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Ogilvy India leader steps into harassment controversy
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2 days ago

Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

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M&C Saatchi creative chief sparks diversity debate
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2 days ago

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

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Google introduces automatic item updates
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2 days ago

Google introduces automatic item updates

The feature is part of a much larger strategy to help merchants optimise conversions.

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Microsoft introduces Multi-Linking for Bing Ads
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3 days ago

Microsoft introduces Multi-Linking for Bing Ads

A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.

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US ad tech firm acquires Japanese influencer platform Withfluence
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3 days ago

US ad tech firm acquires Japanese influencer platform Withfluence

Companies see opportunity to grow internationally by adding rigour to influencer marketing.

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Casbaa lays out framework to curb streaming devices
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3 days ago

Casbaa lays out framework to curb streaming devices

The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.

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Pinterest introduces search advertising
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3 days ago

Pinterest introduces search advertising

While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.

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Facebook introduces location sharing in WhatsApp
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3 days ago

Facebook introduces location sharing in WhatsApp

On the heels of Snapchat, Facebook has launched a replica location-sharing feature that allows WhatsApp users to share their location with select friends.

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Japan wants 40 million visitors in 2020. First it has to find them.
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4 days ago

Japan wants 40 million visitors in 2020. First it has to find them.

Japan has set the ambitious goal of increasing inbound tourist visits from around 28 million this year to 40 million in 2020. The managing director of Sojern explains how data and programmatic buying can help.

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Sexual harassment in adland: Cindy Gallop wants names
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4 days ago

Sexual harassment in adland: Cindy Gallop wants names

Outspoken industry consultant asks women, and men, to report incidents.

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WPP calls out ADK's overseas strategy and animation business
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4 days ago

WPP calls out ADK's overseas strategy and animation business

"What is it?" WPP asks of animation business in the latest in a series of acrimonious statements.

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Facebook acquires app aimed at helping teens be nice to each other
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Oct 17, 2017

Facebook acquires app aimed at helping teens be nice to each other

Launched only in August, TBH has 5 million downloads and 2.5 million daily users.

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New Amnet HK GM touts 'people-based marketing'
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Oct 17, 2017

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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McCann's AI-CD tries its hand at a music video (sans music)
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Oct 17, 2017

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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ADK unmoved by WPP’s combative stance on Bain deal
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Oct 17, 2017

ADK unmoved by WPP’s combative stance on Bain deal

An alliance with WPP "no longer makes sense", the Japanese company says.

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How FrieslandCampina got 32,000 selfies and 230% ROI
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Oct 17, 2017

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

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Hyundai seeks to expand global agency roster amid sales crisis
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Oct 17, 2017

Hyundai seeks to expand global agency roster amid sales crisis

Brand said to be looking beyond in-house shop Innocean Worldwide.

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Asian consumers believe more in brand authenticity
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Oct 16, 2017

Asian consumers believe more in brand authenticity

Cohn & Wolfe’s latest global study found consumers in five Asian markets were significantly more positive towards brands than their counterparts elsewhere.

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Move and win roundup: Week of October 16, 2017
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Oct 16, 2017

Move and win roundup: Week of October 16, 2017

A weekly collection of notable people moves and account news: M&C Saatchi, App Annie, Edelman, MediaCom, Spurwing, AnalogFolk, Ogilvy, BBC, Tencent, Esquire Singapore and more.

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Facebook introduces food ordering feature
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Oct 16, 2017

Facebook introduces food ordering feature

Giving its users another reason to stay on the app, Facebook embraces the ecosystem domination of WeChat by introducing a food ordering feature.

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