Speakers providing inspiration "from the broader creative realm" will include:
- Joey Pang, the world’s only professional Chinese calligraphy tattoo artist. Pang will join Grey Group to share her sources of inspiration and what the challenges are to finding creativity.
- In this year’s ‘DDB Presents’ session, Pulitzer Prize-winning director and photographer Vincent Laforet will discuss the importance of embracing change while staying true to the core principles and techniques that have been relied on for generations.
- In Diageo’s ‘The Art of Blending’, Lawrence Law will explain how the company uses its Johnnie Walker Houses to showcase the sensory pleasures of Scotch whisky to consumers.
“When we structure the content programme for Spikes Asia, we know the importance of having the right balance," said Terry Savage, chairman of Spikes Asia. "That means ensuring that delegates not only hear from the big-name global and regional industry creatives but also from a genuinely diverse range of speakers from varied creative industries. Pulling these expertise and experiences together makes for an incredibly rich three days.”
- AKQA’s Rei Inamoto, who will look at the evolution of creativity in the age of seismic technological and cultural transformation
- Josy Paul of BBDO India and Merlee Jayme of DM9 Jayme Syfu, who will join the BBC to talk about putting gender at the top of the agenda.
The president’s addresses will allow delegates to hear from some of the 2015 jury presidents, including:
- J. Walter Thompson’s Matt Eastwood with ‘Curiosity, or The Beauty of Being the Dumbest in the Room’
- Nils Andersson of TBWA\Greater China with his session ‘It all Starts with a Pencil’
- Todd Hunter from CAA Marketing with ‘Story is not a Buzzword’.
For more information please visit www.spikes.asia.