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How an AI caused a fruit-cocktail sellout for Dole
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22 hours ago

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

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Ogilvy 'S_HIFTs' toward digital transformation services in Asia
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22 hours ago

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

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Digital transformation? 7 in 10 APAC companies haven't really started
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1 day ago

Digital transformation? 7 in 10 APAC companies haven't really started

Only 17 percent of companies describe themselves as delivering a new digital experience.

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Mobile marketing means 'more than just Google and Facebook'
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2 days ago

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

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Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
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2 days ago

Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.

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Edible insects are crawling to a plate near you, but don't cringe
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2 days ago

Edible insects are crawling to a plate near you, but don't cringe

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

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VR not up to hype; moderate growth projected this year
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2 days ago

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.

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Facebook's AR plans have the industry in a tizzy
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3 days ago

Facebook's AR plans have the industry in a tizzy

Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?

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APAC Effie winners announced
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Apr 21, 2017

APAC Effie winners announced

BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.

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JWT, We Are Social, Mindshare top Singapore agencies on social media
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Apr 21, 2017

JWT, We Are Social, Mindshare top Singapore agencies on social media

A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.

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Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more
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Apr 21, 2017

Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more

A weekly roundup of notable people moves and account news.

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Tech talk: Brand safety, location data, third-party header bidding, more
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Apr 21, 2017

Tech talk: Brand safety, location data, third-party header bidding, more

Our latest adtech and martech roundup briefs you on news from MediaMath, SpotX, Comscore, Big Mobile, xAd and Hotmob.

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Hong Kong MTR names 'Best of the Best' winners
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Apr 20, 2017

Hong Kong MTR names 'Best of the Best' winners

Ocean Park, Nike, Mindshare and Metta Communications among the top winners last night.

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WPP China CEO Bessie Lee resigns
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Apr 20, 2017

WPP China CEO Bessie Lee resigns

Lee will dedicate all her time to her startup venture, as GroupM's Patrick Xu assumes her duties in a dual role

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Brands' integrated briefs on rise but still not enough for agencies
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Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

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APAC CEOs need to step up social game: Hootsuite head
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Apr 20, 2017

APAC CEOs need to step up social game: Hootsuite head

Ryan Holmes says despite huge social-media growth in the region, more CEOs and businesses need to get on board to survive.

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Apple to launch Search Ads in ANZ
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Apr 20, 2017

Apple to launch Search Ads in ANZ

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

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Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan
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Apr 20, 2017

Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan

New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.

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Woohyun Nam named CEO of DAN Korea
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Apr 20, 2017

Woohyun Nam named CEO of DAN Korea

Current Korea chief Yoshihiro Nagai returns to Dentsu Inc. in Japan

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Lessons from 'Pandora do': How one campaign can suit the world
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Apr 19, 2017

Lessons from 'Pandora do': How one campaign can suit the world

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

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