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2016 Spikes Asia winners

A full list of winners from the ceremony just concluded in Singapore.

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Dentsu issues full statement on overbilling

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AR should mean more than a trick your phone does: ...

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Spikes delegates tell us what work they wish they'd done

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Party photos, shortlists and EVERYTHING from Spikes Asia

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2016 Spikes Asia winners
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2 days ago

2016 Spikes Asia winners

A full list of winners from the ceremony just concluded in Singapore.

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Dentsu issues full statement on overbilling
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2 days ago

Dentsu issues full statement on overbilling

Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

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AR should mean more than a trick your phone does: Pokémon Go creator
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2 days ago

AR should mean more than a trick your phone does: ...

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

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Spikes delegates tell us what work they wish they'd done
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2 days ago

Spikes delegates tell us what work they wish they'd ...

Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.

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Party photos, shortlists and EVERYTHING from Spikes Asia
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2 days ago

Party photos, shortlists and EVERYTHING from Spikes ...

All our coverage from Spikes in one handy location.

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Move and win roundup: WE, OMD China, Reuter Communications, Saatchi & Saatchi, more
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2 days ago

Move and win roundup: WE, OMD China, Reuter Communications, Saatchi & Saatchi, more

A weekly roundup of people moves and account news worth noting.

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Polluted persuasion
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2 days ago

Polluted persuasion

Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.

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Tech Talk: Google, Facebook, MediaMath, MSL Group and more
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2 days ago

Tech Talk: Google, Facebook, MediaMath, MSL Group ...

A weekly roundup of tech news and announcements.

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DAN's accelerator for female-led startups issues call for entries
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2 days ago

DAN's accelerator for female-led startups issues ...

Accelerator programme open to female-led tech startups based in South or Southeast Asia.

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DAN's accelerator for female-led startups issues call for entries
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2 days ago

DAN's accelerator for female-led startups issues ...

Accelerator programme open to female-led tech startups based in South or Southeast Asia.

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Loris Nold, Justin Billingsley promoted at Publicis Communications
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2 days ago

Loris Nold, Justin Billingsley promoted at Publicis ...

The group announced several promotions at a global leadership meeting in New York. Campaign UK reports.

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Dentsu overbilling controversy deepens
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4 days ago

Dentsu overbilling controversy deepens

Irregular transactions by a performance marketing company within Dentsu's domestic operations re-emphasise the need for greater transparency in a notoriously opaque market.

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The Trade Desk rings bell on new public chapter
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3 days ago

The Trade Desk rings bell on new public chapter

After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.

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Can Japan’s renowned customer service be recreated online?
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3 days ago

Can Japan’s renowned customer service be recreated ...

Can brands find a happy medium between the traditional idea of 'omotenashi' and the quick, efficient shopping a younger generation demands?

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War room empowers social buzz
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4 days ago

War room empowers social buzz

Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.

FEATURED

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Are agencies getting innovation all wrong?
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Sep 20, 2016

Are agencies getting innovation all wrong?

Innovation is not a product but a state of mind and a way of working. Jay Morgan of J. Walter Thompson offers five principles for increasing innovation in the agency world.

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What taboos do APAC marketers still need to avoid?
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Sep 19, 2016

What taboos do APAC marketers still need to avoid?

From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?

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Expedia Japan aims to get out of its niche
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Sep 16, 2016

Expedia Japan aims to get out of its niche

The US online travel giant has built its name in Japan by going after early adopters, but is now changing tack to convert the entry-level segment.

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Women to Watch roundtable: Millennials and mothers
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Sep 15, 2016

Women to Watch roundtable: Millennials and mothers

The talent is out there, but achieving diversity in the workforce and leadership ranks requires companies to be flexible and understanding.

The Work

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APAC YouTube Ads Leaderboard: Spikes Asia 2016 edition
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3 days ago

APAC YouTube Ads Leaderboard: Spikes Asia 2016 edition

In celebration of Spikes, YouTube highlights the most resonant ad videos thus far this year.

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Anti-Trump ad with lots of celebs does politics with much-needed humour
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3 days ago

Anti-Trump ad with lots of celebs does politics with much-needed humour

When you put Joss Whedon in charge, good things happen.

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Toyota channels Basho in unusual music video for Prius
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4 days ago

Toyota channels Basho in unusual music video for Prius

The haiku master would have chosen the car as his mode of transport, a song suggests.

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Nescafé Philippines' 24-hour love affair on Twitter
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Sep 20, 2016

Nescafé Philippines' 24-hour love affair on Twitter

In the first Southeast Asia use of Twitter Moments, the brand capitalised on the 'KathNiel' celebrity romance.

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Adidas offers 'odd' pairs for those who fight the odds
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Sep 20, 2016

Adidas offers 'odd' pairs for those who fight the odds

With a pair of ads by Taproot Dentsu, the shoemaker announced it would sell pairs of shoes consisting of two lefts or two rights. Watch to find out why.

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Interactive OOH panels invite passersby to give Narelle Kheng a Coke
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Sep 19, 2016

Interactive OOH panels invite passersby to give Narelle Kheng a Coke

OOH campaign highlights offline to online influencer interactions.

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Audi technology rescues a T-rex in crisis
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Sep 15, 2016

Audi technology rescues a T-rex in crisis

A dinosaur who's down in the dumps for a very specific reason finds salvation in a new Audi.

Find Your Dream Job

Spikes Asia 2016

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AR should mean more than a trick your phone does: Pokémon Go creator
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2 days ago

AR should mean more than a trick your phone does: ...

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

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Photos: Dentsu Aegis Network and MassiveMusic's Neo Godai at Spikes
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2 days ago

Photos: Dentsu Aegis Network and MassiveMusic's Neo ...

Photos from the party thrown Thursday evening by DAN and MassiveMusic at the Fullerton Waterboathouse.

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Spikes delegates tell us what work they wish they'd done
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2 days ago

Spikes delegates tell us what work they wish they'd ...

Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.

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2016 Spikes Asia winners
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2 days ago

2016 Spikes Asia winners

A full list of winners from the ceremony just concluded in Singapore.

Videos

Events

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Spikes Asia
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Sep 21, 2016
Singapore

Spikes Asia

The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
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Nov 10, 2016
Hong Kong

Financial Services Marketing

From modern compliance to reaching millennials, what are the biggest issues facing Financial Services marketers today? Now in its 3rd year, FSM Forum (#FSMForum) is Asia’s only conference dedicated to FSM marketing. Join us on 10 Nov as we deep dive into the future of the industry.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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