Faaez Samadi
Jul 2, 2018

SPH launches content marketing unit Sweet

Unit combines publisher’s existing creative and content marketing teams.

Damien Bray
Damien Bray

Singapore Press Holdings has launched a new creative and content marketing operation, Sweet.

Following discussions with several agency networks including Dentsu, Omnicom, IPG and Publicis, SPH has brought together its various content marketing teams—Brand New Media, SPH Content Lab, CreativeLAB and Think—under the umbrella organisation Sweet.

Damien Bray, former CEO of Brand New Media, takes over as 'chief Sweet officer'. “We will also be introducing additional resources to help drive client ROI as well as expand the creative possibilities in areas such as immersive media and brand films,” he said.

Joining Bray in the Sweet leadership team is Tommy Lim, former head of CreativeLAB, as head of creative; head of editorial content Serene Goh, previously chief content strategist at SPH Content Lab; head of visual content Ken Jalleh Junior, previously chief executive of Think; and head of TV and film production Vim Shanmugam, formerly executive producer at Brand New Media.

Related Articles

Just Published

7 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

8 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

8 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

9 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.