The Work: The latest from the world of commercial creativity

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Meals on wheels: Volvo offers rolling dining in Tokyo
3 days ago

Meals on wheels: Volvo offers rolling dining in Tokyo

The automaker, along with Uber Eats, an Iron Chef star and Dentsu, invites foodies to a seven-course meal served in an SUV.

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Can I just have a &%$#@*! cup of coffee?
4 days ago

Can I just have a &%$#@*! cup of coffee?

From the UK: 'Shops', by Leo Burnett London for McDonald's McCafe.

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Flying puppy takes regional branding to new heights
4 days ago

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

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Ono City tells residents there's no place like home
4 days ago

Ono City tells residents there's no place like home

Young people in Japanese town receive a gift that's intended to "plant the seeds of homesickness".

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Nike plays its tune for Middle Eastern women
Feb 21, 2017

Nike plays its tune for Middle Eastern women

Predictably excellent spot asks women, 'What will they say about you?'

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Kapow! Judo star fights fruit in noisy Suntory ad
Feb 21, 2017

Kapow! Judo star fights fruit in noisy Suntory ad

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.

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Censored-book shop, disappearing art highlight threats to expression
Feb 20, 2017

Censored-book shop, disappearing art highlight threats to expression

Amnesty International, with Ogilvy and Brand Union, makes a statement about erosion of freedom in Hong Kong.

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Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work
Feb 20, 2017

Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

'Largest ever' campaign highlights business expertise and innovation.

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'Hold tight': ANZ's strongest work yet for same-sex couples
Feb 17, 2017

'Hold tight': ANZ's strongest work yet for same-sex couples

Powerful film asks why lovers should feel hesitant about a mundane public display of affection.

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This buffalo's letter may bring a tear to your eye
Feb 17, 2017

This buffalo's letter may bring a tear to your eye

Sweet video for Tesco Lotus by GREYnJ United shows empathy for Thailand's rural communities.

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Ogilvy HK unleashes spectacularly dirty 'Dick the dog' on global audience
Feb 15, 2017

Ogilvy HK unleashes spectacularly dirty 'Dick the dog' on global audience

However raunchy you think a condom PSA starring a pooch-as-penis could be, you're probably underestimating what you're about to see.

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Love it or hate it, you can't stop Valentine's Day marketing
Feb 14, 2017

Love it or hate it, you can't stop Valentine's Day marketing

Ad Nut brings you a chocolate box full of romantic gestures from Asia-Pacific and global brands.

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Hold the sugar: a Chinese café brand is offering audio sweeteners
Feb 13, 2017

Hold the sugar: a Chinese café brand is offering audio sweeteners

A project by Xin Café and Dentsu aims to set the brand apart by pre-empting a rise in sugar-related illness.

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Now TV campaign may take Korean 'oppa' obsession a bit too far
Feb 9, 2017

Now TV campaign may take Korean 'oppa' obsession a bit too far

Campaign allows train passengers to sit next to (or on) hot Korean male celebs, who are also available for chats (but not really).

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eHarmony Valentine's campaign woos disillusioned 'swipers'
Feb 8, 2017

eHarmony Valentine's campaign woos disillusioned 'swipers'

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

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Have you heard the one about love that lasts forever?
Feb 7, 2017

Have you heard the one about love that lasts forever?

Cleverly produced love story out of Australia has a hidden agenda.

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Hotel Jen introducing map that glows after dark
Feb 7, 2017

Hotel Jen introducing map that glows after dark

Data-driven map encourages tourists to experience cities like a local.

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Super Bowl stinkers: The ads Campaign's global creative council hated
Feb 7, 2017

Super Bowl stinkers: The ads Campaign's global creative council hated

Our team of international creative experts was unimpressed with "gross" toilet humor, "cheesy innuendo" and "heavy-handed clichés."

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10 best Super Bowl ads, according to Campaign's global creative council
Feb 7, 2017

10 best Super Bowl ads, according to Campaign's global creative council

Our 12 international judges were torn between comedy and politics this year. See their favorite spots and read their reactions.

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Turkish Airlines appeals to five senses in HK campaign
Feb 6, 2017

Turkish Airlines appeals to five senses in HK campaign

Airline courts the wanderlust of Hong Kong travellers.