TBWA began work on the brand in October after the company decided to evaluate its incumbent agencies. The objective of the evaluation was to trim the number of agencies from three to two.
Previously, F&N’s agencies included TBWA for F&N Seasons, Publicis for 100 Plus and Bates for Fun Flavours.
“Winning more business from an existing client is a clear testament to our winning philosophy, 'Disruption'," said Aaron Cowie, CEO of TBWA\Kuala Lumpur. "It also underscores a commitment to build our client's business together by way of successful partnerships and collaboration.”
“I think we’ve produced effective work for the company by bringing in sales and better market share,” Cowie added in a telephone interview with Campaign Asia Pacific.
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