Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.
A weekly roundup of people moves and account news worth noting.
Luxury brand appoints W as its first retained agency in Southeast Asia.
Narong Chokpiboonkarn joins the agency as head of its digital arm.
Passing of Mark Dehasa reignites debate about industry work pressures.
German football league is outstripping more popular English Premier League regarding social-media engagement.
Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.
Strong market conditions in the two countries defy global political and social changes.
GroupM-owned performance advertising business adds another new office in Southeast Asia.
Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.
Acquisition values DMP and DSP platform at US$310 million.
Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.
Chain has locations in Singapore, Japan, South Korea, Singapore, Hong Kong, Malaysia and Indonesia.
Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.
A new feature takes a shot at Snapchat just ahead of its IPO.
Google has committed to having YouTube's metrics audited by the Media Rating Council.
Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.
Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.
The Japanese town of Oji is showcasing its charms with the help of a drone dog.
AIA adds more physical activity to further align its namesake carnival with its 'Vitality' positioning.
Head of Consumer - Global PR Agency Negotiable Hong Kong
PR Manager – International market focus Negotiable Singapore
Associate Director, Technology Negotiable Singapore
Regional Communications Manager Negotiable Singapore
Account Executive/Account Manager Negotiable Singapore
Digital Art Director Negotiable Singapore
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