BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.
A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.
Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.
Strategic partnership involves integration of solutions on [m]Platform and Uni Marketing.
Mother and baby care is expected to be one of the fastest moving industry in China following the implementation of the two-child policy. The best submissions related to this field will be showcased during the China Innovation Summit next month.
Framework intended to form backbone of brand strategies.
The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.
A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.
A weekly collection of notable people moves and account news.
More than 9,000 runners participated in the inaugural night edition of The Color Run in Sentosa Saturday night, presented by CIMB Bank.
Daizo Nishitani will lead the conglomerate in its digital media ambitions.
Social livestreaming, drones and eSports may be poised to take off, but with the next three Olympic games all set in this region, traditional sports sponsorships and local events still promise big growth potential for larger brands, says global agency CSM.
Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.
Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.
Preference for in-store shopping is falling particularly quickly in India, according to new research from the credit-card company.
BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.
Approaching things from the standpoint of people with disabilities can lead to better products and communications for everyone.
Price-sensitive Chinese shoppers dig out microscopic levels of information while planning overseas shopping expeditions. Here's what one retail-village operator learned about what it needed to provide.
Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.
A visibly inclusive hiring and ambassador policy helps set the company apart from competitors, even if that is not a deliberate aim.
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