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Human brain sees off AI ‘creative director’, barely

A competition that pitted human against machine in the creation of a TVC saw the ...

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Globe's journey to becoming an experience business

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DigitasLBi sets global table for Shangri-La dining ...

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CPG giants won't survive without data, says outgoing ...

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40 Under 40 2016: Deadline extended to September 5

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Human brain sees off AI ‘creative director’, barely
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21 hours ago

Human brain sees off AI ‘creative director’, barely

A competition that pitted human against machine in the creation of a TVC saw the organic lifeform come out on top. But only just.

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Globe's journey to becoming an experience business
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21 hours ago

Globe's journey to becoming an experience business

VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.

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DigitasLBi sets global table for Shangri-La dining loyalty programme
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21 hours ago

DigitasLBi sets global table for Shangri-La dining ...

Vivid food and puns feature in the agency's first work since winning the business in March.

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CPG giants won't survive without data, says outgoing Mondelez media boss
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21 hours ago

CPG giants won't survive without data, says ...

In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.

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40 Under 40 2016: Deadline extended to September 5
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23 hours ago

40 Under 40 2016: Deadline extended to September 5

Due to popular demand, we're extending our submission deadline for this editorial list until Monday, September 5.

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McDonald's hands $1 billion US ad business to Omnicom
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1 day ago

McDonald's hands $1 billion US ad business to Omnicom

Move ends 35-year relationship with Publicis Group's Leo Burnett.

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Alibaba doubles down on corporate website
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21 hours ago

Alibaba doubles down on corporate website

The e-commerce giant relaunched Alizila with an interview with CEO Jack Ma and a four-strong team of senior journalists, as it prepares for the first G20 summit to be held in China.

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Riding the next wave in social
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20 hours ago

Riding the next wave in social

Eugene Yap at Iris Concise believes the social channel is evolving at a faster pace than many marketers realise and the next wave is about to hit.

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Mobile roadblocks set off hunt for a bypass
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1 day ago

Mobile roadblocks set off hunt for a bypass

As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.

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Mobile roadblocks set off hunt for a bypass
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1 day ago

Mobile roadblocks set off hunt for a bypass

As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.

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Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research
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1 day ago

Ignore market-by-market quirks in digital behaviour ...

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

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5 reasons why agency awards matter
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1 day ago

5 reasons why agency awards matter

In a time when agencies are under more pressure than ever to deliver for clients and prove their value, here's why agency awards are worth entering.

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Lowering of voting age returns young Japanese to social spotlight for first time in years
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1 day ago

Lowering of voting age returns young Japanese to ...

Young people in Japan have more in common with their global peers than ever, suggests Hakuhodo's Yohei Harada.

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Reporting metrics: Getting from interesting to useful
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1 day ago

Reporting metrics: Getting from interesting to useful

Everyone wants 'actionable insights', but most reports don’t go beyond vanity metrics that lead to a 'so what?' moment. Mun Yin Liu of Text100 outlines how marketers can take the next step.

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Spikes Asia announces 2016 talent programme
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1 day ago

Spikes Asia announces 2016 talent programme

This year’s festival features an expanded training programme to support and nurture industry talent.

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Political PR: More Hong Kong election candidates mobilising voters through Facebook
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2 days ago

Political PR: More Hong Kong election candidates ...

Facebook charts growing role of social media in Hong Kong's political sphere.

FEATURED

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Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl
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2 days ago

Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl

INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.

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CMOs need to take bigger risks for great creativity: Zeno Group CEO
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2 days ago

CMOs need to take bigger risks for great creativity: Zeno Group CEO

Brands need to be braver in their creativity without being reckless, and PR agencies are duty-bound to push them out of their comfort zones, according to Barby Siegel of Zeno Group.

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Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
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2 days ago

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

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Woes deepen for Lancôme in Hong Kong
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2 days ago

Woes deepen for Lancôme in Hong Kong

BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.

The Work

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These poor models think the Ikea catalogue is their big break
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1 day ago

These poor models think the Ikea catalogue is their big break

From Europe: 'Meet the stars' for Ikea Belgium by DDB Brussels

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CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan
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1 day ago

CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan

A marketer from one of Japan’s top Japanese vegetable and fruit juice producers explains how new packaging helped more than triple tomato beverage sales.

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Sydney agency behind world-record fly-by-night video banner
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2 days ago

Sydney agency behind world-record fly-by-night video banner

Sydney-based Branding By Air developed a massive video banner that flew over New York City for MTV.

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TBWA and Formula E HK attempt to capture local consciousness
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Aug 25, 2016

TBWA and Formula E HK attempt to capture local consciousness

TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.

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Resorts World Sentosa sets the stage for Halloween
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Aug 25, 2016

Resorts World Sentosa sets the stage for Halloween

Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.

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KFC gives away sunscreen that smells like fried chicken
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Aug 23, 2016

KFC gives away sunscreen that smells like fried chicken

Would you like some SPF30 lotion that smells good enough to eat? Too late!

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Mustang growls, blows hair back in Indian airports
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Aug 23, 2016

Mustang growls, blows hair back in Indian airports

Kinetic Worldwide OOH installation for Ford uses viewer-triggered noise, fans.

Find Your Dream Job

Engagement Meter

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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18 hours ago

Engagement Meter: The week's top brand posts on ...

See how Uber, Baskin-Robbins, Starbucks and others made a social impression.

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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
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Aug 25, 2016

Engagement Meter: The week's top-performing brands ...

See how Hero Motocorp, Visit Singapore, Hyundai and others made a social impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Aug 11, 2016

Engagement Meter: The week's top brand posts on ...

See how Marmite, Uber, NYX Cosmetics and others made an impression, in this week's Engagement Meter.

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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
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Aug 3, 2016

Engagement Meter: The week's top-performing brands ...

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See what worked for Mini, Domino's, 7-Eleven, Dunkin' Donuts and others.

Videos

Events

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Spikes Asia
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Sep 21, 2016
Singapore

Spikes Asia

The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
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Nov 10, 2016
Hong Kong

Financial Services Marketing

Financial Services Marketing Forum returns for the third time to Hong Kong, the financial capital of Asia. FSM will bring together over 200 CMOs, Global Marketing Directors and Heads of Marketing from across the B2B and B2C side of financial services.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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