Marketing

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Apple in China: When lucky number 8 doesn't guarantee prosperity
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12 hours ago

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

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What do hip and religious Muslim women want?
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12 hours ago

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

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The mobile rainmaker
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12 hours ago

The mobile rainmaker

Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.

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Alibaba, GroupM combine solutions on data platforms
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12 hours ago

Alibaba, GroupM combine solutions on data platforms

Strategic partnership involves integration of solutions on [m]Platform and Uni Marketing.

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Call for submissions: Case studies on mother and baby products
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12 hours ago

Call for submissions: Case studies on mother and baby products

Mother and baby care is expected to be one of the fastest moving industry in China following the implementation of the two-child policy. The best submissions related to this field will be showcased during the China Innovation Summit next month.

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Unilever marketing boss Weed reveals 5C brand strategy
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12 hours ago

Unilever marketing boss Weed reveals 5C brand strategy

Framework intended to form backbone of brand strategies.

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Philips launches global marketing initiative 'Better me, better world'
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12 hours ago

Philips launches global marketing initiative 'Better me, better world'

The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.

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B2B brand transition proves tough for Canon and Panasonic: Interbrand
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14 hours ago

B2B brand transition proves tough for Canon and Panasonic: Interbrand

A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.

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Move and win roundup: Week of September 25, 2017
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1 day ago

Move and win roundup: Week of September 25, 2017

A weekly collection of notable people moves and account news.

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Photos: CIMB Bank sponsors first Color Run Night in Singapore
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1 day ago

Photos: CIMB Bank sponsors first Color Run Night in Singapore

More than 9,000 runners participated in the inaugural night edition of The Color Run in Sentosa Saturday night, presented by CIMB Bank.

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Essence's former Japan head to lead Sumitomo's digital expansion
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1 day ago

Essence's former Japan head to lead Sumitomo's digital expansion

Daizo Nishitani will lead the conglomerate in its digital media ambitions.

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Sports marketing in Asia:
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1 day ago

Sports marketing in Asia: "It's not the future, it's now"

Social livestreaming, drones and eSports may be poised to take off, but with the next three Olympic games all set in this region, traditional sports sponsorships and local events still promise big growth potential for larger brands, says global agency CSM.

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Content and production network CreativeDrive Asia opens in Singapore
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4 days ago

Content and production network CreativeDrive Asia opens in Singapore

Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.

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Podcasts: A sound investment for advertisers?
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4 days ago

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.

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Stores losing allure fast, as preference for mobile shopping grows: Mastercard
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4 days ago

Stores losing allure fast, as preference for mobile shopping grows: Mastercard

Preference for in-store shopping is falling particularly quickly in India, according to new research from the credit-card company.

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Can Starbucks stay on the boil in Asia?
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Sep 21, 2017

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

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Dentsu and Yahoo Japan’s blind-friendly election website highlights the value of perspective
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Sep 21, 2017

Dentsu and Yahoo Japan’s blind-friendly election website highlights the value of perspective

Approaching things from the standpoint of people with disabilities can lead to better products and communications for everyone.

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Feeding China's value-obsessed, data-hungry shopping travellers
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Sep 21, 2017

Feeding China's value-obsessed, data-hungry shopping travellers

Price-sensitive Chinese shoppers dig out microscopic levels of information while planning overseas shopping expeditions. Here's what one retail-village operator learned about what it needed to provide.

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Non-alcoholic beverages: Social-media marketing trends and top content
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Sep 21, 2017

Non-alcoholic beverages: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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How Uniqlo’s positive approach to disability helps its brand
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Sep 20, 2017

How Uniqlo’s positive approach to disability helps its brand

A visibly inclusive hiring and ambassador policy helps set the company apart from competitors, even if that is not a deliberate aim.

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