Trouble Brewing offers companies personalised brews.
Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.
Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how much midnight oil our industry is burning.
A public perception study finds Osaka is a lot more upbeat than Tokyo and Kyoto about being able to show visitors a good time.
If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.
New research finds that other than a few sectors, consumers prefer big companies rather than local players.
Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.
The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.
The internet giant will bring its "new retail" vision to the RT-Mart and Auchan brands.
A weekly collection of notable people moves and account news: Leo Burnett, WE Communications, Eli Lilly, F5 Networks, Ogilvy Melbourne, StarHub.
As journalists, we encounter two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.
Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.
Here is the shortlist for the 2017 Campaign Asia-Pacific Agency Network of the Year awards.
New research from Allison+Partners shows such consumers are crucial to driving brand awareness.
Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
The organisers plan to launch microsatellites that will drop pellets that burn up reentering the atmosphere to create a 'shooting star' display.
A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.
This is the home page for Campaign Asia-Pacific's 2017 Agency of the Year and Agency Network of the Year Awards: Shortlists, winner lists, award show information, photos and videos.
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