Google rolls out Shopping Ads in Singapore

Search results will show product images and information of participating retailers.

Google rolls out Shopping Ads in Singapore

Brands now have a faster way to reach shoppers in Singapore with the launch of Google Shopping Ads, which show product images and information in search results alongside Google's standard text ads.

Brands that are using the ads to target Singapore include Zalora, Decathlon, Mums.sg and online marketplace Qoo10. The ads work like CPC (cost per click) search ads.

The shopping ads now are in beta for Hong Kong, Indonesia, Malaysia, Philippines and Taiwan, according to Google. Users in Australia and Japan already see them on Google Shopping, Google Search, and some Google Search Partners, while users in India see them on Google Search and through some Google Search Partners. Like Singapore users, New Zealanders see the ads only on Google Search. 

Joanna Flint, country director of Google Singapore, said over half (53 percent) of the Singaporean population use the internet to compare products, prices or features to help make purchase decisions.

"We know that this type of research can take time, so that’s why we wanted to help streamline the process for Singaporean shoppers by rolling out Google Shopping Ads in Singapore," said Flint in a statement.

"We've seen some great traction during the trial," Alex Bono, chief marketing officer of Mums.sg said in a testimonial provided by Google. "Using an experienced feed partner like CrescoData meant we got our entire catalogue of over 17,000 products listed on Google quickly and easily without any need for IT on our end, leaving us with time to focus on the campaign management."

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
We tried Cathay Pacific's in-flight beer
Premium
13 hours ago

We tried Cathay Pacific's in-flight beer

Campaign's Hong Kong editorial staffers give 'Betsy' a try.

Premium
'Premium Friday' off to an uncertain start in Japan
Premium
15 hours ago

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

Premium
Seeking nominations: China's Digital A-List
Premium
16 hours ago

Seeking nominations: China's Digital A-List

Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.

Premium
Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more
Premium
16 hours ago

Move and win roundup: BBDO, Starcom, The Trade ...

A weekly roundup of people moves and account news worth noting.