Analysis

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Neuro data central to production company’s VR venture
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8 hours ago

Neuro data central to production company’s VR venture

AOI Pro thinks the ability to monitor consumer emotions will help VR take off for brands in Japan.

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Personalisation: Taking small-business service levels to the digital realm
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9 hours ago

Personalisation: Taking small-business service levels to the digital realm

Chatbots and other tech for personalising customer experience are no longer out of reach for even smaller brands.

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Open-hearted consumers characterise Philippines
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1 day ago

Open-hearted consumers characterise Philippines

An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.

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Diversity is about respect, not empathy
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2 days ago

Diversity is about respect, not empathy

We require a system that recognises the need for both women and men to create a balanced life for themselves and their loved ones.

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Six guiding lights, for an age of likes
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3 days ago

Six guiding lights, for an age of likes

Creating visual identity with a soul.

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Is creativity AI’s final frontier?
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3 days ago

Is creativity AI’s final frontier?

All signs point to AI systems having the ability to be creative. Will they augment us, or replace us?

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Japan’s data gap feeds the gender gap
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4 days ago

Japan’s data gap feeds the gender gap

One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.

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The APAC adland gender gap: Scope, causes and cures
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4 days ago

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

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What young women want from an advertising career
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4 days ago

What young women want from an advertising career

For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.

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Mind the gap: How gender inequality in marketing compares to other industries
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4 days ago

Mind the gap: How gender inequality in marketing compares to other industries

Marketing and advertising are not alone in dealing with gender inequality. Olivia Parker looks at what lessons can be gleaned from other industries.

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Gender agendas shape creativity
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4 days ago

Gender agendas shape creativity

Male dominance in creative teams is nothing new—but a recent academic paper throws the effect on women into sharp relief.

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Case study: Eyeing stereotypes
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4 days ago

Case study: Eyeing stereotypes

JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.

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How do we eat the incumbent companies’ lunches?
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4 days ago

How do we eat the incumbent companies’ lunches?

Five lessons for big companies, from maniacally zealous startups and VCs.

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Rise of the all-powerful data science undergrads
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Mar 16, 2017

Rise of the all-powerful data science undergrads

As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.

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Brand safety on a global scale and in real-time
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Mar 16, 2017

Brand safety on a global scale and in real-time

A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.

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Cambodian coffee chain blends local and international flavours
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Mar 16, 2017

Cambodian coffee chain blends local and international flavours

How homegrown brand Brown Coffee is luring local millennials away from the international chains.

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From SXSW: Giddiness and terror over AI
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Mar 16, 2017

From SXSW: Giddiness and terror over AI

Takeaways from the conference, contributed by a team from JWT.

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Who’s to blame for the digital mess? We all are.
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Mar 15, 2017

Who’s to blame for the digital mess? We all are.

All parties should acknowledge their role in tarnishing the bright, shiny thing known as digital advertising, writes David Angell of TrinityP3.

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