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WPP partners with Google Cloud to power-up ...
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
Publicis Sapient augments its digital supply chain ...
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
Majority of marketers want to diversify adspend ...
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
Snapchat+’s AI features see subscribers skyrocket ...
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
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Majority of consumers concerned about fake ...
Nearly two-thirds believe brands should be responsible for combating fraudulent content on their websites.
Global media new-biz spotlight: US the most active ...
Which brands are switching agencies and what are the most active regions?
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