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10 of the best creative bus and train handle ads in Asia

With a little imagination, handles inside public transport can become surprisingly...

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ROI, local insights...and meals: How Foodpanda delivers

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Ogilvy China shuffles leaders as part of 'Next Chapter' ...

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Agency life or life passions? Why not both

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Unlockd launches with XL Axiata's Axis

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10 of the best creative bus and train handle ads in Asia
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8 hours ago

10 of the best creative bus and train handle ads in Asia

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

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ROI, local insights...and meals: How Foodpanda delivers
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8 hours ago

ROI, local insights...and meals: How Foodpanda delivers

Foodpanda marketing head Laura Kantor explains how speed and tight marketing strategy are essential to succeed in the highly competitive and rapidly growing food-delivery industry.

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Ogilvy China shuffles leaders as part of 'Next Chapter' strategy
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8 hours ago

Ogilvy China shuffles leaders as part of 'Next ...

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

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Agency life or life passions? Why not both
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8 hours ago

Agency life or life passions? Why not both

Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.

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Unlockd launches with XL Axiata's Axis
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9 hours ago

Unlockd launches with XL Axiata's Axis

Company promises users savings of up to a third on monthly data charges in exchange for seeing ads as they unlock their smartphones.

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Mediacorp names CEO to succeed Shaun Seow
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8 hours ago

Mediacorp names CEO to succeed Shaun Seow

Mediacorp appointed Tham Loke Kheng, who has held senior roles in free-to-air TV, pay-TV and broadband services including Taiwan Broadband Communications and Now TV in Hong Kong, as CEO and board director.

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To reach football fans, brands need to think local
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8 hours ago

To reach football fans, brands need to think local

Three key takeaways from a discussion of the Football Inc. 2017 Fan Index, presented by FourFourTwo and YouGov.

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China 'athleisure' market poised to overtake luxury
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9 hours ago

China 'athleisure' market poised to overtake luxury

The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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3 days ago

Behind Shiseido’s launch of Waso, a beauty brand ...

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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3 days ago

Behind Shiseido’s launch of Waso, a beauty brand ...

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

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Peter Vogel named ‘NewCo’ ANZ head
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3 days ago

Peter Vogel named ‘NewCo’ ANZ head

Vogel will also have Southeast Asia responsibilities.

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Consumer loyalty and growing individualism pose challenges: Brand Summit China
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3 days ago

Consumer loyalty and growing individualism pose ...

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

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China smartphone maker sponsors Tottenham Hotspur
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3 days ago

China smartphone maker sponsors Tottenham Hotspur

Learn about Leagoo's football sponsorship deal, and catch up on all the week's people moves, business wins and deals.

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GroupM rolls out viewability standards globally
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3 days ago

GroupM rolls out viewability standards globally

Australia among the markets expected to have sufficiently high levels of inventory to support 100 percent viewable trading out of the gate.

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Has HSBC invented time travel? An Ad Nut quiz
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4 days ago

Has HSBC invented time travel? An Ad Nut quiz

Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.

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Brand authenticity means giving up control
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3 days ago

Brand authenticity means giving up control

Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.

FEATURED

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Meet the 2017 Women to Watch
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Aug 16, 2017

Meet the 2017 Women to Watch

Meet 40 champions of change who are dissolving barriers through sheer force of will.

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Keeping influencers in line
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4 days ago

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

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Pain points: The skill gaps hurting marketers the most
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4 days ago

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

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Media transparency: Seven in 10 major brands have amended contracts in last year
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4 days ago

Media transparency: Seven in 10 major brands have amended contracts in last year

Changes include audit-right clauses, clauses for the return of incentives and data-ownership clauses, according to WFA research.

The Work

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Singtel champions local heroes in SEA games campaign
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10 hours ago

Singtel champions local heroes in SEA games campaign

Personal narratives lead the ‘Power on’ campaign, celebrating Singaporean athletes as the 2017 Southeast Asia Games kick off.

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Life on a cushion: Dioramas highlight Shiseido 'sensing' product
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3 days ago

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

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Bajaj Avenger botches 'women's liberation' ad
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Aug 16, 2017

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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4 days ago

Asia-Pacific YouTube Ads Leaderboard: July 2017

Not one but two brands have managed to get three videos into the top 10 this month.

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5 campaigns for Pakistan's Independence Day 2017
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Aug 14, 2017

5 campaigns for Pakistan's Independence Day 2017

Teamwork, diversity, inclusion, hard work and perhaps inevitably, cricket, feature in our look at some of this year's brand campaigns and promotions.

Focus

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

People to watch

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Women to Watch 2017: Meet the future champions of change
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Aug 15, 2017

Women to Watch 2017: Meet the future champions of ...

The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.

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40 Under 40 2017: Nominations now open
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Aug 1, 2017

40 Under 40 2017: Nominations now open

40 Under 40 is back! Nominate your future leaders for our annual list before the deadline on September 1.

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Who are the final 50 in our China Digital A-List 2017?
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Apr 10, 2017

Who are the final 50 in our China Digital A-List 2017?

This year's annual tribute to China’s digital leaders includes 11 'enablers', 12 'dreamers' and 27 'doers'.

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Presenting the '40 Under 40' for 2016
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Oct 13, 2016

Presenting the '40 Under 40' for 2016

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

Videos

Events

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Top 1000 Brands Japan | Tokyo
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Oct 17, 2017
The Tokyo International Forum

Top 1000 Brands Japan | Tokyo

Top1000 Brands is Asia Pacific’s definitive ranking on brand perception across 13 key regions across the region with our regional events bringing together the most notable brands to showcase how they are the best at what they do. Top1000 Brands is a celebration of the brands that are most responsive, agile and attentive to the regions many social, linguistic and cultural nuances, and as a result, resonate the loudest with the regions’ consumers.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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