Faaez Samadi
Jul 2, 2018

SPH launches content marketing unit Sweet

Unit combines publisher’s existing creative and content marketing teams.

Damien Bray

Singapore Press Holdings has launched a new creative and content marketing operation, Sweet.

Following discussions with several agency networks including Dentsu, Omnicom, IPG and Publicis, SPH has brought together its various content marketing teamsBrand New Media, SPH Content Lab, CreativeLAB and Thinkunder the umbrella organisation Sweet.

Damien Bray, former CEO of Brand New Media, takes over as 'chief Sweet officer'. “We will also be introducing additional resources to help...

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