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How FrieslandCampina got 32,000 selfies and 230% ROI
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Oct 17, 2017

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

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Move and win roundup: Week of October 16, 2017
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Oct 16, 2017

Move and win roundup: Week of October 16, 2017

A weekly collection of notable people moves and account news: M&C Saatchi, App Annie, Edelman, MediaCom, Spurwing, AnalogFolk, Ogilvy, BBC, Tencent, Esquire Singapore and more.

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Asia-Pacific YouTube Ads Leaderboard: September 2017
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Oct 16, 2017

Asia-Pacific YouTube Ads Leaderboard: September 2017

Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.

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Campaign wins global digital award
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Oct 12, 2017

Campaign wins global digital award

Award recognises Campaign as "outstanding global digital brand".

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Stranger things: A reporters' notebook of WTF items
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Oct 12, 2017

Stranger things: A reporters' notebook of WTF items

As journalists, we encounter two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

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Photos: McCann's 'Truth about street' effort
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Oct 11, 2017

Photos: McCann's 'Truth about street' effort

More than 3,000 McCann employees in 12 APAC markets participated in yesterday's field research effort, according to the company.

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