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Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make ...

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'Clean and green' driving NZ brand growth in Asia

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Move and win roundup: Dentsu, ComScore, Publicis, Grey, ...

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Cyber seeing will soon be AI believing

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Not so great moments in press releases

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Programmatic pants
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1 day ago

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.

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'Clean and green' driving NZ brand growth in Asia
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1 day ago

'Clean and green' driving NZ brand growth in Asia

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.

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Move and win roundup: Dentsu, ComScore, Publicis, Grey, Edelman, more
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1 day ago

Move and win roundup: Dentsu, ComScore, Publicis, ...

A weekly collection of notable people moves and account news.

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Cyber seeing will soon be AI believing
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1 day ago

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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Not so great moments in press releases
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1 day ago

Not so great moments in press releases

New in our reporter's notebook of WTFery: One press release achieves a record low fact-to-drivel ratio, while another shows us it's [sic] edits.

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Publicis returns to organic growth in second quarter
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1 day ago

Publicis returns to organic growth in second quarter

Organic revenue grew 0.8 percent despite weak FMCG sector.

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A day in the shopping life of a young affluent Chinese man
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1 day ago

A day in the shopping life of a young affluent ...

Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.

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Why advertising technology mergers will continue
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2 days ago

Why advertising technology mergers will continue

OPINION: As the duopoly gets stronger, adtech platforms realize that the only way to stand a chance is by joining forces.

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The brand opportunity in the Philippines
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2 days ago

The brand opportunity in the Philippines

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

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The brand opportunity in the Philippines
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2 days ago

The brand opportunity in the Philippines

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

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Google relaunches Google Glass
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2 days ago

Google relaunches Google Glass

Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.

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Reebok awards social-media remit in six SEA markets
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2 days ago

Reebok awards social-media remit in six SEA markets

Red2 Digital will provide content creation, creative development, paid social, analytics and CRM.

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IndaHash enters Asia-Pacific
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2 days ago

IndaHash enters Asia-Pacific

European influencer-marketing platform establishes regional office in Singapore.

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Google introduces voice based search within analytics
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2 days ago

Google introduces voice based search within analytics

Democratizing access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.

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KPIs vs standards: Mobile marketing in the new world
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2 days ago

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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The next Cannes invasion: risk-management experts
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2 days ago

The next Cannes invasion: risk-management experts

As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.

FEATURED

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How Facebook Messenger ads could shake things up
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3 days ago

How Facebook Messenger ads could shake things up

Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.

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When startups and agencies don't mix
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3 days ago

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

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Sorrell is wrong about consultancies: Culture is key to what we do
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3 days ago

Sorrell is wrong about consultancies: Culture is key to what we do

Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative.

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La Perla's ecommerce education in China
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Jul 17, 2017

La Perla's ecommerce education in China

La Perla APAC CEO Chiara Scaglia is working out how the brand maintains its luxury appeal in the ecommerce age.

The Work

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Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?
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3 days ago

Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?

Air New Zealand's latest in-flight video / online ad is pointlessly surreal.

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Jollibee releases sequel for heartbreaking friendzone ad
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3 days ago

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

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Asia-Pacific YouTube Ads Leaderboard: June 2017
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Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

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New Volkswagen Golf VR campaign goes back to the future
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Jul 12, 2017

New Volkswagen Golf VR campaign goes back to the future

Ad Nut casts a discerning eye over the latest TVC and 360 video from VW Golf, which promise to 'make the future real'.

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Havas helps to put a human face on world's poorest
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Jul 6, 2017

Havas helps to put a human face on world's poorest

Fund for Peace's The Bottom 100 campaign turns the spotlight on the world's poorest.

Focus

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Brand fails: Crises, blunders and missteps

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Thanks, Gwyneth Paltrow, for yet another reminder of how not to handle a PR crisis
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Jul 3, 2017

Thanks, Gwyneth Paltrow, for yet another reminder ...

Step 1: Don't dig in and deny, especially when you're up against a NASA scientist.

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Cathay Pacific's brand is not the issue—its experience is
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May 26, 2017

Cathay Pacific's brand is not the issue—its ...

BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.

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Skittles strikes the wrong cord with Mother's Day ad
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May 15, 2017

Skittles strikes the wrong cord with Mother's Day ad

If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further.

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Dove's body-shaped bottles backfire
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May 10, 2017

Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.

Videos

Events

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 16, 2017
The Fullerton Hotel

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 16th August. This event will bring together the region’s most notable brands to showcase how they are the best at what they do. This is a celebration of the brands that are the most agile and attentive to the regions many social, linguistic and cultural nuances and as a result, resonate the loudest with the regions’ consumers.

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Agency | Marketer | Partnership Awards
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Aug 16, 2017
The Fullerton Hotel

Agency | Marketer | Partnership Awards

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

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Brand Summit China
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Aug 17, 2017
Shanghai

Brand Summit China

Brand Summit China arrives in 2017 on 17th August, in Shanghai, bringing together China’s most powerful and influential brands to discuss how and why they’ve become a preferred brand by Asia’s consumers.

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

Galleries

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