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Why 'China's hunkiest grandpa' is Reebok's new face

Being old yet muscular helps, but the brand says the octogenarian embodies the ...

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Collective effort essential to combat brand-safety concerns

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ANZ food, travel brands gain ground with Chinese online ...

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Video: Ruth Stubbs on her Women Leading Change Award

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Blis launches location AI platform

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Why 'China's hunkiest grandpa' is Reebok's new face
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3 hours ago

Why 'China's hunkiest grandpa' is Reebok's new face

Being old yet muscular helps, but the brand says the octogenarian embodies the Chinese zeal for self-improvement and overcoming limitations.

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Collective effort essential to combat brand-safety concerns
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6 hours ago

Collective effort essential to combat brand-safety ...

What marketers in APAC need to do, according to Nick Binns, GroupM's chief investment officer in the region.

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ANZ food, travel brands gain ground with Chinese online shoppers
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4 hours ago

ANZ food, travel brands gain ground with Chinese ...

Food items and baby products including formula are among the most popular items, according to Mintel research.

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Video: Ruth Stubbs on her Women Leading Change Award
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4 hours ago

Video: Ruth Stubbs on her Women Leading Change Award

The iProspect global president tells Campaign about her path to winning the Vision Award in Campaign's Women Leading Change Awards last week.

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Blis launches location AI platform
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3 hours ago

Blis launches location AI platform

Blis Futures will only charge APAC advertisers for successful conversions.

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Is this the real life? Is this just (mobile) fantasy?
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5 hours ago

Is this the real life? Is this just (mobile) fantasy?

Criteo's Yvonne Chang offers some thoughts on how retail brands can be champions by striking the right chord with consumers.

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Opinion: Why Durex should have got into denim
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4 hours ago

Opinion: Why Durex should have got into denim

Campaign India's Prasad Sangameshwaran laments that a recent 'Durex Jeans' campaign was merely a tease for a new condom brand.

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ADK aims to be more 'experimental'
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1 day ago

ADK aims to be more 'experimental'

The company is investing in what it sees as leading-edge technology services for brands.

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Ruder Finn launches app-based risk management system
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1 day ago

Ruder Finn launches app-based risk management system

The app is touted as a pocket crisis-management manual.

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Ruder Finn launches app-based risk management system
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1 day ago

Ruder Finn launches app-based risk management system

The app is touted as a pocket crisis-management manual.

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Third digital-marketing group joins the fray in Hong Kong
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1 day ago

Third digital-marketing group joins the fray in ...

The Hong Kong Management Association (HKMA) has established the Digital Marketing Community (DMC).

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Gender equality is just one step on the road to diversity
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1 day ago

Gender equality is just one step on the road to ...

Reflections on Campaign’s first conference dedicated to the topic of equal opportunities for women in marketing and media.

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Tom Doctoroff joins Prophet
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1 day ago

Tom Doctoroff joins Prophet

Longtime J. Walter Thompson exec will split time between US and China.

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'Staggering' rise in crisis work amid global uncertainty: Porter Novelli CEO
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1 day ago

'Staggering' rise in crisis work amid global ...

Brad MacAfee says while campaigns and integration remain key to the PR business, reputation management is top of mind in the current geopolitical climate.

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I'd rather be in charge: The Charlotte Beers school of female leadership
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1 day ago

I'd rather be in charge: The Charlotte Beers school ...

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.

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Engagement Meter: March's top social-media brand campaigns and posts
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1 day ago

Engagement Meter: March's top social-media brand ...

See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.

FEATURED

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A corner of Portland in Tokyo
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2 days ago

A corner of Portland in Tokyo

Decidedly more colourful than a regular travel agency.

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How to stop losing sleep over ad fraud
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2 days ago

How to stop losing sleep over ad fraud

Alvin Wong of DataXu write a three-step prescription to save marketers from dreading ad fraud.

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Personalisation: Taking small-business service levels to the digital realm
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Mar 24, 2017

Personalisation: Taking small-business service levels to the digital realm

Chatbots and other tech for personalising customer experience are no longer out of reach for even smaller brands.

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China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'
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Mar 23, 2017

China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'

Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.

The Work

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Foodpanda Singapore wants you to dress, eat, and sleep like a panda
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4 hours ago

Foodpanda Singapore wants you to dress, eat, and sleep like a panda

With Studio M Hotel in Singapore, the food-delivery company has launched the 'Pandanctuary'.

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Patriotism and pugilism pack a potent punch for Pepsi in Pakistan
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4 hours ago

Patriotism and pugilism pack a potent punch for Pepsi in Pakistan

Amir Khan turns Lahore into training ground on behalf of an energy drink.

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Brands use tech to help endangered animals in 'March for giants'
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4 days ago

Brands use tech to help endangered animals in 'March for giants'

Conservation campaign began yesterday in Hong Kong.

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Pinball wizardry: Standard Chartered makes a game out of credit-card rewards
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Mar 24, 2017

Pinball wizardry: Standard Chartered makes a game out of credit-card rewards

Impressive animation makes a credit-card spot way more fun than you'd expect.

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Pi-day promo pricing propels pies
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Mar 23, 2017

Pi-day promo pricing propels pies

In Hong Kong, McDonald's increased sales of its rectangular pies by 963 percent on a day celebrating all things round.

Focus

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Brand fails: Crises, blunders and missteps in APAC

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China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'
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Mar 23, 2017

China to Airbnb: New Chinese name is 'ugly-sounding'...

Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.

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Indictment adds to Samsung's reputation woes, or does it?
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Mar 1, 2017

Indictment adds to Samsung's reputation woes, or ...

With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.

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Why APA's anti-Semitism is no big deal in Japan
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Feb 17, 2017

Why APA's anti-Semitism is no big deal in Japan

The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.

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Hall of shame: More multicultural brand blunders
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Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

Videos

Events

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Digital360China
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Apr 11, 2017
Shanghai

Digital360China

Campaign Asia-Pacific’s Digital360China summit, returns to unite leaders in digital marketing to discuss the big issues impacting the ever-evolving digital landscape.

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

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Tangrams
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May 30, 2017
Grand Hyatt

Tangrams

The Tangrams (formerly Asian Marketing Effectiveness and Strategy Conference & Awards) is the must-attend event for everyone who is involved in effective brand strategy. The festival provides excellent opportunities to hear from the industry’s "big thinkers", and to engage in client-agency discussions on strategic brand solutions. Presentations of shortlisted entry case studies from the Awards will also offer unique insights to today's most successful brands.

Galleries

MAGAZINE

PARTNER CONTENT