The Work: The latest from the world of commercial creativity

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10 of the best creative bus and train handle ads in Asia
1 day ago

10 of the best creative bus and train handle ads in Asia

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

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Singtel champions local heroes in SEA games campaign
1 day ago

Singtel champions local heroes in SEA games campaign

Personal narratives lead the ‘Power on’ campaign, celebrating Singaporean athletes as the 2017 Southeast Asia Games kick off.

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Life on a cushion: Dioramas highlight Shiseido 'sensing' product
4 days ago

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

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Has HSBC invented time travel? An Ad Nut quiz
4 days ago

Has HSBC invented time travel? An Ad Nut quiz

Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
Aug 17, 2017

Asia-Pacific YouTube Ads Leaderboard: July 2017

Not one but two brands have managed to get three videos into the top 10 this month.

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Bajaj Avenger botches 'women's liberation' ad
Aug 16, 2017

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

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Clawing for attention: Sampling machines tempt Singaporeans
Aug 15, 2017

Clawing for attention: Sampling machines tempt Singaporeans

The curious case of Singapore's affinity for big boxes that give stuff away.

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5 campaigns for Pakistan's Independence Day 2017
Aug 14, 2017

5 campaigns for Pakistan's Independence Day 2017

Teamwork, diversity, inclusion, hard work and perhaps inevitably, cricket, feature in our look at some of this year's brand campaigns and promotions.

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A Korean banana-milk brand made some bananas accessories
Aug 14, 2017

A Korean banana-milk brand made some bananas accessories

Binggrae Banana Milk made and sold out of some amusing novelty products as part of a campaign by Innored.

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Caffeine fixation: McCafe aspires to the cafe culture
Aug 11, 2017

Caffeine fixation: McCafe aspires to the cafe culture

McCafe Hong Kong's new campaign wants consumers to know that its brew is not inferior.

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Porcine racetrack designer puts Nissan to the test
Aug 10, 2017

Porcine racetrack designer puts Nissan to the test

'Pigcasso' creates something very special for the Skyline's 60th anniversary.

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More ads should have death-defying stunts
Aug 10, 2017

More ads should have death-defying stunts

Enough with the tearjerkers and moving family stories. It's time for APAC adlanders to do some stunt work.

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Cathay Pacific tunes into local sounds in latest campaign
Aug 8, 2017

Cathay Pacific tunes into local sounds in latest campaign

The airline's The Sounds of Travelling Well campaign features the audio bites from the Kuala Lumpur, Hong Kong, Osaka and Kyoto routes.

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Birds Eye Deli attempts to add class to chip creation
Aug 7, 2017

Birds Eye Deli attempts to add class to chip creation

J. Walter Thompson Melbourne created this film-like 'potato transformation' campaign.

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Hedgehogs, goats and puppies deliver diabetes message
Aug 2, 2017

Hedgehogs, goats and puppies deliver diabetes message

Can hedgehogs on vacation or a baby goat disco make Americans consider diabetes testing?

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Food-truck menu contains killer Asian dishes, literally
Aug 1, 2017

Food-truck menu contains killer Asian dishes, literally

Paralysis-inducing toxins, anyone?

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You are 'Mr Chan' in new Hong Kong Airlines spot
Jul 28, 2017

You are 'Mr Chan' in new Hong Kong Airlines spot

In which the carrier keeps its celebrity brand ambassador off camera until the very end.

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There's a reason this boy astronaut wants to escape his world
Jul 26, 2017

There's a reason this boy astronaut wants to escape his world

Beautiful film from US makes a strong point about heroes.

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Aussie sports betting app 'trolls' Tour de France cyclists
Jul 24, 2017

Aussie sports betting app 'trolls' Tour de France cyclists

Cheeky stunt for Sportsbet follows an ad that presented infamous sprinter Ben Johnson as an expert in performance-enhancement.

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Jollibee releases sequel for heartbreaking friendzone ad
Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.