The Work: The latest from the world of commercial creativity

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A photo printer, of all things, brings a young couple together
19 hours ago

A photo printer, of all things, brings a young couple together

Facebook video for HP Sprocket Photo Printer features original song by local artists Benjamin Kheng and Narelle Kheng of The Sam Willows.

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Ad Nut's Raya-ad review: Brands embrace Ramadan
4 days ago

Ad Nut's Raya-ad review: Brands embrace Ramadan

Ad Nut joins in the festive cheer to take a look at a few Raya campaigns.

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SK-II addresses elephant in the room for 'leftover women'
4 days ago

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

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Two new men's ads: one clear winner. Ad Nut decides...
4 days ago

Two new men's ads: one clear winner. Ad Nut decides...

Two campaigns targeting men recently landed in Ad Nut's burrow, calling for a side-by-side assessment that only ends well for one.

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Coke's Japan summer campaign is refreshingly simple
Jun 22, 2017

Coke's Japan summer campaign is refreshingly simple

A soft drink ad that doesn't promise to save the world.

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Furry fruits make stiff people break out and 'Feel alive'
Jun 19, 2017

Furry fruits make stiff people break out and 'Feel alive'

Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.

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How one brand is trying to change Japanese attitudes to infertility
Jun 15, 2017

How one brand is trying to change Japanese attitudes to infertility

Ongoing work for Seem, a home testing kit for men, aims to break down the barriers surrounding a poorly understood subject.

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Prudential parkour sequence turns up gold medal heat
Jun 14, 2017

Prudential parkour sequence turns up gold medal heat

Prudential Malaysia takes on its role as the official sponsor of SEA Games 2017.

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Nestlé Japan's short film stirs middle-aged emotions
Jun 13, 2017

Nestlé Japan's short film stirs middle-aged emotions

A new branded film by Nestlé Japan tells a bittersweet love story set around a school reunion.

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Asia-Pacific YouTube Ads Leaderboard: May 2017
Jun 13, 2017

Asia-Pacific YouTube Ads Leaderboard: May 2017

The latest list features a campy 15-minute epic from Samsung Vietnam, an inspiring astronaut story from LG India, and a woman trying to choose between two flavours of heartthrob for Baskin-Robbins Korea.

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Legal status clear, Airbnb launches first TVC in Japan
Jun 12, 2017

Legal status clear, Airbnb launches first TVC in Japan

A mass media campaign puts the travel company in front of a new audience.

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AIME crafts beautiful animated film for global launch
Jun 8, 2017

AIME crafts beautiful animated film for global launch

The Australian charity has taken its ambitions to help underprivileged children to the world with a new film by M&C Saatchi Sydney and Zeilt Productions.

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Wear your wounds like a badge of honour, Chinese kids
Jun 8, 2017

Wear your wounds like a badge of honour, Chinese kids

Because China is one place in the world where kids need "permission" to play.

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Clinic chain uses furry-friend stories to build brand
Jun 1, 2017

Clinic chain uses furry-friend stories to build brand

Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.

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Lifebuoy launches Malaysia campaign surrounding Ramadan
Jun 1, 2017

Lifebuoy launches Malaysia campaign surrounding Ramadan

Brand begins month-long campaign with actor Farid Kamil and his son, Muhammad.

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China's HNA Group flexes CSR muscle in NYC Times Square
Jun 1, 2017

China's HNA Group flexes CSR muscle in NYC Times Square

HNA Group, an investor in Ghana's Africa World Airlines, is running a Times Square campaign to save Ghanaian girls' lives.

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Frightening VR surrounds viewer with internal naysayers
Jun 1, 2017

Frightening VR surrounds viewer with internal naysayers

Project by Porter Novelli Melbourne addresses eating disorders, also shows potential of VR beyond frivolous commercial promotions.

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Tiger Beer sinks teeth into big-cat conservation
May 31, 2017

Tiger Beer sinks teeth into big-cat conservation

The brand puts a US$1 million donation and a marketing campaign behind an effort to save the animals.

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Ad Nut's parade of 'award-bait' campaigns
May 31, 2017

Ad Nut's parade of 'award-bait' campaigns

It's that time of year again.

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For MailChimp, black hole bad, weird good
May 25, 2017

For MailChimp, black hole bad, weird good

With Droga5, the email service continues to monkey around with fun creative approaches.