The Work: The latest from the world of commercial creativity

Premium
KFC creates mini restaurant in US city of Portland
4 hours ago

KFC creates mini restaurant in US city of Portland

The chicken restaurant that never seems to run out of big ideas for stunts grabs onto the small-food trend in its latest headline-grabbing initiative.

Premium
Harbin explains cloud-based beer origin
4 hours ago

Harbin explains cloud-based beer origin

A VFX-heavy spot by BBH Shanghai, Eight, and Fin Design + Effects.

Premium
The year's 10 most questionable ads
4 hours ago

The year's 10 most questionable ads

Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.

Premium
Audible voiceover causes (and solves) problems in Singtel iPhone campaign
3 days ago

Audible voiceover causes (and solves) problems in Singtel iPhone campaign

A clever plot device and some fun performances make this trio of ads by BBH Singapore enjoyable.

Premium
Our 10 favourite ads of 2017
3 days ago

Our 10 favourite ads of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with our 10 favourite APAC ads.

Premium
Muji creates a unique vision of Tokyo in Paris
Dec 11, 2017

Muji creates a unique vision of Tokyo in Paris

Tens of thousands of pens bring the city to life through projection mapping.

Premium
About to lose your temper? Stop and clean your teeth
Dec 11, 2017

About to lose your temper? Stop and clean your teeth

A brush-in-cheek campaign for a halal toothpaste brand claims the product promotes calm.

Premium
Cathay Pacific sells lai see envelopes made from recycled uniforms
Dec 8, 2017

Cathay Pacific sells lai see envelopes made from recycled uniforms

Proceeds from sales of the fabric lucky-money envelopes go to a Hong Kong charity. But will they make you love the brand more?

Premium
Holi-dazed II: Ad Nut's ridiculously long 2017 Christmas-ad review
Dec 7, 2017

Holi-dazed II: Ad Nut's ridiculously long 2017 Christmas-ad review

Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.

Premium
JAL promises to be on time, but is that enough?
Dec 6, 2017

JAL promises to be on time, but is that enough?

The Japanese carrier's new global branding work is reassuring but flat.

Premium
7-Eleven's robotic hands will applaud you for giving
Dec 5, 2017

7-Eleven's robotic hands will applaud you for giving

In Taiwan, a wall of hands accepts charitable donations.

Premium
This police recruitment video is flippin' good
Nov 29, 2017

This police recruitment video is flippin' good

Real cops go head over heels more times than seems strictly necessary in a funny film that focuses on the community side of policing rather than crime.

Premium
Double A and OK Go make paper the star in a feat of technical wizardry
Nov 29, 2017

Double A and OK Go make paper the star in a feat of technical wizardry

A humble sheet of A4 can be a lot more exciting than people give it credit for.

Premium
Telenor wants Pakistan to embrace individuality
Nov 29, 2017

Telenor wants Pakistan to embrace individuality

A series of ads for Telenor Pakistan by Ogilvy seeks to highlight instances of culture shattering behaviour while advocating for individuality.

Premium
A cricket anthem about buckets? Ok then, KFC
Nov 24, 2017

A cricket anthem about buckets? Ok then, KFC

To launch the new cricket season in Australia, KFC is encouraging an 'army' to don camo-coloured KFC buckets on their heads. Guess you sort of have to be there.

Premium
These Yoox deals will self-destruct in 15 seconds
Nov 22, 2017

These Yoox deals will self-destruct in 15 seconds

Click now, or the Sergio Rossi heels get the chainsaw.

Premium
Asia-Pacific YouTube Ads Leaderboard: October 2017
Nov 22, 2017

Asia-Pacific YouTube Ads Leaderboard: October 2017

Lexus, Nintendo and 7-Eleven appear on the list, along with two clips from Snickers Korea.

Premium
Subway takes JWT Sydney's 'Live feed' concept global
Nov 17, 2017

Subway takes JWT Sydney's 'Live feed' concept global

The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.

Premium
Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Nov 17, 2017

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

Premium
Ikea furniture solves problems, but only for men
Nov 15, 2017

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?