Faaez Samadi
May 22, 2018

Aaron Cowie to leave TBWA\Malaysia

CEO to step down and be replaced by new managing director.

Aaron Cowie
Aaron Cowie

TBWA\Malaysia today announced that CEO Aaron Cowie will leave the agency in October.

He will be replaced by Yee Hui Tsin, currently chief operating officer at TBWA\Malaysia, who will become managing director. TBWA did not give a reason for Cowie’s departure, saying that he will “share his future plans in due time”.

Cowie joined TBWA in 2006 as head of account management, before becoming COO in 2007 and finally CEO in 2011. He is also vice president of Malaysia’s 4A’s.

Yee joined the agency in 2009, and was promoted to COO in 2016.

Ian Pearman, TBWA\Asia president, said: “Aaron has spent a decade building a fantastic team. We are incredibly grateful for his drive, energy and commitment over so many years, and he will leave us in October with the ultimate legacy, a fantastic successor.”

Yee Hui Tsin


Related Articles

Just Published

2 hours ago

What’s the future of events? Trends shift as Covid ...

Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.

2 hours ago

Levi's tries OMD China on for size to handle its media

The account was previously held by Dentsu X.

3 hours ago

Democracy by design

As an industry, we need to ensure that every product and service we create contributes to the active design of a more inclusive world. The impact of doing so extends beyond the direct outcomes, write AKQA's APAC innovation director.

4 hours ago

Carousell Group's new ad platform enables advertiser...

The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.