News

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'Premium Friday' off to an uncertain start in Japan
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9 hours ago

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

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Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more
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10 hours ago

Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more

A weekly roundup of people moves and account news worth noting.

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Princess Yachts hires W Asia
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10 hours ago

Princess Yachts hires W Asia

Luxury brand appoints W as its first retained agency in Southeast Asia.

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TBWA hires new Digital Arts Network leader in Thailand
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10 hours ago

TBWA hires new Digital Arts Network leader in Thailand

Narong Chokpiboonkarn joins the agency as head of its digital arm.

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Ogilvy Philippines confirms employee death
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12 hours ago

Ogilvy Philippines confirms employee death

Passing of Mark Dehasa reignites debate about industry work pressures.

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Bundesliga beats EPL for online influence in China
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1 day ago

Bundesliga beats EPL for online influence in China

German football league is outstripping more popular English Premier League regarding social-media engagement.

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Take the road less travelled to be noticed at the Olympics: Unruly
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1 day ago

Take the road less travelled to be noticed at the Olympics: Unruly

Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.

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Shoppers in Philippines and Thailand are feeling good: Nielsen
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1 day ago

Shoppers in Philippines and Thailand are feeling good: Nielsen

Strong market conditions in the two countries defy global political and social changes.

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Light Reaction launches in Philippines
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1 day ago

Light Reaction launches in Philippines

GroupM-owned performance advertising business adds another new office in Southeast Asia.

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Agencies grateful for YouTube's decision to cut 30-second unskippable ads
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1 day ago

Agencies grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

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Singtel's Amobee to acquire Turn
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1 day ago

Singtel's Amobee to acquire Turn

Acquisition values DMP and DSP platform at US$310 million.

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Publicis Communications starts 'white-label' innovation effort with Singapore EDB
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2 days ago

Publicis Communications starts 'white-label' innovation effort with Singapore EDB

Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.

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Burger King parent buys Popeyes for $1.8 billion
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2 days ago

Burger King parent buys Popeyes for $1.8 billion

Chain has locations in Singapore, Japan, South Korea, Singapore, Hong Kong, Malaysia and Indonesia.

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Publicis Media rolls out NextTechNow globally
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2 days ago

Publicis Media rolls out NextTechNow globally

Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

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Facebook challenges Snapchat with WhatsApp status update
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2 days ago

Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO.

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Google submits YouTube to Media Ratings Council audit
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2 days ago

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

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Salaries: Comms pros in Australia, Singapore make more
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2 days ago

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Billions wasted on failing brand loyalty programmes
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2 days ago

Billions wasted on failing brand loyalty programmes

Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.

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Flying puppy takes regional branding to new heights
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2 days ago

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

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AIA HK carnival wraps up; China the next frontier
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2 days ago

AIA HK carnival wraps up; China the next frontier

AIA adds more physical activity to further align its namesake carnival with its 'Vitality' positioning.

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