The feature is part of a much larger strategy to help merchants optimise conversions.
Japan has set the ambitious goal of increasing inbound tourist visits from around 28 million this year to 40 million in 2020. The managing director of Sojern explains how data and programmatic buying can help.
BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.
AdSense and DoubleClick updates will work alongside the publishers' ad.txt file to stop the sale of fake inventory.
Celebrating its sweet 16, Google AdWords gets a facelift, meeting its advertisers and agencies halfway to help them navigate the new era of complexity.
To educate the masses about the true power of artificial intelligence, Google has launched an experimental browser to show the rest of us just how tedious the programming process can be.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins