The update to UAC (Universal App Campaigns) gives publishers and developers more options for performance-based campaigns.
The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.
In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.
Democratizing access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.
Google and Kantar TNS underscore how brands have the chance to engage consumers all through their purchase journey thanks to mobile, though being top of mind is still critical.
Following the amalgamation of Yahoo and AOL into Oath, a community of advertisers has spoken in favour of competition that challenges the duopoly.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins