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ADK reaches settlement over Gonzo deal

Faulty accounting had been discovered at the Japanese anime studio after ADK ...

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Cathay Pacific's brand is not the issue—its experience is

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Nominations please: Women to Watch 2017 is now open

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3 takeaways from Blink Live Singapore

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Move and win roundup: JWT, Signal, Xaxis, Ogilvy, ...

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ADK reaches settlement over Gonzo deal
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22 hours ago

ADK reaches settlement over Gonzo deal

Faulty accounting had been discovered at the Japanese anime studio after ADK bought it last summer.

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Cathay Pacific's brand is not the issue—its experience is
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1 day ago

Cathay Pacific's brand is not the issue—its ...

BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.

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Nominations please: Women to Watch 2017 is now open
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1 day ago

Nominations please: Women to Watch 2017 is now open

The nomination form has officially opened for our annual list of Asia-Pacific's brightest and most promising female talent. Send us your finest!

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3 takeaways from Blink Live Singapore
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1 day ago

3 takeaways from Blink Live Singapore

From dark social to meaningful VR, here's what marketer's were discussing at Mediacom's inaugural technology event.

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Move and win roundup: JWT, Signal, Xaxis, Ogilvy, DigitasLBi and more
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1 day ago

Move and win roundup: JWT, Signal, Xaxis, Ogilvy, ...

A weekly collection of notable people moves and account news.

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Asian health and beauty brands catching up with F&B: Kantar
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1 day ago

Asian health and beauty brands catching up with F&B: Kantar

Asian F&B brands grew twice as fast as their multinational counterparts over the past year.

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Taiwan approves same-sex marriage; maybe these ads helped pave the way
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2 days ago

Taiwan approves same-sex marriage; maybe these ads ...

Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.

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Mindshare tipped to prevail in Yum China pitch
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2 days ago

Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

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Holograms make virtual mark on the world stage
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2 days ago

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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Holograms make virtual mark on the world stage
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2 days ago

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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R/GA promises respectful disruption as it launches in Japan
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2 days ago

R/GA promises respectful disruption as it launches ...

The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.

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Unlockd secures partnership with Axiata
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2 days ago

Unlockd secures partnership with Axiata

Deal gives Unlockd direct access to mobile carriers in eight countries.

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Why brands need to stand up for what matters
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3 days ago

Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.

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Havas acquires India-based health agency Sorento
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2 days ago

Havas acquires India-based health agency Sorento

Agency will be integrated with Havas Health & You India to form Havas Life Sorento.

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What I hope to see at Cannes Lions: Simone Tam
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2 days ago

What I hope to see at Cannes Lions: Simone Tam

The CEO of Mcgarrybowen China, who is serving on the Creative Effectiveness jury, wants fresh, outstanding ideas that are living examples for the rest of the industry.

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Now is the best time to be in the TV business
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2 days ago

Now is the best time to be in the TV business

Traditional models of consumption have changed beyond recognition—but viewership is booming, writes Zubin Gandevia, president of FOX Networks Group Asia.

FEATURED

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Creative effectiveness must be linked to data
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3 days ago

Creative effectiveness must be linked to data

Hear from Kestrel Lee of GPJ / JUXT Greater China, the only China-based judge at the Caples International Awards 2017.

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“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'
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3 days ago

“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'

If you sell data recovery, you too must be ready for a ransomware outbreak.

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Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
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3 days ago

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

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Digital Media Awards shortlist announced
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4 days ago

Digital Media Awards shortlist announced

The jury for the awards, taking place June 8 in Shanghai, has selected 116 entries.

The Work

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Nope, no end in sight for award bait
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1 day ago

Nope, no end in sight for award bait

Our pal Ad Nut keeps adding to a collection of campaigns that may or may not be craven attempts to win awards. See what you think.

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'Animals for the Ethical Treatment of People' launches
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2 days ago

'Animals for the Ethical Treatment of People' launches

PETA and MullenLowe Singapore create a clever table-turning campaign.

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Sanitary-pad ad could have been great
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2 days ago

Sanitary-pad ad could have been great

Commercial by BBDO Malaysia for Libresse fails to have confidence in its own concept.

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Attack mutant face or drink this buy
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4 days ago

Attack mutant face or drink this buy

An everyman's epic bad day plays out in reverse to mark the launch of a new drink in Indonesia.

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Sabina teases with peek-a-boo bra ad
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3 days ago

Sabina teases with peek-a-boo bra ad

Thai actress Chompoo Araya unveils her intimate secrets for underwear brand Sabina.

Focus

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Programmatic conflict in China

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Programmatic conflict in China: Sociomantic points out kickback problem
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May 22, 2017

Programmatic conflict in China: Sociomantic points ...

Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.

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Programmatic conflict in China: Fugetech weighs in
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Apr 5, 2017

Programmatic conflict in China: Fugetech weighs in

FugeTech's founder and CEO, Wei Guo, says by now, the China market has accepted that conflicts of interest exist in programmatic. The remaining problems are reach and opacity.

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Programmatic conflict in China: Hdtmedia's viewpoint
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Mar 30, 2017

Programmatic conflict in China: Hdtmedia's viewpoint

Clarence Zheng, CEO and founder of Hdtmedia, feels his company plays more of a 'stock broker' role than that of a real-estate agent that also owns property.

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Programmatic conflict in China: iPinYou's point of view on PDB and RTB
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Dec 5, 2016

Programmatic conflict in China: iPinYou's point of ...

The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".

Videos

Events

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PR360Asia
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Jun 6, 2017
Hong Kong

PR360Asia

Campaign Asia-Pacific is pleased to announce the return of the PR360Asia conference, back in Hong Kong for its fifth year and examining the communications landscape in the world’s fastest-growing region.

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PR Awards Asia 2017
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Jun 6, 2017
JW Marriott

PR Awards Asia 2017

The region’s most highly anticipated awards show returns to recognise the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry.

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DigitalMediaWorks
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Jun 8, 2017
Shanghai

DigitalMediaWorks

DigitalMediaWorks is an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

Galleries

MAGAZINE

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