A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.
Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?
If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.
Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.
Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.
We assembled a group of free thinkers from across advertising and asked them to share their views on a topic that has loomed over the industry since October.
Leading experts weigh in on transparency in China’s fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.
Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.
Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?
New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.
Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.
DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.
Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity
In the creative table, McCann rises two spots at Publicis' expense, while in the media league OMD and Carat gain ground.
With the infrastructure in place for progress in online advertising, the quality of everything from content, media vehicle, planning, and effectiveness measurements should become key focus areas in 2017.
One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.
The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.
The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.
Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.
Digital Senior Consultant Negotiable Singapore
Senior Account Manager - Consumer Negotiable Hong Kong
Associate Account Director (PR) Negotiable Singapore
PR Manager – International market focus Negotiable China
PR/Communications Manager - Technology Negotiable Hong Kong and Shenzhen
Associate Director, Creative Strategy Taikoo Shing, Hong Kong
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