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Ex-JWT boss Gustavo Martinez working on WPP projects

Gustavo Martinez, the former global chief executive of J Walter Thompson, is ...

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Mitsubishi Heavy Industries takes soft approach for ...

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Safety key for Pokemon Go brand following Japan death

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Move and win roundup: Havas, Ogilvy, WSJ, Acer, more

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Tech Talk: Unruly, MediaMath, Trade Desk, Facebook and more

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Ex-JWT boss Gustavo Martinez working on WPP projects
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1 day ago

Ex-JWT boss Gustavo Martinez working on WPP projects

Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues.

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Mitsubishi Heavy Industries takes soft approach for global growth
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2 days ago

Mitsubishi Heavy Industries takes soft approach for ...

Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.

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Safety key for Pokemon Go brand following Japan death
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2 days ago

Safety key for Pokemon Go brand following Japan death

The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.

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Move and win roundup: Havas, Ogilvy, WSJ, Acer, more
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2 days ago

Move and win roundup: Havas, Ogilvy, WSJ, Acer, more

A weekly roundup of people moves and account news worth noting.

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Tech Talk: Unruly, MediaMath, Trade Desk, Facebook and more
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2 days ago

Tech Talk: Unruly, MediaMath, Trade Desk, Facebook ...

A weekly round-up of this week's tech news and announcements.

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The new world is better and cheaper
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2 days ago

The new world is better and cheaper

Better, cheaper, faster is now not only possible, but an expectation marketers must face, writes Craig Davis.

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People have misunderstood what programmatic is all about
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3 days ago

People have misunderstood what programmatic is all ...

Speaking from a Japan perspective, David Rittenhouse argues that marketers need to stop delegating and take control of programmatic media if they want it to work for them.

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Dior & Gucci winning the KOL game in China: R3
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3 days ago

Dior & Gucci winning the KOL game in China: R3

Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.

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AdAsia launches influencer-marketing platform CastingAsia
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3 days ago

AdAsia launches influencer-marketing platform ...

Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.

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AdAsia launches influencer-marketing platform CastingAsia
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3 days ago

AdAsia launches influencer-marketing platform ...

Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.

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SG51: What’s next for Singapore?
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3 days ago

SG51: What’s next for Singapore?

It's a myth that Singapore's young people are not interested in the fate of the nation. The question is whether brands are missing a trick when it comes to engaging with this group.

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Wearables’ form now reflects function
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3 days ago

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

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Resorts World Sentosa sets the stage for Halloween
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3 days ago

Resorts World Sentosa sets the stage for Halloween

Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.

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TBWA and Formula E HK attempt to capture local consciousness
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3 days ago

TBWA and Formula E HK attempt to capture local ...

TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.

FEATURED

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Jobs to be done: A useful new methodology
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Aug 19, 2016

Jobs to be done: A useful new methodology

Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.

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A tobacco company's ode to Indonesian independence rings false
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Aug 17, 2016

A tobacco company's ode to Indonesian independence rings false

Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination.

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Building admirable brands: Johnson & Johnson's Alison Lewis
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Aug 11, 2016

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

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Women to Watch 2016: Agents of change
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4 days ago

Women to Watch 2016: Agents of change

Ang Wan Gyn, PHD: One of 40 remarkable leaders highlighted in Women to Watch 2016.

The Work

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Resorts World Sentosa sets the stage for Halloween
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3 days ago

Resorts World Sentosa sets the stage for Halloween

Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.

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KFC gives away sunscreen that smells like fried chicken
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4 days ago

KFC gives away sunscreen that smells like fried chicken

Would you like some SPF30 lotion that smells good enough to eat? Too late!

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Mustang growls, blows hair back in Indian airports
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Aug 23, 2016

Mustang growls, blows hair back in Indian airports

Kinetic Worldwide OOH installation for Ford uses viewer-triggered noise, fans.

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Missing persons charity makes point with Pokémon campaign
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Aug 19, 2016

Missing persons charity makes point with Pokémon campaign

From the UK: 'Missing people' for Missing People by BBH Barn

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'Breakthrough tool' has enormous impact on baby development
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Aug 19, 2016

'Breakthrough tool' has enormous impact on baby development

From the US: 'Breakthrough tool' for Children's Hospital of Minnesota by Mono

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Harbin Beer orchestrates cross-border games, literally
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Aug 18, 2016

Harbin Beer orchestrates cross-border games, literally

The brand staged games at China's border with five neighbouring countries. But it's really about the beer.

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Myer sets up 'Give Registry' for victims of abuse starting over
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Aug 17, 2016

Myer sets up 'Give Registry' for victims of abuse starting over

With Clemenger BBDO Melbourne, the retailer makes everyday items into a powerful idea in support of abuse victims.

Find Your Dream Job

Engagement Meter

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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
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3 days ago

Engagement Meter: The week's top-performing brands ...

See how Hero Motocorp, Visit Singapore, Hyundai and others made a social impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Aug 11, 2016

Engagement Meter: The week's top brand posts on ...

See how Marmite, Uber, NYX Cosmetics and others made an impression, in this week's Engagement Meter.

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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
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Aug 3, 2016

Engagement Meter: The week's top-performing brands ...

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See what worked for Mini, Domino's, 7-Eleven, Dunkin' Donuts and others.

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Engagement Meter: The best brand posts from Facebook, Twitter and Instagram
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Jul 27, 2016

Engagement Meter: The best brand posts from ...

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See how Toyota, Caltex, KFC, Adidas and others made an impression.

Videos

Events

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 18, 2016
Pan Pacific, Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 18th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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Spikes Asia
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Sep 21, 2016
Singapore

Spikes Asia

The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
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Nov 10, 2016
Hong Kong

Financial Services Marketing

Financial Services Marketing Forum returns for the third time to Hong Kong, the financial capital of Asia. FSM will bring together over 200 CMOs, Global Marketing Directors and Heads of Marketing from across the B2B and B2C side of financial services.

Galleries

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