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The 100 highest-ranking brands in Vietnam

See our exclusive list of Vietnam's top 100 brands, plus expert in-market analysis.

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Move and win roundup: Big Mobile, Carat, Adobe, Integral ...

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Tech wrap-up: Sizmek, Hootsuite, Google AMP, Observa, ...

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Booking.com addresses desires of advanced Japanese ...

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Data: China's advertiser-agency relationships

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The 100 highest-ranking brands in Vietnam
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2 days ago

The 100 highest-ranking brands in Vietnam

See our exclusive list of Vietnam's top 100 brands, plus expert in-market analysis.

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Move and win roundup: Big Mobile, Carat, Adobe, Integral PR, more
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2 days ago

Move and win roundup: Big Mobile, Carat, Adobe, ...

A weekly roundup of people moves and account news worth noting.

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Tech wrap-up: Sizmek, Hootsuite, Google AMP, Observa, Ooyala, more
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2 days ago

Tech wrap-up: Sizmek, Hootsuite, Google AMP, ...

A weekly round-up of tech news and announcements.

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Booking.com addresses desires of advanced Japanese travellers
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2 days ago

Booking.com addresses desires of advanced Japanese ...

Booking.com is aiming to differentiate itself in Japan’s travel platform space by focusing on specific interests, beginning with food.

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Data: China's advertiser-agency relationships
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2 days ago

Data: China's advertiser-agency relationships

Reflecting the ongoing global debate on agency rebates and media buying mark-ups, we take a renewed look at the sixth wave of R3 and SCOPEN’s biennial Agency Scope study, 80.8 percent of marketers in China score media planning skills as their most demanded characteristic of their ideal media agency; and award-winning skills the least.

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Access to opportunity: PayPal's optimistic APAC marketing strategy
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4 days ago

Access to opportunity: PayPal's optimistic APAC marketing strategy

Leanne Sheraton, PayPal's APAC marketing head, explains the brand's 'New money' marketing strategy and how it varies to reflect the realities of the region's diverse markets.

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CASE STUDY: How Meritus Hotels & Resorts transformed email engagament
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2 days ago

CASE STUDY: How Meritus Hotels & Resorts transformed...

Meritus Hotels & Resorts needed to expand its reach and get better at managing customer engagement and marketing via email.

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Online games battle it out in Japan
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4 days ago

Online games battle it out in Japan

As the momentum wanes and the market suffers a creative block, Japan is under threat of isolation and losing its dominance in the world’s gaming world.

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Spikes Asia extends entry deadline to August 5
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4 days ago

Spikes Asia extends entry deadline to August 5

Early-bird entry fees last until this Friday.

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Spikes Asia extends entry deadline to August 5
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4 days ago

Spikes Asia extends entry deadline to August 5

Early-bird entry fees last until this Friday.

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Havas brings Adcity OOH arm to APAC
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4 days ago

Havas brings Adcity OOH arm to APAC

Havas Media launches its out-of-home planning and buying arm in Asia-Pacific.

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Webinar: Brands should focus on opportunities in these uncertain times
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4 days ago

Webinar: Brands should focus on opportunities in ...

Microsoft’s Andrew Pickup and Ogilvy PR's Andrew Thomas share tips on navigating a challenging business landscape.

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Health, safety paramount for winning 'share of mouth': MSLGroup
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4 days ago

Health, safety paramount for winning 'share of ...

Food marketing and communications enters the 'conversation age', according to an MSLGroup report.

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PRecious Communications announces host of client wins
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3 days ago

PRecious Communications announces host of client wins

Singapore boutique has added four new accounts to its stable, while expanding into new regional markets and celebrating its fourth birthday.

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The programmatic journey of Chinese travellers: Vpon study
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4 days ago

The programmatic journey of Chinese travellers: ...

A joint report by Vpon Big Data Group and research firm GfK takes a deeper look at the how brands can reach out to the growing of outbound travellers.

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Starcom MediaVest’s Mike Amour to exit Publicis Media
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Jul 19, 2016

Starcom MediaVest’s Mike Amour to exit Publicis Media

The APAC president's next role is unknown.

FEATURED

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Programmatic video: 4 factors for APAC growth
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2 days ago

Programmatic video: 4 factors for APAC growth

Ooyala's Vicki Lyon breaks down the factors driving the growth of programmatic in APAC.

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Pixar inside out: What adland can learn from the storytelling masters
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Jul 19, 2016

Pixar inside out: What adland can learn from the storytelling masters

What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets.

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Is mobile video killing the importance of sound?
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Jul 19, 2016

Is mobile video killing the importance of sound?

Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?

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Machine learning: Threat or benefit?
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Jul 18, 2016

Machine learning: Threat or benefit?

As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?

The Work

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McDonald’s goes for 'shiok' with flavour fusion in Singapore
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2 days ago

McDonald’s goes for 'shiok' with flavour fusion in Singapore

From Singapore: 'Love Local' for McDonald's by DDB Group Singapore

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#DontGetStuck with insurance sloths, says DirectAsia
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3 days ago

#DontGetStuck with insurance sloths, says DirectAsia

From Singapore: ‘#DontGetStuck’ for DirectAsia Insurance by MullenLowe Singapore

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Behold the tragic effects of addiction to white powder
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4 days ago

Behold the tragic effects of addiction to white powder

From New Zealand: 'Snow addicts', for Ski & Ride NZ by One Green Bean

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Airbus pulls a 'McWhopper': 'Congratulates' Boeing
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Jul 19, 2016

Airbus pulls a 'McWhopper': 'Congratulates' Boeing

What's next? Squirrels and dogs as friends?

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Any sufficiently advanced telco service is indistinguishable from a commodity
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Jul 18, 2016

Any sufficiently advanced telco service is indistinguishable from a commodity

From Australia: 'Thrive on', for Telstra by The Monkeys

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CASE STUDY: Friso Gold engages mums with Ksubaka
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Jul 18, 2016

CASE STUDY: Friso Gold engages mums with Ksubaka

Friso Gold embarked on an interactive in-store engagement campaign in CRV, WuMart and MerryMart retail stores in China with Ksubaka.

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Unusual and inadvisable ways to eat Skittles: Don't try this at home
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Jul 15, 2016

Unusual and inadvisable ways to eat Skittles: Don't try this at home

From China: 'You are how you eat' for Skittles (Wrigley China) by DDB China

Find Your Dream Job

Engagement Meter

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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
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4 days ago

Engagement Meter: The week's top-performing brands ...

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See how Mazda, ANA, DBS, Amazon and others made an impression.

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You can learn a lot from these 10 brands that excel on social media
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Jul 19, 2016

You can learn a lot from these 10 brands that excel ...

Unmetric's Ranjani Raghupathi crunches the data and offers takeaways from 10 brands that succeed consistently.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Jul 14, 2016

Engagement Meter: The week's top brand posts on ...

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Uber, McDonald's, Audi, Lego, Renault and Sony made an impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Jul 7, 2016

Engagement Meter: The week's top brand posts on ...

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Celcom, Intel, Axe, Maruti Suzuki, Oppo and 7-11 Singapore made an impression.

Videos

Events

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DigitalMediaWorks
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Aug 10, 2016
Shanghai

DigitalMediaWorks

Campaign Asia-Pacific is holding a one-day workshop in Shanghai on 10 August 2016. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

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Top 1000 Brands Breakfast Briefing | Shanghai
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Aug 11, 2016
Jing An Shangri-La Hotel, Shanghai

Top 1000 Brands Breakfast Briefing | Shanghai

Campaign Asia-Pacific’s Top 1000 Brands Shanghai Breakfast Briefing is returning to Shanghai on 11th August. The morning brings together China’s most powerful and influential brands to discuss their journey to becoming a preferred brand by Asia’s consumers.

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 18, 2016
Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 18th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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Top 1000 Brands Breakfast Briefing | Hong Kong
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Aug 25, 2016
Hong Kong

Top 1000 Brands Breakfast Briefing | Hong Kong

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 25th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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MAGAZINE

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