Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.
Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.
Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?
Manchester United's Paul Pogba visited the Great Wall and Guangzhou recently, as one part of a broad, three-year partnership between Adidas and the Chinese education ministry to build grassroots support for football.
AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
Every year the festival challenges us to reassess what 'design' really is. And that's not exactly a bad thing, writes JKR's Katie Ewer.
Festival organisers form committee in response to Publicis’ move to pull out of awards next year.
With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?
A member of the Outdoor jury explains the simple goals all out-of-home work should aspire to.
Cannes week puts James Thompson in a reflective mood.
On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.
The founder of PR and marketing firm Finn Partners gives us a deep dive into his decision to acquire Ying Communications.
The Bloomberg Media head has some ideas on how media companies can hold their own against the tech giants that have spoiled their party.
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
MATCH is flipping the traditional ad agency model with new flavour, freedom of expression, and a focus on clients
Hakuhodo seminar at Cannes reveals consumer appetite for unorthodox creativity.
Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.
As the industry gears up for the awards showdown of the year, we asked an array of Asia Pacific-based creatives and other industry insiders for their predictions on the winners.
We asked four leading creative directors in Tokyo each to pick the pieces of work they feel deserve to represent Japan at Cannes this year.
Four industry observers from Southeast Asia size up the work on offer at Cannes this year.
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