Jenny Chan 陳詠欣
Sep 27, 2018

Starcom China races off with BMW for a second time

News of Starcom's retainer follows that of Juice Network being named as creative agency in July.

Publicis Media's Starcom has retained the media business of BMW Group in China after a review that started in October 2017.

The extended assignment covers online and offline media planning and buying, performance marketing in search, as well as content creation, sponsorships and partnerships on the BMW and Mini brand portfolio. 

Starcom has already been the client's media agency of record since October 2015, and the business will continue to be...

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