Bailey Calfee
Send feedback to Bailey Calfee.
Why brands are leaning into spoofing film genres
Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
.png&h=268&w=401&q=100&v=20170226&c=1)
Lessons from 20 years of Dove’s Campaign for Real ...
On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Pfizer moves creative from IPG to Publicis after ...
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
CreativeX study: Advertising continues to overlook ...
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
Will Bud Light’s celebrity-heavy Super Bowl ...
The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.
Dove’s Super Bowl LVIII campaign shows the effects ...
The brand teamed up with Kylie Kelce to premiere the spot.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
