David Blecken
Jul 5, 2018

Stereotypes: Why advertisers fail to represent social diversity

The final part of a series on ‘responsible advertising’ examines the problems stereotypes in advertising cause, and why marketers need to move beyond this lazy approach.

P&G's 'Like a Girl' is a rare example of an ad campaign that challenges stereotypical gender portrayals

During Global Marketer Week in Tokyo, Campaign asked representatives from some of the world’s biggest consumer goods companies how advertisers can become better citizens. The last of a three-part series looks at the need to dispense with unhelpful stereotypes. Read parts one and two here.

“Is this the society we want for our children”

In May, the World Federation of Advertisers WFA launched a guide to breaking down stereotypes in advertising...

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