Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.
Whether it's touching, tilting, tapping, Aurora HD Video's interactive elements and eye-popping visuals are bringing a new level of engagement to mobile ads.
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.
Several factors make gaming apps a great option for brands.
AdColony research shows that rewarded video is the most effective form of monetisation and the best for user experience.
In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
PubMatic's CMO delves into the ins and outs of the programmatic framework.
PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.
Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard
AdColony is topping charts in a market searching for transparency.
AdColony's work with Applebee's, Taco Bell and Peet's Coffee boasts the best of mobile's integrative capabilities.
Artificial intelligence software is the foundation of digital advertising of the future, if current observations are any indication.
Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.
PubMatic's white paper, Understanding Auction Dynamics, examines the increasingly prominent role auction dynamics play in the online advertising ecosystem.
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
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