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Sexual harassment in adland: Cindy Gallop wants names

Outspoken industry consultant asks women, and men, to report incidents.

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Millennials and brands: It's complicated

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Happy Diwali: Ad Nut's roundup of festive ads

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WPP calls out ADK's overseas strategy and animation business

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Mobile adspend gap persists, especially in certain markets

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Sexual harassment in adland: Cindy Gallop wants names
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12 hours ago

Sexual harassment in adland: Cindy Gallop wants names

Outspoken industry consultant asks women, and men, to report incidents.

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Millennials and brands: It's complicated
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16 hours ago

Millennials and brands: It's complicated

Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.

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Happy Diwali: Ad Nut's roundup of festive ads
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18 hours ago

Happy Diwali: Ad Nut's roundup of festive ads

As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.

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WPP calls out ADK's overseas strategy and animation business
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19 hours ago

WPP calls out ADK's overseas strategy and animation ...

"What is it?" WPP asks of animation business in the latest in a series of acrimonious statements.

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Mobile adspend gap persists, especially in certain markets
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17 hours ago

Mobile adspend gap persists, especially in certain ...

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.

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Maximising the moment
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17 hours ago

Maximising the moment

Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.

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Is HTC poised for a comeback with Google's help?
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1 day ago

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

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Facebook acquires app aimed at helping teens be nice to each other
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1 day ago

Facebook acquires app aimed at helping teens be ...

Launched only in August, TBH has 5 million downloads and 2.5 million daily users.

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Asian consumers believe more in brand authenticity
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2 days ago

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.

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Asian consumers believe more in brand authenticity
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2 days ago

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.

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How FrieslandCampina got 32,000 selfies and 230% ROI
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1 day ago

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

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New Amnet HK GM touts 'people-based marketing'
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1 day ago

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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Hyundai seeks to expand global agency roster amid sales crisis
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1 day ago

Hyundai seeks to expand global agency roster amid ...

Brand said to be looking beyond in-house shop Innocean Worldwide.

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Follow this week's appointments and wins
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1 day ago

Follow this week's appointments and wins

Briefs: AnalogFolk hired Shereen O’Brien (pictured) as director of strategy for Asia. Plus news from Ogilvy Brisbane and more.

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Businesses need to wake up to gender parity realities
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1 day ago

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

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Big brands lead engagement in Asia F1
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2 days ago

Big brands lead engagement in Asia F1

Conversation around brands was closely tied to decisions over keeping F1 races in Singapore and Malaysia, according to research from Meltwater.

FEATURED

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Moving from data-driven to people-based marketing
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2 days ago

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

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The app-eal of in-app advertising in Asia
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2 days ago

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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40 under 40 2017: This week's 10 revealed
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2 days ago

40 under 40 2017: This week's 10 revealed

These young professionals stand out as drivers of growth and progress.

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'You can't guarantee a win', but brain damage is a near certainty
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Oct 12, 2017

'You can't guarantee a win', but brain damage is a near certainty

OPINION: Is an association with boxing in Nike's best interest?

The Work

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McCann's AI-CD tries its hand at a music video (sans music)
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1 day ago

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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Asia-Pacific YouTube Ads Leaderboard: September 2017
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2 days ago

Asia-Pacific YouTube Ads Leaderboard: September 2017

Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.

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Myojo brings arts and craft to instant noodles
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Oct 13, 2017

Myojo brings arts and craft to instant noodles

A series of recipes and videos teaches consumers how to best play with their food.

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Clear vision: Campaign explains a woman's move from banking to Muay Thai
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Oct 13, 2017

Clear vision: Campaign explains a woman's move from banking to Muay Thai

A new campaign for Alcon by DigitasLBi connects clear vision to a story of female empowerment.

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10 of the best APAC mental health campaigns (and 1 dud)
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Oct 10, 2017

10 of the best APAC mental health campaigns (and 1 dud)

In support of World Mental Health Day, we bring you 10 of our favourite campaigns that have helped raise awareness of issues from depression to anxiety—and one lesson in what not to do.

Focus

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Diversity Hub: News and views from the gender frontlines
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Diversity Hub: News and views from the gender ...

Tracking the marketing-communications industry's progress toward equality.

Find Your Dream Job

Engagement Meter

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Retail: Social-media marketing trends and top content
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18 hours ago

Retail: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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On Twitter, optimise for engagement, not output
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Oct 3, 2017

On Twitter, optimise for engagement, not output

This edition of Unmetric's Engagement Meter focuses on Twitter, including evidence that engagement is rising and the top posts and hashtags from the past month.

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Non-alcoholic beverages: Social-media marketing trends and top content
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Sep 21, 2017

Non-alcoholic beverages: Social-media marketing ...

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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Brands post more Facebook videos, but where is the engagement?
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Aug 31, 2017

Brands post more Facebook videos, but where is the ...

This edition of Unmetric's Engagement Meter focuses on Facebook, including the top posts and top Facebook Live sessions from the past month.

Videos

Events

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China Innovation Summit
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Nov 15, 2017
Shenjing Shared Working Space, Shenzhen

China Innovation Summit

China Innovation Summit (CIS) is an industry-driven conference that focuses on brand development in China and beyond. This year, CIS takes place on the 15th of November in Shenzhen, bringing together brand marketers, technology leaders and innovators to discuss innovation in an ever-changing China.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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DMA China
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Dec 12, 2017
Shanghai

DMA China

DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today.

Galleries

MAGAZINE

PARTNER CONTENT