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Cutts succeeds Clark as HSBC marketing chief

Leanne Cutts was previously president for gum, candy and beverages in Asia-Pacific...

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Samsung plans experience-heavy marketing for S8

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ComScore: You’re free to measure viewability…literally

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AdMaster, Miaozhen sign with Tencent to fight ad fraud

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Cutts succeeds Clark as HSBC marketing chief
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12 hours ago

Cutts succeeds Clark as HSBC marketing chief

Leanne Cutts was previously president for gum, candy and beverages in Asia-Pacific, the Middle East and Africa at Mondelez, based in Tokyo.

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Samsung plans experience-heavy marketing for S8
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16 hours ago

Samsung plans experience-heavy marketing for S8

The new phone has many attractive new features: but with a few cracks already starting to show, will they be enough to gain the brand the confidence it needs?

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ComScore: You’re free to measure viewability…literally
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16 hours ago

ComScore: You’re free to measure viewability…literally

Free self-service tool to measure how display, video and mobile ads are actually viewed.

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AdMaster, Miaozhen sign with Tencent to fight ad fraud
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16 hours ago

AdMaster, Miaozhen sign with Tencent to fight ad fraud

Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.

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MediaWorks 2017 kicks off in Hanoi
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17 hours ago

MediaWorks 2017 kicks off in Hanoi

The 12th edition of the four-day training experience for young media professionals is now underway.

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Japanese youth are finally sharing quarters
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19 hours ago

Japanese youth are finally sharing quarters

An influential minority now lives in shared accommodations.

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How an AI caused a fruit-cocktail sellout for Dole
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1 day ago

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

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Why Google's second shot at programmatic TV buying will work
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18 hours ago

Why Google's second shot at programmatic TV buying ...

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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Why Google's second shot at programmatic TV buying will work
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18 hours ago

Why Google's second shot at programmatic TV buying ...

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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P&G plans $2 billion more in marketing cuts as sales fall
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18 hours ago

P&G plans $2 billion more in marketing cuts as ...

Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.

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Ogilvy 'S_HIFTs' toward digital transformation services in Asia
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1 day ago

Ogilvy 'S_HIFTs' toward digital transformation ...

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

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What global CPG brands can learn from Weetabix's Chinese flop
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18 hours ago

What global CPG brands can learn from Weetabix's ...

The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel.

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Banish the blame and build a fearless culture
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1 day ago

Banish the blame and build a fearless culture

From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.

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Digital transformation? 7 in 10 APAC companies not far along
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2 days ago

Digital transformation? 7 in 10 APAC companies not ...

Only 17 percent of companies describe themselves as delivering a new digital experience.

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McCann APAC chief explains 'positive discrimination'
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2 days ago

McCann APAC chief explains 'positive discrimination'

A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.

FEATURED

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker
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2 days ago

Getting away from the ‘blah blah blah’: Cisco's Karen Walker

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

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Edible insects crawl toward supermarket shelves
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3 days ago

Edible insects crawl toward supermarket shelves

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

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Pirates or navy officers? Asian CMOs must get in sync
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2 days ago

Pirates or navy officers? Asian CMOs must get in sync

There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.

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The last-click conundrum
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3 days ago

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

The Work

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Moving Suntory tribute is uncharacteristically light on product shots
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1 day ago

Moving Suntory tribute is uncharacteristically light on product shots

Boss coffee built a commentary around professional commitment and friendship.

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'You can't be serious': Candy brand makes a fun point
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1 day ago

'You can't be serious': Candy brand makes a fun point

Crispin Porter + Bogusky tickles the fancy with a 'very serious' spot about a floppy treat.

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Artists paint murals to make missing persons 'Unmissable'
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2 days ago

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

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Fidelity gets personal in first regional digital campaign
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2 days ago

Fidelity gets personal in first regional digital campaign

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

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Headphone ads suggest getting audio straight from the artist's mouth
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3 days ago

Headphone ads suggest getting audio straight from the artist's mouth

Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.

Focus

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Engagement Meter

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Engagement Meter: April's top social-media brand campaigns and posts
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1 day ago

Engagement Meter: April's top social-media brand ...

See how FBB, HP, Sony 7-Eleven, Pond's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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Home-appliance industry social-media trends and top content
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Apr 13, 2017

Home-appliance industry social-media trends and top ...

Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.

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Engagement Meter: March's top social-media brand campaigns and posts
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Mar 28, 2017

Engagement Meter: March's top social-media brand ...

See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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Banking and finance industry social trends and top content
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Mar 14, 2017

Banking and finance industry social trends and top ...

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.

Videos

Events

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

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PR Awards Asia 2017
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Jun 6, 2017
JW Marriott

PR Awards Asia 2017

The region’s most highly anticipated awards show returns to recognise the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry.

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Data Marketing Analytics
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Jun 8, 2017
Singapore

Data Marketing Analytics

Now in its second year, Campaign Asia-Pacific presents Data Marketing Analytics, an innovative summit that will enable brands and agencies to unlock the full potential of analytics, automation and data for their organisation.

Galleries

MAGAZINE

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