The Work: The latest from the world of commercial creativity

Premium
Brands use tech to help endangered animals in 'March for giants'
1 hour ago

Brands use tech to help endangered animals in 'March for giants'

Conservation campaign began yesterday in Hong Kong.

Premium
Pinball wizardry: Standard Chartered makes a game out of credit-card rewards
7 hours ago

Pinball wizardry: Standard Chartered makes a game out of credit-card rewards

Impressive animation makes a credit-card spot way more fun than you'd expect.

Premium
Pi-day promo pricing propels pies
1 day ago

Pi-day promo pricing propels pies

In Hong Kong, McDonald's increased sales of its rectangular pies by 963 percent on a day celebrating all things round.

Premium
The town comes to a halt when the Milo van arrives
3 days ago

The town comes to a halt when the Milo van arrives

A campaign for Milo van collectibles by The Secret Little Agency features no Milo van.

Premium
Case study: Eyeing stereotypes
4 days ago

Case study: Eyeing stereotypes

JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.

Premium
Boas, bling and nan caves: AAMI remains 'Not very insurancey'
Mar 17, 2017

Boas, bling and nan caves: AAMI remains 'Not very insurancey'

The AAMI girls spring to the rescue in the company's latest zany videos.

Premium
Terrifying Thai video reminds that 'speed blinds'
Mar 16, 2017

Terrifying Thai video reminds that 'speed blinds'

Health Promotion Foundation and BBDO Bangkok warn motorcycle drivers about tunnel vision.

Premium
Toyota turns the traditional car ad on its head for Vitz Hybrid
Mar 15, 2017

Toyota turns the traditional car ad on its head for Vitz Hybrid

An entertaining short film takes inspiration from breakdown reels of past commercials.

Premium
Ikea's shaggy rug is a morning creature, apparently
Mar 14, 2017

Ikea's shaggy rug is a morning creature, apparently

Ludde, the brand's sheepskin rug, becomes the walking, breakfast-in-bed-making star of a pair of ads out of Australia.

Premium
Asia-Pacific YouTube Ads Leaderboard: February 2017
Mar 9, 2017

Asia-Pacific YouTube Ads Leaderboard: February 2017

Asian Paints and U-Can lead a widely varied list, both in terms of brands and approaches.

Premium
Women's group and JWT expose the 'career line'
Mar 9, 2017

Women's group and JWT expose the 'career line'

An International Women's Day campaign in Hong Kong attacked use of the Cantonese phrase 'career line' to refer to a woman's cleavage.

Premium
This squirrel could save the US healthcare system
Mar 8, 2017

This squirrel could save the US healthcare system

American organisation AARP wisely includes a woodland creature in a spot criticising the Republican healthcare bill.

Premium
Emotional minefield: UBS ad for Women’s Day ruins great Joss Stone track
Mar 8, 2017

Emotional minefield: UBS ad for Women’s Day ruins great Joss Stone track

Anthemic ‘Free Me’ song creates one context; unimaginative ad concept creates another.

Premium
Song Joong-ki can speak Thai, as this 11street ad shows
Mar 7, 2017

Song Joong-ki can speak Thai, as this 11street ad shows

South Korean 'Descendants of the Sun' heartthrob lends star power to online marketplace platform owned by South Korean giant SK Planet.

Premium
All of the cringing: Behold not one but two amazing Australian government videos
Mar 7, 2017

All of the cringing: Behold not one but two amazing Australian government videos

Yes, this is exactly how real human beings talk and interact.

Premium
Facebook post: 'Please watch and buy my girl'
Mar 6, 2017

Facebook post: 'Please watch and buy my girl'

Provocative video post leads off human-trafficking campaign for Hagar Singapore by Blak Labs.

Premium
Auto insurer app-ifies driving practice, 'because 2017'
Mar 3, 2017

Auto insurer app-ifies driving practice, 'because 2017'

With Ogilvy Melbourne, AAMI introduces an app for young drivers to track their practice progress.

Premium
Are dogs and cats worse focus-group subjects than humans?
Mar 3, 2017

Are dogs and cats worse focus-group subjects than humans?

Probably not. But they're a lot more funny, as this UK ad proves.

Premium
Bravo for a trio of Uniqlo scenarios
Mar 2, 2017

Bravo for a trio of Uniqlo scenarios

Clothing brand and Droga5 London offer up three wildly different global ads that are nonetheless of a piece.

Premium
This new perfume from Huawei must smell amazing
Mar 2, 2017

This new perfume from Huawei must smell amazing

It seems like an odd line extension, but based on this global ad, it's super sexy and undeniably glamourous.