JoJo Cheung
Feb 26, 2014

Tackle 2014’s challenges with technology to differentiate your brand

The top issue in 2014 for Asia’s marketers is delivering a differentiated customer experience.

JoJo Cheung

To realize a differentiated customer experience at IBM, we have three core elements in our “Market to the individual” strategy treat clients as individuals, create a cross-channel system of engagement and convey our brand message in an authentic manner. Data-driven marketing is the foundation of all three. We concentrate on developing marketing automation and analytics that help us understand our clients and create predictive campaigns.

1 Treat clients as individuals Through greater use of...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
How Mindshare helped KFC take on e-sports with AI
Premium
2 days ago

How Mindshare helped KFC take on e-sports with AI

CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.

Premium
Fast-changing Cambodia calls for an experimental attitude to marketing
Premium
2 days ago

Fast-changing Cambodia calls for an experimental ...

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

Premium
Maxis tries to make network quality interesting
Premium
2 days ago

Maxis tries to make network quality interesting

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.

Premium
YouTube closes 210 accounts over Hong Kong 'influence operations'
Premium
2 days ago

YouTube closes 210 accounts over Hong Kong ...

Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.