Premium

Havas Media wins Michelin account off MEC

Havas Media won the business after a pitch earlier this year and will take over ...

Premium

See the latest New Business League ranking

Premium

New Twitter data shows clampdown on online abuse

Premium

Inside the Marriott-Starwood merger's loyalty challenge

Premium

Louis Vuitton quietly launches ecommerce platform in China

Premium
Havas Media wins Michelin account off MEC
Premium
9 hours ago

Havas Media wins Michelin account off MEC

Havas Media won the business after a pitch earlier this year and will take over the account this month.

Premium
See the latest New Business League ranking
Premium
12 hours ago

See the latest New Business League ranking

Creative and media agencies jockey for position in R3's monthly tally of new business.

Premium
New Twitter data shows clampdown on online abuse
Premium
13 hours ago

New Twitter data shows clampdown on online abuse

The social-network site said new technology means the fight against trolls, one of its biggest issues, is getting better.

Premium
Inside the Marriott-Starwood merger's loyalty challenge
Premium
13 hours ago

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

Premium
Louis Vuitton quietly launches ecommerce platform in China
Premium
13 hours ago

Louis Vuitton quietly launches ecommerce platform ...

The company joins a small group of luxury names offering online shopping, which such brands have handled with extreme caution thus far.

Premium
Men are 'more responsive' to online ads
Premium
13 hours ago

Men are 'more responsive' to online ads

In a study by Shutterstock, men looked at ads longer and noticed more ads than women.

Premium
Move and win roundup: Dentsu, ComScore, Publicis, Grey, Edelman, more
Premium
3 days ago

Move and win roundup: Dentsu, ComScore, Publicis, ...

A weekly collection of notable people moves and account news.

Premium
Programmatic pants
Premium
3 days ago

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.

Premium
Not so great moments in press releases
Premium
3 days ago

Not so great moments in press releases

New in our reporter's notebook of WTFery: One press release achieves a record low fact-to-drivel ratio, while another shows us it's [sic] edits.

Premium
Not so great moments in press releases
Premium
3 days ago

Not so great moments in press releases

New in our reporter's notebook of WTFery: One press release achieves a record low fact-to-drivel ratio, while another shows us it's [sic] edits.

Premium
'Clean and green' driving NZ brand growth in Asia
Premium
3 days ago

'Clean and green' driving NZ brand growth in Asia

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.

Premium
Dove needs to refocus on honesty, not rely on 'stunts'
Premium
14 hours ago

Dove needs to refocus on honesty, not rely on 'stunts'

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

Premium
Cyber seeing will soon be AI believing
Premium
3 days ago

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

Premium
Publicis returns to organic growth in second quarter
Premium
3 days ago

Publicis returns to organic growth in second quarter

Organic revenue grew 0.8 percent despite weak FMCG sector.

Premium
A day in the shopping life of a young affluent Chinese man
Premium
3 days ago

A day in the shopping life of a young affluent ...

Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.

Premium
The brand opportunity in the Philippines
Premium
4 days ago

The brand opportunity in the Philippines

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

FEATURED

Premium
Why advertising technology mergers will continue
Premium
4 days ago

Why advertising technology mergers will continue

OPINION: As the duopoly gets stronger, adtech platforms realize that the only way to stand a chance is by joining forces.

Premium
The next Cannes invasion: risk-management experts
Premium
4 days ago

The next Cannes invasion: risk-management experts

As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.

Premium
KPIs vs standards: Mobile marketing in the new world
Premium
4 days ago

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

Premium
How Facebook Messenger ads could shake things up
Premium
Jul 19, 2017

How Facebook Messenger ads could shake things up

Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.

The Work

Premium
Aussie sports betting app 'trolls' Tour de France cyclists
Premium
12 hours ago

Aussie sports betting app 'trolls' Tour de France cyclists

Cheeky stunt for Sportsbet follows an ad that presented infamous sprinter Ben Johnson as an expert in performance-enhancement.

Premium
Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?
Premium
Jul 19, 2017

Did you know Katie Holmes and Cuba Gooding Jr created New Zealand?

Air New Zealand's latest in-flight video / online ad is pointlessly surreal.

Premium
Jollibee releases sequel for heartbreaking friendzone ad
Premium
Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

Premium
Asia-Pacific YouTube Ads Leaderboard: June 2017
Premium
Jul 17, 2017

Asia-Pacific YouTube Ads Leaderboard: June 2017

The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.

Premium
New Volkswagen Golf VR campaign goes back to the future
Premium
Jul 12, 2017

New Volkswagen Golf VR campaign goes back to the future

Ad Nut casts a discerning eye over the latest TVC and 360 video from VW Golf, which promise to 'make the future real'.

Focus

Premium
Women to Watch: The disruption series 2017
Premium

Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

Premium
A new future for ad metrics
Premium

A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

Premium
Diversity Hub: On the forefront of change
Premium

Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

Brand fails: Crises, blunders and missteps

Premium
Thanks, Gwyneth Paltrow, for yet another reminder of how not to handle a PR crisis
Premium
Jul 3, 2017

Thanks, Gwyneth Paltrow, for yet another reminder ...

Step 1: Don't dig in and deny, especially when you're up against a NASA scientist.

Premium
Cathay Pacific's brand is not the issue—its experience is
Premium
May 26, 2017

Cathay Pacific's brand is not the issue—its ...

BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.

Premium
Skittles strikes the wrong cord with Mother's Day ad
Premium
May 15, 2017

Skittles strikes the wrong cord with Mother's Day ad

If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further.

Premium
Dove's body-shaped bottles backfire
Premium
May 10, 2017

Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.

Videos

Events

Premium
Top 1000 Brands Breakfast Briefing | Singapore
Premium
Aug 16, 2017
The Fullerton Hotel

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 16th August. This event will bring together the region’s most notable brands to showcase how they are the best at what they do. This is a celebration of the brands that are the most agile and attentive to the regions many social, linguistic and cultural nuances and as a result, resonate the loudest with the regions’ consumers.

Premium
Agency | Marketer | Partnership Awards
Premium
Aug 16, 2017
The Fullerton Hotel

Agency | Marketer | Partnership Awards

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

Premium
Brand Summit China
Premium
Aug 17, 2017
Shanghai

Brand Summit China

Brand Summit China arrives in 2017 on 17th August, in Shanghai, bringing together China’s most powerful and influential brands to discuss how and why they’ve become a preferred brand by Asia’s consumers.

Premium
Media360 Indonesia
Premium
Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

Galleries

MAGAZINE

PARTNER CONTENT

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins