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TOP STORIES
APB selects Rothco for global Tiger Beer account
Music Matters: Top tips on choosing artists as brand advocates
Asia leads global digital-music consumption trend: Ipsos
Australian e-commerce site Powerbuys appoints VeNA re:connect
1 day 7 hours ago in News
APB selects Rothco for global Tiger Beer account
SINGAPORE - Asia Pacific Breweries (APB) has selected Rothco for the global advertising arrangements for its Tiger Beer brand.
1 day 12 hours ago in News
Music Matters: Top tips on choosing artists as brand advocates
SINGAPORE – Brands must seek authenticity and subtlety when choosing artists as brand advocates, and be patient as it can take three to five ...
1 day 12 hours ago in News
Asia leads global digital-music consumption trend: Ipsos
ASIA-PACIFIC - More than half (51 per cent) of Asia-Pacific respondents have listened to music and/or watched music videos on social networking sites ...
1 day 14 hours ago in News
Australian e-commerce site Powerbuys appoints VeNA re:connect
AUSTRALIA - Powerbuys has appointed newly launched creative shop Vena re:connect to handle all its digital communications.
MOST READ
Articles
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Draftfcb appoints COO to head region
We Are Social to manage Jaguar's global account
GroupM selects Buddy Media as global social-media ad partner
Digital Matters: Key lessons for social and digital advertising
Digital and Music Matters: Focus should be on branded content, the second screen
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data points: Consumer spending in India
CAMPAIGN SPOTLIGHT: Travel marketing
Muse Awards photo-contest winners
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Case Study: Cheil and Minewater use inaction to trigger a donation drive
AlmapBBDO's 873-image stop-motion film for Getty goes viral
Arnott's gets more mileage out of Tim Tam Orchard with TVC
Blackberry launches global campaign: People of action
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Editor's Choice
AlmapBBDO's 873-image stop-motion film for Getty goes viral
Case Study: VML Qais plays with Facebook Timeline to promote MIB3 in Singapore
OPINION: The mobile marketing buzz
Microsoft explains so.cl
Case Study: Cheil and Minewater use inaction to trigger a donation drive
Puma taps Singaporean producer for global F1 campaign
Videos
Case Study: Cheil and Minewater use inaction to trigger a donation drive
SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.
Arnott's gets more mileage out of Tim Tam ...
SYDNEY - Following up on its Tim Tam Orchard in Martin Place Sydney, DDB ...
Citi marks 200 years with global and ...
ASIA-PACIFIC - Citi has begun rolling out a yearlong campaign in celebration ...
Blackberry launches global campaign: ...
GLOBAL - BlackBerry has launched a multi-million dollar global campaign ...
more videos »
Latest Galleries
CAMPAIGN SPOTLIGHT: Travel marketing
(9 images)
GALLERY: Inside the launch of Havas Media Ortega
(20 images)
Data points: Consumer spending in India
(5 images)
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
(9 images)
more galleries »
Blogs
Beyond The Facebook IPO
By Ashok Lalla on May 26, 2012
Invasion of the bean counters-why the fun is disappearing
By Mike.Fromowitz on May 26, 2012
My Klout score of 2
By Oh Yong Hwee on May 25, 2012
Game of Thrones is crowned King of content marketing
By chris.reed on May 25, 2012
more blogs »
Latest Headlines
TBWA Korea tapped to build RedFace outdoor brand
1 day 14 hours ago in
News
by
Staff Reporters
SEOUL – Korean outdoor apparel company The RedFace has appointed TBWA to handle ...
No ads for now on Yahoo's new search browser, Axis
2 days ago in
News
by
Emily Tan
GLOBAL - In a return to search, Yahoo has launched Axis, a multi-platform search browser.
Uniqlo chooses tennis player Novak Djokovic as a brand ambassador
2 days ago in
News
by
Staff Reporters
GLOBAL - Japanese fashion retailer Uniqlo has appointed professional tennis player ...
Puma taps Singaporean producer for global F1 campaign
2 days ago in
The Work
by
Staff Reporters
SINGAPORE - Sports lifestyle brand Puma has partnered with Mercedes GP Petronas on a ...
KidsCo signs deals across Asia-Pacific, Europe and Africa
3 days ago in
News
by
Staff Reporters
LONDON - International children's channel KidsCo has signed 10 affiliate deals across ...
Emirates sponsors 'Collaboration Culture' on BBC
3 days ago in
News
by
Staff Reporters
SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled ...
more news »
EVENTS
MediaWorks 2012
Jul 11 - 14, 2012
Royal Orchid Sheraton Hotel & Towers, Bangkok, Thailand
MediaWorks is an intense, challenging and rewarding 4-day course designed to equip the rising ...
more events»
Dragon Recruitment: Associate Publisher / Asian Division
VMA Group: Corporate Communications Content Manager
IRIS Singapore: Account Manager
Media Marketing Communications Asia: Web Analyst – Based in Beijing
VTC Hong Kong: Digital Marketing Manager
Media Marketing Communications Asia: Business Development Manager – Custom Research
Media Marketing Communications Asia: Associate Director, Events – Leading Financial Institution
more jobs »
DISCUSSION
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POLLS
What do you think of GM's decision to stop advertising with Facebook?
Exactly the right decision
They will live to regret this
Doesn't really matter much in the end
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View results
Exactly the right decision
47%
They will live to regret this
15%
Doesn't really matter much in the end
37%
TOTAL VOTES: 59
VOTE
View previous polls »
MAGAZINE
Campaign Asia-Pacific
May, 2012
What's in this issue
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