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Google updates app-marketing toolkit
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Aug 15, 2017

Google updates app-marketing toolkit

The update to UAC (Universal App Campaigns) gives publishers and developers more options for performance-based campaigns.

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IPA UK: Google and Facebook are not moving fast enough to tackle ad problems
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Aug 15, 2017

IPA UK: Google and Facebook are not moving fast enough to tackle ad problems

The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.

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Google updates AdWords for mobile advertisers
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Aug 14, 2017

Google updates AdWords for mobile advertisers

In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.

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Google introduces voice based search within analytics
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Jul 20, 2017

Google introduces voice based search within analytics

Democratizing access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.

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Google: Engage brands
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Jul 17, 2017

Google: Engage brands "all the way to the checkout"

Google and Kantar TNS underscore how brands have the chance to engage consumers all through their purchase journey thanks to mobile, though being top of mind is still critical.

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Oath's shot at rivalling the Facebook/Google duopoly
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Jul 17, 2017

Oath's shot at rivalling the Facebook/Google duopoly

Following the amalgamation of Yahoo and AOL into Oath, a community of advertisers has spoken in favour of competition that challenges the duopoly.

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