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DigitasLBi bolsters APAC team after HPE win

Ben McAneny, Reevi Rajan, Alvin Kirk and Vinay Devarapalli join the agency.

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Ogilvy buys remainder of two existing Chinese JVs

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Formula safety still a prime concern of Chinese mums

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Astonishing Mercedes-Benz videos inspire Malaysians

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DigitasLBi bolsters APAC team after HPE win
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1 hour ago

DigitasLBi bolsters APAC team after HPE win

Ben McAneny, Reevi Rajan, Alvin Kirk and Vinay Devarapalli join the agency.

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Ogilvy buys remainder of two existing Chinese JVs
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9 hours ago

Ogilvy buys remainder of two existing Chinese JVs

O&M is acquiring shares in two Chinese joint ventures it did not already own.

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Formula safety still a prime concern of Chinese mums
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21 hours ago

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

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Astonishing Mercedes-Benz videos inspire Malaysians
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20 hours ago

Astonishing Mercedes-Benz videos inspire Malaysians

See the incredible Mercedes-Benz CNY videos that have the country abuzz.

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The race to build AI tools
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21 hours ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Need for speed: Video creative must catch up with consumers
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21 hours ago

Need for speed: Video creative must catch up with ...

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.

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Japanese workers need to overcome guilt when it comes to holidays
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21 hours ago

Japanese workers need to overcome guilt when it ...

The Japanese are notorious for overworking and refusing to take holidays. Time to clock off?

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Wordplay welcome in HK, but poor efforts will be pun-ished
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3 days ago

Wordplay welcome in HK, but poor efforts will be ...

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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Wordplay welcome in HK, but poor efforts will be pun-ished
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3 days ago

Wordplay welcome in HK, but poor efforts will be ...

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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How Japanese advertising can become a better place to work
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3 days ago

How Japanese advertising can become a better place ...

We assembled a group of free thinkers from across advertising and asked them to share their views on a topic that has loomed over the industry since October.

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Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more
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3 days ago

Move and win roundup: O&M, Cadreon, Publicis, PHD, ...

A weekly roundup of people moves and account news worth noting.

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Audi steps up VR game with digital showroom
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3 days ago

Audi steps up VR game with digital showroom

Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalised customer pampering, according to the brand.

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Don't underestimate audio as an ad channel in Asia
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3 days ago

Don't underestimate audio as an ad channel in Asia

Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.

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Grey names trio of creative and strategy leaders
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4 days ago

Grey names trio of creative and strategy leaders

Agency adds APAC strategy officer, brings in new creative and strategic execs for GSK and the Singapore office.

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Text100 makes global, APAC leadership changes
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4 days ago

Text100 makes global, APAC leadership changes

Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.

FEATURED

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The planner working to bring Japan Inc up to speed with LGBT consumers
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4 days ago

The planner working to bring Japan Inc up to speed with LGBT consumers

Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.

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Malaysia startup will place ad screens in ride-hailing cars
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Jan 11, 2017

Malaysia startup will place ad screens in ride-hailing cars

Advertising platform expects to hit the road in late January with Uber and GrabCar drivers.

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Agency innovation: You must un-learn what you have learned
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Jan 11, 2017

Agency innovation: You must un-learn what you have learned

DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.

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One Championship: Winning the MMA fight with authenticity
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Jan 10, 2017

One Championship: Winning the MMA fight with authenticity

One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.

The Work

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Agency asks assault witnesses not to act like mannequins
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22 hours ago

Agency asks assault witnesses not to act like mannequins

Bangalore agency Autumn Worldwide calls out passive bystanders to new year's incident.

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Cathay creates brushstroke art based on flight history
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4 days ago

Cathay creates brushstroke art based on flight history

More than a million Marco Polo Club members will receive a customised birthday present.

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Jetstar urges young people to forego Lunar New Year travel
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Jan 11, 2017

Jetstar urges young people to forego Lunar New Year travel

Airline wants families to stay together for the upcoming holiday, waives flight-change fees and fare differences.

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There's more than one (or two) ways to advertise toilet paper
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Jan 11, 2017

There's more than one (or two) ways to advertise toilet paper

From the US: 'Be soft, be strong' for Angel Soft by Deutsch.

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Ikea makes sleep into a sporting event
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Jan 11, 2017

Ikea makes sleep into a sporting event

From the UK: 'Win at sleeping' for Ikea by Mother London.

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Innisfree and Lee Min Ho set hearts aflutter with VR
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Jan 9, 2017

Innisfree and Lee Min Ho set hearts aflutter with VR

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

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Cock-a-doodle-hairdo? Tylenol's unique depiction of headache
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Jan 9, 2017

Cock-a-doodle-hairdo? Tylenol's unique depiction of headache

Ad by creative agency Innored aims to break through reluctance to take medication.

Find Your Dream Job

Cultural Radar

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Baby by numbers
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4 days ago

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

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Wallet talk: The messages of the cards we carry
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Jan 5, 2017

Wallet talk: The messages of the cards we carry

New fintech players reject the gold-platinum-black 'ladder' in favour of statements more suited to younger consumers.

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Japanese retailers are finally catering to millennial lifestyles
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Dec 22, 2016

Japanese retailers are finally catering to ...

Retailers who create space to balance socialising, self-exploration and sales will benefit.

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Spine-tingling content: A soothing antidote to modern anxieties
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Dec 15, 2016

Spine-tingling content: A soothing antidote to ...

A surprising number of people find their happy place in videos of people squishing slime, or simply whispering, or brushing hair. Brand stewards should pay attention to why, writes Flamingo's George Webster.

Videos

Events

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Campaign360
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Mar 22, 2017
Grand Hyatt Hong Kong

Campaign360

In response to industry feedback and extensive research with industry figures within and outside Asia, the 360 portfolio events are evolving to break new ground for the industry by addressing critical issues impacting the global media and marketing landscape.

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Focus

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.