News
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Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Ogilvy launches health influencer marketing offering
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Digital Media Awards 2024 winners revealed
See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
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Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
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APAC is a market of inspiration: OMD's George Manas
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.
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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
Cheuk Chiang assumes CEO role at Bastion's ANZ operations
Chiang moves from his position as APAC CEO of Dentsu Creative.
Having the balls to check: How a pregnancy test could save men’s lives
An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Carlsberg hires PR agency for major new global brief
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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