Nikki Wicks
Feb 12, 2015

Stuff Singapore reduces print frequency, launches content offering

SINGAPORE - Haymarket Media Group's consumer tech brand Stuff is reducing its print frequency in Singapore to focus on digital expansion.

Stuff Singapore's March 2015 issue
Stuff Singapore's March 2015 issue

As part of its digital drive, the brand has also unveiled a new-look website and a new branded-content division. Haymarket Media Asia's brand director Andy Jackson said the changes were a response to both consumer and advertiser demands.

Since its launch at the end of 2013, Stuff Singapore posted 445 per cent growth in its digital audience last year, with pageviews growing by more than 1000 per cent. 

"Singapore consumers have sent us a clear signal that they prefer to consume Stuff's content digitally," said Jackson.

“Similarly, our core commercial clients are now demanding more integrated and content-led solutions, so the changes we’ve made, including today’s refresh of the website, reflect our desire to continually serve the needs of our readers and our commercial partners better."

Stuff's newlook website

Stuff Asia’s new branded content division, Stories Well Told, has been launched in a bid to work more closely with commercial partners in branded content and native advertising. Stuff has previoulsy worked with a number of brands including Samsung and Sony on content solutions. 

The March issue of Stuff Singapore will be the last monthly print edition, before the magazine goes quarterly, with three further editions planned for 2015.

Haymarket Media Group also publishes Campaign Asia-Pacific.

Stuff worked with Samsung on a video content solution for the brand's Galaxy Note 4


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