The Work: The latest from the world of commercial creativity

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Astonishing Mercedes-Benz videos inspire Malaysians
6 hours ago

Astonishing Mercedes-Benz videos inspire Malaysians

See the incredible Mercedes-Benz CNY videos that have the country abuzz.

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Agency asks assault witnesses not to act like mannequins
8 hours ago

Agency asks assault witnesses not to act like mannequins

Bangalore agency Autumn Worldwide calls out passive bystanders to new year's incident.

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Cathay creates brushstroke art based on flight history
4 days ago

Cathay creates brushstroke art based on flight history

More than a million Marco Polo Club members will receive a customised birthday present.

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Jetstar urges young people to forego Lunar New Year travel
Jan 11, 2017

Jetstar urges young people to forego Lunar New Year travel

Airline wants families to stay together for the upcoming holiday, waives flight-change fees and fare differences.

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There's more than one (or two) ways to advertise toilet paper
Jan 11, 2017

There's more than one (or two) ways to advertise toilet paper

From the US: 'Be soft, be strong' for Angel Soft by Deutsch.

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Ikea makes sleep into a sporting event
Jan 11, 2017

Ikea makes sleep into a sporting event

From the UK: 'Win at sleeping' for Ikea by Mother London.

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Innisfree and Lee Min Ho set hearts aflutter with VR
Jan 9, 2017

Innisfree and Lee Min Ho set hearts aflutter with VR

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

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Cock-a-doodle-hairdo? Tylenol's unique depiction of headache
Jan 9, 2017

Cock-a-doodle-hairdo? Tylenol's unique depiction of headache

Ad by creative agency Innored aims to break through reluctance to take medication.

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Oh goodie, another hilarious example of prankvertising
Jan 6, 2017

Oh goodie, another hilarious example of prankvertising

Wasn't this 'reality' format already played out about two years ago?

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HSBC ad set in NZ features a fleeting Haka
Jan 5, 2017

HSBC ad set in NZ features a fleeting Haka

From the UK via New Zealand: 'The secret den', by J Walter Thompson for HSBC.

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Crispy curse? Texas Chicken ad shows fowl transformation
Jan 5, 2017

Crispy curse? Texas Chicken ad shows fowl transformation

Singapore eatery warns that customers will "literally burst into a drumstick in an explosion of pure joy".

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Eyes that speak out against female stereotypes
Jan 4, 2017

Eyes that speak out against female stereotypes

Pegavision's interactive film rewards eye rolling.

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Yeo's and Moove Media beach-ify a Singapore bus
Jan 4, 2017

Yeo's and Moove Media beach-ify a Singapore bus

A 'concept bus' manages to capture Ad Nut's attention.

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No LOLs in this mannequin-challenge video
Jan 3, 2017

No LOLs in this mannequin-challenge video

A creepy look at child sexual exploitation in Naga DDB Tribal's followup to 'Nursery crimes'.

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Coca-Cola brings CNY cheer to lonely snowman
Dec 22, 2016

Coca-Cola brings CNY cheer to lonely snowman

"Sticking Together" is the theme of Coca-Cola's CNY "Taste the Feeling" campaign.

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Old English sheepdog lends voice for Dulux campaign
Dec 21, 2016

Old English sheepdog lends voice for Dulux campaign

The Dulux brand mascot speaks his mind on paint quality for the first time in over 65 years.

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5 Campaigns that rocked China in 2016
Dec 20, 2016

5 Campaigns that rocked China in 2016

Have a look at work that pushed advertising boundaries in China over the past year.

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Year in review: The 10 ads that made us cheer
Dec 19, 2016

Year in review: The 10 ads that made us cheer

Our review of the year continues with our staff picks for the best work.

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Private view: Smart kids and immunity to stunts
Dec 16, 2016

Private view: Smart kids and immunity to stunts

Kitty Lun and Paolo Arevalo share their thoughts on work from Uber, Coca-Cola, Bar-B-Q Plaza, Cathay Pacific and CineMalaya.

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Online retailer brings catwalk to Indonesia's streets
Dec 16, 2016

Online retailer brings catwalk to Indonesia's streets

Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.