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Ogilvy China shuffles leaders as part of 'Next Chapter' strategy
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14 hours ago

Ogilvy China shuffles leaders as part of 'Next Chapter' strategy

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

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To reach football fans, brands need to think local
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14 hours ago

To reach football fans, brands need to think local

Three key takeaways from a discussion of the Football Inc. 2017 Fan Index, presented by FourFourTwo and YouGov.

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Delivering ROI, local insights…and meals: Foodpanda's growth recipe
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14 hours ago

Delivering ROI, local insights…and meals: Foodpanda's growth recipe

Foodpanda marketing head Laura Kantor explains how speed and tight marketing strategy are essential to succeed in the highly competitive and rapidly growing food-delivery industry.

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Unlockd launches with XL Axiata's Axis
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15 hours ago

Unlockd launches with XL Axiata's Axis

Company promises users savings of up to a third on monthly data charges in exchange for seeing ads as they unlock their smartphones.

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Move and win roundup: Week of August 21, 2017
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16 hours ago

Move and win roundup: Week of August 21, 2017

A weekly collection of notable people moves and account news.

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Peter Vogel named ‘NewCo’ ANZ head
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3 days ago

Peter Vogel named ‘NewCo’ ANZ head

Vogel will also have Southeast Asia responsibilities.

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Consumer loyalty and growing individualism pose challenges: Brand Summit China
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3 days ago

Consumer loyalty and growing individualism pose challenges: Brand Summit China

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

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Brand authenticity means giving up control
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3 days ago

Brand authenticity means giving up control

Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.

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Invisible Artists acquired by UK-based Bareface
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3 days ago

Invisible Artists acquired by UK-based Bareface

Production studio has presence in Sydney and Singapore; China market a focus.

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CEO of major Chinese ecommerce site arrested for smuggling luxury goods
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3 days ago

CEO of major Chinese ecommerce site arrested for smuggling luxury goods

Many Chinese internet users have expressed their sympathy for Xiu.com and CEO Ji Wenhong on Weibo. “At least the company smuggles authentic goods,” said one.

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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3 days ago

Behind Shiseido’s launch of Waso, a beauty brand for millennials

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

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GroupM rolls out viewability standards globally
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4 days ago

GroupM rolls out viewability standards globally

Australia among the markets expected to have sufficiently high levels of inventory to support 100 percent viewable trading out of the gate.

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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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4 days ago

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.

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Photos: 2017 Agency-Marketer Partnership Awards
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4 days ago

Photos: 2017 Agency-Marketer Partnership Awards

Photos from the 2017 Agency-Marketer Partnership Awards ceremony in Singapore on 16 August.

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Top 1000 Brands briefing: 4 key takeaways (and photos)
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4 days ago

Top 1000 Brands briefing: 4 key takeaways (and photos)

Insights into Samsung’s lessons learned, downplaying tech, paying agencies better, video ad fraud.

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KOLs in China: Tips and trends for WeChat and Weibo
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4 days ago

KOLs in China: Tips and trends for WeChat and Weibo

Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.

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Pain points: The skill gaps hurting marketers the most
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4 days ago

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

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McDonald's awards World Cup brief to Leo Burnett London
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4 days ago

McDonald's awards World Cup brief to Leo Burnett London

The move follows the agency’s global McDelivery win.

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Media transparency: Seven in 10 major brands have amended contracts in last year
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4 days ago

Media transparency: Seven in 10 major brands have amended contracts in last year

Changes include audit-right clauses, clauses for the return of incentives and data-ownership clauses, according to WFA research.

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Watch: The lowdown on the Marriott-Alibaba joint venture
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Aug 16, 2017

Watch: The lowdown on the Marriott-Alibaba joint venture

Marriott's Craig Smith on reaching half a billion Chinese travelers.

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