China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.
Three key takeaways from a discussion of the Football Inc. 2017 Fan Index, presented by FourFourTwo and YouGov.
Foodpanda marketing head Laura Kantor explains how speed and tight marketing strategy are essential to succeed in the highly competitive and rapidly growing food-delivery industry.
Company promises users savings of up to a third on monthly data charges in exchange for seeing ads as they unlock their smartphones.
A weekly collection of notable people moves and account news.
Vogel will also have Southeast Asia responsibilities.
A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.
Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.
Production studio has presence in Sydney and Singapore; China market a focus.
Many Chinese internet users have expressed their sympathy for Xiu.com and CEO Ji Wenhong on Weibo. “At least the company smuggles authentic goods,” said one.
The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.
Australia among the markets expected to have sufficiently high levels of inventory to support 100 percent viewable trading out of the gate.
Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.
Photos from the 2017 Agency-Marketer Partnership Awards ceremony in Singapore on 16 August.
Insights into Samsung’s lessons learned, downplaying tech, paying agencies better, video ad fraud.
Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.
TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.
The move follows the agency’s global McDelivery win.
Changes include audit-right clauses, clauses for the return of incentives and data-ownership clauses, according to WFA research.
Marriott's Craig Smith on reaching half a billion Chinese travelers.
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