Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.
The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.
The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.
Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.
Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.
We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.
The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.
Focus Media’s chief strategy officer has a fervour for shaping brands and aiding national economic development. Atifa Silk spoke with Chan about recent victories, adapting the company’s innovations across international waters, and the work-life balance of one of Asia-Pacific’s leading career women.
Against the backdrop of Cannes, two industry giants set a new precedent for collaboration in mobile marketing
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