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What Google Lens means for advertisers
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4 days ago

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

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Google's AdSense to crack down more precisely on publisher violations
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May 16, 2017

Google's AdSense to crack down more precisely on publisher violations

Ads will soon be pulled from specific pages that run afoul of the rules.

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Brand-safety concerns fail to harm tech giants' results
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May 12, 2017

Brand-safety concerns fail to harm tech giants' results

Boycott all you want. The duopoly is doing just fine.

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The cannibalisation of organic search
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May 9, 2017

The cannibalisation of organic search

Advertisers are paying more and more for clicks that were once free, writes a partner at Gain Theory.

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Google and Facebook own 20 percent of media spend
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May 2, 2017

Google and Facebook own 20 percent of media spend

On Zenith's global list of the top media owners, Baidu lands in fourth spot, Tencent in 14th and CCTV in 20th.

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Why Google's second shot at programmatic TV buying will work
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Apr 27, 2017

Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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