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Ogilvy's new Indonesia CEO aims to nurture local talent

Anne Ridwan discusses her move to Ogilvy & Mather CEO for Indonesia, and how she ...

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D&AD 2017: Clemenger BBDO Melbourne wins top honour

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3 key takeaways from the ASEAN Creative Cities forum

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Move and win roundup: Mindshare, Dentsu, Saatchi & ...

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Cutts succeeds Clark as HSBC marketing chief

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Ogilvy's new Indonesia CEO aims to nurture local talent
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2 days ago

Ogilvy's new Indonesia CEO aims to nurture local talent

Anne Ridwan discusses her move to Ogilvy & Mather CEO for Indonesia, and how she plans to give local talent the skills to ascend to top leadership positions.

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D&AD 2017: Clemenger BBDO Melbourne wins top honour
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2 days ago

D&AD 2017: Clemenger BBDO Melbourne wins top honour

This ugly fellow is a thing of beauty for Clemenger BBDO Melbourne, as the agency grabbed 16 Pencils—including a black one—on its way to global 'most-awarded' status at D&AD.

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3 key takeaways from the ASEAN Creative Cities forum
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2 days ago

3 key takeaways from the ASEAN Creative Cities forum

Conference addresses the required steps to build a creative economy.

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Move and win roundup: Mindshare, Dentsu, Saatchi & Saatchi, Mirum and more
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3 days ago

Move and win roundup: Mindshare, Dentsu, Saatchi & ...

A weekly roundup of notable people moves and account news.

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Cutts succeeds Clark as HSBC marketing chief
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3 days ago

Cutts succeeds Clark as HSBC marketing chief

Leanne Cutts was previously president for gum, candy and beverages in Asia-Pacific, the Middle East and Africa at Mondelez, based in Tokyo.

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Samsung plans experience-heavy marketing for S8
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3 days ago

Samsung plans experience-heavy marketing for S8

The new phone has many attractive new features: but with a few cracks already starting to show, will they be enough to gain the brand the confidence it needs?

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Restrictions on bar entry at Cannes could 'kill energy'
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2 days ago

Restrictions on bar entry at Cannes could 'kill energy'

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

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How an AI caused a fruit-cocktail sellout for Dole
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4 days ago

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

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This week's WTF: TMI, G2000! Plus, KFC's threatening Colonel
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3 days ago

This week's WTF: TMI, G2000! Plus, KFC's threatening...

A clothing retailer makes an odd announcement. Plus, why is KFC's beloved, friendly Colonel laughing in supervillain fashion and making ominous threats?

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This week's WTF: TMI, G2000! Plus, KFC's threatening Colonel
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3 days ago

This week's WTF: TMI, G2000! Plus, KFC's threatening...

A clothing retailer makes an odd announcement. Plus, why is KFC's beloved, friendly Colonel laughing in supervillain fashion and making ominous threats?

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MediaWorks 2017 kicks off in Hanoi
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3 days ago

MediaWorks 2017 kicks off in Hanoi

The 12th edition of the four-day training experience for young media professionals is now underway.

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ComScore: You’re free to measure viewability…literally
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3 days ago

ComScore: You’re free to measure viewability…literally

Free self-service tool to measure how display, video and mobile ads are actually viewed.

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Japanese youth are finally sharing quarters
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4 days ago

Japanese youth are finally sharing quarters

An influential minority now lives in shared accommodations.

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Why Google's second shot at programmatic TV buying will work
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4 days ago

Why Google's second shot at programmatic TV buying ...

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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P&G plans $2 billion more in marketing cuts as sales fall
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4 days ago

P&G plans $2 billion more in marketing cuts as ...

Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.

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Digital transformation? 7 in 10 APAC companies not far along
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Apr 25, 2017

Digital transformation? 7 in 10 APAC companies not ...

Only 17 percent of companies describe themselves as delivering a new digital experience.

FEATURED

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Banish the blame and build a fearless culture
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4 days ago

Banish the blame and build a fearless culture

From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker
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Apr 25, 2017

Getting away from the ‘blah blah blah’: Cisco's Karen Walker

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

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Edible insects crawl toward supermarket shelves
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Apr 24, 2017

Edible insects crawl toward supermarket shelves

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

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Pirates or navy officers? Asian CMOs must get in sync
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Apr 25, 2017

Pirates or navy officers? Asian CMOs must get in sync

There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.

The Work

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Black cats are not unlucky, and this campaign proves it
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2 days ago

Black cats are not unlucky, and this campaign proves it

Brazil-based NGO and Leo Burnett Tailor Made entered a black cat in a bunch of contests to disprove a superstition that stops people from adopting such felines.

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Moving Suntory tribute is uncharacteristically light on product shots
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4 days ago

Moving Suntory tribute is uncharacteristically light on product shots

Boss coffee built a commentary around professional commitment and friendship.

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'You can't be serious': Candy brand makes a fun point
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4 days ago

'You can't be serious': Candy brand makes a fun point

Crispin Porter + Bogusky tickles the fancy with a 'very serious' spot about a floppy treat.

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Artists paint murals to make missing persons 'Unmissable'
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Apr 25, 2017

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

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Fidelity gets personal in first regional digital campaign
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Apr 25, 2017

Fidelity gets personal in first regional digital campaign

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

Focus

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

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Agency of the Year Awards
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Agency of the Year Awards

For 23 years, the Agency of the Year awards have recognised inspired leadership, management excellence, outstanding business performance and overall achievements in Asia-Pacific’s advertising and communications industries. This page archives Agency of the Year content from this year and prior years.

Find Your Dream Job

Brand fails: Crises, blunders and missteps

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The art of the fail: Why attention is the only currency that matters
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Apr 18, 2017

The art of the fail: Why attention is the only ...

Bad publicity is harder to come by, no matter how hard you try.

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In Japan, United’s fire threatens to burn others
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Apr 13, 2017

In Japan, United’s fire threatens to burn others

The fiasco has worsened America's already compromised image for Japanese consumers.

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United has 'destroyed' its brand among furious Chinese
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Apr 12, 2017

United has 'destroyed' its brand among furious Chinese

China consumers are unlikely to forget the manhandling incident anytime soon.

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Nivea sorry for 'white is purity' Facebook ad
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Apr 6, 2017

Nivea sorry for 'white is purity' Facebook ad

Ad targeting Middle East audiences has been removed.

Videos

Events

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MediaWorks
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Apr 26, 2017
Hanoi

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Media360 Emerging Asia
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Apr 25, 2017
Ho Chi Minh City

Media360 Emerging Asia

Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.

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PR Awards Asia 2017
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Jun 6, 2017
JW Marriott

PR Awards Asia 2017

The region’s most highly anticipated awards show returns to recognise the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry.

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Data Marketing Analytics
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Jun 8, 2017
Singapore

Data Marketing Analytics

Now in its second year, Campaign Asia-Pacific presents Data Marketing Analytics, an innovative summit that will enable brands and agencies to unlock the full potential of analytics, automation and data for their organisation.

Galleries

MAGAZINE

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