Marketing

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Ogilvy 'S_HIFTs' toward digital transformation services in Asia
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22 hours ago

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

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Banish the blame and build a fearless culture
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22 hours ago

Banish the blame and build a fearless culture

From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.

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Fidelity gets personal in first regional digital campaign
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1 day ago

Fidelity gets personal in first regional digital campaign

'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.

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Pirates or navy officers? Asian CMOs must get in sync
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1 day ago

Pirates or navy officers? Asian CMOs must get in sync

There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.

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Getting away from the ‘blah blah blah’: Cisco's Karen Walker
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1 day ago

Getting away from the ‘blah blah blah’: Cisco's Karen Walker

FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.

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Stranger things: A reporters' notebook of odd and WTF items
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2 days ago

Stranger things: A reporters' notebook of odd and WTF items

As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

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Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
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2 days ago

Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.

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Edible insects are crawling to a plate near you, but don't cringe
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2 days ago

Edible insects are crawling to a plate near you, but don't cringe

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

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VR not up to hype; moderate growth projected this year
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2 days ago

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.

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APAC Effie winners announced
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Apr 21, 2017

APAC Effie winners announced

BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.

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Tiger Beer frees its eponymous feline
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Apr 21, 2017

Tiger Beer frees its eponymous feline

A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.

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Nation branding: A complex, high-stakes game
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Apr 21, 2017

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.

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Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more
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Apr 21, 2017

Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more

A weekly roundup of notable people moves and account news.

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Branding versus campaigning: a case for brand governance
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Apr 20, 2017

Branding versus campaigning: a case for brand governance

A marketing leader from Uber gives his personal view on the intersection of branding and politics.

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Lessons from 'Pandora do': How one campaign can suit the world
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Apr 19, 2017

Lessons from 'Pandora do': How one campaign can suit the world

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

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Shortlist: Tangrams Effectiveness Awards
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Apr 19, 2017

Shortlist: Tangrams Effectiveness Awards

Here are the 259 entries shortlisted for the awards, which will be presented on 27 September in Singapore as part of the Tangrams Effectiveness @ Spikes programme.

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Giant made-in-Singapore droids wrap up 21-city tour
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Apr 19, 2017

Giant made-in-Singapore droids wrap up 21-city tour

Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.

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Diesel reinterprets the meaning of walls for Japan
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Apr 19, 2017

Diesel reinterprets the meaning of walls for Japan

The irreverent Italian label's short film is an effort to spread the freedom to love.

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'Athbeauty': When fitness meets beauty
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Apr 19, 2017

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

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The road to gender parity: Roundtable discussion
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Apr 18, 2017

The road to gender parity: Roundtable discussion

A Google-hosted roundtable at Campaign360 brought together tech and media agency leaders to explore how their field can offer more sustainable career paths for women.

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