Marketing

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Move and win roundup: Dentsu, ComScore, Publicis, Grey, Edelman, more
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2 days ago

Move and win roundup: Dentsu, ComScore, Publicis, Grey, Edelman, more

A weekly collection of notable people moves and account news.

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Shattering the over-60 stereotype
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3 days ago

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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KPIs vs standards: Mobile marketing in the new world
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3 days ago

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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Stranger things: A reporters' notebook of WTF items
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3 days ago

Stranger things: A reporters' notebook of WTF items

As journalists, we encounter two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

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The brand opportunity in the Philippines
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3 days ago

The brand opportunity in the Philippines

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

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When startups and agencies don't mix
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4 days ago

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

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La Perla's ecommerce education in China
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Jul 17, 2017

La Perla's ecommerce education in China

La Perla APAC CEO Chiara Scaglia is working out how the brand maintains its luxury appeal in the ecommerce age.

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KFC: why making weird products seems to be a global brand strategy
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Jul 17, 2017

KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

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China leads global M&A slowdown: R3
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Jul 17, 2017

China leads global M&A slowdown: R3

Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.

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Smile! It's world emoji day
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Jul 17, 2017

Smile! It's world emoji day

Yes, it's an official day. Just the excuse you needed to master a new communication tool

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Asia Miles CEO: Loyalty points should not be virtual currency
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Jul 14, 2017

Asia Miles CEO: Loyalty points should not be virtual currency

Stephen Wong discusses all the sticking points about your Asia Miles points with Campaign Asia.

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Move and win roundup: DDB, Nielsen, Lewis, Y&R and more
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Jul 14, 2017

Move and win roundup: DDB, Nielsen, Lewis, Y&R and more

A weekly collection of notable people moves and account news.

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TripAdvisor aims to create one-stop shop with Deliveroo deal
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Jul 13, 2017

TripAdvisor aims to create one-stop shop with Deliveroo deal

The collaboration allows Deliveroo's restaurant partners featured under the travel booking site's restaurant listings to take orders directly from site visitors.

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Four Vietnam marketing myths, busted
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Jul 12, 2017

Four Vietnam marketing myths, busted

Nielsen dispels four misconceptions about the rural market, addressing common concerns of CMOs and distribution partners.

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Spikes Asia announces 2017 programme
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Jul 11, 2017

Spikes Asia announces 2017 programme

Gianni Gurnani Gigi Giubilee, Angela Lee, Marko Klijn & Victor Knaap among first speakers announced

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Yes, it's a KFC phone
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Jul 7, 2017

Yes, it's a KFC phone

KFC launched limited edition Huawei phones to celebrate its 30th anniversary and growth into a 5,300-restaurant chain in China.

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How to enhance your WeChat marketing strategy
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Jul 7, 2017

How to enhance your WeChat marketing strategy

Kevin Lam of Sinclair Communications makes the case for a more integrated WeChat communications plan

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Move and win roundup: Geometry Global, DAN, Isobar, McCann, BBC and more
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Jul 7, 2017

Move and win roundup: Geometry Global, DAN, Isobar, McCann, BBC and more

A weekly collection of notable people moves and account news.

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No room for schadenfreude in Lufthansa's marketing
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Jul 7, 2017

No room for schadenfreude in Lufthansa's marketing

For Lufthansa's top marketer, empathy and observation are keys to better customer experience.

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Taking off in Indochina
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Jul 6, 2017

Taking off in Indochina

Y&R Yangon’s Milla Chaplin shares five tips for a unique brand challenge: Myanmar’s crowded airspace.

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