Marketing

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Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research
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3 hours ago

Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

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Spikes Asia announces 2016 talent programme
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4 hours ago

Spikes Asia announces 2016 talent programme

This year’s festival features an expanded training programme to support and nurture industry talent.

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Reporting metrics: Getting from interesting to useful
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5 hours ago

Reporting metrics: Getting from interesting to useful

Everyone wants 'actionable insights', but most reports don’t go beyond vanity metrics that lead to a 'so what?' moment. Mun Yin Liu of Text100 outlines how marketers can take the next step.

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Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl
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1 day ago

Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl

INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.

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Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
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1 day ago

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

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Woes deepen for Lancôme in Hong Kong
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1 day ago

Woes deepen for Lancôme in Hong Kong

BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.

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Mitsubishi Heavy Industries takes soft approach for global growth
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4 days ago

Mitsubishi Heavy Industries takes soft approach for global growth

Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.

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Context the key to effective engagement: MasterCard VP
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4 days ago

Context the key to effective engagement: MasterCard VP

Brands need to fully re-engineer their marketing strategies to ensure the driving factor is context ahead of just content, said MasterCard vice president Dominic Koh.

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Wearables’ form now reflects function
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Aug 25, 2016

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

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SG51: What’s next for Singapore?
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Aug 25, 2016

SG51: What’s next for Singapore?

It's a myth that Singapore's young people are not interested in the fate of the nation. The question is whether brands are missing a trick when it comes to engaging with this group.

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Dior & Gucci winning the KOL game in China: R3
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Aug 24, 2016

Dior & Gucci winning the KOL game in China: R3

Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.

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Design cuts a direct line to the brain
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Aug 24, 2016

Design cuts a direct line to the brain

James Thompson discusses one of the few marketing tools that can override rational thought.

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Michelle Toy moves from BNP to NAB
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Aug 23, 2016

Michelle Toy moves from BNP to NAB

Toy will head marketing and corporate affairs for international branches.

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What the 'cultural Asian tourist' means for brands in Japan
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Aug 22, 2016

What the 'cultural Asian tourist' means for brands in Japan

Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture.

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Loyalty HSBC can bank on
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Aug 22, 2016

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

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Social media overtakes traditional metrics for brands: TNS study
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Aug 22, 2016

Social media overtakes traditional metrics for brands: TNS study

Social media metrics overtake traditional ones to become the most popular component used by brands.

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Dentsu to lead use of simplified Japanese for tourists
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Aug 22, 2016

Dentsu to lead use of simplified Japanese for tourists

Japan’s largest advertising agency has launched a project to improve services for tourists, starting with an initiative to encourage the use of simplified Japanese when addressing visitors.

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Digital MediaWorks: Behind the scenes of a five-minute 'training pitch'
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Aug 22, 2016

Digital MediaWorks: Behind the scenes of a five-minute 'training pitch'

Participants in Campaign's Digital MediaWorks on 10 August took on a brief for Coca-Cola's Chinese New Year advertising.

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What brands should know about disruptive communication technologies
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Aug 22, 2016

What brands should know about disruptive communication technologies

From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience.

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Move and win roundup: Amobee, Designworks, Adidas, OCBC, Leo Burnett, Ogilvy, Prospect, more
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Aug 19, 2016

Move and win roundup: Amobee, Designworks, Adidas, OCBC, Leo Burnett, Ogilvy, Prospect, more

A weekly roundup of people moves and account news worth noting.

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