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Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.

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YouTube updates monetization eligibility criteria

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A dim but likeable domestic helper learns about her rights

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'Masculinity undone' and 'conceptual realism': Getty ...

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A visit to Accenture's collective creative Digital Hub

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Blippar partners with Magnum for Singapore AR campaign
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3 hours ago

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.

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YouTube updates monetization eligibility criteria
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5 hours ago

YouTube updates monetization eligibility criteria

In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

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A dim but likeable domestic helper learns about her rights
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4 hours ago

A dim but likeable domestic helper learns about her ...

Singapore's Ministry of Manpower takes a comedic approach to promoting fair treatment of domestic helpers. But is stereotyping a wise course?

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'Masculinity undone' and 'conceptual realism': Getty Images' visual trends
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5 hours ago

'Masculinity undone' and 'conceptual realism': ...

Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.

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A visit to Accenture's collective creative Digital Hub
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1 day ago

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

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Google may place higher value on repeat reviews near point-of-sale
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3 hours ago

Google may place higher value on repeat reviews near point-of-sale

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

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News briefs: Iris Singapore, BBDO Vietnam, DentsuX, Impact Radius
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3 hours ago

News briefs: Iris Singapore, BBDO Vietnam, DentsuX, ...

Plus, items on SpotX, OMD Melbourne, The Monkeys, Publicis One, Havas Singapore and more, in this week's 'moves and wins' column.

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Behind Visa's vision of a cardless Winter Games
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1 day ago

Behind Visa's vision of a cardless Winter Games

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

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Loyalty-program emails are actively ignored: Return Path
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1 day ago

Loyalty-program emails are actively ignored: Return ...

A report by Return Path provides benchmarks for the 10 most common types of marketing messages.

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Loyalty-program emails are actively ignored: Return Path
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1 day ago

Loyalty-program emails are actively ignored: Return ...

A report by Return Path provides benchmarks for the 10 most common types of marketing messages.

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Golin bolsters Hong Kong leadership
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1 day ago

Golin bolsters Hong Kong leadership

New executive director comes in to take on the PR agency’s B2C practice.

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Rappler: Philippines hasn't shut us down yet
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1 day ago

Rappler: Philippines hasn't shut us down yet

The site, which has been critical of president Rodrigo Duterte, says it will continue work as it appeals a ruling by the country's Securities and Exchange Commission.

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SPH, StarHub extend content and marketing partnership
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1 day ago

SPH, StarHub extend content and marketing partnership

New agreement continues collaboration on advertising, content and marketing services.

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Why Instagram is about inspiration, not influencers
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1 day ago

Why Instagram is about inspiration, not influencers

Brands in Japan are falling over themselves to be ‘Instagenic’, but they must remember to communicate on the same level as the people they are trying to reach, explains AKQA’s Omri Reis.

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Manulife tipped to consolidate its APAC creative business
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2 days ago

Manulife tipped to consolidate its APAC creative ...

The insurer currently works with a mix of agencies throughout the region.

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Facebook fallout: Higher prices, more emphasis on creative
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2 days ago

Facebook fallout: Higher prices, more emphasis on ...

The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.

FEATURED

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Are we representing customers, or just stalking them?
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2 days ago

Are we representing customers, or just stalking them?

A little less time with the data and a little more with the digital consumer goes a long way in building trust.

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Where CMOs will spend in 2018
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2 days ago

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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Ikea's ecommerce challenge
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Jan 10, 2018

Ikea's ecommerce challenge

BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.

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The end of agencies as we know them, and what to do now
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Jan 11, 2018

The end of agencies as we know them, and what to do now

Rei Inamoto offers some sound advice for advertising service providers that want to remain relevant.

The Work

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New Australian lamb ad divides opinion, again
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Jan 11, 2018

New Australian lamb ad divides opinion, again

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

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How do you sell broadband? With power ballads, obviously
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Jan 10, 2018

How do you sell broadband? With power ballads, obviously

Singtel’s latest campaign taps into '80s nostalgia with a funny, and passable, Bon Jovi cover.

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Scoot uses VR to show what's 'Permitted on board' its 787
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Jan 9, 2018

Scoot uses VR to show what's 'Permitted on board' its 787

Quirky characters provide a pleasant enough tour, but Ad Nut has questions about such uses of VR, and the airline's supposed benefits.

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See human run. See human jump. Go human, go.
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Jan 3, 2018

See human run. See human jump. Go human, go.

From France: 'Agility masters', by Marcel for Granola (Mondelez).

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Kimberly-Clark's colourful B2B ad uses B2C tricks
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Jan 3, 2018

Kimberly-Clark's colourful B2B ad uses B2C tricks

Geometry Global brings sporting goods-style drama to a sterile garment ad.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Artificial intelligence: AI in marketing

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CES 2018: Artificial intelligence needs to get to know you better
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2 days ago

CES 2018: Artificial intelligence needs to get to ...

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

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Chinese and Indian consumers ready for robots—or are they?
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Jan 9, 2018

Chinese and Indian consumers ready for robots—or ...

Havas Group's latest quarterly consumer survey finds Asia's most populous countries more forward thinking than most about a tech-human future. But concerns remain widespread.

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The themes that defined Japanese marketing in 2017
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Dec 18, 2017

The themes that defined Japanese marketing in 2017

The industry is in a state of upheaval, but that’s no reason to be pessimistic.

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Takeaways from yesterday's DMA China forum
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Dec 12, 2017

Takeaways from yesterday's DMA China forum

Ad fraud, data monetisation and AI data mining among the topics tackled at this year's Data Marketing Analytics China forum in Shanghai.

Videos

Events

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Campaign360
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Mar 20, 2018
Capella Singapore

Campaign360

Campaign360 is a high level, invitation-only event, committed to helping industry leaders understand the implications of change and support them on the journey to shape better opportunities for business and talent.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards
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May 31, 2018
Singapore

Women Leading Change Awards

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

Galleries

PARTNER CONTENT

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