Faaez Samadi
Apr 10, 2018

Stop flogging talent, it’s simple common sense: MullenLowe APAC CEO

You can’t properly incentivise your staff if they are asked to do one thing but judged on something else, according to Vincent Digonnet.

Vincent Digonnet

Getting the best out of your talent is a much more straightforward process than many agencies make it seem, says Vincent Digonnet, APAC CEO of MullenLowe Group. But you have to have the courage to take some transformative and tough decisions.

“In the end, it’s not brain surgery, it’s very, very simple common sense. You’ve got to incentivise and pay people in line with what you’re asking them to do,” he states.

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