Analysis

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India's money shock: The enduring impact
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2 days ago

India's money shock: The enduring impact

Months after the government’s sudden recall of 500-rupee and 1,000-rupee notes, India is still reeling from the impact, but many ways of doing business and thinking about money have changed forever.

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Digital-media pitfalls to avoid in China
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2 days ago

Digital-media pitfalls to avoid in China

A do and don't guide for reassessing the way we invest in digital media while avoiding common pitfalls.

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What global CPG brands can learn from Weetabix's Chinese flop
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3 days ago

What global CPG brands can learn from Weetabix's Chinese flop

The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel.

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Why Google's second shot at programmatic TV buying will work
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3 days ago

Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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Once infamous shut-ins, Japanese youth are finally sharing quarters
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3 days ago

Once infamous shut-ins, Japanese youth are finally sharing quarters

An influential minority now lives in shared accommodations.

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Banish the blame and build a fearless culture
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4 days ago

Banish the blame and build a fearless culture

From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.

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McCann chief sees positive discrimination as a key driver in Japan
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Apr 25, 2017

McCann chief sees positive discrimination as a key driver in Japan

A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.

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Pirates or navy officers? Asian CMOs must get in sync
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Apr 25, 2017

Pirates or navy officers? Asian CMOs must get in sync

There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker
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Apr 25, 2017

Getting away from the ‘blah blah blah’: Cisco's Karen Walker

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

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The last-click conundrum
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Apr 24, 2017

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

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Facebook's AR plans have the industry in a tizzy
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Apr 24, 2017

Facebook's AR plans have the industry in a tizzy

Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?

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Nation branding: A complex, high-stakes game
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Apr 21, 2017

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.

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Finding the ‘marketing moment’: It’s all about location
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Apr 21, 2017

Finding the ‘marketing moment’: It’s all about location

The challenge is creating a platform where the data from mobile, location and OOH speak the same language.

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‘There should be no reproach for speaking up’
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Apr 20, 2017

‘There should be no reproach for speaking up’

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

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Unboxing videos and cosplaying grown-ups are the new kids’ TV
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Apr 20, 2017

Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

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Branding versus campaigning: a case for brand governance
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Apr 20, 2017

Branding versus campaigning: a case for brand governance

A marketing leader from Uber gives his personal view on the intersection of branding and politics.

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Lessons from 'Pandora do': How one campaign can suit the world
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Apr 19, 2017

Lessons from 'Pandora do': How one campaign can suit the world

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

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