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Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch ...

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Taiwan approves same-sex marriage; maybe these ads ...

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R/GA promises respectful disruption as it launches in Japan

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Unlockd secures partnership with Axiata

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Holograms make virtual mark on the world stage

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Mindshare tipped to prevail in Yum China pitch
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6 hours ago

Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

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Taiwan approves same-sex marriage; maybe these ads helped pave the way
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3 hours ago

Taiwan approves same-sex marriage; maybe these ads ...

Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.

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R/GA promises respectful disruption as it launches in Japan
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7 hours ago

R/GA promises respectful disruption as it launches ...

The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.

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Unlockd secures partnership with Axiata
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7 hours ago

Unlockd secures partnership with Axiata

Deal gives Unlockd direct access to mobile carriers in eight countries.

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Holograms make virtual mark on the world stage
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6 hours ago

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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Why brands need to stand up for what matters
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1 day ago

Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

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Havas acquires India-based health agency Sorento
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7 hours ago

Havas acquires India-based health agency Sorento

Agency will be integrated with Havas Health & You India to form Havas Life Sorento.

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What I hope to see at Cannes Lions: Simone Tam
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5 hours ago

What I hope to see at Cannes Lions: Simone Tam

The CEO of Mcgarrybowen China, who is serving on the Creative Effectiveness jury, wants fresh, outstanding ideas that are living examples for the rest of the industry.

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Now is the best time to be in the TV business
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6 hours ago

Now is the best time to be in the TV business

Traditional models of consumption have changed beyond recognition—but viewership is booming, writes Zubin Gandevia, president of FOX Networks Group Asia.

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Now is the best time to be in the TV business
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6 hours ago

Now is the best time to be in the TV business

Traditional models of consumption have changed beyond recognition—but viewership is booming, writes Zubin Gandevia, president of FOX Networks Group Asia.

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'Animals for the Ethical Treatment of People' launches
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23 hours ago

'Animals for the Ethical Treatment of People' launches

PETA and MullenLowe Singapore create a clever table-turning campaign.

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Google Marketing Next 2017: What have you missed?
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1 day ago

Google Marketing Next 2017: What have you missed?

Some new advertising features and initiatives Google announced overnight.

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Creative effectiveness must be linked to data
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1 day ago

Creative effectiveness must be linked to data

Hear from Kestrel Lee of GPJ / JUXT Greater China, the only China-based judge at the Caples International Awards 2017.

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“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'
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1 day ago

“I love a good crisis”: Bill Wohl’s busy week with ...

If you sell data recovery, you too must be ready for a ransomware outbreak.

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Ad Nut's parade of 'award-bait' campaigns
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1 day ago

Ad Nut's parade of 'award-bait' campaigns

It's that time of year again.

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Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
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1 day ago

Are you a woman or non-white creative? Airbnb wants ...

The brand is on a mission to expand the diversity of its creative team.

FEATURED

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Digital Media Awards shortlist announced
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2 days ago

Digital Media Awards shortlist announced

The jury for the awards, taking place June 8 in Shanghai, has selected 116 entries.

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Havas launches 'fully transparent' programmatic platform
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1 day ago

Havas launches 'fully transparent' programmatic platform

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."

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Don't batch-and-blast away your brand
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2 days ago

Don't batch-and-blast away your brand

Email blasts can come back to bite you in today's customer journey.

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Media agencies more than a 'middleman' thanks to AI: Zenith
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3 days ago

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

The Work

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Sanitary-pad ad could have been great
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23 hours ago

Sanitary-pad ad could have been great

Commercial by BBDO Malaysia for Libresse fails to have confidence in its own concept.

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Attack mutant face or drink this buy
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3 days ago

Attack mutant face or drink this buy

An everyman's epic bad day plays out in reverse to mark the launch of a new drink in Indonesia.

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Sabina teases with peek-a-boo bra ad
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1 day ago

Sabina teases with peek-a-boo bra ad

Thai actress Chompoo Araya unveils her intimate secrets for underwear brand Sabina.

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52 nude 'models' aim to raise breast-cancer awareness
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2 days ago

52 nude 'models' aim to raise breast-cancer awareness

Breast cancer survivors can't appear in public exposed, but the Greek goddess Eos can.

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See the latest Asia-Pacific YouTube Ads Leaderboard
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3 days ago

See the latest Asia-Pacific YouTube Ads Leaderboard

A germ-fighting anthem from Biore Vietnam leads the list, which also includes an 11-minute film from Toyota Taiwan as well as Samsung, Royal Clash and Amazon.

Focus

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Programmatic conflict in China

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Programmatic conflict in China: Sociomantic points out kickback problem
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3 days ago

Programmatic conflict in China: Sociomantic points ...

Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.

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Programmatic conflict in China: Fugetech weighs in
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Apr 5, 2017

Programmatic conflict in China: Fugetech weighs in

FugeTech's founder and CEO, Wei Guo, says by now, the China market has accepted that conflicts of interest exist in programmatic. The remaining problems are reach and opacity.

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Programmatic conflict in China: Hdtmedia's viewpoint
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Mar 30, 2017

Programmatic conflict in China: Hdtmedia's viewpoint

Clarence Zheng, CEO and founder of Hdtmedia, feels his company plays more of a 'stock broker' role than that of a real-estate agent that also owns property.

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Programmatic conflict in China: iPinYou's point of view on PDB and RTB
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Dec 5, 2016

Programmatic conflict in China: iPinYou's point of ...

The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".

Videos

Events

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PR360Asia
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Jun 6, 2017
Hong Kong

PR360Asia

Campaign Asia-Pacific is pleased to announce the return of the PR360Asia conference, back in Hong Kong for its fifth year and examining the communications landscape in the world’s fastest-growing region.

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PR Awards Asia 2017
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Jun 6, 2017
JW Marriott

PR Awards Asia 2017

The region’s most highly anticipated awards show returns to recognise the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry.

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DigitalMediaWorks
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Jun 8, 2017
Shanghai

DigitalMediaWorks

DigitalMediaWorks is an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

Galleries

MAGAZINE

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