Marketing

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New kids making a splash in M&A: R3
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1 hour ago

New kids making a splash in M&A: R3

Private equity, consulting, IT and even a metal-forging firm are pulling out their wallets to compete with the usual acquirers.

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The paradox of the solo Asian traveller
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3 hours ago

The paradox of the solo Asian traveller

Solo adventurers want to interact and connect with strangers, but may feel reluctant to do so. Can brands help?

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Nissan to sell rocks, water, snow through Amazon store
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21 hours ago

Nissan to sell rocks, water, snow through Amazon store

Nissan XTreme Collection store on Amazon offers products sourced from the "ends of the earth".

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Formula safety still a prime concern of Chinese mums
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3 days ago

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

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The race to build AI tools
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3 days ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Wordplay welcome in HK, but poor efforts will be pun-ished
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Jan 13, 2017

Wordplay welcome in HK, but poor efforts will be pun-ished

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more
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Jan 13, 2017

Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more

A weekly roundup of people moves and account news worth noting.

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Audi steps up VR game with digital showroom
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Jan 13, 2017

Audi steps up VR game with digital showroom

Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalised customer pampering, according to the brand.

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The planner working to bring Japan Inc up to speed with LGBT consumers
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Jan 12, 2017

The planner working to bring Japan Inc up to speed with LGBT consumers

Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.

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Baby by numbers
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Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

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HubSpot's GM for Japan resigns
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Jan 11, 2017

HubSpot's GM for Japan resigns

An early departure suggests the inbound marketing specialist is off to a shaky start.

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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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It's time brands woke up to the incentives for understanding disabled people
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Jan 11, 2017

It's time brands woke up to the incentives for understanding disabled people

Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity

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Richard Lee departs PepsiCo after 19 years
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Jan 10, 2017

Richard Lee departs PepsiCo after 19 years

Veteran marketer says he will "pursue new passions".

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One Championship: Winning the MMA fight with authenticity
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Jan 10, 2017

One Championship: Winning the MMA fight with authenticity

One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.

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'Your hair is unruly': The most annoying idea from CES
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Jan 10, 2017

'Your hair is unruly': The most annoying idea from CES

The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.

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Ogilvy announces Singapore EDB partnership
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Jan 10, 2017

Ogilvy announces Singapore EDB partnership

Three-year grant sees Ogilvy & Mather tasked with advancing Singapore’s marketing services.

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McLaren finds a connection with sumo's lightest star
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Jan 9, 2017

McLaren finds a connection with sumo's lightest star

The British company has become the first international car brand to align with an athlete in Japan's national sport.

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Publicis Commerce launches in APAC
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Jan 9, 2017

Publicis Commerce launches in APAC

Ken Mandel to lead new unit.

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