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WPP backtracks, agrees to sell ADK stake

Bain Capital is apparently closer to taking control of Japan's third-largest ...

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Global brands winning with consumers: Nielsen

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Dinnertime conversations: At home with big brands

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Cyborg-ism and what it means for media

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Direct website traffic is the most influential ranking ...

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WPP backtracks, agrees to sell ADK stake
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20 hours ago

WPP backtracks, agrees to sell ADK stake

Bain Capital is apparently closer to taking control of Japan's third-largest advertising agency, ending a 20-year partnership with WPP.

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Global brands winning with consumers: Nielsen
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21 hours ago

Global brands winning with consumers: Nielsen

New research finds that other than a few sectors, consumers prefer big companies rather than local players.

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Dinnertime conversations: At home with big brands
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22 hours ago

Dinnertime conversations: At home with big brands

The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.

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Cyborg-ism and what it means for media
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22 hours ago

Cyborg-ism and what it means for media

Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?

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Direct website traffic is the most influential ranking factor: SEMrush
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22 hours ago

Direct website traffic is the most influential ...

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

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YouTube killing channels said to 'exploit' children
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1 day ago

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

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Rob Norman retires from Group M to make way for 'young generals'
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1 day ago

Rob Norman retires from Group M to make way for ...

Media agencies need to be on a "war footing" and focus on "core principles", as he makes way for "young generals".

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Alibaba spends US$2.88 billion on hypermarkets in China
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1 day ago

Alibaba spends US$2.88 billion on hypermarkets in China

The internet giant will bring its "new retail" vision to the RT-Mart and Auchan brands.

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What Lego has learnt from building a social network for kids
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1 day ago

What Lego has learnt from building a social network ...

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

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What Lego has learnt from building a social network for kids
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1 day ago

What Lego has learnt from building a social network ...

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

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TV industry starts global initiative to prove medium's power
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1 day ago

TV industry starts global initiative to prove ...

The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.

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The role for face-recognition in customer experience
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2 days ago

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

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Y&R names new Asia president
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2 days ago

Y&R names new Asia president

Longtime Publicis veteran and former APAC head of Saatchi & Saatchi returns to the region to take up the position vacated by Matthew Godfrey.

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Agency of the Year 2017: Network shortlist released
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4 days ago

Agency of the Year 2017: Network shortlist released

We've just added the Agency Network of the Year shortlist to the regional shortlists published earlier this week.

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Facebook launches Creator app for Live broadcasts
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1 day ago

Facebook launches Creator app for Live broadcasts

In a bid to attract video influencers and publishers, Facebook has finally launched the Creator app it promised in June at VidCon.

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This ad was bad. So was the brand's apology
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1 day ago

This ad was bad. So was the brand's apology

Shoe brand Bata issues an apology for a poster that said men should be comfortable with philandering.

FEATURED

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How KFC has taken ownership of the holidays
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1 day ago

How KFC has taken ownership of the holidays

A consistent diet of thoughtful branding combined with a touch of absurdity have served KFC extremely well.

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Katy Perry visa denial? A checklist for hiring celebrities in China
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2 days ago

Katy Perry visa denial? A checklist for hiring celebrities in China

Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.

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Line's advertising revenue jumps as content shrinks
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Nov 16, 2017

Line's advertising revenue jumps as content shrinks

Messenger ads drive business and gaming takes a back seat as the Tokyo-based company focuses on new growth areas.

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Food retailing’s chain reactions: Trust via blockchain
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Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

The Work

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Subway takes JWT Sydney's 'Live feed' concept global
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4 days ago

Subway takes JWT Sydney's 'Live feed' concept global

The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.

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Ikea furniture solves problems, but only for men
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Nov 15, 2017

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

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'Chair Drive' mocks unfair tax on Japanese car owners
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Nov 15, 2017

'Chair Drive' mocks unfair tax on Japanese car owners

A comfortable commute is an unattainable dream for many hardworking salarymen, the JAF tells us.

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Hey, kid, are you sure you want to go into advertising?
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Nov 14, 2017

Hey, kid, are you sure you want to go into advertising?

This ad-agency recruitment video may be a bit too realistic.

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'Tis the season for a mind-numbingly large collection of holiday ads
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1 day ago

'Tis the season for a mind-numbingly large collection of holiday ads

Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Gender issues in marketing-communications in APAC

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
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4 days ago

Axe/Lynx's top marketer on helping men break out of ...

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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Ikea furniture solves problems, but only for men
Premium
Nov 15, 2017

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

Premium
Mandate for Change check-in: What agencies are doing on gender equality
Premium
Nov 2, 2017

Mandate for Change check-in: What agencies are ...

It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?

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'I knew it was bad, but I never knew the full extent': Gallop
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Oct 27, 2017

'I knew it was bad, but I never knew the full ...

Flooded with stories after issuing a call for women to tell her about sexual harassment in the industry, Gallop is now calling on adland to pledge not to penalise women who do come forward.

Videos

Events

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
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Dec 12, 2017
Le Royal Méridien Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

MAGAZINE

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