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Sumitomo Corp launches digital media company

The 98-year-old Japanese trading giant plans to use its new investment vehicle to ...

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Asia-Pacific YouTube Ads Leaderboard: January 2018

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Connection the key to unlocking APAC commerce

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It's 2018. Stop talking about 'emerging markets'

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CASE STUDY: How PropertyGuru boosted its media efficiency...

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Sumitomo Corp launches digital media company
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1 day ago

Sumitomo Corp launches digital media company

The 98-year-old Japanese trading giant plans to use its new investment vehicle to grow overseas and take advantage of changing media consumption at home.

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Asia-Pacific YouTube Ads Leaderboard: January 2018
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22 hours ago

Asia-Pacific YouTube Ads Leaderboard: January 2018

From action-packed games to Japanese fairy tales, the top ads in January are linked by the theme of strong story-telling.

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Connection the key to unlocking APAC commerce
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21 hours ago

Connection the key to unlocking APAC commerce

Understanding the complete O2O consumer journey is hugely important as consumers see only one brand wherever they look, say senior DigitasLBi leaders.

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It's 2018. Stop talking about 'emerging markets'
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Feb 14, 2018

It's 2018. Stop talking about 'emerging markets'

Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.

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CASE STUDY: How PropertyGuru boosted its media efficiency by 20%
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1 day ago

CASE STUDY: How PropertyGuru boosted its media ...

Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.

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AI: What to do before you even start
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Feb 15, 2018

AI: What to do before you even start

The old maxim ‘garbage in, garbage out’ holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.

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It’s time to fix how we measure
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1 day ago

It’s time to fix how we measure

Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.

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Mandate for Change on gender bias sparking wider action on diversity
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Feb 15, 2018

Mandate for Change on gender bias sparking wider ...

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

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Never mind the startups, we’re a fintech grown-up
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1 day ago

Never mind the startups, we’re a fintech grown-up

Broadridge’s global CMO explains why experience is exciting in the fast-moving financial technology world.

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Never mind the startups, we’re a fintech grown-up
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1 day ago

Never mind the startups, we’re a fintech grown-up

Broadridge’s global CMO explains why experience is exciting in the fast-moving financial technology world.

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Criteo APAC revenue grew 23%
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Feb 15, 2018

Criteo APAC revenue grew 23%

The adtech firm's prudential line of thinking secured business results that crushed analyst expectations.

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Why Snickers decked out a China Eastern Airlines plane
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Feb 15, 2018

Why Snickers decked out a China Eastern Airlines plane

Snickers outfits a China Eastern Airlines plane to reach 'hangry' people on CNY journeys.

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Automotive brands top Interbrand Japan ranking
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Feb 15, 2018

Automotive brands top Interbrand Japan ranking

Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.

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New CEOs for Y&R Thailand, MediaCom ANZ
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Feb 15, 2018

New CEOs for Y&R Thailand, MediaCom ANZ

Plus briefs on JWT, Ogilvy, Saatchi & Saatchi, and much more, in our moves and wins roundup.

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Dentsu expects work reforms to eat into profit in 2018
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Feb 14, 2018

Dentsu expects work reforms to eat into profit in 2018

Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.

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Daimler appoints Publicis for global Mercedes-Benz brief
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Feb 14, 2018

Daimler appoints Publicis for global Mercedes-Benz ...

US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.

FEATURED

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Time to decide which AI to talk to
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Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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A CNY resolution for agencies: Be more like dogs
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Feb 15, 2018

A CNY resolution for agencies: Be more like dogs

In the upcoming year of the dog (and in any year), agencies would do well to cultivate the qualities humans admire in canines.

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A breakdown of what ‘brand experience’ is—and isn’t
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Feb 13, 2018

A breakdown of what ‘brand experience’ is—and isn’t

In Tokyo, Campaign asked John Hamm, global chief creative officer of Geometry Global, for a no-nonsense analysis.

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Blockchain: The end of advertising as we know it?
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Feb 12, 2018

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

The Work

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Get into the CNY spirit with ads from Petronas, Singtel, AirAsia and many more
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Feb 15, 2018

Get into the CNY spirit with ads from Petronas, Singtel, AirAsia and many more

Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.

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Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day
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Feb 15, 2018

Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day

The final instalment of our unscientific and rather frivolous advertising face-off. Today's contestants: Shoppee, Alibaba and TNB.

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Olympic family stories power Intel's latest VR campaign
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Feb 14, 2018

Olympic family stories power Intel's latest VR campaign

'Experience the moment' brings together athletes and their far-away support systems.

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Ad smackdown: Olympics vs Chinese New Year vs Valentine's Day
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Feb 13, 2018

Ad smackdown: Olympics vs Chinese New Year vs Valentine's Day

We picked one competitor to represent each titan in an epic battle for ultimate advertising supremacy. Or something like that. Vote now!

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We now interrupt this message in order to interrupt this message
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Feb 12, 2018

We now interrupt this message in order to interrupt this message

From the US: 'Interrupt-a-Palooza', for Geico by The Martin Agency.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

Top of the Charts: Infographics on APAC marketing and advertising topics

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How accurate is mobile ad targeting?
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Feb 13, 2018

How accurate is mobile ad targeting?

TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.

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Mobile video ad market soars in Southeast Asia: InMobi
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Feb 8, 2018

Mobile video ad market soars in Southeast Asia: InMobi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

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2017 new business revenue fell 10%: R3
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Feb 6, 2018

2017 new business revenue fell 10%: R3

TOP OF THE CHARTS: 'Increasingly piecemeal' assignments sent creative revenue plunging by nearly 17%, but media firms saw a 5.4% revenue increase.

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Three eye-opening charts on Myanmar consumers
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Feb 5, 2018

Three eye-opening charts on Myanmar consumers

TOP OF THE CHARTS: Myanmar boasts a young, trophy-shaped population profile, but how are consumers spending (or saving) their money, and how fast is income expected to rise?

Videos

Events

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Campaign360
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Mar 20, 2018
Capella Singapore

Campaign360

Campaign360 is a high level, invitation-only event, committed to helping industry leaders understand the implications of change and support them on the journey to shape better opportunities for business and talent.

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Digital Media Awards
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Apr 26, 2018
Shanghai

Digital Media Awards

The Digital Media Awards China 2018, organised by Campaign, are setting out to celebrate Greater China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Women Leading Change Awards
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May 31, 2018
Singapore

Women Leading Change Awards

A year-long campaign celebrating and nurturing women of achievement working among us in the media and marketing industry; building a community of stakeholders through engaging and empowering content, online and offline; reaching peak awareness in the run up to the 2018 Women Leading Change Awards on the 31st of May.

Galleries

PARTNER CONTENT