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McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui ...

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Facebook acquires app aimed at helping teens be nice to ...

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Is HTC poised for a comeback with Google's help?

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ADK unmoved by WPP’s combative stance on Bain deal

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Asian consumers believe more in brand authenticity

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McCann's AI-CD tries its hand at a music video (sans music)
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21 hours ago

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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Facebook acquires app aimed at helping teens be nice to each other
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14 hours ago

Facebook acquires app aimed at helping teens be ...

Launched only in August, TBH has 5 million downloads and 2.5 million daily users.

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Is HTC poised for a comeback with Google's help?
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20 hours ago

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

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ADK unmoved by WPP’s combative stance on Bain deal
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21 hours ago

ADK unmoved by WPP’s combative stance on Bain deal

An alliance with WPP "no longer makes sense", the Japanese company says.

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Asian consumers believe more in brand authenticity
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1 day ago

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.

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How FrieslandCampina got 32,000 selfies and 230% ROI
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21 hours ago

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

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New Amnet HK GM touts 'people-based marketing'
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20 hours ago

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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Hyundai seeks to expand global agency roster amid sales crisis
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23 hours ago

Hyundai seeks to expand global agency roster amid ...

Brand said to be looking beyond in-house shop Innocean Worldwide.

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Follow this week's appointments and wins
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23 hours ago

Follow this week's appointments and wins

Briefs: AnalogFolk hired Shereen O’Brien (pictured) as director of strategy for Asia. Plus news from Ogilvy Brisbane and more.

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Follow this week's appointments and wins
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23 hours ago

Follow this week's appointments and wins

Briefs: AnalogFolk hired Shereen O’Brien (pictured) as director of strategy for Asia. Plus news from Ogilvy Brisbane and more.

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Businesses need to wake up to gender parity realities
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1 day ago

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

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Big brands lead engagement in Asia F1
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1 day ago

Big brands lead engagement in Asia F1

Conversation around brands was closely tied to decisions over keeping F1 races in Singapore and Malaysia, according to research from Meltwater.

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Facebook introduces food ordering feature
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1 day ago

Facebook introduces food ordering feature

Giving its users another reason to stay on the app, Facebook embraces the ecosystem domination of WeChat by introducing a food ordering feature.

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How GSK used Alibaba data to reach a new nasal-spray buyer
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1 day ago

How GSK used Alibaba data to reach a new nasal-spray...

Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.

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The app-eal of in-app advertising in Asia
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1 day ago

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Moving from data-driven to people-based marketing
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1 day ago

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

FEATURED

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40 under 40 2017: This week's 10 revealed
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2 days ago

40 under 40 2017: This week's 10 revealed

These young professionals stand out as drivers of growth and progress.

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'You can't guarantee a win', but brain damage is a near certainty
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Oct 12, 2017

'You can't guarantee a win', but brain damage is a near certainty

OPINION: Is an association with boxing in Nike's best interest?

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ADK 'resisted opportunities', preferring 'disastrous' investments: WPP
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Oct 12, 2017

ADK 'resisted opportunities', preferring 'disastrous' investments: WPP

Accusations fly as the ADK-WPP saga turns ugly.

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The death of a king: Thailand marks a year in mourning
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Oct 11, 2017

The death of a king: Thailand marks a year in mourning

As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.

The Work

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Asia-Pacific YouTube Ads Leaderboard: September 2017
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2 days ago

Asia-Pacific YouTube Ads Leaderboard: September 2017

Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.

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Myojo brings arts and craft to instant noodles
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4 days ago

Myojo brings arts and craft to instant noodles

A series of recipes and videos teaches consumers how to best play with their food.

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Clear vision: Campaign explains a woman's move from banking to Muay Thai
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4 days ago

Clear vision: Campaign explains a woman's move from banking to Muay Thai

A new campaign for Alcon by DigitasLBi connects clear vision to a story of female empowerment.

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10 of the best APAC mental health campaigns (and 1 dud)
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Oct 10, 2017

10 of the best APAC mental health campaigns (and 1 dud)

In support of World Mental Health Day, we bring you 10 of our favourite campaigns that have helped raise awareness of issues from depression to anxiety—and one lesson in what not to do.

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Air New Zealand employs two kiwi icons in global campaign
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Oct 9, 2017

Air New Zealand employs two kiwi icons in global campaign

The carrier rolls out a campaign fronted by a talking kiwi and a Kiwi famous for acting.

Focus

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Diversity Hub: News and views from the gender frontlines
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Diversity Hub: News and views from the gender ...

Tracking the marketing-communications industry's progress toward equality.

Find Your Dream Job

Artificial intelligence: AI in marketing

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McCann's AI-CD tries its hand at a music video (sans music)
Premium
21 hours ago

McCann's AI-CD tries its hand at a music video ...

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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Creativity in the cloud: Is AI-fueled optimism justified?
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4 days ago

Creativity in the cloud: Is AI-fueled optimism ...

AI could be a game changer for creative collaboration—but only if the humans get with the programme.

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Would AI make a better judge at Spikes Asia?
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Oct 11, 2017

Would AI make a better judge at Spikes Asia?

A facetious (we think?) exploration of how a bot would do judging creativity.

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Google launches Teachable Machine to give humans lessons in AI
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Oct 11, 2017

Google launches Teachable Machine to give humans ...

To educate the masses about the true power of artificial intelligence, Google has launched an experimental browser to show the rest of us just how tedious the programming process can be.

Videos

Events

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China Innovation Summit
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Nov 15, 2017
Shenjing Shared Working Space, Shenzhen

China Innovation Summit

China Innovation Summit (CIS) is an industry-driven conference that focuses on brand development in China and beyond. This year, CIS takes place on the 15th of November in Shenzhen, bringing together brand marketers, technology leaders and innovators to discuss innovation in an ever-changing China.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
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Dec 12, 2017
Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

MAGAZINE

PARTNER CONTENT