The campaign was also awarded the silver award in the best use of creative category. Isobar's wwwins Consulting Shanghai was awarded silver in the same category for its iCoke.cn campaign for Coca-Cola Shanghai.
Meanwhile, Naked Communications Japan won the silver award in the best integrated category for its Georgia Max Coffee campaign for Coca-Cola Japan. OMD scooped the silver award in the collarboration category for its McCafe Breaky Central for Mc...
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