Months after the government’s sudden recall of 500-rupee and 1,000-rupee notes, India is still reeling from the impact, but many ways of doing business and thinking about money have changed forever.
A do and don't guide for reassessing the way we invest in digital media while avoiding common pitfalls.
The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
An influential minority now lives in shared accommodations.
From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.
A year into his Japan leadership role, Charles Cadell is attempting to strengthen the agency’s position by tackling big societal issues.
There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.
FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.
Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?
Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?
Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.
The challenge is creating a platform where the data from mobile, location and OOH speak the same language.
Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.
What to make of a sudden interest among adults in revisiting and indulging in children’s content?
A marketing leader from Uber gives his personal view on the intersection of branding and politics.
In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.
New Business Sales - Financial solutions HK$250000.00 - HK$350000.00 per annum Hong Kong
Senior Manager, International Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
Manager, Regional Retail Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
PR Manager Singapore
Translator - Immediate Start HK$25000.00 - HK$45000.00 per annum Hong Kong
Product Control (AP), 35k Start Immediately HK$30000 - HK$35000 per month Hong Kong
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