The Work: The latest from the world of commercial creativity
Ogilvy finds humour in a nation’s quirks for new AAMI spot
AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual.
Samsung's new air conditioner campaign is grandma-approved
Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
Decathlon relaunches as a global sports brand with focus on 'Wonder'
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
Win or lose, McDonald's is the MVP of post-game grub
WATCH: McDonald's and DDB Sydney serve a star-powered campaign to keep football fever alive in Australia.
Powerful 'Hear My Last Wish' campaign rethinks the organ donation process
Publicis Groupe Taiwan has introduced 'Hear My Last Wish,' a world first that enables prospective organ donors to convey their deepest wishes to loved ones at the moment it matters most.
McDonald’s investigates hamburger button’s origin
WATCH: A 20-minute mockumentary from the brand questions whether or not the three-lined website navigation button actually depicts a Big Mac.
Gatorade advocates for more play areas in urban spaces
From vacant parking lots to deserted streets, Gatorade and Leo Burnett are revolutionising urban environments into vibrant play zones in India.
AMC elevates Nicole Kidman campaign with trio of fresh spots
The movie theater chain is rolling out three updated 30-second versions of the highly memed ad.
Puma bats for women's cricket, urges increase in viewership
Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh
The Economist targets younger audience with OOH campaign
Campaign includes new tagline 'Independent journalism for independent thinking'.
Ogilvy ANZ unpacks the 'Science of Feeling Good' in Laser Clinics Group campaign
Rolling out globally from ANZ to Canada and the UK, the campaign focuses on empowering individuals of all sizes, shapes, genders and backgrounds to embrace aesthetic treatments to feel bolder in their skin.
Air India soars above the mundane with new in-flight safety campaign
Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.
LinkedIn’s first campaign for Premium highlights professional development
EXCLUSIVE: LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills.
Campaign Big Global Awards 2024: Winners revealed
Entries and winners came from four continents.
New SkillsFuture campaign encourages Singaporeans to upskill as job market slows
Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.
Malibu campaign gives famous artworks an AI makeover
The social media campaign created by Bodega aims to add a little ray of sunshine to the winter blues.
Sara Ali Khan's spicy comebacks with Kurkure defy gender norms in new campaign
The film conceptualised by Leo Burnett takes a stance against conformity, aiming to inspire individuals to liberate themselves from the pressures of a set culture.
Latest Nationwide ad draws ASA complaints
The UK-based campaign’s first ad has received 280 complaints.