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The CX gap: Research finds more talk than action in APAC

TOP OF THE CHARTS: Although the majority of creatives say their company is ...

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Ho-hum love story, outstanding response

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Innovative uses of smart tech building branding revolutions

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LinkedIn's native video presents new advertising ...

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Gender equality more than a tickbox exercise: Panel ...

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The CX gap: Research finds more talk than action in APAC
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11 hours ago

The CX gap: Research finds more talk than action in APAC

TOP OF THE CHARTS: Although the majority of creatives say their company is focused on customer experience, fewer have actually worked on CX projects, according to Adobe research.

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Ho-hum love story, outstanding response
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10 hours ago

Ho-hum love story, outstanding response

Formulaic Thai bank ad about a long-distance, long-term, on-again, off-again love affair succeeds despite being entirely predictable.

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Innovative uses of smart tech building branding revolutions
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10 hours ago

Innovative uses of smart tech building branding ...

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

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LinkedIn's native video presents new advertising opportunities
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11 hours ago

LinkedIn's native video presents new advertising ...

The new feature can be found by selecting a video icon in the share box at the top of the feed on iOS apps, or the post button on Android devices.

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Gender equality more than a tickbox exercise: Panel discussion
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1 day ago

Gender equality more than a tickbox exercise: Panel ...

Tackling gender diversity requires intent and long-term commitment, a panel of industry leaders said at Campaign Asia-Pacific’s recent Women Leading Change event in Singapore.

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Ode to transparency
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11 hours ago

Ode to transparency

Carat's chief strategy officer imagines a future where blockchain leads the industry to stop paying and incentivising agencies for the wrong things.

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Women to Watch 2017: Bhavna Thapar
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10 hours ago

Women to Watch 2017: Bhavna Thapar

Learn about the achievements of Bhavna Thapar, director of consumer brands with Edelman, and the other 39 members of the 2017 Women to Watch.

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This Blood's for You: Campaign on Campaigns
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1 day ago

This Blood's for You: Campaign on Campaigns

Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.

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Dude-fest returns for a second straight year!
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12 hours ago

Dude-fest returns for a second straight year!

New in our WTF file: What mysterious force prevents the organizers of this conference from locating any women who are making notable industry contributions?

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Dude-fest returns for a second straight year!
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12 hours ago

Dude-fest returns for a second straight year!

New in our WTF file: What mysterious force prevents the organizers of this conference from locating any women who are making notable industry contributions?

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Ansible global head departs IPG Mediabrands
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1 day ago

Ansible global head departs IPG Mediabrands

Travis Johnson was named global CEO of mobile for IPG Mediabrands in 2015.

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Blis launches operations in Malaysia
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11 hours ago

Blis launches operations in Malaysia

The location-data specialist opened a Kuala Lumpur office and appointed Mohanarajah Visuvanathan as agency group head. It plans to add Philippines and Thailand offices soon.

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How China’s wealthy online shoppers buy depends on where they live
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12 hours ago

How China’s wealthy online shoppers buy depends on ...

Report from Alibaba's Tmall and CBN Data Center also notes two demographics that are still largely unnoticed by most luxury brands.

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FWD Life appoints Lion & Lion in Indonesia
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1 day ago

FWD Life appoints Lion & Lion in Indonesia

Septeni Holdings keeps on seeing the returns on its acquisition.

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Inflight magazines: Paper planes soar higher
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1 day ago

Inflight magazines: Paper planes soar higher

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

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TPL Holdings takes on Google Maps in Pakistan
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1 day ago

TPL Holdings takes on Google Maps in Pakistan

Competing head on with Google Maps, an underdog is sending ripples through the digital ecosystem.

FEATURED

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Important changes to Campaign Asia-Pacific
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1 day ago

Important changes to Campaign Asia-Pacific

Please take a moment to register or update your registration information.

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40 Under 40 2017: Nomination deadline approaching
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1 day ago

40 Under 40 2017: Nomination deadline approaching

40 Under 40 is back! Nominate your future leaders for our annual list before the deadline on September 1.

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10 of the best creative bus and train handle ads in Asia
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2 days ago

10 of the best creative bus and train handle ads in Asia

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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Aug 18, 2017

Behind Shiseido’s launch of Waso, a beauty brand for millennials

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

The Work

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Sony Music wants to see some headbanging
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1 day ago

Sony Music wants to see some headbanging

'Make it Metal' tests metal fans'...er...mettle.

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Porsche turns on Instagram-based 'Life Intensified' campaign
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1 day ago

Porsche turns on Instagram-based 'Life Intensified' campaign

With a new campaign, Porsche Asia Pacific aims to build an association between its Macan model and the Singapore individualism movement.

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Singtel champions local heroes in SEA games campaign
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2 days ago

Singtel champions local heroes in SEA games campaign

Personal narratives lead the ‘Power on’ campaign, celebrating Singaporean athletes as the 2017 Southeast Asia Games kick off.

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Life on a cushion: Dioramas highlight Shiseido 'sensing' product
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Aug 18, 2017

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

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Has HSBC invented time travel? An Ad Nut quiz
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Aug 17, 2017

Has HSBC invented time travel? An Ad Nut quiz

Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.

Focus

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

People moves and business wins

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Move and win roundup: Week of August 21, 2017
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2 days ago

Move and win roundup: Week of August 21, 2017

A weekly collection of notable people moves and account news.

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This week's people moves, wins and deals
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Aug 14, 2017

This week's people moves, wins and deals

Our weekly collection of notable people moves and account news. UBS, Ogilvy, The Monkeys, MediaCom, Bates CHI&Partners, Vizeum, Edelman, CtrlShift and much more.

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Move and win roundup: Week of August 7, 2017
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Aug 7, 2017

Move and win roundup: Week of August 7, 2017

A weekly collection of notable people moves and account news. In this edition: DDB, Mirum, Jump Activations, Edelman, Ruder Finn, more.

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Move and win roundup: Week of July 31, 2017
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Jul 31, 2017

Move and win roundup: Week of July 31, 2017

A weekly collection of notable people moves and account news. In this edition: Hoffman Agency, Viacom, Puma, Bold Media, OMG, BBDO, CNN, more.

Videos

Events

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Top 1000 Brands Japan | Tokyo
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Oct 17, 2017
The Tokyo International Forum

Top 1000 Brands Japan | Tokyo

Top1000 Brands is Asia Pacific’s definitive ranking on brand perception across 13 key regions across the region with our regional events bringing together the most notable brands to showcase how they are the best at what they do. Top1000 Brands is a celebration of the brands that are most responsive, agile and attentive to the regions many social, linguistic and cultural nuances, and as a result, resonate the loudest with the regions’ consumers.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

PARTNER CONTENT