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Joox: We don't believe in conversion through audio ads

A music-streaming service that doesn't like the sound of audio ads? Joox explains ...

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Consumers remain indifferent to most brands' existence: ...

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Media-agency revenue from new business fell in 2016, ...

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Why I left advertising

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Tangrams announces first two juries

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Joox: We don't believe in conversion through audio ads
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5 hours ago

Joox: We don't believe in conversion through audio ads

A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's playing a markedly different tune from Spotify.

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Consumers remain indifferent to most brands' existence: Havas
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4 hours ago

Consumers remain indifferent to most brands' ...

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.

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Media-agency revenue from new business fell in 2016, despite more wins
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4 hours ago

Media-agency revenue from new business fell in ...

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

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Why I left advertising
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6 hours ago

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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Tangrams announces first two juries
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5 hours ago

Tangrams announces first two juries

Leaders from Unilever and Philips will head up the Media Strategy and Data & Analytics and Ecommerce juries, respectively.

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Publicis Communications make ANZ appointments
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6 hours ago

Publicis Communications make ANZ appointments

Company names CEO and chairman for Publicis Communications ANZ, Australia CEO for Leo Burnett.

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Good news: Even skipped pre-roll ads can be effective
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1 day ago

Good news: Even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

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Why APA's anti-Semitism is no big deal in Japan
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3 days ago

Why APA's anti-Semitism is no big deal in Japan

The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.

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Forget content; convenience is king
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1 day ago

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Forget content; convenience is king
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1 day ago

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Kraft Heinz withdraws Unilever takeover bid
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1 day ago

Kraft Heinz withdraws Unilever takeover bid

Company says it will not pursue the deal after being firmly rejected.

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Jerry Buhlmann on Google, suicide in Japan, and globalisation
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1 day ago

Jerry Buhlmann on Google, suicide in Japan, and ...

Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.

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Panasonic aims to lighten the pull of its legacy
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4 days ago

Panasonic aims to lighten the pull of its legacy

The 99-year-old company is working to implement a culture of open innovation. It’s no easy feat, but is an important step to re-energising the brand.

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Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more
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4 days ago

Move and win roundup: BBDO, FleishmanHillard, ...

A weekly roundup of people moves and account news worth noting.

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Amid ad-revenue shortfall, Twitter points to ballooning Asia user numbers
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4 days ago

Amid ad-revenue shortfall, Twitter points to ...

Twitter's Aliza Knox puts focus on the platform's engagement rates and cost per engagement.

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Mindshare India, PHD NZ top APAC winners in Gunn Report for Media
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4 days ago

Mindshare India, PHD NZ top APAC winners in Gunn ...

PHD Hong Kong, MediaCom Mumbai and Y&R Media NZ cited for top campaigns.

FEATURED

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2016 Agency Report Card
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Feb 10, 2017

2016 Agency Report Card

We assess 40 regional creative, media and digital agency networks on their 2016 performance.

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Branding for media brands: TV in the social age
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Feb 15, 2017

Branding for media brands: TV in the social age

Broadcast media must adapt to the new paradigm if it's to have any hope of survival.

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Secrets to a steady (client-agency) relationship
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Feb 14, 2017

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

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Tangrams deadline extended to 10 March
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Feb 10, 2017

Tangrams deadline extended to 10 March

You have two extra weeks to get into the running for the Tangrams (formerly the Asian Marketing Effectiveness and Strategy Awards).

The Work

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Kapow! Judo star fights fruit in noisy Suntory ad
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4 hours ago

Kapow! Judo star fights fruit in noisy Suntory ad

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.

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Censored-book shop, disappearing art highlight threats to expression
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1 day ago

Censored-book shop, disappearing art highlight threats to expression

Amnesty International, with Ogilvy and Brand Union, makes a statement about erosion of freedom in Hong Kong.

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Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work
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1 day ago

Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

'Largest ever' campaign highlights business expertise and innovation.

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'Hold tight': ANZ's strongest work yet for same-sex couples
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4 days ago

'Hold tight': ANZ's strongest work yet for same-sex couples

Powerful film asks why lovers should feel hesitant about a mundane public display of affection.

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This buffalo's letter may bring a tear to your eye
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4 days ago

This buffalo's letter may bring a tear to your eye

Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.

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Ogilvy HK unleashes spectacularly dirty 'Dick the dog' on global audience
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Feb 15, 2017

Ogilvy HK unleashes spectacularly dirty 'Dick the dog' on global audience

However raunchy you think a condom PSA starring a pooch-as-penis could be, you're probably underestimating what you're about to see.

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Love it or hate it, you can't stop Valentine's Day marketing
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Feb 14, 2017

Love it or hate it, you can't stop Valentine's Day marketing

Ad Nut brings you a chocolate box full of romantic gestures from Asia-Pacific and global brands.

Find Your Dream Job

Cultural Radar

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Living the mall lifestyle in Jakarta
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Feb 16, 2017

Living the mall lifestyle in Jakarta

Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.

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'Hon-sul': More Korean millennials are drinking alone
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Feb 9, 2017

'Hon-sul': More Korean millennials are drinking alone

And they don't see anything wrong with that.

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Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia
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Feb 2, 2017

Today’s Tokyo is no 'Ghost in the Shell' techno-dyst...

Whether futuristic, quirky or cold, Western travellers’ perceptions of Tokyo haven’t changed much in the years between 'Lost in Translation' and this year's 'Ghost in the Shell'.

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These festive-season ads are actually...festive
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Jan 26, 2017

These festive-season ads are actually...festive

Not all this year’s Chinese New Year ads are melancholy, thankfully.

Videos

Events

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Campaign360
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Mar 22, 2017
Grand Hyatt Hong Kong

Campaign360

In response to industry feedback and extensive research with industry figures within and outside Asia, the 360 portfolio events are evolving to break new ground for the industry by addressing critical issues impacting the global media and marketing landscape.

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Digital360China
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Apr 11, 2017
Shanghai

Digital360China

Campaign Asia-Pacific’s Digital360China summit, returns to unite leaders in digital marketing to discuss the big issues impacting the ever-evolving digital landscape.

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

Galleries

MAGAZINE

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.