Positive reinforcement is tough to come by in today’s corporate environment. Especially following the US elections, projects like #LadyBadAssery are a small step to be the change we want to see.
The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing.
The rise of bots is the wakeup call we all need to get our (brand) house in order. It forces us to index information in a way that a bot can readily access and understand. Mindshare weighs in on the conversation
Leading experts weigh in on transparency in China’s fractured and obscured digital advertising landscape. With multiple players and layered relationships and fast evolving technology as its bedrock, Campaign Asia explores how solving transparency can also be an opportunity for marketers.
The Netherlands attracts some of the industry's coolest, most creative talent, which is why the region looks hungrily poised to push its advantage as an international centre of excellence.
Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and 'story-doing'
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