Marketing

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Chinese New Year videos: Old dog, new tricks
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4 days ago

Chinese New Year videos: Old dog, new tricks

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.

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Ad Nut's in the mood for Chinese New Year advertising
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4 days ago

Ad Nut's in the mood for Chinese New Year advertising

Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.

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Why Snickers decked out a China Eastern Airlines plane
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Feb 15, 2018

Why Snickers decked out a China Eastern Airlines plane

Snickers outfits a China Eastern Airlines plane to reach 'hangry' people on CNY journeys.

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Time to decide which AI to talk to
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Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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GSK's digital strategies for reaching new buyers in China
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Feb 13, 2018

GSK's digital strategies for reaching new buyers in China

From suggesting Sensodyne for foods featured in TV shows to mining Alibaba data, GSK's Cindy Lau explains the pharma group's digital strategy and O2O marketing tactics.

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Isobar China Group reorganises to stress consultancy approach
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Feb 13, 2018

Isobar China Group reorganises to stress consultancy approach

In a move that appears to be an attempt to ward off consultancies, the group will establish four cross-agency functions: client servicing, specialist, product development and business support.

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The imitation game is killing Chinese design creativity
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Feb 13, 2018

The imitation game is killing Chinese design creativity

'Walk first, die first' might hold true on battlefields, but the instinct to avoid risk is devastating for design creativity—and for brands—in China, writes JKR's René Chen.

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Unilever's Keith Weed named WFA Global Marketer of the Year
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Feb 13, 2018

Unilever's Keith Weed named WFA Global Marketer of the Year

Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.

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Move and win roundup: Week of February 12, 2018
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Feb 12, 2018

Move and win roundup: Week of February 12, 2018

JWT, Ogilvy, Saatchi & Saatchi, DDB and more to come in our weekly collection of people moves and account news.

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Challengers take aim at Taobao and WeChat, with more live-streaming
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Feb 8, 2018

Challengers take aim at Taobao and WeChat, with more live-streaming

Xiaohongshu and Pin Duo Duo are among the new platforms that may give Taobao a run for its money.

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Jet8 announces blockchain-based token offering
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Feb 8, 2018

Jet8 announces blockchain-based token offering

The company claims the token will help it expand its social-engagement platform while giving brands and micro-influencers more control.

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Leave the office and go to a bar, Bacardi tells global staff
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Feb 8, 2018

Leave the office and go to a bar, Bacardi tells global staff

"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.

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Mercedes-Benz offends China with Instagram post
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Feb 7, 2018

Mercedes-Benz offends China with Instagram post

The automaker becomes the latest brand to trip into a political controversy, by quoting the Dalai Lama.

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Shiseido hires R/GA in Tokyo as it seeks transformation
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Feb 7, 2018

Shiseido hires R/GA in Tokyo as it seeks transformation

The brand has embedded a five-person team from R/GA in its creative department.

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Women Leading Change Awards 2018: Open for entries
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Feb 6, 2018

Women Leading Change Awards 2018: Open for entries

Nominate the women who you feel have shown exceptional leadership over the last 12 months.

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Move and win roundup: Week of February 5, 2018
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Feb 6, 2018

Move and win roundup: Week of February 5, 2018

Y&R, Havas, CNNIC, Ogilvy, Comzone, M&C Saatchi, IPG Mediabrands, Society and more, in our weekly collection of people moves and account news.

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World sees Lenovo and Huawei as top China brands
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Feb 6, 2018

World sees Lenovo and Huawei as top China brands

Consumer-electronics firms are winning the race to become known outside China, finds a new report by Kantar Millward Brown, but some markets, like Japan, remain unconvinced.

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Neymar Jr named global brand ambassador for TCL
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Feb 5, 2018

Neymar Jr named global brand ambassador for TCL

The move is the latest in the Chinese consumer electronics brand's series of sports sponsorships.

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Three eye-opening charts on Myanmar consumers
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Feb 5, 2018

Three eye-opening charts on Myanmar consumers

TOP OF THE CHARTS: Myanmar boasts a young, trophy-shaped population profile, but how are consumers spending (or saving) their money, and how fast is income expected to rise?

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Profile: The man behind Dentsu’s ambitious content business
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Feb 2, 2018

Profile: The man behind Dentsu’s ambitious content business

Newly appointed executive officer Keiichi Yoshizaki leads a division that puts entertainment before the interests of brands but is likely to have an increasingly prominent role in the company.

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