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Agency Network of the Year 2016 winners

Here is the winner list for the 2016 Campaign Asia-Pacific Agency Network of the ...

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Agency of the Year 2016 winners: Southeast Asia

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Agency of the Year 2016 winners: Australia / New Zealand

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DeNA faces a rough ride despite CEO apology

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Pride lions will stay despite noise from anti-LGBT ...

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Agency Network of the Year 2016 winners
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5 hours ago

Agency Network of the Year 2016 winners

Here is the winner list for the 2016 Campaign Asia-Pacific Agency Network of the Year awards.

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Agency of the Year 2016 winners: Southeast Asia
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5 hours ago

Agency of the Year 2016 winners: Southeast Asia

Here is the winner list for the Southeast Asia region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

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Agency of the Year 2016 winners: Australia / New Zealand
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7 hours ago

Agency of the Year 2016 winners: Australia / New ...

Here is the winner list for the Australia / New Zealand region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

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DeNA faces a rough ride despite CEO apology
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12 hours ago

DeNA faces a rough ride despite CEO apology

The online media brand’s ballooning curation website scandal highlights the need for companies to respond rapidly once a crisis starts to build.

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Pride lions will stay despite noise from anti-LGBT activists: HSBC
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16 hours ago

Pride lions will stay despite noise from anti-LGBT ...

Activist groups in Hong Kong have accused the bank of "trampling family values" by displaying pride-themed lions near the bank's entrance.

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Photos: 'Ladies of Media' luncheon raises nearly US$25,000
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16 hours ago

Photos: 'Ladies of Media' luncheon raises nearly US$25,000

The event in support of Mother's Choice drew more than 80 female executives.

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Uniqlo names Japanese mountain climber as global ambassador
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1 day ago

Uniqlo names Japanese mountain climber as global ...

The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, for product design and CSR.

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PHD China makes three strategy hires
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14 hours ago

PHD China makes three strategy hires

Jonah Brown has been named strategy director while Linda Hou and Renee Zhang are new strategy directors.

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Data delivers efficiency: No more excuses
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16 hours ago

Data delivers efficiency: No more excuses

Anindya Dasgupta, global CMO at Fonterra, tells us how agencies are failing to evolve as quickly as the market and need to invest in analytics to prove ad dollars are invested wisely.

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Data delivers efficiency: No more excuses
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16 hours ago

Data delivers efficiency: No more excuses

Anindya Dasgupta, global CMO at Fonterra, tells us how agencies are failing to evolve as quickly as the market and need to invest in analytics to prove ad dollars are invested wisely.

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MSLGroup rebrands Arc PR in Thailand
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1 day ago

MSLGroup rebrands Arc PR in Thailand

The move is the latest in MSLGroup’s rapid expansion into Southeast Asia.

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DMA: A practical guide to China's data and analytics scene
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1 day ago

DMA: A practical guide to China's data and ...

Takeaways from Campaign Asia-Pacific's DMA conference yesterday in Shanghai.

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Agency of the Year 2016 winners: Greater China
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2 days ago

Agency of the Year 2016 winners: Greater China

Winner list and awards-night photos for the Greater China region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

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Unruly to offer Japanese advertisers 'emotional targeting'
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1 day ago

Unruly to offer Japanese advertisers 'emotional ...

Unruly has launched an ‘emotional targeting’ service in Japan in an effort to maximise the effectiveness of video advertising in a fast-growing market.

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An oral history of 'Get a Mac'
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1 day ago

An oral history of 'Get a Mac'

From Campaign US: How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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Has the ‘big idea’ lost value in our digital, social world?
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1 day ago

Has the ‘big idea’ lost value in our digital, ...

The flood of information served up by social streams has spawned an attention-seeking ‘anything goes’ approach to brand marketing—but only consistent communications can deliver long-term impact.

FEATURED

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2016 Agency of the Year Awards
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17 hours ago

2016 Agency of the Year Awards

Catch up on the winners and photos so far in advance of tonight's big finale in Singapore, where we'll hand out the Australia/New Zealand, Southeast Asia and Network awards. Tune in here for full winner lists as soon as they're announced.

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How storytelling defeated rationalism
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2 days ago

How storytelling defeated rationalism

After half-a-century, the necromancers have finally defeated rationalism.

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Domino's reindeer plan 'fails'
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3 days ago

Domino's reindeer plan 'fails'

The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.

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New Business League: September 2016 update
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3 days ago

New Business League: September 2016 update

Mindshare vaults up the media table, Isobar displaces McCann in creative.

The Work

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Globe's brave little stormtrooper may make you cry
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18 hours ago

Globe's brave little stormtrooper may make you cry

Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.

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Pornhub's in-joke filled 'Silent Night' (plus 50 more Christmas ads)
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18 hours ago

Pornhub's in-joke filled 'Silent Night' (plus 50 more Christmas ads)

Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.

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Ritz Crackers ad gets entirely too intimate
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2 days ago

Ritz Crackers ad gets entirely too intimate

Commercial in Korea uses ASMR sound design to provide an up close and personal Ritz experience.

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Guinness Indonesia appeals to Batik senses
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2 days ago

Guinness Indonesia appeals to Batik senses

Guinness Indonesia weaves tradition with young artists in Batik-inspired campaign.

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Beat me: A provocative message from women in Pakistan
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2 days ago

Beat me: A provocative message from women in Pakistan

Women issue a confrontational challenge in a campaign by BBDO Pakistan for UN Women Pakistan.

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It's a damn shame that this brilliant PSA from the US exists
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3 days ago

It's a damn shame that this brilliant PSA from the US exists

This PSA about guns in America is fantastic, but it's tragic that it had to be made.

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ESPN, TCL inspire with latest SEA football story
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Dec 2, 2016

ESPN, TCL inspire with latest SEA football story

The third instalment of the ‘Inspiring Bonding Moments’ series covers Indonesia, the tsunami, and Cristiano Ronaldo.

Find Your Dream Job

Cultural Radar

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Digital Ferraris are the currency of China’s booming live streaming economy
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19 hours ago

Digital Ferraris are the currency of China’s ...

Flamingo Shanghai's Jidi Guo provides a rundown of the user-driven content market and brand opportunities.

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Requiem for Vine: A fizzing hub of bitesize cultural content
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Dec 1, 2016

Requiem for Vine: A fizzing hub of bitesize ...

The soon-to-depart platform's legacy lies in its liberation of creative energies.

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Fintech seeks to curb Japan’s deadly corporate culture
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Nov 24, 2016

Fintech seeks to curb Japan’s deadly corporate culture

The country's problem with overtime is well entrenched, but perhaps technology can create incentives to help restore work-life balance.

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Brand Britain is not dead, just ask the Japanese
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Nov 17, 2016

Brand Britain is not dead, just ask the Japanese

Find out how this humble hairbrush demonstrates the enduring power of brand Britain in Japan.

Videos

Events

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DMA China
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Dec 6, 2016
HYATT ON THE BUND, Shanghai

DMA China

DMA China is the region’s first conference to discuss the unique environment of China’s data situation. The one-day conference will explore how marketers should navigate China’s unique ecosystem and tackle the issues brands and agencies face today.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.