Analysis

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Agency life or life passions? Why not both
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1 day ago

Agency life or life passions? Why not both

Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.

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Chinese consumers drive high-end 'athleisure' market, which is poised to overtake luxury
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1 day ago

Chinese consumers drive high-end 'athleisure' market, which is poised to overtake luxury

The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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4 days ago

Behind Shiseido’s launch of Waso, a beauty brand for millennials

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

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KOLs in China: Tips and trends for WeChat and Weibo
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Aug 17, 2017

KOLs in China: Tips and trends for WeChat and Weibo

Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.

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Keeping influencers in line
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Aug 17, 2017

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

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Bajaj Avenger botches 'women's liberation' ad
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Aug 16, 2017

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

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Indonesia: Social upheaval demands nimble agencies
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Aug 16, 2017

Indonesia: Social upheaval demands nimble agencies

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

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The future of the industry isn’t data, it’s relationships
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Aug 16, 2017

The future of the industry isn’t data, it’s relationships

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

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Women to Watch 2017: Meet the future champions of change
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Aug 15, 2017

Women to Watch 2017: Meet the future champions of change

The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.

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