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McCann APAC chief explains 'positive discrimination'

A year into his Japan leadership role, Charles Cadell is attempting to strengthen ...

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Digital transformation? 7 in 10 APAC companies not far along

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Top 5: How not to bring politics into marketing

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker

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McCann APAC chief explains 'positive discrimination'
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22 hours ago

McCann APAC chief explains 'positive discrimination'

A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.

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Digital transformation? 7 in 10 APAC companies not far along
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22 hours ago

Digital transformation? 7 in 10 APAC companies not ...

Only 17 percent of companies describe themselves as delivering a new digital experience.

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Top 5: How not to bring politics into marketing
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23 hours ago

Top 5: How not to bring politics into marketing

Our Rick Boost presents five failed attempts to market products by referring to political discourse.

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker
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1 day ago

Getting away from the ‘blah blah blah’: Cisco's ...

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

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Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
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1 day ago

Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.

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Edible insects crawl toward supermarket shelves
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1 day ago

Edible insects crawl toward supermarket shelves

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

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Pirates or navy officers? Asian CMOs must get in sync
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23 hours ago

Pirates or navy officers? Asian CMOs must get in sync

There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.

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WTF files: The Colonel gets creepy
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1 day ago

WTF files: The Colonel gets creepy

Why is KFC's beloved, friendly Colonel laughing in supervillain fashion and making ominous threats about hacking?

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WTF files: The Colonel gets creepy
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1 day ago

WTF files: The Colonel gets creepy

Why is KFC's beloved, friendly Colonel laughing in supervillain fashion and making ominous threats about hacking?

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Mobile marketing means 'more than just Google and Facebook'
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1 day ago

Mobile marketing means 'more than just Google and ...

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

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The last-click conundrum
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1 day ago

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

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VR not up to hype; moderate growth projected this year
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1 day ago

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.

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APAC Effie winners announced
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4 days ago

APAC Effie winners announced

BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.

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Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more
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4 days ago

Move and win roundup: McCann, TBWA, BBH, Ogilvy, ...

A weekly roundup of notable people moves and account news.

FEATURED

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Nation branding: A complex, high-stakes game
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4 days ago

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.

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Finding the ‘marketing moment’: It’s all about location
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4 days ago

Finding the ‘marketing moment’: It’s all about location

The challenge is creating a platform where the data from mobile, location and OOH speak the same language.

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‘There should be no reproach for speaking up’
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Apr 20, 2017

‘There should be no reproach for speaking up’

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

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'Athbeauty': When fitness meets beauty
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Apr 19, 2017

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

The Work

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Artists paint murals to make missing persons 'Unmissable'
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20 hours ago

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

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Fidelity gets personal in first regional digital campaign
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22 hours ago

Fidelity gets personal in first regional digital campaign

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

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Headphone ads suggest getting audio straight from the artist's mouth
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1 day ago

Headphone ads suggest getting audio straight from the artist's mouth

Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.

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Tiger Beer frees its eponymous feline
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4 days ago

Tiger Beer frees its eponymous feline

A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.

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Diesel reinterprets the meaning of walls for Japan
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Apr 19, 2017

Diesel reinterprets the meaning of walls for Japan

The irreverent Italian label's short film is an effort to spread the freedom to love.

Focus

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Brand fails: Crises, blunders and missteps

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The art of the fail: Why attention is the only currency that matters
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Apr 18, 2017

The art of the fail: Why attention is the only ...

Bad publicity is harder to come by, no matter how hard you try.

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In Japan, United’s fire threatens to burn others
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Apr 13, 2017

In Japan, United’s fire threatens to burn others

The fiasco has worsened America's already compromised image for Japanese consumers.

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United has 'destroyed' its brand among furious Chinese
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Apr 12, 2017

United has 'destroyed' its brand among furious Chinese

China consumers are unlikely to forget the manhandling incident anytime soon.

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Nivea sorry for 'white is purity' Facebook ad
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Apr 6, 2017

Nivea sorry for 'white is purity' Facebook ad

Ad targeting Middle East audiences has been removed.

Videos

Events

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

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PR Awards Asia 2017
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Jun 6, 2017
JW Marriott

PR Awards Asia 2017

The region’s most highly anticipated awards show returns to recognise the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry.

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Data Marketing Analytics
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Jun 8, 2017
Singapore

Data Marketing Analytics

Now in its second year, Campaign Asia-Pacific presents Data Marketing Analytics, an innovative summit that will enable brands and agencies to unlock the full potential of analytics, automation and data for their organisation.

Galleries

MAGAZINE

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