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Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands ...

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Indonesia biggest APAC market for Instagram

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Mobile games are go

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Outbrain ventures into programmatic native ads

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Last call for Agency Marketer Partnership Awards

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Amazon finally enters Asia-Pacific via Singapore
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6 hours ago

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

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Indonesia biggest APAC market for Instagram
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6 hours ago

Indonesia biggest APAC market for Instagram

Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.

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Mobile games are go
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7 hours ago

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

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Outbrain ventures into programmatic native ads
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7 hours ago

Outbrain ventures into programmatic native ads

Content distributor acquires demand-side platform Zemanta.

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Last call for Agency Marketer Partnership Awards
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7 hours ago

Last call for Agency Marketer Partnership Awards

You have until 6 pm today (SG/HK) to get entries in.

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How young minds engage in an always-on world
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8 hours ago

How young minds engage in an always-on world

Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.

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Are you truly ready for today's young talent?
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7 hours ago

Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.

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CMO Q&A: Nissan's Roel de Vries
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8 hours ago

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing talks about his stance on autonomous cars, auto shows, and integrating advertising and PR.

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FourFourTwo signs partnership with Ballr
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7 hours ago

FourFourTwo signs partnership with Ballr

Global football publication teams up with live football fantasy app for commercial opportunities.

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FourFourTwo signs partnership with Ballr
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7 hours ago

FourFourTwo signs partnership with Ballr

Global football publication teams up with live football fantasy app for commercial opportunities.

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Dior most relevant luxury brand for China's gen-Z
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7 hours ago

Dior most relevant luxury brand for China's gen-Z

The brand is highly effective at inspiring Chinese youth to express the cultural values and philosophy they stand for, according to RTG Consulting.

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Weber Shandwick hires ECD from Uber
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8 hours ago

Weber Shandwick hires ECD from Uber

Ali Grayeli joins to lead PR agency’s creative strategy.

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Watch: The MediaWorks Experience 2017
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1 day ago

Watch: The MediaWorks Experience 2017

Eight teams. Four days. One winning pitch. Grab your popcorn.

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Nielsen and JD.com partner to address attribution
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1 day ago

Nielsen and JD.com partner to address attribution

Collaboration allows Nielsen to tap into the user base of the ecommerce platform for its multi-touch attribution product.

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Kabaddi? Kwangl? Don't know these words? Maybe you should
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1 day ago

Kabaddi? Kwangl? Don't know these words? Maybe you ...

The Puneri Paltan, a team in India's hugely popular Pro Kabaddi League, have signed on with Kwangl, a platform that turns hashtags into brand-building actions.

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Porsche: Daring to be ‘a bit mad’
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1 day ago

Porsche: Daring to be ‘a bit mad’

‘Courage’ is at the core of Porsche’s brand identity. Carl Isenbeck, marketing director of Porsche APAC, explains why this attribute is also central to the carmaker’s latest marketing strategy.

FEATURED

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Let's talk about me-commerce
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1 day ago

Let's talk about me-commerce

Real-world examples of brands working to win favour in an era of increasingly demanding consumer behaviour.

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Men are 'more responsive' to online ads
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2 days ago

Men are 'more responsive' to online ads

In a study by Shutterstock, men looked at ads longer and noticed more ads than women.

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Inside the Marriott-Starwood merger's loyalty challenge
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2 days ago

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

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Programmatic pants
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Jul 21, 2017

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.

The Work

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There's a reason this boy astronaut wants to escape his world
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10 hours ago

There's a reason this boy astronaut wants to escape his world

Beautiful film from US makes a strong point about heroes.

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Aussie sports betting app 'trolls' Tour de France cyclists
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2 days ago

Aussie sports betting app 'trolls' Tour de France cyclists

Cheeky stunt for Sportsbet follows an ad that presented infamous sprinter Ben Johnson as an expert in performance-enhancement.

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Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?
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Jul 19, 2017

Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?

Air New Zealand's latest in-flight video / online ad is pointlessly surreal.

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Jollibee releases sequel for heartbreaking friendzone ad
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Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

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Asia-Pacific YouTube Ads Leaderboard: June 2017
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Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

Focus

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

People moves and business wins

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Move and win roundup: Dentsu, ComScore, Publicis, Grey, Edelman, more
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Jul 21, 2017

Move and win roundup: Dentsu, ComScore, Publicis, ...

A weekly collection of notable people moves and account news.

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Move and win roundup: DDB, Nielsen, Lewis, Y&R and more
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Jul 14, 2017

Move and win roundup: DDB, Nielsen, Lewis, Y&R and more

A weekly collection of notable people moves and account news.

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Move and win roundup: Geometry Global, DAN, Isobar, McCann, BBC and more
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Jul 7, 2017

Move and win roundup: Geometry Global, DAN, Isobar, ...

A weekly collection of notable people moves and account news.

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Move and win roundup: Ogilvy, Havas Media, Dentsu, Resn, more
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Jun 30, 2017

Move and win roundup: Ogilvy, Havas Media, Dentsu, ...

A weekly collection of notable people moves and account news.

Videos

Events

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 16, 2017
The Fullerton Hotel

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 16th August. This event will bring together the region’s most notable brands to showcase how they are the best at what they do. This is a celebration of the brands that are the most agile and attentive to the regions many social, linguistic and cultural nuances and as a result, resonate the loudest with the regions’ consumers.

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Agency | Marketer | Partnership Awards
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Aug 16, 2017
The Fullerton Hotel

Agency | Marketer | Partnership Awards

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

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Brand Summit China
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Aug 17, 2017
Shanghai

Brand Summit China

Brand Summit China arrives in 2017 on 17th August, in Shanghai, bringing together China’s most powerful and influential brands to discuss how and why they’ve become a preferred brand by Asia’s consumers.

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

Galleries

MAGAZINE

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