Media Correspondent
Sep 16, 2009

SPIKES: interesting.org on Asian creatives and the idea revolution

SINGAPORE - Fredrik Haren founder of interesting.org argues that the true ingredients for creativity don't lie entirely in innovation, but in the ability to combine knowledge and information in a way that no one has ever done before.

SPIKES: interesting.org on Asian creatives and the idea revolution
In his workshop entitled "The Developing World: How Asian creatives will lead the Impending Revolution", Haren pits together the opportunities of the developing world against those of the developed world.

A lack of infrastructure, often cited as a weakness of the developing world, could actually prove its greatest strength, points out Haren, as this calls for greater problem solving as opposed to working within an established framework.

Other areas he identifies are the tangible energy one senses in Asia, as opposed to the relative complacency one observes in the West. However, he is aware that energy alone cannot give rise to creativity.

While lack of confidence was also a problem in the developing world, the biggest change he observes is the combination of energy and the new growth in confidence, which enable the creation of a world class product. He compares the arrival of the Tata "Nanocar" to the "Sputnik" over 20 years ago, and points out the difficulty of tearing down the rigid structures of Western creativity.

On the other hand, developing countries can lay claim to a certain hunger, curiosity and passion for growth. And it is this passion, this blank sheet on which they will write the story of future creativity.

Follow all the action of Spikes Asia on Twitter using hashtag #spikes09 - posts featuring that tag will appear on www.media.asia.

Also, Media is opening up its online Spikes photo gallery to readers. Send your Spikes pictures to [email protected] to include them.

Spikes Asia is organised in conjunction with Haymarket Media. The full programme can be found at www.spikes.asia.


Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

Creative Minds: Himanish Ashar on trolling people ...

Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.

16 hours ago

40 Under 40 2023: Tash Menon, Mash

Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.

18 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

18 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.