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FamilyMart and JAL get on board artificial 'shooting star' project

The organisers plan to launch microsatellites that will drop pellets that burn up ...

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Agency of the Year 2017: Network shortlist released

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Highs & Lows: Cannes, ADK, WPP, Tencent, Ikea, Line

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Watch: Lessons from China's Singles Day

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Apple Daily launches in-app, beacon-based targeting

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FamilyMart and JAL get on board artificial 'shooting star' project
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18 hours ago

FamilyMart and JAL get on board artificial 'shooting star' project

The organisers plan to launch microsatellites that will drop pellets that burn up reentering the atmosphere to create a 'shooting star' display.

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Agency of the Year 2017: Network shortlist released
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17 hours ago

Agency of the Year 2017: Network shortlist released

We've just added the Agency Network of the Year shortlist to the regional shortlists published earlier this week.

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Highs & Lows: Cannes, ADK, WPP, Tencent, Ikea, Line
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14 hours ago

Highs & Lows: Cannes, ADK, WPP, Tencent, Ikea, Line

We just wrapped up this week's Facebook Live recap of the week's most interesting stories.

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Watch: Lessons from China's Singles Day
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17 hours ago

Watch: Lessons from China's Singles Day

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

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Apple Daily launches in-app, beacon-based targeting
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17 hours ago

Apple Daily launches in-app, beacon-based targeting

The Hong Kong publisher introduces a new product in a challenging media market.

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Hylink files for arbitration against Qoros in China
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17 hours ago

Hylink files for arbitration against Qoros in China

Hylink Digital's Shanghai branch has applied for arbitration of an advertising-fee dispute involving more than RMB100 million (US$15 million).

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Mobile Marketing Association unveils Smarties APAC winners 2017
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18 hours ago

Mobile Marketing Association unveils Smarties APAC ...

Mindshare, Nike and Bayer AG all win big.

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Hyper-engaged Asian consumers key to driving sales
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17 hours ago

Hyper-engaged Asian consumers key to driving sales

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

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Catch up on this week's moves and wins
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17 hours ago

Catch up on this week's moves and wins

Ogilvy, Publicis One, The Labs, Williams Lea Tag (Louise Finlay: pictured), Golin, BBDO Guerrero, JWT, FCB, Casbaa, and more.

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Sizmek partners with Tapad for cross-device reach
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19 hours ago

Sizmek partners with Tapad for cross-device reach

Utilizing the Tapad Device Graph, Sizmek says it will be able to deliver ads to the same user across their devices.

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
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18 hours ago

Axe/Lynx's top marketer on helping men break out of ...

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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Most marketers believe media agencies have not adapted to programmatic
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19 hours ago

Most marketers believe media agencies have not ...

And three-quarters believe agencies do not accurately measure programmatic.

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Line's advertising revenue jumps as content shrinks
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1 day ago

Line's advertising revenue jumps as content shrinks

Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.

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WPP says it will invest more in ADK if Bain's bid fails
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1 day ago

WPP says it will invest more in ADK if Bain's bid fails

As the tender offer nears its expiry date, WPP is working harder to get fellow ADK shareholders on its side.

FEATURED

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Line's advertising revenue jumps as content shrinks
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1 day ago

Line's advertising revenue jumps as content shrinks

Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.

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Food retailing’s chain reactions: Trust via blockchain
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2 days ago

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

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Clients want candour, not panderers
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2 days ago

Clients want candour, not panderers

Having honest and often difficult conversations with clients is essential to maintain relationships and do meaningful work, says Michelle Tham at Hill+Knowlton Strategies.

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AI use in marketing is fairly primitive, but not for long
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1 day ago

AI use in marketing is fairly primitive, but not for long

A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.

The Work

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Subway takes JWT Sydney's 'Live feed' concept global
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18 hours ago

Subway takes JWT Sydney's 'Live feed' concept global

The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.

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Ikea furniture solves problems, but only for men
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2 days ago

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

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'Chair Drive' mocks unfair tax on Japanese car owners
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2 days ago

'Chair Drive' mocks unfair tax on Japanese car owners

A comfortable commute is an unattainable dream for many hardworking salarymen, the JAF tells us.

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Hey, kid, are you sure you want to go into advertising?
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3 days ago

Hey, kid, are you sure you want to go into advertising?

This ad-agency recruitment video may be a bit too realistic.

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'Tis the season for monsters, elves, bears and maniacs with carving knives
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Nov 8, 2017

'Tis the season for monsters, elves, bears and maniacs with carving knives

Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Gender issues in marketing-communications in APAC

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Premium
18 hours ago

Axe/Lynx's top marketer on helping men break out of ...

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

Premium
Ikea furniture solves problems, but only for men
Premium
2 days ago

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

Premium
Mandate for Change check-in: What agencies are doing on gender equality
Premium
Nov 2, 2017

Mandate for Change check-in: What agencies are ...

It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?

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'I knew it was bad, but I never knew the full extent': Gallop
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Oct 27, 2017

'I knew it was bad, but I never knew the full ...

Flooded with stories after issuing a call for women to tell her about sexual harassment in the industry, Gallop is now calling on adland to pledge not to penalise women who do come forward.

Videos

Events

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China Innovation Summit
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Nov 15, 2017
Shenjing Shared Working Space, Shenzhen

China Innovation Summit

China Innovation Summit (CIS) is an industry-driven conference that focuses on brand development in China and beyond. This year, CIS takes place on the 15th of November in Shenzhen, bringing together brand marketers, technology leaders and innovators to discuss innovation in an ever-changing China.

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Agency of the Year 2017
Premium
Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
Premium
Dec 12, 2017
Le Royal Méridien Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

MAGAZINE

PARTNER CONTENT