Marketing

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We tried Cathay Pacific's in-flight beer
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22 hours ago

We tried Cathay Pacific's in-flight beer

Campaign's Hong Kong editorial staffers give 'Betsy' a try.

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'Premium Friday' off to an uncertain start in Japan
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1 day ago

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

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Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more
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1 day ago

Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more

A weekly roundup of people moves and account news worth noting.

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Stranger things: A reporters' notebook of odd and WTF items
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1 day ago

Stranger things: A reporters' notebook of odd and WTF items

As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…wait, what? These are their stories. [Dun Dun]

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Shoppers in Philippines and Thailand are feeling good: Nielsen
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2 days ago

Shoppers in Philippines and Thailand are feeling good: Nielsen

Strong market conditions in the two countries defy global political and social changes.

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Selfie culture and its impact on beauty brands in Asia
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2 days ago

Selfie culture and its impact on beauty brands in Asia

The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.

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Burger King parent buys Popeyes for $1.8 billion
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2 days ago

Burger King parent buys Popeyes for $1.8 billion

Chain has locations in Singapore, Japan, South Korea, Singapore, Hong Kong, Malaysia and Indonesia.

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Billions wasted on failing brand loyalty programmes
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3 days ago

Billions wasted on failing brand loyalty programmes

Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.

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AIA HK carnival wraps up; China the next frontier
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3 days ago

AIA HK carnival wraps up; China the next frontier

AIA adds more physical activity to further align its namesake carnival with its 'Vitality' positioning.

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Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'
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3 days ago

Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.

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Listening to mothers
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3 days ago

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Consumers remain indifferent to most brands' existence: Havas
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4 days ago

Consumers remain indifferent to most brands' existence: Havas

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.

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Tangrams announces first two juries
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4 days ago

Tangrams announces first two juries

Leaders from Unilever and Philips will head up the Media Strategy and Data & Analytics and Ecommerce juries, respectively.

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Forget content; convenience is king
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Feb 20, 2017

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more
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Feb 17, 2017

Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more

A weekly roundup of people moves and account news worth noting.

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'Downloads are obsolete' and other mobile-engagement trends
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Feb 16, 2017

'Downloads are obsolete' and other mobile-engagement trends

Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.

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Living the mall lifestyle in Jakarta
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Feb 16, 2017

Living the mall lifestyle in Jakarta

Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.

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Branding for media brands: TV in the social age
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Feb 15, 2017

Branding for media brands: TV in the social age

Broadcast media must adapt to the new paradigm if it's to have any hope of survival.

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Pernod Ricard CEO talks 'hometainment', transparency and traceability
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Feb 15, 2017

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Alexandre Ricard explains need to know consumers directly and intimately, rather than through agencies.

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Google rolls out Shopping Ads in Singapore
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Feb 14, 2017

Google rolls out Shopping Ads in Singapore

Search results will show product images and information of participating retailers.

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