Analysis

Premium
CPG brands need to get e-commerce right quickly: R3
Premium
18 hours ago

CPG brands need to get e-commerce right quickly: R3

Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.

Premium
The lowdown on second-party data
Premium
18 hours ago

The lowdown on second-party data

Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.

Premium
New ball game: Can consultancies simply buy creativity?
Premium
19 hours ago

New ball game: Can consultancies simply buy creativity?

Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?

Premium
Adidas and the great Chinese football dream
Premium
20 hours ago

Adidas and the great Chinese football dream

Manchester United's Paul Pogba visited the Great Wall and Guangzhou recently, as one part of a broad, three-year partnership between Adidas and the Chinese education ministry to build grassroots support for football.

Premium
Length, buffers and control: the rights and wrongs of mobile video ads
Premium
1 day ago

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

Premium
The 2017 Design Lions in three words: Purpose. Trainers. Corruption.
Premium
1 day ago

The 2017 Design Lions in three words: Purpose. Trainers. Corruption.

Every year the festival challenges us to reassess what 'design' really is. And that's not exactly a bad thing, writes JKR's Katie Ewer.

Premium
In Cannes, the second-guessing begins
Premium
4 days ago

In Cannes, the second-guessing begins

Festival organisers form committee in response to Publicis’ move to pull out of awards next year.

Premium
Winning the new Chinese travellers
Premium
Jun 22, 2017

Winning the new Chinese travellers

With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?

Premium
Making sure out-of-home isn't ‘out of sight, out of mind'
Premium
Jun 22, 2017

Making sure out-of-home isn't ‘out of sight, out of mind'

A member of the Outdoor jury explains the simple goals all out-of-home work should aspire to.

Premium
I regret nothing (well, maybe the dog with the erection)
Premium
Jun 22, 2017

I regret nothing (well, maybe the dog with the erection)

Cannes week puts James Thompson in a reflective mood.

Premium
Ice Bucket memories: time for another challenge?
Premium
Jun 21, 2017

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

Premium
Q&A: Peter Finn on Finn Partners' expansion into APAC
Premium
Jun 21, 2017

Q&A: Peter Finn on Finn Partners' expansion into APAC

The founder of PR and marketing firm Finn Partners gives us a deep dive into his decision to acquire Ying Communications.

Premium
Bloomberg’s Justin Smith on Japan, user-generated news and moving in on agency turf
Premium
Jun 20, 2017

Bloomberg’s Justin Smith on Japan, user-generated news and moving in on agency turf

The Bloomberg Media head has some ideas on how media companies can hold their own against the tech giants that have spoiled their party.

Premium
How to survive a Trump tweet attack
Premium
Jun 19, 2017

How to survive a Trump tweet attack

Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.

Premium
Cannes Lions: APAC agency leaders predict the region's winners
Premium
Jun 16, 2017

Cannes Lions: APAC agency leaders predict the region's winners

As the industry gears up for the awards showdown of the year, we asked an array of Asia Pacific-based creatives and other industry insiders for their predictions on the winners.

Premium
Cannes Lions: contenders from Japan
Premium
Jun 16, 2017

Cannes Lions: contenders from Japan

We asked four leading creative directors in Tokyo each to pick the pieces of work they feel deserve to represent Japan at Cannes this year.

Premium
Cannes Lions: contenders from SEA
Premium
Jun 16, 2017

Cannes Lions: contenders from SEA

Four industry observers from Southeast Asia size up the work on offer at Cannes this year.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins