How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.
A weekly roundup of people moves and account news worth noting.
Here are the final shortlists from Spikes Asia. The winners will be announced tonight.
Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.
An ECD argues on behalf of imitation at Spikes Asia.
As consumers in Asia-Pacific keep demanding personalised, authentic content even from the largest multinationals, a group of expert marketers, hosted by Williams Lea Tag, tackled the conundrum that is working efficiently and effectively at the global, regional and local levels within a brand.
Can brands find a happy medium between the traditional idea of 'omotenashi' and the quick, efficient shopping a younger generation demands?
Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'
Photos from conference presentations on Wednesday 21 September at Spikes Asia 2016.
McDonald's and OMD examine how client and agency can overcome Asian tendencies and take the ‘brave pill’ together.
Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.
The ride service offends many with a gore-filled ad making the questionable claim that its drivers are safer.
Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.
Mario is finally heading to your iPhone - but what is it that has made the Italian plumber stand the test of time?
New venture arm to embrace growth-stage startups and find commercial opportunities.
Sixty percent of bloggers in India say they are now working full-time, opening up opportunities for sustainable brand positioning and influence.
The Innovation jury has shortlisted 10 entries.
Kel Hook returns from Converse to take on a regional portfolio.
Branding agency says it is meeting client demand for broader range of services.
From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?
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