Analysis

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The Economist plans push for Australian readers
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2 days ago

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

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Passivity and pace problematic for Japanese communicators abroad
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2 days ago

Passivity and pace problematic for Japanese communicators abroad

Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.

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The untapped potential of GIFs
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3 days ago

The untapped potential of GIFs

The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.

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Maximising the moment
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4 days ago

Maximising the moment

Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.

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Businesses need to wake up to gender parity realities
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Oct 17, 2017

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

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Moving from data-driven to people-based marketing
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Oct 16, 2017

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

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What ails Japanese advertising, according to McCann's new country leader
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Oct 13, 2017

What ails Japanese advertising, according to McCann's new country leader

More emphasis on core concepts, more international perspective and more willingness to experiment could help Japan in the long-term, says Hiroaki Mori.

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3 beliefs about in-game ads that clash with reality
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Oct 13, 2017

3 beliefs about in-game ads that clash with reality

The clan of marketers still holds common misconceptions about in-game ads. It's time to vanquish these myths.

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“HK needs to innovate or we’ll all be dead in five years”
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Oct 13, 2017

“HK needs to innovate or we’ll all be dead in five years”

The time is ripe for entrepreneurs in Hong Kong to capitalise on the momentum provided by Carrie Lam’s tax breaks, said a panel of retailers hosted by Infiniti.

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Creativity in the cloud: Is AI-fueled optimism justified?
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Oct 13, 2017

Creativity in the cloud: Is AI-fueled optimism justified?

AI could be a game changer for creative collaboration—but only if the humans get with the programme.

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Tip Sheet: 5 ways to improve email open rates
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Oct 12, 2017

Tip Sheet: 5 ways to improve email open rates

Email marketing continues to be the most cost-effective channel for brand development and traffic generation, but low open rates can stall progress. Here's what to look for and fix.

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Marketing's jargon is undermining its credibility with finance teams
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Oct 11, 2017

Marketing's jargon is undermining its credibility with finance teams

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

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Would AI make a better judge at Spikes Asia?
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Oct 11, 2017

Would AI make a better judge at Spikes Asia?

A facetious (we think?) exploration of how a bot would do judging creativity.

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10 of the best APAC mental health campaigns (and 1 dud)
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Oct 10, 2017

10 of the best APAC mental health campaigns (and 1 dud)

In support of World Mental Health Day, we bring you 10 of our favourite campaigns that have helped raise awareness of issues from depression to anxiety—and one lesson in what not to do.

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Has branded content lost the plot?
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Oct 10, 2017

Has branded content lost the plot?

BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.

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