Analysis

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Formula safety still a prime concern of Chinese mums
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21 hours ago

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

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The race to build AI tools
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21 hours ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Need for speed: Video creative must catch up with consumers
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21 hours ago

Need for speed: Video creative must catch up with consumers

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.

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Don't underestimate audio as an ad channel in Asia
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3 days ago

Don't underestimate audio as an ad channel in Asia

Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.

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Wordplay welcome in HK, but poor efforts will be pun-ished
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3 days ago

Wordplay welcome in HK, but poor efforts will be pun-ished

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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How Japanese advertising can become a better place to work
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3 days ago

How Japanese advertising can become a better place to work

We assembled a group of free thinkers from across advertising and asked them to share their views on a topic that has loomed over the industry since October.

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The planner working to bring Japan Inc up to speed with LGBT consumers
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4 days ago

The planner working to bring Japan Inc up to speed with LGBT consumers

Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.

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Baby by numbers
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Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

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Gen Z challenges SEA brands: Kantar Millward Brown
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Jan 11, 2017

Gen Z challenges SEA brands: Kantar Millward Brown

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Agency innovation: You must un-learn what you have learned
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Jan 11, 2017

Agency innovation: You must un-learn what you have learned

DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.

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It's time brands woke up to the incentives for understanding disabled people
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Jan 11, 2017

It's time brands woke up to the incentives for understanding disabled people

Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity

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New Business League: November 2016 update
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Jan 11, 2017

New Business League: November 2016 update

In the creative table, McCann rises two spots at Publicis' expense, while in the media league OMD and Carat gain ground.

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Three areas to watch in Japan's online space in 2017
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Jan 10, 2017

Three areas to watch in Japan's online space in 2017

With the infrastructure in place for progress in online advertising, the quality of everything from content, media vehicle, planning, and effectiveness measurements should become key focus areas in 2017.

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One Championship: Winning the MMA fight with authenticity
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Jan 10, 2017

One Championship: Winning the MMA fight with authenticity

One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.

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What CES really means for advertising
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Jan 10, 2017

What CES really means for advertising

The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.

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'Your hair is unruly': The most annoying idea from CES
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Jan 10, 2017

'Your hair is unruly': The most annoying idea from CES

The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.

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Women at work: Rise of the female 'millenipreneurs'
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Jan 9, 2017

Women at work: Rise of the female 'millenipreneurs'

Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.

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