Faaez Samadi
Jul 2, 2018

SPH launches content marketing unit Sweet

Unit combines publisher’s existing creative and content marketing teams.

Damien Bray
Damien Bray

Singapore Press Holdings has launched a new creative and content marketing operation, Sweet.

Following discussions with several agency networks including Dentsu, Omnicom, IPG and Publicis, SPH has brought together its various content marketing teams—Brand New Media, SPH Content Lab, CreativeLAB and Think—under the umbrella organisation Sweet.

Damien Bray, former CEO of Brand New Media, takes over as 'chief Sweet officer'. “We will also be introducing additional resources to help drive client ROI as well as expand the creative possibilities in areas such as immersive media and brand films,” he said.

Joining Bray in the Sweet leadership team is Tommy Lim, former head of CreativeLAB, as head of creative; head of editorial content Serene Goh, previously chief content strategist at SPH Content Lab; head of visual content Ken Jalleh Junior, previously chief executive of Think; and head of TV and film production Vim Shanmugam, formerly executive producer at Brand New Media.

Related Articles

Just Published

8 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

9 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

10 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

13 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.