ago

Re-live Cannes 2017 through the eyes of our editors

Videos, quick takes, and links to full coverage by our editors on the Riviera.

Videos

Events

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The Trade Desk Programmatic Breakfast Briefing
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Jul 13, 2017
The China Club

The Trade Desk Programmatic Breakfast Briefing

Join Jeff Green, CEO of The Trade Desk at the China Club for a complimentary breakfast and learning event that will take a look at the world of programmatic buying. Providing practical insight and expert advice, this morning of networking and learning will give you the opportunity to hear about future developments of programmatic buying.

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 16, 2017
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 16th August, bringing together the region’s most notable brands to showcase how they are the best at what they do. This is a celebration of the brands that are the most agile and attentive to the regions many social, linguistic and cultural nuances and as a result, resonate the loudest with the regions’ consumers.

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Brand Summit China
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Aug 17, 2017
Shanghai

Brand Summit China

Campaign Asia-Pacific and Nielsen will return to Shanghai with our annual Brand Summit China this August, bringing together China’s most powerful and influential brands to discuss how and why they’ve become a preferred brand by Asia’s consumers.

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Top 1000 Brands High Tea Briefing | Tokyo
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Oct 16, 2017
Tokyo

Top 1000 Brands High Tea Briefing | Tokyo

Campaign Asia-Pacific’s Top 1000 Brands arrives in Tokyo on 16th October to recognise the brands that have achieved local and global success. Top 1000 Brands gathers Japan’s most noteworthy brands that have created real change within the region and will unpack their journey to share best practices on becoming highly desirable and notable within Japan and beyond. This is an exclusive opportunity to learn from Japan’s unparalleled top players, its rising stars, digital leaders and much more.

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