Analysis

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Why Bain’s ADK buy is the most important story of 2017
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1 hour ago

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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What if your industry simply ceased to exist?
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3 hours ago

What if your industry simply ceased to exist?

Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.

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Are Chinese millennials bored of celebrity brand ambassadors?
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3 hours ago

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

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Publicis One tries to give staff an incentive to work less
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3 days ago

Publicis One tries to give staff an incentive to work less

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

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How deep is your (data) love?
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3 days ago

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?

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The year's 5 most significant launches
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4 days ago

The year's 5 most significant launches

Our listicle-based look back at the year in APAC marketing and communications continues, with the most important launches of 2017.

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Animation, content, transparency: What Bain Capital plans to do with ADK
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Dec 13, 2017

Animation, content, transparency: What Bain Capital plans to do with ADK

The deal has actually gone through. Now the real challenge begins.

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Voice search will upturn everything you know about SEO
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Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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The top 5 executive exits of 2017
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Dec 13, 2017

The top 5 executive exits of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with the region's top 5 departures.

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How RFID can save Japan from its '2018 issue'
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Dec 12, 2017

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

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The top 5 executive appointments of 2017
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Dec 12, 2017

The top 5 executive appointments of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with the most significant hires and promotions of 2017.

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ADK sees mindset change as the first step to better working conditions
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Dec 11, 2017

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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The 5 issues that defined 2017 in APAC adland
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Dec 11, 2017

The 5 issues that defined 2017 in APAC adland

Our listicle-based look back at the year in APAC marketing and communications continues, with 2017's biggest ongoing themes, including gender equity, the threat consulting companies pose, and more.

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The 5 biggest brand and media fails of 2017
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Dec 8, 2017

The 5 biggest brand and media fails of 2017

Kicking off a two-week-long, listicle-based look back at the year, we present the biggest self-owns of 2017. Get ready to put your head in your hands, again.

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Should luxury brands be excited about Tencent’s advertising claims?
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Dec 8, 2017

Should luxury brands be excited about Tencent’s advertising claims?

In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.

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Like 6-second ads, this will only take a few seconds...
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Dec 8, 2017

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

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Hell yeah! How to swear in ads and get away with it
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Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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Photos: Ladies of Media charity lunch in Hong Kong
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Dec 7, 2017

Photos: Ladies of Media charity lunch in Hong Kong

Attendees at the fifth charity luncheon raised $250,000 in support of Mother's Choice, and heard from female entrepreneurs on the challenges of building and marketing their businesses.

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