Asia's Muslims present a multi-billion dollar opportunity, yet many marketers remain cautious or even apprehensive about engaging. Our cover story explores why and looks at some examples of brands that are leading the way. Plus, an exclusive interview with Porsche marketing director Carl Isenbeck, Cannes Lions preview, and more.
Understanding and responding to the evolution that’s taking place in China’s digital world. Plus, interviews with OMD global head Mainardo de Nardis and Cisco SVP and CMO Karen Walker, mobile neuromarketing, Campaign360 coverage, and much more.
Where are the women? Gender imbalance persists, but the lack of data makes it hard even to judge the size of the issue. Plus, Pearl & Dean’s Kathryn Jacob smashes through the ‘glass wall’, L’Oréal’s Asmita Dubey on digitising beauty, the rise of the all-powerful data science undergrads, and much more.
Agency Report Card: The 14th annual review of agency performance. Plus, exclusive interviews with Fitch's Simon Bolton and Tim Greenhalgh and Prudential's Angela Hunter, how nationalism will impact brands, an up-close examination of diapers, Japan's esports explosion, and more.
Agency of the Year: The winning networks and individuals from a challenging year. Plus: Industry experts offer their forecast for 2017, the race to build AI tools and self-assured women making waves in Asia.
China Innovation: Our annual deep dive into the country’s evolution as an innovator in areas such as mobile, ecommerce, social, entertainment, and advertising. Plus, exclusive interviews with GroupM's Mark Patterson and Fonterra’s Anindya Dasgupta.
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