Marketing

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AR should mean more than a trick your phone does: Pokémon Go creator
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2 days ago

AR should mean more than a trick your phone does: Pokémon Go creator

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

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Move and win roundup: WE, OMD China, Reuter Communications, Saatchi & Saatchi, more
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2 days ago

Move and win roundup: WE, OMD China, Reuter Communications, Saatchi & Saatchi, more

A weekly roundup of people moves and account news worth noting.

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Spikes Asia: Final shortlists and network tally
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2 days ago

Spikes Asia: Final shortlists and network tally

Here are the final shortlists from Spikes Asia. The winners will be announced tonight.

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Polluted persuasion
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2 days ago

Polluted persuasion

Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.

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The case for copying: Whose idea is it anyway?
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2 days ago

The case for copying: Whose idea is it anyway?

An ECD argues on behalf of imitation at Spikes Asia.

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Can Japan’s renowned customer service be recreated online?
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3 days ago

Can Japan’s renowned customer service be recreated online?

Can brands find a happy medium between the traditional idea of 'omotenashi' and the quick, efficient shopping a younger generation demands?

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'It is important for all sports teams to operate like brands': Valencia CF's Peter Draper
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3 days ago

'It is important for all sports teams to operate like brands': Valencia CF's Peter Draper

Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'

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Photos: Spikes Asia day 1 speakers
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3 days ago

Photos: Spikes Asia day 1 speakers

Photos from conference presentations on Wednesday 21 September at Spikes Asia 2016.

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The anatomy of fear and its impact on creativity
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4 days ago

The anatomy of fear and its impact on creativity

McDonald's and OMD examine how client and agency can overcome Asian tendencies and take the ‘brave pill’ together.

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War room empowers social buzz
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4 days ago

War room empowers social buzz

Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.

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Updated: Grab goes for blood in new ad in Indonesia (Warning: Disturbing images)
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Sep 20, 2016

Updated: Grab goes for blood in new ad in Indonesia (Warning: Disturbing images)

The ride service offends many with a gore-filled ad making the questionable claim that its drivers are safer.

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Windfall for athletes, but are brands sincere in rewarding Olympic heroes?
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Sep 20, 2016

Windfall for athletes, but are brands sincere in rewarding Olympic heroes?

Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.

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Lessons from Mario: How to create successful brand characters
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Sep 20, 2016

Lessons from Mario: How to create successful brand characters

Mario is finally heading to your iPhone - but what is it that has made the Italian plumber stand the test of time?

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Havas launches growth accelerator for post-Series A startups in Australia
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Sep 20, 2016

Havas launches growth accelerator for post-Series A startups in Australia

New venture arm to embrace growth-stage startups and find commercial opportunities.

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As India’s bloggers mature, brands have more opportunities to engage: EXPD study
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Sep 20, 2016

As India’s bloggers mature, brands have more opportunities to engage: EXPD study

Sixty percent of bloggers in India say they are now working full-time, opening up opportunities for sustainable brand positioning and influence.

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Spikes Asia shortlist: Innovation
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Sep 19, 2016

Spikes Asia shortlist: Innovation

The Innovation jury has shortlisted 10 entries.

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Kel Hook returns to PHD as regional head for global clients
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Sep 19, 2016

Kel Hook returns to PHD as regional head for global clients

Kel Hook returns from Converse to take on a regional portfolio.

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Cowan makes three senior appointments in Asian team
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Sep 19, 2016

Cowan makes three senior appointments in Asian team

Branding agency says it is meeting client demand for broader range of services.

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What taboos do APAC marketers still need to avoid?
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Sep 19, 2016

What taboos do APAC marketers still need to avoid?

From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?

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