And why the advertising industry should be optimistic about it.
Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.
The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?
Our listicle-based look back at the year in APAC marketing and communications continues, with the most important launches of 2017.
The deal has actually gone through. Now the real challenge begins.
Hi Siri? Tell me about OK Google.
Our listicle-based look back at the year in APAC marketing and communications continues, with the region's top 5 departures.
A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.
Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Our listicle-based look back at the year in APAC marketing and communications continues, with the most significant hires and promotions of 2017.
The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.
Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest ongoing themes, including gender equity, the threat consulting companies pose, and more.
Kicking off a two-week-long, listicle-based look back at the year, we present the biggest self-owns of 2017. Get ready to put your head in your hands, again.
In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.
Shorter ads won't fix the problem with low-quality ads.
After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.
Attendees at the fifth charity luncheon raised $250,000 in support of Mother's Choice, and heard from female entrepreneurs on the challenges of building and marketing their businesses.
Events Director – Hong Kong Sheung Wan, Hong Kong
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