Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.
From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.
'When the time comes' covers Taiwan, Hong Kong, Korea and Singapore.
There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.
FACE BEHIND THE BRAND: Cisco SVP and CMO Karen Walker tells us how she restructured the brand root-and-branch for today’s marketing needs.
As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.
VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.
SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.
BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.
A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.
Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.
A weekly roundup of notable people moves and account news.
A marketing leader from Uber gives his personal view on the intersection of branding and politics.
In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.
Here are the 259 entries shortlisted for the awards, which will be presented on 27 September in Singapore as part of the Tangrams Effectiveness @ Spikes programme.
Arcade Singapore and Untitled Project created a set of four 2.5-metre droids that roamed and entertained at 21 Heineken events around Asia.
The irreverent Italian label's short film is an effort to spread the freedom to love.
The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.
A Google-hosted roundtable at Campaign360 brought together tech and media agency leaders to explore how their field can offer more sustainable career paths for women.
New Business Sales - Financial solutions HK$250000.00 - HK$350000.00 per annum Hong Kong
Senior Manager, International Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
Manager, Regional Retail Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
PR Manager Singapore
Translator - Immediate Start HK$25000.00 - HK$45000.00 per annum Hong Kong
Product Control (AP), 35k Start Immediately HK$30000 - HK$35000 per month Hong Kong
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins