Analysis
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.
Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
Creative activity slows down.
Survey reveals Red and Douyin are priority growth channels for Chinese brands
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
Creative Minds: Malou Ko wants to have dinner with the late Virgil Abloh and Hikaru Utada
The founder of design studio The Cabinet on the wild idea of starting a design agency while still a student, and her dream dinner guests.
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
Our ad wasn't racist. It was simply a mistake.
When it comes to DE&I brand crisis, denial can cause more harm and hold your brand back.
BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.
‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim
To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise.
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
40 Under 40 2023: Marion Micoud, CBA Design
From fashion to fierce leadership, with her talents in branding, design and strategy, Marion Micoud has been an instrumental force behind the success of CBA Design studios in Asia.
‘I don’t want to be the villain’: Dylan Mulvaney calls for brands to protect talent and celebrate trans joy
Nearly one year after facing hate for a partnership with Bud Light, the trans influencer discusses healing through humor and putting safety measures in place for diverse talent at SXSW.
APAC adtech veterans come together to further education efforts in Nepal
Formed by a group of friends in the advertising and technology industries, Team Dayā's mission is to broaden access to education by constructing primary schools in some of the poorest regions globally—with this month's efforts focused on a remote community in Nepal's Terai (the lowlands).
How to investigate a vendor’s sustainability claims
With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.
'The lack of female leadership in Japan is undeniable': McCann's Ji Watson
As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.
Apple Vision Pro is making headlines, but may be a premature choice for brands
With an eye-watering price tag, it's easy for advertisers to be dismissive of Apple Vision Pro as an ad platform. But extended reality has the future potential to reach consumers in ways other channels can’t reach.
Richard Edelman: Dropping DE&I is ‘nonsense’
Edelman pushed back against criticism of diversity programs at this week’s Women of Color Connecting Summit, saying he’s “standing up for DE&I in every client conversation.”
CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
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