Getting the best out of your talent is a much more straightforward process than many agencies make it seem, says Vincent Digonnet, APAC CEO of MullenLowe Group. But you have to have the courage to take some transformative and tough decisions.
“In the end, it’s not brain surgery, it’s very, very simple common sense. You’ve got to incentivise and pay people in line with what you’re asking them to do,” he states.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events