Babar Khan Javed
Mar 7, 2018

Struggling to rank in voice search? Focus on speed, content, and optimisation

Advertisers and agencies that aspire to rank high in voice search will need to ensure that at least a dozen variables are implemented by the experts, according to a new report.

Schema and page authority don't matter for ranking with voice search, a new study by Backlinko finds.

Examing over 10,000 results derived from a smart speaker, Backlinko determined nearly a dozen variables that represent voice search ranking factors.

Schema, the markup code placed on sites to help search engines return more informative results for users, was found to have little impact in generating a high rank on voice search.

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