For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Looking to leap the ever-present hurdle of ad blockers? A winning strategy is less about fighting the tech itself, and more about creating compelling content.
Managing director of GroupM [m]PLATFORM & Xaxis weighs in on the importance of setting team building at the forefront of organisational goals.
There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.
The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.
The programmatic pioneer provides context for best practices.
For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.
Fox Sports gets active in their recent partnership with Unilever, delivering a campaign featuring viewer-centric, short-form content.
The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.
Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.
Whether it's touching, tilting, tapping, Aurora HD Video's interactive elements and eye-popping visuals are bringing a new level of engagement to mobile ads.
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.
Several factors make gaming apps a great option for brands.
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