Marketing

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Move and win roundup: InMobi, Publicis, Ogilvy, Dragon Rouge, Text100, more
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1 day ago

Move and win roundup: InMobi, Publicis, Ogilvy, Dragon Rouge, Text100, more

A weekly roundup of notable people moves and account news.

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Neuro data central to production company’s VR venture
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1 day ago

Neuro data central to production company’s VR venture

AOI Pro thinks the ability to monitor consumer emotions will help VR take off for brands in Japan.

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Personalisation: Taking small-business service levels to the digital realm
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1 day ago

Personalisation: Taking small-business service levels to the digital realm

Chatbots and other tech for personalising customer experience are no longer out of reach for even smaller brands.

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Photos: Campaign360 conference on gender equality
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1 day ago

Photos: Campaign360 conference on gender equality

Photos from Campaign360, held on 22 March in Hong Kong.

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Stranger things: A reporters' notebook of odd and WTF items
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1 day ago

Stranger things: A reporters' notebook of odd and WTF items

As editors, we see and hear two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

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Photos: Campaign360 Charity Dinner and Women Leading Change Awards
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2 days ago

Photos: Campaign360 Charity Dinner and Women Leading Change Awards

The inaugural Women Leading Change Awards were presented at the Campaign360 Charity Dinner held in aid of Mother's Choice on 22 March in Hong Kong.

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China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'
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2 days ago

China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'

Airbnb says its Chinese name 'Ài Bǐ Yíng' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.

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Open-hearted consumers characterise Philippines
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2 days ago

Open-hearted consumers characterise Philippines

An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.

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Women Leading Change Awards winners announced
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3 days ago

Women Leading Change Awards winners announced

Campaign Asia-Pacific presented the inaugural Women Leading Change Awards tonight in Hong Kong.

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Agencies better for gender equality than brands: Exclusive research
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3 days ago

Agencies better for gender equality than brands: Exclusive research

Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar’s inaugural gender diversity study.

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The town comes to a halt when the Milo van arrives
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4 days ago

The town comes to a halt when the Milo van arrives

A campaign for Milo van collectibles by The Secret Little Agency features no Milo van.

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Havas Group acquires BD Australia
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4 days ago

Havas Group acquires BD Australia

Shopper marketing agency becomes the latest addition to the Havas Village stable.

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Japan’s data gap feeds the gender gap
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Mar 20, 2017

Japan’s data gap feeds the gender gap

One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.

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The APAC adland gender gap: Scope, causes and cures
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Mar 20, 2017

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

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What young women want from an advertising career
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Mar 20, 2017

What young women want from an advertising career

For all the misconceptions about what life in advertising is like for young women, most just want a fair shot at proving themselves.

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Mind the gap: How gender inequality in marketing compares to other industries
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Mar 20, 2017

Mind the gap: How gender inequality in marketing compares to other industries

Marketing and advertising are not alone in dealing with gender inequality. Olivia Parker looks at what lessons can be gleaned from other industries.

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Tencent tops tech-heavy BrandZ China ranking
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Mar 20, 2017

Tencent tops tech-heavy BrandZ China ranking

Huawei rises, Moutai enters the top 10, and Alibaba passes China Mobile.

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CCTV's Muji claims denounced by Shanghai Quarantine Bureau
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Mar 17, 2017

CCTV's Muji claims denounced by Shanghai Quarantine Bureau

The plot has taken a twist with assertions of the opposite from both Muji and Shanghai authorities.

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Move and win roundup: Havas, McCann, JWT, Kantar Millward Brown, Wunderman, LinEngage and more
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Mar 17, 2017

Move and win roundup: Havas, McCann, JWT, Kantar Millward Brown, Wunderman, LinEngage and more

A weekly roundup of notable people moves and account news.

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Can agencies really produce meaningful product design?
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Mar 17, 2017

Can agencies really produce meaningful product design?

Agencies and other industry vendors in Japan are stepping up efforts to develop their own consumer-oriented products. What’s driving it?

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