The power of storytelling at events, how brands can harness 'live experience' to make a lasting impact in an increasingly cluttered digital world, and 2018 trends forecast
Meet the 2017 Women to Watch. Plus, Yannick Bolloré of Havas talks transformation, Spikes preview, Cannes and PR360 wrapup, the ethic of influencer marketing, and more.
Cover story: The 14th annual Asia's Top 1000 Brands research offers exclusive rankings, produced in partnership with Nielsen, alongside a wide range of analyses. Plus, exclusive interviews with Dentu's Takaki Hibino and Marriott's Irene Lin.
Asia's Muslims present a multi-billion dollar opportunity, yet many marketers remain cautious or even apprehensive about engaging. Our cover story explores why and looks at some examples of brands that are leading the way. Plus, an exclusive interview with Porsche marketing director Carl Isenbeck, Cannes Lions preview, and more.
Understanding and responding to the evolution that’s taking place in China’s digital world. Plus, interviews with OMD global head Mainardo de Nardis and Cisco SVP and CMO Karen Walker, mobile neuromarketing, Campaign360 coverage, and much more.
Where are the women? Gender imbalance persists, but the lack of data makes it hard even to judge the size of the issue. Plus, Pearl & Dean’s Kathryn Jacob smashes through the ‘glass wall’, L’Oréal’s Asmita Dubey on digitising beauty, the rise of the all-powerful data science undergrads, and much more.
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