New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.
This year’s festival features an expanded training programme to support and nurture industry talent.
Everyone wants 'actionable insights', but most reports don’t go beyond vanity metrics that lead to a 'so what?' moment. Mun Yin Liu of Text100 outlines how marketers can take the next step.
INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.
A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.
BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.
Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.
Brands need to fully re-engineer their marketing strategies to ensure the driving factor is context ahead of just content, said MasterCard vice president Dominic Koh.
In the vanity-driven wearables market, fashion helps to sell function.
It's a myth that Singapore's young people are not interested in the fate of the nation. The question is whether brands are missing a trick when it comes to engaging with this group.
Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.
James Thompson discusses one of the few marketing tools that can override rational thought.
Toy will head marketing and corporate affairs for international branches.
Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture.
THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.
Social media metrics overtake traditional ones to become the most popular component used by brands.
Japan’s largest advertising agency has launched a project to improve services for tourists, starting with an initiative to encourage the use of simplified Japanese when addressing visitors.
Participants in Campaign's Digital MediaWorks on 10 August took on a brief for Coca-Cola's Chinese New Year advertising.
From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience.
A weekly roundup of people moves and account news worth noting.
Global Marketing Communications Executive/ Snr Executive Negotiable Hong Kong
Head of Marketing (E-commerce) 60-75k HKD plus bonus and bens Hong Kong
Digital Marketing Manager APAC S$6000 - S$7000 per annum Singapore
Senior Designer/Art Director Hong Kong Island, Hong Kong
Publisher Account Manager S$6000 - S$6500 per month + bonus Singapore
Client Servicing Manager - Advertising Singapore
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