Marketing

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PR head launches bespoke beer brewery
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2 hours ago

PR head launches bespoke beer brewery

Trouble Brewing offers companies personalised brews.

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Brands, I’m part of your marketing team: Alibaba CMO
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1 day ago

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

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How much do you work? Take Campaign's survey
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2 days ago

How much do you work? Take Campaign's survey

Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how much midnight oil our industry is burning.

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Japanese lack confidence in country’s ability to host more tourists
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2 days ago

Japanese lack confidence in country’s ability to host more tourists

A public perception study finds Osaka is a lot more upbeat than Tokyo and Kyoto about being able to show visitors a good time.

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Why marketers are disillusioned with social-media marketing
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2 days ago

Why marketers are disillusioned with social-media marketing

If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.

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Global brands winning with consumers: Nielsen
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3 days ago

Global brands winning with consumers: Nielsen

New research finds that other than a few sectors, consumers prefer big companies rather than local players.

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Direct website traffic is the most influential ranking factor: SEMrush
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3 days ago

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

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Dinnertime conversations: At home with big brands
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3 days ago

Dinnertime conversations: At home with big brands

The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.

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What Lego has learnt from building a social network for kids
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3 days ago

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

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Alibaba spends US$2.88 billion on hypermarkets in China
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3 days ago

Alibaba spends US$2.88 billion on hypermarkets in China

The internet giant will bring its "new retail" vision to the RT-Mart and Auchan brands.

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Move and win roundup: Week of November 20, 2017
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3 days ago

Move and win roundup: Week of November 20, 2017

A weekly collection of notable people moves and account news: Leo Burnett, WE Communications, Eli Lilly, F5 Networks, Ogilvy Melbourne, StarHub.

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Stranger things: A reporters' notebook of WTF items
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4 days ago

Stranger things: A reporters' notebook of WTF items

As journalists, we encounter two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

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Katy Perry visa denial? A checklist for hiring celebrities in China
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4 days ago

Katy Perry visa denial? A checklist for hiring celebrities in China

Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.

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Agency Network of the Year 2017 shortlist
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Nov 17, 2017

Agency Network of the Year 2017 shortlist

Here is the shortlist for the 2017 Campaign Asia-Pacific Agency Network of the Year awards.

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Hyper-engaged Asian consumers key to driving sales
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Nov 17, 2017

Hyper-engaged Asian consumers key to driving sales

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

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Watch: Lessons from China's Singles Day
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Nov 17, 2017

Watch: Lessons from China's Singles Day

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
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Nov 17, 2017

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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FamilyMart and JAL get on board artificial 'shooting star' project
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Nov 17, 2017

FamilyMart and JAL get on board artificial 'shooting star' project

The organisers plan to launch microsatellites that will drop pellets that burn up reentering the atmosphere to create a 'shooting star' display.

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AI use in marketing is fairly primitive, but not for long
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Nov 16, 2017

AI use in marketing is fairly primitive, but not for long

A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.

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Agency of the Year Awards 2017
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Nov 15, 2017

Agency of the Year Awards 2017

This is the home page for Campaign Asia-Pacific's 2017 Agency of the Year and Agency Network of the Year Awards: Shortlists, winner lists, award show information, photos and videos.

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