Eric Berger

Apr 23, 2024

Impossible Foods opens a ranch to demystify its ...

The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media.

Apr 17, 2024

Coca-Cola Spiced: How Coke rolled out its first new ...

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

Apr 14, 2024

‘Duolingo on Ice’ was just an April Fools’ joke. ...

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

Apr 9, 2024

Oreo claims the hamburger menu as its own

The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.

Feb 27, 2024

F Cancer merges cancer detection and foreplay in ...

Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.

Jan 30, 2024

Unpacking Away’s Jeremy Allen White Calvin Klein ad ...

The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.