The Work: The latest from the world of commercial creativity

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BMW breaks the car-on-a-curvy-road paradigm
3 days ago

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

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Happy Diwali: Ad Nut's roundup of festive ads
4 days ago

Happy Diwali: Ad Nut's roundup of festive ads

As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.

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McCann's AI-CD tries its hand at a music video (sans music)
Oct 17, 2017

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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Asia-Pacific YouTube Ads Leaderboard: September 2017
Oct 16, 2017

Asia-Pacific YouTube Ads Leaderboard: September 2017

Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.

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Myojo brings arts and craft to instant noodles
Oct 13, 2017

Myojo brings arts and craft to instant noodles

A series of recipes and videos teaches consumers how to best play with their food.

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Clear vision: Campaign explains a woman's move from banking to Muay Thai
Oct 13, 2017

Clear vision: Campaign explains a woman's move from banking to Muay Thai

A new campaign for Alcon by DigitasLBi connects clear vision to a story of female empowerment.

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'You can't guarantee a win', but brain damage is a near certainty
Oct 12, 2017

'You can't guarantee a win', but brain damage is a near certainty

OPINION: Is an association with boxing in Nike's best interest?

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10 of the best APAC mental health campaigns (and 1 dud)
Oct 10, 2017

10 of the best APAC mental health campaigns (and 1 dud)

In support of World Mental Health Day, we bring you 10 of our favourite campaigns that have helped raise awareness of issues from depression to anxiety—and one lesson in what not to do.

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Air New Zealand employs two national icons in global campaign
Oct 9, 2017

Air New Zealand employs two national icons in global campaign

The carrier rolls out a campaign fronted by a talking kiwi and a Kiwi famous for acting.

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The luxury item in this ad is not what you expect
Oct 3, 2017

The luxury item in this ad is not what you expect

From the US: Amber Rose fronts an effort to stamp out unfair taxation.

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Oath's first campaign aims to showcase its brands and reach
Sep 26, 2017

Oath's first campaign aims to showcase its brands and reach

Global push includes Singapore, Hong Kong and Taiwan.

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Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition
Sep 26, 2017

Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition

On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.

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Asia-Pacific YouTube Ads Leaderboard: August 2017
Sep 19, 2017

Asia-Pacific YouTube Ads Leaderboard: August 2017

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').

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One of these two brands touting sustainability actually seems sincere
Sep 18, 2017

One of these two brands touting sustainability actually seems sincere

New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.

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Tasmania looks good enough to visit, maybe not to eat
Sep 18, 2017

Tasmania looks good enough to visit, maybe not to eat

Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.

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CASE STUDY: How Circles.Life got Singapore to consider a new telco
Sep 18, 2017

CASE STUDY: How Circles.Life got Singapore to consider a new telco

Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos.

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YouTube reveals ‘bumper’ ads leaderboard
Sep 15, 2017

YouTube reveals ‘bumper’ ads leaderboard

Nine six-second ads from APAC make the inaugural global top 20.

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SmarTone spells out what it has to offer in five letters
Sep 15, 2017

SmarTone spells out what it has to offer in five letters

The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.

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KFC Hong Kong campaign draws comparisons to Burger King work from Brazil
Sep 14, 2017

KFC Hong Kong campaign draws comparisons to Burger King work from Brazil

A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.

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Hot Wheels shows that not every brand needs a higher purpose
Sep 14, 2017

Hot Wheels shows that not every brand needs a higher purpose

From the US: 'The Drive' for Hot Wheels by BBDO San Francisco.