Analysis

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7 trends that impact mobile advertising
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11 hours ago

7 trends that impact mobile advertising

The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.

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Selfie culture and its impact on beauty brands in Asia
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1 day ago

Selfie culture and its impact on beauty brands in Asia

The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.

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Ono City tells residents there's no place like home
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2 days ago

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

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Listening to mothers
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2 days ago

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Media-agency revenue from new business fell in 2016, despite more wins
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3 days ago

Media-agency revenue from new business fell in 2016, despite more wins

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

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Why I left advertising
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3 days ago

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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Forget content; convenience is king
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4 days ago

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Jerry Buhlmann on Google, suicide in Japan, and globalisation
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4 days ago

Jerry Buhlmann on Google, suicide in Japan, and globalisation

Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.

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Why APA's anti-Semitism is no big deal in Japan
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Feb 17, 2017

Why APA's anti-Semitism is no big deal in Japan

The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.

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Panasonic aims to lighten the pull of its legacy
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Feb 17, 2017

Panasonic aims to lighten the pull of its legacy

The 99-year-old company is working to implement a culture of open innovation. It’s no easy feat, but is an important step to re-energising the brand.

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What it’s like to be a foreign female creative in Japan (pretty good, actually)
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Feb 16, 2017

What it’s like to be a foreign female creative in Japan (pretty good, actually)

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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Living the mall lifestyle in Jakarta
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Feb 16, 2017

Living the mall lifestyle in Jakarta

Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.

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Branding for media brands: TV in the social age
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Feb 15, 2017

Branding for media brands: TV in the social age

Broadcast media must adapt to the new paradigm if it's to have any hope of survival.

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2016 Agency Report Card: Full creative-agency analysis
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Feb 15, 2017

2016 Agency Report Card: Full creative-agency analysis

Detailed analysis of 2016 performance for 22 creative agency networks in Asia-Pacific.

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2016 Agency Report Card: Full media-agency analysis
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Feb 15, 2017

2016 Agency Report Card: Full media-agency analysis

Detailed analysis of 2016 performance for 13 media agency networks in Asia-Pacific.

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2016 Agency Report Card: Full digital-agency analysis
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Feb 15, 2017

2016 Agency Report Card: Full digital-agency analysis

Detailed analysis of 2016 performance for five digital agency networks in Asia-Pacific.

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Pernod Ricard CEO talks 'hometainment', transparency and traceability
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Feb 15, 2017

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Alexandre Ricard explains need to know consumers directly and intimately, rather than through agencies.

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Secrets to a steady (client-agency) relationship
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Feb 14, 2017

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

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