Jenny Chan 陳詠欣
Feb 3, 2012

TBWA's Esther Wong given larger creative scope in Greater China

HONG KONG - Esther Wong's promotion to group creative director of Greater China will see her guiding the creative fortunes for TBWA in the region.

TBWA's Esther Wong given larger creative scope in Greater China

Wong (pictured), who first joined as group creative director for TBWA Hong Kong in 2005, impressed the upper echelon with her ongoing work with Standard Chartered Bank, Reebok, and Levi’s.

Other notable mentions are her creative contributions to recent business wins including Wyeth Gold in Greater China and AIA in Asia.

Over the last eight years at TBWA, Wong has been at the forefront of award-winning campaigns for both marketing effectiveness and creative impact at Spikes Asia, Adfest, LongXi International Chinese Advertising Awards, Hong Kong Kam Fan Awards, and the Effies.

“Esther is a force to be reckoned with," said Edmund Choe, co-president and head of creative for TBWA Greater China. "Her natural ability for creative thinking and rapport [building] with clients make her a standout talent in our business.” President Ian Thubron added that Hong Kong is a key creative hub where Wong will continue to be based.

"What I really like is the strong cross-office and network-focused culture in TBWA," Wong said. "It’s fantastic to be able to be freely creative and try new ideas with different clients in different regions."

Earlier in her career, Wong cut her creative teeth at Saatchi & Saatchi Greater China, which she joined in 1994, with exposure to clients such as Oil of Olay, Head & Shoulders, Hewlett-Packard, and Robust.

Campaign China

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