Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.
Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.
Snickers outfits a China Eastern Airlines plane to reach 'hangry' people on CNY journeys.
With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.
From suggesting Sensodyne for foods featured in TV shows to mining Alibaba data, GSK's Cindy Lau explains the pharma group's digital strategy and O2O marketing tactics.
In a move that appears to be an attempt to ward off consultancies, the group will establish four cross-agency functions: client servicing, specialist, product development and business support.
'Walk first, die first' might hold true on battlefields, but the instinct to avoid risk is devastating for design creativity—and for brands—in China, writes JKR's René Chen.
Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
JWT, Ogilvy, Saatchi & Saatchi, DDB and more to come in our weekly collection of people moves and account news.
Xiaohongshu and Pin Duo Duo are among the new platforms that may give Taobao a run for its money.
The company claims the token will help it expand its social-engagement platform while giving brands and micro-influencers more control.
"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.
The automaker becomes the latest brand to trip into a political controversy, by quoting the Dalai Lama.
The brand has embedded a five-person team from R/GA in its creative department.
Nominate the women who you feel have shown exceptional leadership over the last 12 months.
Y&R, Havas, CNNIC, Ogilvy, Comzone, M&C Saatchi, IPG Mediabrands, Society and more, in our weekly collection of people moves and account news.
Consumer-electronics firms are winning the race to become known outside China, finds a new report by Kantar Millward Brown, but some markets, like Japan, remain unconvinced.
The move is the latest in the Chinese consumer electronics brand's series of sports sponsorships.
TOP OF THE CHARTS: Myanmar boasts a young, trophy-shaped population profile, but how are consumers spending (or saving) their money, and how fast is income expected to rise?
Newly appointed executive officer Keiichi Yoshizaki leads a division that puts entertainment before the interests of brands but is likely to have an increasingly prominent role in the company.
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