The Work: The latest from the world of commercial creativity

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Black cats are not unlucky, and this campaign proves it
2 days ago

Black cats are not unlucky, and this campaign proves it

Brazil-based NGO and Leo Burnett Tailor Made entered a black cat in a bunch of contests to disprove a superstition that stops people from adopting such felines.

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'You can't be serious': Candy brand makes a fun point
4 days ago

'You can't be serious': Candy brand makes a fun point

Crispin Porter + Bogusky tickles the fancy with a 'very serious' spot about a floppy treat.

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Moving Suntory tribute is uncharacteristically light on product shots
4 days ago

Moving Suntory tribute is uncharacteristically light on product shots

Boss coffee built a commentary around professional commitment and friendship.

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Artists paint murals to make missing persons 'Unmissable'
Apr 25, 2017

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

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Fidelity gets personal in first regional digital campaign
Apr 25, 2017

Fidelity gets personal in first regional digital campaign

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

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Headphone ads suggest getting audio straight from the artist's mouth
Apr 24, 2017

Headphone ads suggest getting audio straight from the artist's mouth

Campaign for Creative Technology's Aurvana line, by J Walter Thompson Shanghai, is running in Singapore's MRT.

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Tiger Beer frees its eponymous feline
Apr 21, 2017

Tiger Beer frees its eponymous feline

A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.

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Lessons from 'Pandora do': How one campaign can suit the world
Apr 19, 2017

Lessons from 'Pandora do': How one campaign can suit the world

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

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Giant made-in-Singapore droids wrap up 21-city tour
Apr 19, 2017

Giant made-in-Singapore droids wrap up 21-city tour

Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.

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Diesel reinterprets the meaning of walls for Japan
Apr 19, 2017

Diesel reinterprets the meaning of walls for Japan

The irreverent Italian label's short film is an effort to spread the freedom to love.

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'Nobody wants to see somebody die for an hour and a half'
Apr 18, 2017

'Nobody wants to see somebody die for an hour and a half'

Hollywood execs (unsurprisingly) reject pitches based on French cinema masterpieces, in an 'experiment' film for Alliance Française de Singapour by Ogilvy & Mather.

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Height-challenged ballers prove fearless in new Nike spot for China
Apr 18, 2017

Height-challenged ballers prove fearless in new Nike spot for China

An attitude- and meme-filled film by Wieden+Kennedy Shanghai presents the basketball exploits of two undersized underdogs.

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Hey, kids, watch this while mommy and daddy go...
Apr 10, 2017

Hey, kids, watch this while mommy and daddy go...

Condom brand creates cartoon that keeps kids occupied, triggers phone alert if they wander away.

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Asia-Pacific YouTube Ads Leaderboard: March 2017
Apr 10, 2017

Asia-Pacific YouTube Ads Leaderboard: March 2017

Musical numbers from Koncept, Indiabulls Home Loans and AU lead a list that also includes AirAsia, Kirin, Maybelline and Xiaomi.

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Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy
Apr 7, 2017

Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy

Samsung's new spot for the launch of the S8 Galaxy is the latest part of the brand's strategy to build an iconic identity.

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The Smalls banks on short films to help brands tell better stories
Apr 7, 2017

The Smalls banks on short films to help brands tell better stories

Video content marketplace The Smalls is an online community with more than 16,000 filmmakers worldwide.

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Lego urges parents to let kids 'Build amazing'
Apr 6, 2017

Lego urges parents to let kids 'Build amazing'

Year-long campaign has launched in Singapore and is destined for India, Indonesia, Thailand, Vietnam and the Philippines.

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Cadillac puts America first in China campaign
Apr 6, 2017

Cadillac puts America first in China campaign

Launch ad for CT6 model by Leo Burnett Shanghai places focus on US heritage and technology.

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How Yahoo teamed up with Gleneagles hospital & WTA to promote health
Apr 5, 2017

How Yahoo teamed up with Gleneagles hospital & WTA to promote health

CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.

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Atrocious Pepsi ad richly deserves the outrage it's getting
Apr 5, 2017

Atrocious Pepsi ad richly deserves the outrage it's getting

Tensions running high between protestors and police? Never fear, carbonated sugar water is here!