Brands now have a faster way to reach shoppers in Singapore with the launch of Google Shopping Ads, which show product images and information in search results alongside Google's standard text ads.
Brands that are using the ads to target Singapore include Zalora, Decathlon, Mums.sg and online marketplace Qoo10. The ads work like CPC (cost per click) search ads.
The shopping ads now are in beta for Hong Kong, Indonesia, Malaysia, Philippines and Taiwan, according to Google. Users in Australia and Japan already see them on Google Shopping, Google Search, and some Google Search Partners, while users in India see them on Google Search and through some Google Search Partners. Like Singapore users, New Zealanders see the ads only on Google Search.
Joanna Flint, country director of Google Singapore, said over half (53 percent) of the Singaporean population use the internet to compare products, prices or features to help make purchase decisions.
"We know that this type of research can take time, so that’s why we wanted to help streamline the process for Singaporean shoppers by rolling out Google Shopping Ads in Singapore," said Flint in a statement.
"We've seen some great traction during the trial," Alex Bono, chief marketing officer of Mums.sg said in a testimonial provided by Google. "Using an experienced feed partner like CrescoData meant we got our entire catalogue of over 17,000 products listed on Google quickly and easily without any need for IT on our end, leaving us with time to focus on the campaign management."