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Billions wasted on failing brand loyalty programmes

Singaporeans are withdrawing from traditional loyalty programmes, with strong ...

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DAN hires new head in Philippines

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Edelman's David Brain to step down

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Salaries: Comms pros in Australia, Singapore make more

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Flying puppy takes regional branding to new heights

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Billions wasted on failing brand loyalty programmes
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3 hours ago

Billions wasted on failing brand loyalty programmes

Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.

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DAN hires new head in Philippines
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4 hours ago

DAN hires new head in Philippines

Donald Lim named as CEO, succeeding 'BoyP', who moves on to a non-executive role.

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Edelman's David Brain to step down
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6 hours ago

Edelman's David Brain to step down

David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.

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Salaries: Comms pros in Australia, Singapore make more
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3 hours ago

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Flying puppy takes regional branding to new heights
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3 hours ago

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

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Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'
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4 hours ago

Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.

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AIA HK carnival wraps up; China the next frontier
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3 hours ago

AIA HK carnival wraps up; China the next frontier

AIA adds more physical activity to further align its namesake carnival with its 'Vitality' positioning.

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Campaign360 announces 2017 speaker lineup
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4 hours ago

Campaign360 announces 2017 speaker lineup

Inaugural event focusing on gender equality takes place on 23 March at the Grand Hyatt Hong Kong.

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Listening to mothers
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5 hours ago

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Listening to mothers
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5 hours ago

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Mobile video increases pressure to make your point quickly
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23 hours ago

Mobile video increases pressure to make your point ...

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

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Joox: We don't believe in conversion through audio ads
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1 day ago

Joox: We don't believe in conversion through audio ads

A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's playing a markedly different tune from Spotify.

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Media-agency revenue from new business fell in 2016, despite more wins
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1 day ago

Media-agency revenue from new business fell in ...

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

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Consumers remain indifferent to most brands' existence: Havas
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1 day ago

Consumers remain indifferent to most brands' ...

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.

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Tangrams announces first two juries
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1 day ago

Tangrams announces first two juries

Leaders from Unilever and Philips will head up the Media Strategy and Data & Analytics and Ecommerce juries, respectively.

FEATURED

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Why I left advertising
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1 day ago

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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Forget content; convenience is king
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2 days ago

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Good news: Even skipped pre-roll ads can be effective
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2 days ago

Good news: Even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

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Why APA's anti-Semitism is no big deal in Japan
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4 days ago

Why APA's anti-Semitism is no big deal in Japan

The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.

The Work

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Ono City tells residents there's no place like home
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5 hours ago

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

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Nike plays its tune for Middle Eastern women
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1 day ago

Nike plays its tune for Middle Eastern women

Predictably excellent spot asks women, 'What will they say about you?'

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Kapow! Judo star fights fruit in noisy Suntory ad
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1 day ago

Kapow! Judo star fights fruit in noisy Suntory ad

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.

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Censored-book shop, disappearing art highlight threats to expression
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2 days ago

Censored-book shop, disappearing art highlight threats to expression

Amnesty International, with Ogilvy and Brand Union, makes a statement about erosion of freedom in Hong Kong.

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Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work
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2 days ago

Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

'Largest ever' campaign highlights business expertise and innovation.

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'Hold tight': ANZ's strongest work yet for same-sex couples
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Feb 17, 2017

'Hold tight': ANZ's strongest work yet for same-sex couples

Powerful film asks why lovers should feel hesitant about a mundane public display of affection.

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This buffalo's letter may bring a tear to your eye
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Feb 17, 2017

This buffalo's letter may bring a tear to your eye

Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.

Find Your Dream Job

Cultural Radar

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Living the mall lifestyle in Jakarta
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Feb 16, 2017

Living the mall lifestyle in Jakarta

Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.

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'Hon-sul': More Korean millennials are drinking alone
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Feb 9, 2017

'Hon-sul': More Korean millennials are drinking alone

And they don't see anything wrong with that.

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Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia
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Feb 2, 2017

Today’s Tokyo is no 'Ghost in the Shell' techno-dyst...

Whether futuristic, quirky or cold, Western travellers’ perceptions of Tokyo haven’t changed much in the years between 'Lost in Translation' and this year's 'Ghost in the Shell'.

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These festive-season ads are actually...festive
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Jan 26, 2017

These festive-season ads are actually...festive

Not all this year’s Chinese New Year ads are melancholy, thankfully.

Videos

Events

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Campaign360
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Mar 22, 2017
Grand Hyatt Hong Kong

Campaign360

In response to industry feedback and extensive research with industry figures within and outside Asia, the 360 portfolio events are evolving to break new ground for the industry by addressing critical issues impacting the global media and marketing landscape.

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Digital360China
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Apr 11, 2017
Shanghai

Digital360China

Campaign Asia-Pacific’s Digital360China summit, returns to unite leaders in digital marketing to discuss the big issues impacting the ever-evolving digital landscape.

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

Galleries

MAGAZINE

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.