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Agency of the Year 2016 winners: Greater China

Here is the winner list for the Greater China region in the 2016 Campaign ...

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2016 Agency of the Year judges announced

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China, new economies driving ad market growth: GroupM

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Ritz Crackers ad gets entirely too intimate

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Influence: Ditching the megaphone

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Agency of the Year 2016 winners: Greater China
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1 hour ago

Agency of the Year 2016 winners: Greater China

Here is the winner list for the Greater China region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

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2016 Agency of the Year judges announced
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9 hours ago

2016 Agency of the Year judges announced

As the 2016 Agency of the Year Awards programme nears its climax, with ceremonies tonight in Shanghai and Thursday in Singapore, we reveal the 93 jurors from across the region who have decided on this year's winners.

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China, new economies driving ad market growth: GroupM
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13 hours ago

China, new economies driving ad market growth: GroupM

Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.

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Ritz Crackers ad gets entirely too intimate
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10 hours ago

Ritz Crackers ad gets entirely too intimate

Commercial in Korea uses ASMR sound design to provide an up close and personal Ritz experience.

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Influence: Ditching the megaphone
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14 hours ago

Influence: Ditching the megaphone

Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.

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How storytelling defeated rationalism
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14 hours ago

How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

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Domino's reindeer plan 'fails'
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1 day ago

Domino's reindeer plan 'fails'

The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.

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Slower growth in APAC ad market: Magna report
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1 day ago

Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

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Programmatic conflict in China: iPinYou's point of view on PDB and RTB
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1 day ago

Programmatic conflict in China: iPinYou's point of ...

The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".

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Programmatic conflict in China: iPinYou's point of view on PDB and RTB
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1 day ago

Programmatic conflict in China: iPinYou's point of ...

The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".

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Asia-Pacific YouTube Ads Leaderboard: November 2016
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1 day ago

Asia-Pacific YouTube Ads Leaderboard: November 2016

See the month's most popular ad videos on YouTube.

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HSBC's iconic lions turn a shade of rainbow in celebration of diversity
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1 day ago

HSBC's iconic lions turn a shade of rainbow in ...

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

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Hegarty: 'Adland overly worships at the altar of youth'
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1 day ago

Hegarty: 'Adland overly worships at the altar of youth'

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.

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Contact strategy: Let data be your guide
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1 day ago

Contact strategy: Let data be your guide

It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.

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Leo Burnett Hong Kong confirms 15 layoffs
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4 days ago

Leo Burnett Hong Kong confirms 15 layoffs

Agency calls the move a realignment of resources toward Shanghai.

FEATURED

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2016 Agency of the Year Awards
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Nov 23, 2016

2016 Agency of the Year Awards

Here are the shortlists for the five regional sections in the 2016 Agency of the Year Awards, plus the Agency Network of the Year Awards.

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Requiem for Vine: A fizzing hub of bitesize cultural content
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Dec 1, 2016

Requiem for Vine: A fizzing hub of bitesize cultural content

The soon-to-depart platform's legacy lies in its liberation of creative energies.

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How streaming service Iflix added 1 million subscribers in six months
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Nov 30, 2016

How streaming service Iflix added 1 million subscribers in six months

CASE STUDY: Eschewing traditional media, the company worked with RadiumOne to target likely subscribers.

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Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency
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Nov 30, 2016

Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency

As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.

The Work

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Beat me: A provocative message from women in Pakistan
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11 hours ago

Beat me: A provocative message from women in Pakistan

Women issue a confrontational challenge in a campaign by BBDO Pakistan for UN Women Pakistan.

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It's a damn shame that this brilliant PSA from the US exists
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1 day ago

It's a damn shame that this brilliant PSA from the US exists

This PSA about guns in America is fantastic, but it's tragic that it had to be made.

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Queensland tourism rebrands with 'just the place'
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4 days ago

Queensland tourism rebrands with 'just the place'

Tourism and Events Queensland and J. Walter Thompson Sydney place the focus on in-the-know locals and lesser-known experiences.

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Coca-Cola's festive spot, and 43 (yes, 43) more Christmas ads
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1 day ago

Coca-Cola's festive spot, and 43 (yes, 43) more Christmas ads

Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.

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A mad dash to wed on board Cathay Dragon
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Dec 1, 2016

A mad dash to wed on board Cathay Dragon

Cathay Pacific and Cathay Dragon launched a "Wedding in the Air" campaign to symbolise their closer ties.

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HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers
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Nov 30, 2016

HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.

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Scary movies: Volvo, Land Rover terrorise with demo videos
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Nov 30, 2016

Scary movies: Volvo, Land Rover terrorise with demo videos

Sophisticated vehicles, and viewers' nerves, get put to the test.

Find Your Dream Job

Cultural Radar

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Requiem for Vine: A fizzing hub of bitesize cultural content
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Dec 1, 2016

Requiem for Vine: A fizzing hub of bitesize ...

The soon-to-depart platform's legacy lies in its liberation of creative energies.

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Fintech seeks to curb Japan’s deadly corporate culture
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Nov 24, 2016

Fintech seeks to curb Japan’s deadly corporate culture

The country's problem with overtime is well entrenched, but perhaps technology can create incentives to help restore work-life balance.

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Brand Britain is not dead, just ask the Japanese
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Nov 17, 2016

Brand Britain is not dead, just ask the Japanese

Find out how this humble hairbrush demonstrates the enduring power of brand Britain in Japan.

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'Ngakalin': Indonesian resourcefulness will challenge big brands
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Nov 10, 2016

'Ngakalin': Indonesian resourcefulness will ...

Socially savvy, entrepreneurial and somewhat distrustful toward large brands, Indonesian consumers may prove tricky to woo.

Videos

Events

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DMA China
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Dec 6, 2016
HYATT ON THE BUND, Shanghai

DMA China

DMA China is the region’s first conference to discuss the unique environment of China’s data situation. The one-day conference will explore how marketers should navigate China’s unique ecosystem and tackle the issues brands and agencies face today.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.