Nielsen
Sep 3, 2019

Taiwan consumers drive FMCG growth despite economic headwinds

Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.

TAIWAN MARKET SNAPSHOT

The Taiwanese economy is feeling the pressure of the prevailing slowdown of the global economy and cautious investment sentiments stemming from US and China trade tensions. The market’s export-oriented economy recorded GDP growth of 1.7% per annum in the first quarter of 2019, declining since last year in the same quarter GDP growth 3.2% p.a. in Q1 2019.

Despite the external headwinds, the Taiwan Government...

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