As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.
Social media community explores in-app ads for the first time, despite company’s CEO repeatedly stating that the platform will not rely on advertisers.
The ‘Front Page of the Internet’ successfully goes public - but can it keep its communities engaged with a greater obligation to ensure brand safety?
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