AOI Pro thinks the ability to monitor consumer emotions will help VR take off for brands in Japan.
Chatbots and other tech for personalising customer experience are no longer out of reach for even smaller brands.
An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.
We require a system that recognises the need for both women and men to create a balanced life for themselves and their loved ones.
Creating visual identity with a soul.
All signs point to AI systems having the ability to be creative. Will they augment us, or replace us?
One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.
We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.
For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.
Marketing and advertising are not alone in dealing with gender inequality. Olivia Parker looks at what lessons can be gleaned from other industries.
Male dominance in creative teams is nothing new—but a recent academic paper throws the effect on women into sharp relief.
JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.
Five lessons for big companies, from maniacally zealous startups and VCs.
As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.
A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.
How homegrown brand Brown Coffee is luring local millennials away from the international chains.
Takeaways from the conference, contributed by a team from JWT.
All parties should acknowledge their role in tarnishing the bright, shiny thing known as digital advertising, writes David Angell of TrinityP3.
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