JoJo Cheung
Feb 26, 2014

Tackle 2014’s challenges with technology to differentiate your brand

The top issue in 2014 for Asia’s marketers is delivering a differentiated customer experience.

JoJo Cheung

To realize a differentiated customer experience at IBM, we have three core elements in our “Market to the individual” strategy treat clients as individuals, create a cross-channel system of engagement and convey our brand message in an authentic manner. Data-driven marketing is the foundation of all three. We concentrate on developing marketing automation and analytics that help us understand our clients and create predictive campaigns.

1 Treat clients as individuals Through greater use of...

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