A new study from Weber Shandwick finds that most CMOs in five global markets believe artificial intelligence will surpass social media’s influence in the industry.
The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.
WPP’s chief executive gives his take on the global economy, the shift to digital, short-termism, and the prospect of Google buying agencies.
More often than not, a brand manifesto is a distraction from the more serious issues we should be paying attention to, writes Publicis Media's Shann Biglione.
Free Singapore event offered women a chance to workout with internationally ranked tennis players Angelique Kerber, Garbiñe Muguruza and Simona Halep.
A weekly roundup of people moves and account news worth noting.
The growing popularity of sustainable products and packaging is leading brands to rethink how they make and subsequently market their products.
Brands can no longer ignore mobile platforms as a primary means to drive ecommerce sales says Criteo.
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
While grief has taken the joy out of the 'Land of smiles' for the time being, the country's tourism brand will recover, and may even benefit, as will some brands.
Flamingo's Zoe Weitzman wakes at 3 am to provide a first-person report on the trendy idea of 'bi-phasic' sleep.
"External heating"? No way, says a CCTV-commissioned investigation.
Hire journalists, even if they would be an uneasy fit within your marketing department, writes Spectrum's Brian Corrigan.
Panellists at a session hosted by H+K Strategies said the APAC esports market is ripe for investment due to its exploding popularity.
Brands should start understanding and assisting young people in the complex business of growing up, according to McCann’s latest ‘Truth about Youth’ research.
The airline's polished interactive guide features 3D sound and 360-degree video.
Answers to your pressing questions on all aspects of digital marketing. In association with Xaxis.
Secret Tour Hong Kong used to run alternative walking tours. Now it's a brand experience agency that just launched a regional campaign for HK Express.
Agency integration has been talked about for years. Now, new pressures are driving Ogilvy towards walking the talk, and Asian operations may help lead the way.
There are increasingly more opportunities out there, but also more pitfalls.
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