Reem Makari

3 days ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.

Apr 22, 2024

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

Apr 12, 2024

Roblox to offer in-game programmatic video ad buys ...

Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.

Apr 9, 2024

Martin Sorrell says ID5 can be the “winning ...

The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.

Apr 3, 2024

Discord rolls out ‘sponsored quests’ on its ...

Social media community explores in-app ads for the first time, despite company’s CEO repeatedly stating that the platform will not rely on advertisers.

Mar 27, 2024

Reddit’s first day of IPO ends on a high, but will ...

The ‘Front Page of the Internet’ successfully goes public - but can it keep its communities engaged with a greater obligation to ensure brand safety?